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All Journal Dinamika Pendidikan Jurnal Varidika Jurnal Pendidikan Ilmu Sosial Journal of Economic Education Jurnal Penelitian Pendidikan IPA (JPPIPA) International Journal of Community Service Learning Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JTIEE (Journal of Teaching in Elementary Education) Buletin KKN Pendidikan Ideguru: Jurnal Karya Ilmiah Guru Didaktika: Jurnal Kependidikan Abdi Teknoyasa Jurnal Keilmuan dan Keislaman Mamangan Social Science Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Warta LPM International Conference on Education for All IIJSE Conference Proceedings International Conference on Education Innovation and Social Science Buletin Literasi Budaya Sekolah Jurnal Pendidikan Progresif Indonesian Journal on Learning and Advanced Education (IJOLAE)
Muhammad Fahmi Johan Syah
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Mamangan Social Science Journal

 1 
Disabled Entrepreneurs: Challenges in Utilizing Digital Marketing in MSMEs Ikhsan, Rudfiando Ikhsana; Syah, Muhammad Fahmi Johan; Custilas, Anesito
Jurnal Ilmu Sosial Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i1.7859

Abstract

People with disabilities have long experienced discrimination, resulting in the unfulfillment of their rights. Different physical or non-physical conditions place disabled groups in the chain of poverty, socially, politically, and economically. This research aims to describe an entrepreneur with a disability in facing the challenges of utilizing digital marketing in MSMEs. The research respondent is an entrepreneur with a disability in the health drink sector, specifically a visually impaired individual in Surakarta. This study employs a case study research design with a qualitative approach. Data is collected through participant observation, semi-structured interviews, and documentation. The validity of the data is tested using an interactive model, and the data analysis model employed is the interactive model by Miles, Huberman, and Saldana. The results of this research indicate an increase in knowledge and skills among entrepreneurs with disabilities to confront challenges in utilizing digital marketing. Additionally, disabled entrepreneurs experience enhanced skills such as critical thinking, independence, and problem-solving when facing the challenges of digital marketing in MSMEs.
Co-Authors Adi Wahyu Nugraha Agnia Khulqi Karima Agus Marimin Agus Susilo Agus Susilo Akrom, Akrom Alifa Salsabila Anthori, Muhammad Astuti, Kartika Tri Astuti, Ninda Dwi Bahri, Andi Syamsul Budi Wahyono Budi Wahyono Budi, Hermawan Setyo Choirunnisa, Ni’matul Custilas, Anesito Dhany Efita Sari Diah Ayu Widyasari Diman, Vinna Idamtus Silmi Djalal Fuadi Endang Fauziati Endang Wahyu Pamungkas Eny Pemilu Kusparlina Fajar Agung Nugroho Fajriyah, Desi Susanti Fatah Yasin Al Irsyadi Fatmahwati, Seli Firdaus, Rizki Anugrah Gatot Jariono Habil Azhar Hendawan Hafazah Iqbal Firdaus Hafidah, Angelia Suci Nur Hanifah Tria Intan Jelita Harsono Harsono Harsono Harsono Harun Joko Prayitno Hepy Adityarini, Hepy Hernawan Sulistyanto Huda, Syamsul Ihsan Cahyo Utomo Ijah Mulyani Sihotang Ikhsan, Rudfiando Ikhsana Imran, Muhammad Ali Inayati, Nurul Latifatul Intan Jelita, Hanifah Tria Jan Wantoro Janudin, Sharul Effendy Jelita, Hanifah Tria Intan Jenny Buckworth Joko Suwandi Kartikasari, Evi Dwi Koesoemo Ratih Koesoemo Ratih Kurniasih, Reni Kuswanty, Nur Helny Mahaliza Mansor Mansor, Mahaliza Mega Puspaningrum Miftakhul Huda Minsih Mintarsih, Mimin Mirana, Ludiya Yayang Mohammad Chairil Asmawan Muhammad Rohmadi Muhammad Yahya Muhibuddin Fadhli Munajat Tri Nugroho Mustofa, Rochman Hadi Nadira, Khairani Rahma Naufal Ishartono Nugraha, Keisha Jenny Maulida Nur Amalia Nur Subekti Nurul Latifatul Inayati Nurvina, Selina Elga Pramudya, Redondo Sakti Adi Pratiwi, Adcharina Putri, Adelia Kurnia Rahmadhani, Salma Reyza Wulandari Romadhoni, Defri Nur Sabar Narimo Sally Jarin Salma Rahmadhani Salsabila, Alifa Samsudin Suhaili Samsudin Suhaili Sharul Effendy Janudin Siti Ainun Fadilah Sri Budi Utami Sri Katoningsih Suranto Suranto Suranto Suranto Suranto Surya Jatmika Syifaya, Zulfa Aurellye Oldra Titik Ulfatun Toni Ahmad Subekti Tri Nur Wahyudi Utami, Ayuningsih Tri Weti, Nafra Mutya Wibowo, Harris Prasetya Cahya Yovi Annang Setiyawan Yusuf Sulistyo Nugroho