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Journal : interaction communication studies journal

Denny Sumargo's Podcast As A Source Of Information Social Issues From The Audience's Perspective Azhira Zahranisa; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5702

Abstract

The development of new media has driven changes in how people access information, including their understanding of social issues. The emergence of new media in the form of podcasts broadcast via YouTube has become a widely used medium, including Denny Sumargo’s podcast. This study aims to describe listeners’ perspectives on Denny Sumargo’s podcast as a medium for social issues, explain the motives behind their choice of this podcast, and analyze their post-listening experiences based on the Uses and Gratifications theory. The study employs a descriptive qualitative approach using in-depth interviews with five informants and observations of YouTube viewer comments. The results indicate that the Denny Sumargo Podcast is viewed as an information medium that presents social issues in depth. Listeners’ motivations include cognitive, affective, personal integration, social integration, and tension relief needs. Listeners’ experiences are informative, emotional, and reflective, and they foster social awareness and discussion. This study affirms the role of podcasts as a new medium in shaping understanding of social issues in the digital space.
The Effect Of Price Communication On Customer Satisfaction At Cangehgar Gym In Cirebon Nafa Meliayana; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5949

Abstract

The rapid growth of the fitness industry in Cirebon has led to increasingly fierce competition among fitness centers, making price communication one of the key factors in determining customer satisfaction levels at Cangehgar Gym Cirebon. This study was conducted to analyze the influence of price communication on customer satisfaction levels at Cangehgar Gym Cirebon using the Service Quality (SERVQUAL) approach, which encompasses the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. This study employs a quantitative method, specifically a survey using a Likert-scale questionnaire distributed to Cangehgar Gym Cirebon customers, with the sample size determined based on the Slovin formula. Data analysis was conducted through instrument validity testing, reliability testing, classical assumption testing, simple regression analysis, and hypothesis testing using SPSS 29 software. The resulting regression equation is Y = 4.560 + 0.569X + e, indicating that price has a positive impact on customer satisfaction. The coefficient of determination (R²) value of 0.715 indicates that 71.5% of customer satisfaction is influenced by the price factor. The results of this study show that aligning price communication with the quality of service and facilities provided can increase customer satisfaction at Cangehgar Gym Cirebon and serves as an important component of an effective marketing communication strategy.
The Authenticity of Freelance Videography in Digital Content @Alphaworks.Id Muhammad Zainal Muttaqin; Siti Khumayah; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5963

Abstract

The rapid development of new media and the dominance of digital platform algorithms have transformed how creators construct and perform authenticity in digital content production. In freelance videography, authenticity is no longer understood as spontaneous self-expression but as a strategically constructed performative practice. This study aims to analyze how authenticity is constructed and performed on the Instagram account @alphaworks.id amid algorithmic and commercial pressures. This research employed a qualitative descriptive-analytical approach using in-depth interviews, digital content observation, and literature review. Data were analyzed through thematic analysis using Authenticity as Performativity as the primary analytical framework, supported by new media theory to explain the structural dynamics of digital platforms. The findings reveal that authenticity is constructed through the flexibility of visual and narrative styles, consistency in professional values, transparency in the creative process, and strategic relationship management with audiences and clients. Authenticity also functions as symbolic and economic capital produced through content strategies, performative practices, and selective commercial collaborations. This study concludes that authenticity in social media ecosystems is contextual, dynamic, and continuously negotiated within algorithmic and commercial structures. The findings challenge essentialist perspectives that regard authenticity as an inherent personal trait and demonstrate that authenticity in digital creative practices is a consciously managed performance shaped by platform logic, market demands, and professional identity. These findings also imply that digital creators need to balance professional identity, algorithmic demands, and commercial interests to maintain credibility in digital spaces.
A Unpacking Music Video Production Practices: Case Study: “Hollow” by Breacheven Muhammad Riffat Alfito; Khaerudin Imawan; Aghnia Dian Lestari
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5967

