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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.

Analysis of Determinants of MSMEs Performance Rr. Lulus Prapti Nugroho Setiasih Surjanti; Edy Mulyantomo; Dian Triyani
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5060

Various business sectors carried out by MSMEs actors continue to experience growth and development. This fact confirms that MSMEs has promising potential for expansion and provides good opportunities for business actors. The same goes for MSMEsactors in Bendungan Village, Gajahmungkur Sub-district, Semarang. They must consistently improve their performance to continue to provide positive contributions to the local population. Social capital and financial capital need attention, besides continuously honing the human resource capabilities of MSMEs actors. Based on the above, research conducted on 103 UMKM actors in Mranggen District, Demak Regency, successfully proves that (1) partially, social capital and financial capital have a significant positive effect on MSMEs performance, and (2) human resource competence proves to strengthen the influence of social capital and financial capital on MSMEs performance. The resulting coefficient of determination is 30.3%.

PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, DAN STRES KERJA TERHADAP KINERJA KARYAWAN Widyakto, Adhi; Nurrohmah, Nanda; triyani, dian; Prapti NSS, Rr Lulus
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11281

The source of human labor in an industry is a driving factor based on the number of activities that must be carried out, which explains that without labor an industrial activity cannot run well and according to the goals that have been made. Human resources are also the main key in the process of industrial activities and crucial in achieving the continuity of industrial activities. PT Artha Kayu Indonesia is one industry that struggles with low employee performance. Based on the attendance rate data obtained from HRD, Artha Kayu Indonesia showed a significant decrease in fluctuations. So the author needs to do research on what efforts are made to improve employee performance at Artha Kayu Indonesia so that employees come more often with a predetermined time. The purpose of this study is to determine the effect of Work Discipline, Work Environment and Work Stress on employee performance at Artha Kayu Indonesia. The population in this study is employees of Artha Kayu Indonesia. Based on the sample criteria set, a sample was obtained in this study as many as 100 respondents. The analytical methods used in this study are instrument tests (validity tests and reliability tests), classical assumption tests include (normality tests, heterokedasticity tests, multicollinearity tests), multiple linear regression tests, partial tests (t tests), F test model accuracy, coefficient of determination (R2) tests used to analyze primary data in this study conducted with the help of SPSS version 25. Based on the results of the study shows that there is an influence of work discipline, Work Environment on employee performance, while work stress has no influence on employee performance at Artha Kayu Indonesia. The more positive work discipline, the more employees will comply with the regulations in the Company and will improve employee performance, vice versa if there are many positive Work Environments in the employee work environment, employee performance will increase as a result, also meet predetermined targets. The lower the employee's work stress rate, the higher the employee's performance results.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.

Peningkatan Kemampuan Pembukuan Sederhana Bagi WPOP Pedagang Eceran Kriteria Usaha Mikro Kota Semarang Nuria Universari; Lulus Prapti, N.S.S; Rosyati; Totok Wibisono
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 08 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

The focus of this PkM activity is more focused on the problem of not implementing financial bookkeeping practices for Retail Traders as Individual Taxpayers with Micro Business Criteria in Semarang City. The solution offered in PkM activities is to provide simple financial bookkeeping training. The target of service activities is awareness of PkM partners about the importance of doing simple bookkeeping and increasing knowledge and understanding of simple financial bookkeeping. The method of activity is training by providing simple financial bookkeeping materials. After that, an evaluation was held by giving a pretest and posttest to find out the differences in participants' understanding of simple financial bookkeeping before and after the training, as well as giving a questionnaire to determine the participant's assessment of the implementation of Community Service. Through this PkM activity, simple bookkeeping training participants are increasingly aware of the importance of simple bookkeeping. In addition, they know and understand more about simple financial bookkeeping that should be carried out by taxpayers.

Improving MSME perfomance through competences and entrepreneurial characteristics Rr. Lulus Prapti Nugroho Setiasih Surjanti; Edy Mulyantomo; Dian Triyani; Emaya Kurniawati
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3285

Purpose: This study aims to analyze the influence of human resource competence, management competence, and entrepreneurial competence on the performance of Micro, Small and Medium Enterprises (MSMEs), moderated by entrepreneurial characteristics. Methodology: The research was conducted on 95 MSME actors from the "Cethik Geni" group in Semarang. Data were collected through questionnaires and analyzed using Partial Least Squares (PLS). Results: This study examines the influence of human resource, management, and entrepreneurial competencies on MSME performance, as well as the moderating role of entrepreneurial characteristics, within the Gerai Kopini (Cethik Geni) MSME Group in Semarang City. The findings indicate that all three competencies positively and significantly enhance MSME performance. Entrepreneurial characteristics strengthen the effect of management competency on performance but do not moderate the influence of human resource and entrepreneurial competencies. Conclusions: This study concludes that strengthening human resource, management, and entrepreneurial competencies is essential for improving MSME performance. Entrepreneurial characteristics play a supportive role by enhancing the effectiveness of management competency, although they do not function as a moderating factor for all competency performance relationships. Limitations: This study is limited to the Cethik Geni MSME Group in Semarang, restricting generalizability. The moderating role of entrepreneurial characteristics was inconsistent, and unexamined contextual and qualitative factors such as leadership, motivation, and teamwork may affect the results. Contribution: Future research is recommended to expand the scope of respondents to various MSME sectors and regions to increase the generalizability of the findings. Furthermore, the research model must include contextual variables such as organizational culture, business environment, and leadership style as moderators or mediators.

