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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Bina Insani ICT Journal JURNAL TEKNOLOGI DAN OPEN SOURCE Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JISICOM (Journal of Information System, Infomatics and Computing) Technologia: Jurnal Ilmiah INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknologi Dan Sistem Informasi Bisnis CERMIN: Jurnal Penelitian Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Dinasti International Journal of Digital Business Management Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Social and Management Studies (IJOSMAS) El-Mujtama: Jurnal Pengabdian Masyarakat JES (Jurnal Ekonomi STIEP) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Administrasi Bisnis (J-Adbis) Profitabilitas ProBisnis : Jurnal Manajemen Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Masyarakat: Jurnal Pengabdian Brilliant International Journal of Management and Tourism
Dede Mustomi
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Faktor Penghambat Minat Berwirausaha dikalangan Mahasiswa (Studi Survei) Dede Mustomi; Mustomi, Dede; Ulum, Khoirul; Puspasari, Aprilia; Azizah, Ayu
Jurnal Administrasi Bisnis Vol. 1 No. 2 (2021): November 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v1i2.404

Abstract

Berwirausaha merupakan salah satu wadah bagi mahasiswa atau alumni perguruan tinggi untuk berkarya dan mengamalkan ilmu yang dipelajari dibangku kuliah. Namun dalam prakteknya banyak mahasiswa yang belum terjun berwirausaha. Mengapa hal itu bisa terjadi, penulis mencoba mencari jawabannya dengan cara mensurvei responden dari kalangan mahasiswa untuk mengetahui hambatan mereka ketika berbicara soal kewirausahaan. Tujuan penelitian ini untuk mengetahui poin-poin yang menjadi penghambat mahasiswa memulai berwrausaha. Penelitian ini adalah penelitian deskriptif dengan menggunakan metode survei dan memakai teknik purposive sampling, dimana penulis menyebarkan kuesioner secara acak kepada responden dari kalangan mahasiswa aktif berjumlah 120 orang. Periode survei dilakukan selama satu bulan pada periode April 2021. Dari 120 kuesioner yang disebar semuanya kembali dan diisi oleh responden. Hasilnya pernyataan survei mengenai permodalan dipilih oleh mayorutas responden sebanyak 49 responden sebagai variabel yang paling menjadi penghambat minat mahasiswa memulai berwirausaha dan variabel terendah adalah variabel dilarang oleh orang tua yang hanya dipilih oleh 5 responden mahasiswa.
When Relationships Become Assets: A Strategic Perspective on Relationship Marketing and Customer Value Sustainability Bintang Junita; Sonny Fransisco Siboro; Vicky Windasari; Dede Mustomi; Aprilia Puspasari
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7110

Abstract

This study examines the role of relationship marketing in fostering sustainable customer value in the Indonesian fashion retail sector. The research addresses the problem of limited understanding regarding how relationship marketing practices impact long-term customer value, especially through mediating factors such as relationship quality and customer loyalty. The primary objective is to explore the direct and indirect effects of relationship marketing on customer value sustainability. A quantitative, explanatory research design was adopted, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 200 Indonesian fashion retail consumers. The results reveal that relationship marketing positively affects both relationship quality and customer value sustainability, while customer loyalty mediates the relationship between relationship marketing and customer value sustainability. Interestingly, relationship quality did not directly influence customer value sustainability, but its indirect effect through customer loyalty was significant. The study concludes that emotional connections fostered by relationship marketing, particularly through loyalty-building strategies, are key to sustaining customer value in fashion retail. These findings have practical implications for fashion retailers seeking to enhance long-term customer engagement in emerging markets.
Co-Authors - STMIK Nusa Mandiri, Adelia Alvi Yana Andhika Andi Arfian Anus Wuryanto Aprillia Asep Asep Dony Suhendra Asriani Natong Audria, Angel Ayu Azizah Bintang Junita Cahya Ningrum, Maharani Dede Nurrahman Dede Suleman Devy Sofyanty Diah Wijayanti Eigis Yani Pramularso eko Haryadi EKO HARYADI Eko Haryadi Eni Reptiningsih Erlina Anggraeni Fitri Rahmiyatun, Fitri Herryansyah . Ida Ayu Putu Sri Widnyani Ida Zuniarti, Ida Indria Widyastuti Joko Ariawan Juarni Siregar Juarni Siregar Khoirul Ulum KOMALASARI, YULI Laetussaadah, Lela Lukman Hakim Lukman Hakim Maria Lapriska Dian Ela Revita Nurhayaty, Ety Popon Rabia Adawia Puji Yuniarti Puspasari, Aprilia Raden Ati Haryati Ratih Dwi Asworowati Reptiningsih, Eni Rini Pahmawati Simangunsong Roy Irawan Roydawaty Siswidiyanto Siswidiyanto, Siswidiyanto Slamet Heri Winarno Sofyan Marwansyah Sonny Fransisco Siboro Sri Rusiyati Styaningrum, Etik Dwi Sunarto Ade Irawan Supriatin Supriatin, Supriatin Syafrianto sy Taat Kuspriyono Ulum, Khoirul Vicky Windasari Waldhani, Gesti Essa Wijaya, Dede Aldi Wijayanti, Diah Wiwin Wianti, Wiwin Zulia Imami Alfianti