Abstract

This study aims to analyze broadcasting production practices in the creation of the music video “Hollow” by the indie band Breacheven, which was independently produced using a do-it-yourself (DIY) approach. This research employs a qualitative descriptive methodology, utilizing in-depth interviews with the director and the band’s vocalist, along with an analysis of the audiovisual production process. The findings indicate that the production of the “Hollow” music video is not merely a technical activity, but a social and cultural practice that reflects values of independence, work flexibility, and the collective identity of indie musicians. During the production stage, broadcasting elements such as cinematography, lighting, and editing were applied adaptively by optimizing available resources, accompanied by meaning negotiation between the band and the director in developing the visual concept. Distribution was carried out through digital platforms, particularly YouTube and Instagram, representing decentralized broadcasting practices that enable independent dissemination without reliance on conventional media institutions. In terms of consumption, audiences were not positioned as indicators of commercial success, but rather as interpretative spaces for meaning-making and visual identity formation. This study concludes that independent broadcasting production through a DIY approach can serve as an effective strategy for local indie bands to enhance visual quality, maintain creative autonomy, and strengthen their presence within the digital music industry.
Co-Authors ., Mahmudah Adie Alfariz N Aditya , Reynanda Rizky Agnest Aprillia Ahmad Khoiril Imam Alfitri, Alfi Alifa Amanda, Grisha Andika Aulia Anetta Livia Khanza Aninditto Rivally Sudarisman Aprilianti Noer Indah Suci Aprillia, Agnest Asyandika Alfian Avissa Abli Umayyah Ayu Cornelia Azhar Maulidani Azhira Zahranisa Basuki, Luthfi Nugraha Beby Thaharah Bharoto, Rd. Mahendra Haryo Bharoto, RM Haryo Billy Meisabillah Cintia cintia Cintia Cintia Cintia, Cintia Dedet Erawati Desak Nyoman Intan Dhelfa Nur Fadilah Dicky Triansyah Dimas Saputra Dimas Widi Dwiputra Dimas Zuanfaizin Pamungkas Diny Tri Agustin Diny Tri Agustin Elga Elgia Eprin Faiz Muhammad Kautsar Fakihani, Mukhamad Fani Maharani Fani Salmatuanisa Farida Nurfalah Farida Nurfalah, Farida Faudzi, Azwar Fernando, Farhan Frahmadan Almer Fresy Latifah Azies Gita Wibowo, Tifanny Aurelia Grisha Amanda Grisha Amanda Habib AL Anshor Haikal Fajrin Handayani, Amelia Dwi Hanna Mazlin Hape, Virnica Amanda Harsono, Yhonanda Herdiawati, Cut Dhien Hidayat, Moh. Taufik Ikah Marikah Indri Anzani Indryani, Safitri Ipik Permana Ipik Permana Irma Nirmala Silki Khaerudin Imawan Khansa Syarifah Alya Aziz Khikmawati, Nurlaili Khoirul Umam Khotimah, Aas Nur Lestari, Ratna Ayu Lita, Lita Lusiana Herawati Lutfi Nur Baity Maharani, Shara Mahmudah Mahmudah Marcella, Rosa Meisy Septia Muzdalifah Meylina, Cindy Miftahul Jannah Moh Sutarjo Moh. Sutarjo Moh. Taufik Hidayat Mohammad Fajrul Falaakh Muhammad Fauzan Hazami Muhammad Nuruzzaman Muhammad Nuruzzaman Muhammad Nuruzzaman Muhammad Riffat Alfito Muhammad Triesnabayu Muhammad Zainal Muttaqin Mukarto Siswoyo Nabila Nabila Nadia Nisa Aulia Nadia Putri Yunizar Nadiah Dwi Fitriandini Nafa Meliayana Naufal Noor Fadillah Nenden Dewianti Neni Yulianita Nina Amelia Nisa Anisa Pujianti Nisa, Lutfi Firda Nurjannah, Esa Noviana Nurohmah, Sintiya Putri Nursahidin . Nurudin Siraj Nurudin Siraj Nurul Sabilla Nuruzzaman nuruzzaman Oktaviany, Fanny Intan Otto Fajarianto Permata, Mochamad Rizky Pipit Putri Mayangsari Prafieta Amarta Pratiwi Kartika Sari Prayogi, Shandy Fitro Prihatmadji, Wiwiet Purwadini, Aminah Puspita, Tina Putri Amalia Putri, Ghina Fikriya Rd. Mahendra Haryo Bharoto Restu Holiskya Rismayanti Dewi Risti Agustina Ropiah Ropiah Rosa Marcella Safitri Indryani Salsa Azzahra Irvanianto Sarifhatul Aini Yuliyus Putri Sehan Yudha Fahreza Senliana, Silma Setyawan, Aldo Sevty Adinia Shalma Calista Zahra Silvia Dini Azzahra Siraj, Nurudin Siti Fatimah Siti Khumayah Sri Wulandari Sri Wulandari Suci, Aprilianti Noer Indah Susanti, Tantri Aditya Sutarjo, Moh Syahril Ramadhan, Raden Muhammad Tantri Aditya Susanti Tantri Aditya Susanti Teddy Arif Permana Thaharah, Beby Tita Wahyuni Triansyah, Dicky Tyas Nur Aini Wijayanti, Nurrul Fahmi Maulida Wiwiet Prihatmadji Yhonanda Harsono Yudha Fahreza, Sehan Zaenab Nurhabibah Zain, Yoga Pramudya Azhar Zalfa Khansa Ainiyyah