Analysis of Determinants of MSMEs Performance Rr. Lulus Prapti Nugroho Setiasih Surjanti; Edy Mulyantomo; Dian Triyani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5060

Various business sectors carried out by MSMEs actors continue to experience growth and development. This fact confirms that MSMEs has promising potential for expansion and provides good opportunities for business actors. The same goes for MSMEsactors in Bendungan Village, Gajahmungkur Sub-district, Semarang. They must consistently improve their performance to continue to provide positive contributions to the local population. Social capital and financial capital need attention, besides continuously honing the human resource capabilities of MSMEs actors. Based on the above, research conducted on 103 UMKM actors in Mranggen District, Demak Regency, successfully proves that (1) partially, social capital and financial capital have a significant positive effect on MSMEs performance, and (2) human resource competence proves to strengthen the influence of social capital and financial capital on MSMEs performance. The resulting coefficient of determination is 30.3%.

Analysis On Factors Influencing Career Womens Fear Of Success And Its Effect On Work Performance (A Study In Semarang City) Dian Triyani; Rr. Lulus Prapti N.S. Surjanti
Economics and Business Solutions Journal Vol. 1 No. 1 (2017): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Fear of success occurs when a person receives a distraction in the form of fear of his own ability to complete or attempt to complete a challenging task or job. This study aims to conduct an empirical test and analyze the effect of social support, career development and work competition situation against fear of success, and its effect on work performance. The total number of samples in the study is 96 respondents, with a specific characteristic of married women working in banking.The study employs SPSS for analysis technique. The results show that social support affects negatively fear of success, thus the higher the social support, the less the fear of success. On the other hand, factors of career development and work competition situation affect positively fear of success. Thus, the higher career development and job competition, the greater the fear of success. Further, fear of success factor affects positively on the career performance of career women. A person who has fear of successful career, in which she attributes the success internally, then she is at her high performance.

Motor Vehicle Tax Compliance Levels: An Empirical Study And The Determining Factors Lulus Prapti N. S. Surjanti; Dwi Widi Pratito Sri Nugroho; Ardiani Ika Sulistyawati
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Tax is the biggest income for the state and one of taxes which imposed on taxpayers is motor vehicle tax. Normatively, for all citizens who have fulfilled the requirements as taxpayers and have motor vehicles, they should not forget to pay the tax. But in reality, there are still many taxpayers who have not complied and fulfilled their tax obligations. The aim of this study is to analyze the effect of the application of administrative penalty, awareness of taxpayers, interest rates on tax penalties, and tax payment procedure on the level of taxpayer compliance. We used accidental sampling method on motor vehicles tax payer to determine the sample. There are 144 taxpayer respondents who are willing to participate and whose data can be processed. Multi linear regression was used to test the hypothesis. The findings of this study indicate that the interest rates on tax penalties have the greatest influence on motor vehicle taxpayer compliance. While the awareness factor of taxpayers actually has the smallest influence on taxpayer compliance.

The Influence of Product Quality, Price Perception, and Brand Image on Furniture Purchase At PT. Jati City Furindo Jepara Ari Hidayat; Dian Triyani; Lulus Prapti
Economics and Business Solutions Journal Vol. 3 No. 2 (2019): Economics and Business Solutions Journal
Publisher : Universitas Semarang

There are some factors that can influence the success and failure of furniture companies include product quality, price perception, and brand image that can have an impact on consumer purchasing decisions. The aimed of study to analyze the influence of product quality, price perception, and brand image on purchasing decisions.The object of this study is PT Kota Jati Furindo Jeparam, this companies is one of the companies engaged in the furniture trade located on Jl. Jepara-Bangsri No.Km 6.5 hamlet 1, Suwawal, Mlonggo, Jepara, Central Java. The samples of this study are consumers who bought furniture at PT Kota Jati Furindo Jepara. The reasearcher use linear regression to analyze this study.The results showed that product quality, price perception and brand image had a positive and significant effect on purchasing decisions. Better product quality, price perception, and brand image of furniture will further enhance consumer purchasing decisions on furniture at PT Kota Jati Furnindo Jepara.

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