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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Journal The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Besaung : Jurnal Seni Desain dan Budaya International Journal of Visual and Performing Arts VCD (Journal of Visual Communication Design) Jurnal Visual Indonesian Journal for Social Responsibility Narada : Jurnal Desain dan Seni Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Journal La Sociale Mavis : Jurnal Desain Komunikasi Visual Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Jurnal Bahasa Rupa Serat Rupa: Journal of Design Jurnal Bahasa Rupa
Wirania Swasty
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : CommIT (Communication

 1 
Does Color Matter on Web User Interface Design Swasty, Wirania; Adriyanto, Andreas Rio
CommIT (Communication and Information Technology) Journal Vol 11, No 1 (2017): CommIT Vol. 11 No. 1 Tahun 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Does Color Matter on Web User Interface Design Wirania Swasty; Andreas Rio Adriyanto
CommIT (Communication and Information Technology) Journal Vol. 11 No. 1 (2017): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v11i1.2088

Abstract

Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
Co-Authors AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Alafanta, Bayu Riski Aldi Hendrawan Ananda Risya Triani Andreas Rio Adriyanto Annisa, Naira Pelangi Ari Riadi Arry Mustikawan Arumsari, Risky Yantami Arumsari, Rizky Yantami Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Azhari, Irfan Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Darmawan, Raden Muhammad Angga Didit Widiatmoko Diena Yudiarti Dikmas Yanfaunas Putera, Dikmas Yanfaunas Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Fayyaza, Naira Rizqa Fitriani Nur Utami Hanifunisa, Aulia Hibatullah, Muhammad Raihan Jiwa Utama Lailla Nur Rohmah Lasmana, Ravi Julian Lira Anindita Utami Marheni Eka Saputri Mediany Kriseka Putri Mohammad Isa Pramana Koesoemadinata Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Nadia Sigi Prameswari Nisa Eka Nastiti Nur Auliani Puteri Rushar Nur Sheha Gunawan, Ahmad Nurul Fitriana Bahri Pasha, Dea Amelia Patra Aditia Pratama, Federico Doriana Rahmawardani, Aulia Rahmiati Aulia Rama Sadrakh Situmorang Ramadhanty, Windy Ramzy Adzhar Ramzy Adzhar Riadi, Ari Rizka Rachmawati Rizki Yantami Arumsari Rizky Arie Prima Rizqullah, Mohamad Farid Riztama Prawita Romadhoni, Bobby Ronggowarsito, Bimahadi Ilmawan Rushar, Nur Auliani Puteri Rysanti, Alya Sabariah, Nur Sabrina, Keysia Shafa Salsabila, Salma Alya Sasti, Rilis Akista Tria Sheila Andita Putri Siti Clara Siti Hajar Komariah Soewardikoen, Didiet Widiatmoko Sri Soedewi Sugandani, Muhamad Al Bait Syifa Nurgaida Yutia Widiatmoko Soewardikoen, Didit Windy Ramadhanty Wirasasmita, Darin Nugraha Yanuar Rahman