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All Journal Jurnal Pilar Nusa Mandiri JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Applied Data Sciences International Journal of Social and Management Studies (IJOSMAS) SABBHATA YATRA : Jurnal Pariwisata dan Budaya Indonesian Journal of Society Engagement (IJSE) International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdimas Ekonomi dan Bisnis Golden Ratio of Mapping Idea and Literature Format Jurnal Social Society Fundamentum: Jurnal Pengabdian Multidisiplin
Ida Zuniarti, Ida
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Pengembangan Kapasitas Kewirausahaan Digital bagi Badan Santunan Yatim di Depok Zuniarti, Ida; Elyana, Instianti; Rusiyati, Sri
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1858

Abstract

Limited digital literacy and technology-based marketing capacity pose challenges to entrepreneurship development at the Badan Santunan Yatim in Depok. The limited use of social media as a promotional tool has prevented the community from optimally developing its economic potential. This community service program aims to enhance digital entrepreneurship capacity through training on the use of social media as a marketing platform. The method employed a participatory approach, including interactive training sessions, hands-on practice in creating promotional content, mentoring in managing business accounts, and evaluation through pretests and posttests. The results indicate an improvement in participants’ understanding and skills in utilizing social media for business promotion. This is reflected in the increased evaluation scores and the participants’ ability to independently produce digital content, reaching 94.87%. The program contributes to strengthening economic self-reliance and supporting the sustainability of digital-based businesses within the target community.
Co-Authors Agus Setyo Pranowo Alimin, Ismet Amin Setio Lestiningsih Aziz, Faruq Candrasari, Ati Dede Mustomi Dede Suleman Devy Sofyanty Dinar Riftiasari Eigis Yani Pramularso Eka Dyah Setyaningsih Eulin Karlina Fitri Rahmiyatun, Fitri Fitryana, Destika Gata, Windu Instianti Elyana, Instianti Isbat, Isbat Joko Ariawan Lasut, Henry Lia Mazia, Lia Lukman Hakim Mayangky, Nissa Almira Muhammad Abdullah Mulyadi, Hary Nita Merlina, Nita Nono Arief Rachman Nova Yudha Andriansyah Putra Nurhayaty, Ety Nurmalasari Nurmalasari Nurzalinar Joesah Prasetio, Arfhan Priyo Sambodo Puspasari, Aprilia Raden Ati Haryati Roy Irawan Rusmawati, Cikal Pustiprayata Sabil Sienifa, Yuhelmis Sinta Rukiastiandari Slamet Heri Winarno Sofyan Marwansyah Sri Rusiyati Sulistyowati, Daning Nur Susan Rachmawati Taat Kuspriyono Titik Misriati Ula, Masrifatul Valentine Theresia Simamora Wahid Akbar Basudani Widi Astuti Widodo, Dwiyatmoko Puji Windi Windi, Windi Yusuf, Nanang Qosim Zahara, Zakia Zahra Zahra Zahwa, Putri Zhafira, Ryanne