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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan TIJAB (The International Journal of Applied Business) Jurnal Muara Ilmu Ekonomi dan Bisnis Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Bisnis Manajemen Prima Cakrawala Repositori Imwi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Abdimas Bina Bangsa Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmu Sosial dan Humaniora International Journal of Multidisciplinary Sciences and Arts UBMJ (UPY Business and Management Journal) The Eastasouth Management and Business Jurnal Adijaya Multidisiplin Priviet Social Sciences Journal Justika : Jurnal Sistem Informasi Akuntansi Journal of Sustainable Community Service Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Jurnal Salingka Nagari JMI MBA Journal – Management, Business Administration, and Accounting Journal
Galih Raspati
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Sains Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Marketing Mix and Green Marketing Effects on MSME Customer Loyalty through Value and Satisfaction Galih Raspati; Yuyun Yuniati Yuningsih; Afrizal Maulana; Mulfi Sandi Yuda; Yoki Muchsam
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7546

Abstract

The rapid growth of healthy food micro, small, and medium enterprises (MSMEs) in Indonesia is driven by increasing consumer awareness of health and environmental sustainability. Nevertheless, intense competition and low switching costs pose challenges for MSMEs in sustaining long-term customer loyalty. This study aims to examine the effects of the marketing mix (7P) and green marketing on customer loyalty, with perceived value and customer satisfaction as mediating variables. A quantitative research design with a cross-sectional survey approach was employed. Data were collected from customers of healthy food MSMEs in Bekasi using structured questionnaires. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess both direct and indirect relationships among variables. The results indicate that the marketing mix (7P) and green marketing have significant positive effects on perceived value, customer satisfaction, and customer loyalty. Perceived value and customer satisfaction also significantly influence customer loyalty and partially mediate the relationships between marketing mix, green marketing, and loyalty. These findings suggest that integrating conventional marketing strategies with sustainability-oriented practices is essential for enhancing customer loyalty in healthy food MSMEs. This study contributes to the literature by proposing an integrated model that combines marketing mix and green marketing in explaining customer loyalty, particularly within a developing-country and peri-urban context. Practically, the findings highlight the importance of improving service quality, pricing transparency, and credible green practices to strengthen competitiveness and customer retention.
Determinants of Purchase Intention for Subsidized Housing in Flood-Prone Areas: Evidence from Bekasi Regency Mochamad Afrizal Maulana; Mulfi Sandi Yuda; Yoki Muchsam; Galih Raspati
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7760

Abstract

The subsidized housing sector in Indonesia, implemented through the Housing Financing Liquidity Facility (FLPP) program, plays a crucial role in improving access to adequate housing for low-income households by offering affordable prices and long-term financing schemes. However, the realization of subsidized housing in Bekasi Regency has declined sharply, from 20,004 units in 2022 to 13,908 units in 2024, representing a decrease of 30.5 percent. This trend indicates a weakening of purchase intention, suggesting that affordability alone is insufficient to sustain demand. This study aims to examine the effects of subsidized housing price, perceived flood risk, infrastructure quality, and building quality on housing purchase intention within the FLPP program in Bekasi Regency. A quantitative explanatory approach was applied using primary data collected through structured questionnaires from 100 respondents consisting of residents and prospective buyers of FLPP housing. Multiple linear regression analysis was employed to assess both partial and simultaneous effects of the independent variables. The results indicate that subsidized housing price, infrastructure quality, and building quality have positive and significant effects on housing purchase intention. Conversely, perceived flood risk has a negative and significant effect, indicating that higher flood risk perceptions reduce buyers’ willingness to purchase subsidized housing. These findings suggest that purchase intention is influenced by a comprehensive evaluation of affordability, environmental safety, and physical housing conditions. Therefore, improving flood risk mitigation and infrastructure quality, alongside maintaining affordable prices, is essential for enhancing the sustainability and effectiveness of subsidized housing programs.
Operational Excellence and Sustainable Business Performance: Operational Performance Mediation in Indonesian Manufacturing Firms Basuki Fabina; Galih Raspati; Yoki Muchsam
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.9257

