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All Journal Media Ilmu Kesehatan Jurnal Kesehatan International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Journal of Information Systems and Management Jurnal Peradaban Masyarakat (JPM) Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Pariwisata
Felix Leonardi
Institut Bisnis Informasi Teknologi Dan Bisnis
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Impact of Organizational Culture Toward Organizational Competitiveness at PT. Mega Royal Utama Medan: Pengaruh Budaya Organisasi Terhadap Daya Saing Organisasi Pada PT. Mega Royal Utama Medan Bestadrian Prawiro Theng; Ika Puspa Satrianny; Sri Aprianti Tarigan; Susanto; Felix Leonardi
Jurnal Kolaboratif Sains Vol. 7 No. 2: FEBRUARI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.081 KB) | DOI: 10.56338/jks.v2i1.639

Abstract

The purpose of this research is to analysis the impact of organizational culture toward organizational competitiveness at PT. Mega Royal Utama Binjai Medan. The data is obtain interview and questionare.There have 32 respondent from the company which only work in the office and supervisor only in the company. Whereby the data analysis using descriptive statistic( mean, median, mode), validity, reability, coeficient of corelation, regresion anlysis and hypothesis test. The result from the data is all valid, realible and normal, so the data can be use for futher analize. There have a significant impact the organizational culture toward organizational competitiveness. Where the Ha accepted and Ho rejected Z­count = 4,776 > Z­table = 1,96. Determination (r2) = 85.6% prove the organizational culture impact 85.6% toward organization competitiveness. The writer intend to give some recomedation which are outbond and happy weekend, monthly meeting and open minded discussion, swtiching work day and, give appreciation and recognition.
The Impact of Niche Marketing Towards Sales at Pt Sardana Indah Berlian Motor Medan Jung Sen; Agus Susanto; Elyzabeth Wijaya; Felix Leonardi; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4516

Abstract

The company launches the new Strada Triton HD-X. The aim is to know whether there is an impact on how niche marketing of this company can initiate a good outcome towards the sales of the company by doing research. Research will be done in the company and the population taken will be customers of this company that consist of 1,000 people. In this study, the sample that will be taken is 10% of population or 100 people. The questionnaires will contain 12 questions. The Mean of variable X is 4.28 and that of variable Y is 4.37. Most of the validity tests on both variables show high validity. The coefficient of correlation test is 0.74. Determination test results in 54.61% while the hypothesis test results in 7.4. From the data analysis, the writer has finally compiled his research that the data of questionnaires are valid to be processed on this skripsi. Niche marketing can be used in the company to gain profit from smaller market segments. Majority of the customers are males who are 30 years and above and from entrepreneurs’ classes. The correlation of the variables shows a strong positive relationship, in which it explains how strong the impact of niche marketing toward sales and the data can be trusted. Along with the other tests, hypothesis test shows that the null hypothesis must be rejected while the alternative hypothesis must be accepted.
The Impact of Direct Compensation Towards Employees’ Performance at Opal Coffee Cafe & Resto Medan Benny Lim; Bestadrian Prawiro Theng; Felix Leonardi; Susanto; Afridayanti Surbakti
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.7067

Abstract

One of the most important factors that could be developed is the element of employees. In order to reach the goals and target, the companies should not only pay attention on their profits, but also to the employee’s welfare and work effective and efficiently. Employees play vital role in bringing about the process of production/ process. Therefore, a fair and attractive compensation system is a must for every business and organization. The happy employee will results in good performance. Direct compensation refers to monetary benefits offered and provided to employees in return of the services they provide to the organization. The writer did observation in the shop and the writer found out that the employees’ performance is not good. They have lack (finish their reports slowly and low discipline where the employees leave the office on time and rarely want to spend much more time in the restaurant to do other additional jobs. The writer will use the total population in Opal Coffee Cafe & Resto Medan which is 32 employees. The writer uses Arikunto Sampling theory. The sample size is 32. The writer uses census sampling technique which the writer takes all population as sample. In analyzing data, the writer used some methods such as data descriptive, the validity test, the reliability test, the correlation test, the determination test,linier regression, and the hypothesis test. According to the result calculation data through the answers of the respondents, the writer got the result of 0.602 which means direct compensation has a strong relation or impact towards employees’ performance at Opal Coffee Cafe & Resto Medan. From the calculation of determination test, the writer got zcount=3.34. The zcount > ztable (3.34> 1.96), This means the Null hypothesis (Ho) is rejected. The writer can conclude that direct compensation has impact towards Employees’ performance at Opal Coffee Cafe & Resto Medan.
The Analysis Of Sales Promotion Towards Sales At Pt. Multimas Nabati Asahan Medan Eddy; Susanto; Felix Leonardi; Benny Lim; Elyzabeth Wijaya
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.8166

Abstract

Promotion is an activity in communicating information from sellers to buyers or other parties in the promotion to influence of the buyers. The main duty of a marketing manager in promotion is to inform customers about the products’ benefit that will be obtained by the customers if they purchase the product. Companies can use premiums, price off deals, rebates in the market. Promotion is done by a company in order to increase the company’s sales. The main thing that must be considered when doing promotion is to sell out the products as much as possible. PT. Multimas Nabati Asahan also uses promotion to improve their sales. The promotions that they use are premiums, price off deals, and rebates. In order to get data, the writer distributed a questionnaire to 30 customers. The questions consist of 10 questions, and are divided into two parts, 5 questions related to sales promotion and 5 questions related to sales. After obtaining feedback from the customers, the writer tabulated the data and analyzed it by using correlation formula, linear regression, and test hypothesis. Then, the result of the data analyzed will determine whether the hypothesis can be accepted or rejected. The result that the writer obtained is that sales promotion has an effect at PT. Multimas Nabati Asahan and is impacting the sales. At least, writer has made some conclusion from the analysis and evaluation done systematically. Some conclusions are: From the result of Coefficient Correlation between variable X and variable Y, the result was 0.84 Furthermore, the effect of sales promotion towards sales resulted in 70.56%.; it means the effect of sales promotion towards sales is affected 70.56% , which means that there is a strong relationship or positive correlation between sales promotion toward sales. Moreover, using hypothesis test the tcount is 15.10 Then, based on the distribution table t we will have the value of t with degree of freedom = 28, ? = 5%, thus ttable; dk=28; ?=0.05 = 1.701. Because tcount > ttable, we can conclude that “There is an impact of sales promotion toward sales at PT. Mulitmas Nabati Asahan Medan
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
Co-Authors Afridayanti Surbakti Agus Susanto Albert Albert Ali Syah Putra Bahagia Tarigan Benny Lim Benny Lim Djakasaputra, Arifin Eddy Eddy Eddy Gunawan Elyzabeth Wijaya Erina Alimin Erina Alimin Ester Esther IKA PUSPA SATRIANNY Juliana, Juliana Jung Sen Kosasih, Hengky Rizki Edmi Edison Sanif Sentosa SIAHAAN, BERTHA NERPY Simamora, Javerson Sri Aprianti Tarigan Suhartomi Susanto Theng, Bestadrian Prawiro Trirasetya, Mutiara Ulfa Widya Yanti Sihotang