Abstract

Sustainable business performance has become a strategic priority for manufacturing firms as increasing environmental regulations and competitive pressures require organizations to integrate operational efficiency with sustainability objectives. However, previous studies have largely examined the direct relationship between operational excellence and sustainable business performance, while limited attention has been given to the mediating role of operational performance in this relationship, particularly within emerging economies. This study aims to examine the effect of operational excellence on sustainable business performance and to investigate the mediating role of operational performance among manufacturing firms in Indonesia. A quantitative explanatory research design was employed using survey data collected from 312 medium and large-scale manufacturing companies in West Java. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that operational excellence has a significant positive effect on sustainable business performance and significantly enhances operational performance. Furthermore, operational performance positively influences sustainable business performance and mediates the relationship between operational excellence and sustainable business performance. These findings support the Resource Based View by demonstrating that operational capabilities create sustainable competitive advantages when translated into superior operational outcomes. The study contributes to the sustainability and operations management literature by clarifying the capability building mechanism linking operational excellence to sustainable business performance in an emerging economy context. Managerially, the findings suggest that manufacturing firms should strengthen operational execution capabilities through continuous improvement, process standardization, and operational efficiency initiatives to achieve long-term sustainability.
Analisis Organizational Citizenship Behavior for the Environment Karyawan Generasi Z melalui Green Training dan Budaya Organisasi Nur Fajrin Hanifah; Galih Raspati; Rahmat
Jurnal Manajemen Indonesia Vol. 1 No. 3 (2026): April-Juni
Publisher : Samudra Ilmu Indonesia

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Abstract

Penelitian ini dilatarbelakangi oleh adanya kesenjangan antara pengetahuan lingkungan dan aksi nyata (knowledge-action gap) pada karyawan Generasi Z di industri kreatif. Tujuan penelitian adalah untuk menganalisis bagaimana green training dapat mendorong perilaku sukarela terhadap lingkungan (OCBE) melalui mediasi budaya organisasi hijau. Metodologi yang digunakan adalah kuantitatif kausal dengan menguji hubungan antarvariabel laten. Data dikumpulkan melalui kuesioner dari 100 karyawan startup digital di Kota Bandung yang dipilih menggunakan teknik puposive sampling, kemudian dianalisis dengan metode Partial Least Square – Structural Equation Modeling (PLS-SEM). Temuan penelitian menunjukkan bahwa pelatihan lingkungan tidak secara langsung memicu perilaku OCBE pada karyawan. Peran budaya organisasi hijau ditemukan sebagai mediator penuh (full mediation) yang mengonversi pengetahuan hasil pelatihan menjadi tindakan nyata. Tanpa internalisasi nilai dalam budaya organisasi, pelatihan lingkungan hanya menjadi formalitas administratif. Implikasi dari penelitian ini adalah manajemen startup harus memprioritaskan pembangunan atmosfer kerja yang autentik dan ramah lingkungan sebagai ruang tumbuh bagi kompetensi hijau karyawan. Orisinalitas penelitian ini terletak pada pengungkapan mekanisme mediasi paripurna dalam dinamika kerja Generasi Z yang mengedepankan keselarasan nilai pribadi dengan identitas korporasi dalam ekosistem digital.
Pengaruh Kualitas Pelayanan dan Pengetahuan Konsumen terhadap Keputusan Penggunaan Layanan Ride-Hailing GrabCar Hemat di Kabupaten Bekasi M Afrizal Maulana; Mulfi Sandi Yuda; Yoki Muchsam; Galih Raspati
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2583

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengetahuan konsumen terhadap keputusan konsumen dalam memilih layanan GrabCar Hemat di Kabupaten Bekasi. Mengingat pesatnya perkembangan layanan transportasi berbasis aplikasi, pemahaman tentang faktor-faktor yang mempengaruhi keputusan konsumen menjadi penting bagi pengelola layanan untuk meningkatkan kualitas serta daya saingnya. Kualitas pelayanan dianalisis berdasarkan lima dimensi: Bukti Fisik, Kepedulian, Daya Tanggap, Keandalan, dan Jaminan. Selain itu, penelitian ini juga mengevaluasi tingkat pengetahuan konsumen mengenai fitur-fitur yang tersedia dalam aplikasi Grab. Metode yang digunakan adalah mix methode. Pengumpulan data dilakukan melalui survei yang disebarkan kepada 130 responden pengguna layanan ride-hailing di Kabupaten Bekasi, menggunakan teknik non-probability sampling dengan metode insidental. Hasil penelitian diharapkan dapat memberikan wawasan bagi pengelola layanan ride-hailing untuk meningkatkan kualitas pelayanan dan memberikan edukasi yang lebih baik kepada konsumen mengenai fitur-fitur layanan, sehingga dapat mendorong adopsi layanan yang lebih luas. Penelitian ini juga bertujuan untuk memperkaya literatur tentang perilaku konsumen dalam konteks penggunaan layanan berbasis teknologi di Indonesia.  
Integrasi Strategi Pemasaran Digital dan Manajemen Keuangan: Studi Kasus pada UMKM di Indonesia Riani Winarni; Tri Sanatha Wahyu Akbar; Umban Adi Jaya; Galih Raspati; Septiani
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2584

Abstract

Penelitian ini mengeksplorasi dinamika integrasi strategis antara pemasaran digital dan manajemen keuangan pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dalam konteks transformasi digital. Melalui pendekatan library research dengan orientasi eksploratori-deskriptif, studi ini menganalisis secara komprehensif berbagai sumber primer terkini yang membahas fenomena adopsi teknologi digital dan implementasi manajemen keuangan pada UMKM Indonesia periode 2019-2024. Hasil penelitian mengidentifikasi bahwa meskipun terdapat kesadaran substansial terhadap urgensi transformasi digital di kalangan pelaku UMKM, variasi signifikan teridentifikasi dalam tingkat adopsi dan optimalisasi teknologi digital—dengan platform media sosial seperti Instagram, TikTok, dan Facebook menjadi instrumen dominan dalam strategi pemasaran. Dalam dimensi manajemen keuangan, literasi finansial dan implementasi sistem pencatatan terdigitalisasi terungkap sebagai determinan fundamental bagi keberlanjutan operasional. Interelasi antara pemasaran digital dan manajemen keuangan termanifestasi dalam adopsi sistem pembayaran digital, pengelolaan konten strategis berbasis efisiensi finansial, dan standardisasi proses bisnis terintegrasi. Model pengembangan kapasitas yang direkomendasikan mencakup pelatihan komprehensif, pendampingan berkelanjutan, kolaborasi ekosistemik, standardisasi proses, dan integrasi strategi mitigasi risiko. Implikasi strategis dari integrasi ini meliputi optimalisasi alokasi sumber daya, penguatan kapasitas pengambilan keputusan berbasis data integratif, konstruksi model bisnis responsif, peningkatan keberlanjutan finansial, dan akselerasi skalabilitas bisnis. Temuan ini berkontribusi pada pengembangan kerangka konseptual tentang transformasi digital UMKM dalam konteks negara berkembang dan menyediakan landasan empiris bagi formulasi kebijakan dan strategi bisnis yang memperkuat daya saing UMKM Indonesia di era digital.
The Role of Marketing Technology Adoption on Farmers’ Economic Sustainability through Market Access as a Mediating Variable Tri Sanatha Wahyu Akbar; Riani Winarni; Galih Raspati; Sri Rahayu; Dapit Suherman
UPY Business and Management Journal (UMBJ) Vol. 5 No. 1 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i1.8928

Abstract

Purpose: This study aims to analyze the effect of marketing technology adoption on farmers’ economic sustainability and to examine the mediating role of market access in strengthening this relationship. Methodology: A quantitative descriptive–associative approach was employed using 330 farmers selected through the Isaac & Michael sampling table from a population of 6,563. Data were collected through structured questionnaires and analyzed using path analysis with SPSS 27 to test both the direct and indirect effects of marketing technology adoption on economic sustainability through market access. Findings: The results show that marketing technology adoption significantly improves both market access and farmers’ economic sustainability. Market access also demonstrates a strong positive effect on economic sustainability and partially mediates the relationship between technology adoption and sustainability outcomes. These findings indicate that digital marketing tools become more impactful when they successfully expand farmers’ access to broader and more competitive markets, rather than functioning as isolated technological interventions. Originality: The novelty of this study lies in its analytical approach, which incorporates market access as a mediating mechanism linking marketing technology adoption to farmers’ economic sustainability. Unlike previous studies that examine these variables separately, this research provides empirical evidence on how digital adoption translates into economic benefits through improved market connectivity among smallholder farmers. Research limitations: This study is limited to farmers in Nagrak District, with data collected solely through questionnaires. This may not fully capture deeper behavioral, contextual, and technological adoption dynamics. Practical implications: The findings highlight the importance of integrating digital marketing initiatives with efforts to broaden market linkages. For policymakers and farmer institutions, strengthening e-commerce readiness, market networks, and digital literacy programs can significantly enhance farmers’ bargaining power and long-term economic sustainability
Peran Green Competencies Dan Green Motivation Dalam Mendorong Praktik Berkelanjutan Pada Usaha Mikro, Kecil, Dan Menengah Di Kota Bekasi Ilham Ramdani; Galih Raspati; Muhamad Dzaky Ashidqi
Jurnal Adijaya Multidisplin Vol 4 No 04 (2026): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Meningkatnya perhatian terhadap isu lingkungan dan tuntutan pembangunan berkelanjutan menuntut usaha kecil, dan menengah untuk menerapkan praktik keberlanjutan dalam kegiatan usahanya. Penerapan praktik tersebut sangat dipengaruhi oleh green competencies dan motivasi yang dimiliki oleh pelaku usaha. Namun demikian, masih terdapat kesenjangan antara kebutuhan akan kompetensi hijau dan realitas penerapannya di lapangan. UMKM masih menghadapi berbagai hambatan, seperti keterbatasan akses terhadap pembiayaan berkelanjutan, rendahnya literasi teknologi hijau, minimnya pelatihan sumber daya manusia, serta terbatasnya insentif dan kebijakan yang mendukung praktik ramah lingkungan. Penelitian ini bertujuan untuk menganalisis peran green competencies dan motivasi dalam mendorong praktik keberlanjutan pada UMKM di Kota Bekasi. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan metode simple random sampling. Data dikumpulkan melalui kuesioner terhadap 100 pelaku UMKM di Kota Bekasi yang ditentukan menggunakan teknik Slovin. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukan Green Competencies dan Green Motivasi berpengaruh positif dan signifikan terhadap keberlanjutan UMKM. Penelitian ini diharapkan dapat menjadi masukan bagi pelaku UMKM maupun pemerintah dalam merancang program pengembangan kompetensi dan peningkatan motivasi.
Pengaruh Tanggung Jawab Pengembangan dan Persepsi Risiko Banjir Terhadap Kepuasan Bermukim melalui Kepercayaan Penghuni Mochamad Afrizal Maulana; Mulfi Sandi Yuda; yoki Muchsam; Ce Gunawan; Galih Raspati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 7 No 2 (2026): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.7.2.155-172

Abstract

Residential satisfaction in flood-prone housing areas is influenced by environmental conditions and stakeholder responsibilities. In subsidized housing developments in Bekasi Regency, recurrent flooding has raised concerns regarding housing quality, residential comfort, and residents’ overall satisfaction. However, limited empirical evidence explains how developer responsibility and flood risk perception affect residential satisfaction through resident trust. This research investigates how perceptions of developer responsibility and flood risk influence residents’ satisfaction with their housing, while also examining the mediating role of resident trust in these relationships.. A quantitative approach was employed using data collected from 250 residents of flood-affected subsidized housing in Bekasi Regency through a structured questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that Developer Responsibility positively influences Resident Trust and Residential Satisfaction, whereas Flood Risk Perception negatively affects both Resident Trust and Residential Satisfaction. Resident Trust also has a positive effect on Residential Satisfaction and significantly mediates the relationships between Developer Responsibility, Flood Risk Perception, and Residential Satisfaction. These findings highlight the importance of strengthening post-occupancy developer responsibility and improving flood risk management to enhance resident trust and residential satisfaction in flood-prone subsidized housing developments
Co-Authors AA Sudharmawan, AA Ade Munhiar Adi, Umban Afrizal Maulana Agung Wibowo Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amin Setio Lestiningsih Amna Mawardi Andi Riyanto Andika Aryadinata Aryadinata Apip Supiandi Atik Sari Bambang Somantri Basuki Fabina Bayu Prastiyo Nurdiana Ce Gunawan Cucu Hodijah Dapit Suherman Dery Firmansyah Diah Pitaloka Dian Rahmaniah Dicki Prayudi Eka Septianus Nakiza Elis Yulianti Elis Yulianti Erwin Rinaldy Hidayat Eva Marsusanti Fahrurrazi Fahrurrazi Fahrurrazi Fahrurrrazi Firly agustiansyah Firly Agustiansyah Firmansyah, Dery Fitrah Rumaisa Gatot Satrio Utomo Gina Rautdatul Jannah Hafifah Aziz Wijaya hamdallah, farhan Hawa Rina Herni Herdiani Hidayat, Erwin Rinaldy Ilham Ramdani Intan Rike Febriyanti Irma Shantilawati Irwan Tanu Kusnadi Jaya, Ramadhan Susanyo Khoirunnisa Az Zahra Rahmadhina La Ode Mbunai LUTHFIA NISA RAMADHANI M Afrizal Maulana M. Afrizal Maulana Mariati Tirta Wiyata Melati Peronika Simanjuntak Mochamad Afrizal Maulana Mohammad Afrizal Maulana Muchsam, Yoki Muhamad Dzaky Ashidqi Muhammad Ferdiansyah Saef Al Rahman Mulfi Sandi Yuda Mulfi Sandi Yuda Nisa Septiani Nur Fajrin Hanifah Nurdiana, Bayu Prastiyo Nurwijayanti Pramesti, Hasti Priyana, Indarta Rahmat Rahmat Ramadhan Susanyo Jaya Renny Oktapiani Riani Winarni Rischa Putri Handayani Rizki Chrisulianti Rusli Nugraha Septiani Sri Rahayu Suryadi Theodora Zanetha Yovitasari Tri Sanatha Wahyu Akbar Tri Sanatha Wahyu Akbar Umban Adi Jaya Umban Adi Jaya Umban Adi Jaya Uwen Abdul Faqih Weli Kusnadi Winarni, Riani Yepi Sopian Yuningsih, Yuyun Yuniati Yuri Rahayu Yuyun Yuniati Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya