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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal on Education Jurnal Ilmiah METADATA Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ekonomi, Manajemen, Akuntansi
Idarni Harefa
Universitas Nias
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ONLINE-BASED INVESTIGATION ADMINISTRATION INPUT APPLICATION SYSTEM TO FACILITATE POLICE PERFORMANCE REPORTING NIAS RESORT Laoli Chrisdianto Foarota; Maria Magdalena Bate’e; Kurnia Putra Bawamenewi; Idarni Harefa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.983

Abstract

Advances in information technology are encouraging government institutions, including the police, to undertake digital transformation to support performance effectiveness and accountability. However, the investigation administration process in many police work units is still carried out manually, resulting in various problems, such as late reporting, the risk of document loss, and low investigator work efficiency. This study aims to design and implement an online-based investigation administration input application system to facilitate performance reporting at the Nias Police Resort. The methods used include user needs analysis, web-based system design, and system trials in the police work environment. The implementation results show that the system is able to accelerate the data input process, improve document accuracy and security, and provide real-time performance reports to leaders. Thus, this application system can be an effective solution to improve the efficiency, transparency, and accountability of investigation administration within the police environment.
THE EFFECT OF PRICE DISCOUNTS ON PURCHASING DECISIONS AT CITI MART STORE IN GUNUNGSITOLI CITY Juni Kristiani Zega; Serniati Zebua; Yupiter Mendrofa; Idarni Harefa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.989

Abstract

Thdiscounts, purchasing decisions, marketing strategiesis study aims to determine and analyze the effect of price discounts on purchasing decisions for Morinaga products at Citi Mart Stores in Gunungsitoli City. The background of this study is based on the phenomenon of high consumer interest in Morinaga products when price discounts are applied, which shows the importance of price promotion strategies in increasing purchasing decisions. The research method used is a descriptive quantitative approach with data collection techniques through questionnaires distributed to 60 consumer respondents who have purchased Morinaga products at Citi Mart Stores during the promotional period. Data were analyzed using validity tests, reliability, simple linear regression, coefficient of determination, and t-tests with the help of the SPSS version 26 program. The results showed that price discounts had a positive and significant effect on purchasing decisions with a significance value of 0.018 (<0.05), a coefficient of determination of 9.2%, and a relationship level of 0.304 which is included in the sufficient category. This indicates that even though the influence is relatively small, price discounts still have a role in influencing consumer purchasing decisions, while there is the possibility that other factors are more dominant in influencing purchasing decisions, such as product quality, brand preferences, or consumer psychological factors. Thus, a discount strategy can be an effective promotional alternative, but it needs to be combined with other marketing factors to be more optimal in attracting consumer purchasing interest.
THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS AT THE KADOZ WATER DRINKING WATER DEPOT, GUNUNGSITOLI CITY BRANCH Robil Lase; Idarni Harefa; Maria Magdalena Bate’e; Serniati Zebua
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.993

Abstract

This research was conducted at the Kadoz Water drinking water depot, Gunungsitoli City branch. Researchers found that in its marketing activities there are still various shortcomings in each aspect of the marketing mix that have the potential to influence consumer perceptions of the product. The purpose of this study is to determine whether or not there is an influence of the marketing mix on purchasing decisions and how much influence these variables have by using quantitative research methods and distributing questionnaires to 30 consumers of Kadoz Water, Gunungsitoli City branch. The results of this study indicate that there is an influence of the marketing mix (X) on purchasing decisions (Y) as indicated by the results of the t-test, obtained a significance value of 0.005 <0.05, and the calculated t-value (3.054)> t-table (1.701). In the determinant test, it was obtained that the influence of variable X on variable Y was 25% so that in this study that Ha was accepted and Ho was rejected.
THE EFFECT OF PROMOTION STRATEGY ON BUYER DECISIONS AT THE SINAR MAS JAYA STORE IN GUNUNGSITOLI CITY Selvius Vincentius Waruwu; Otanius Laia; Idarni Harefa; Yupiter Mendrofa
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.995

Abstract

This study aims to determine the effect of promotional strategies on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The main objective of this study is to determine how much influence promotional strategies have on purchasing decisions at the Sinar Mas Jaya store in Gunungsitoli City. The type of research used in this study is quantitative research, the number of samples in this study was 82 people. Based on the coefficient of determination test, the R Square value of 0.61 or 61% indicates that the Promotion Strategy variable has a positive effect on the Purchase Decision variable Y by 61%. Based on the test results, t-count of 2.283> t-table of 1.664 and at a significant level of 0.025 <0.05. So it can be concluded that Ho is rejected Ha is accepted. In other words, the Promotion strategy has a significant influence on Purchasing decisions at the Sinar Mas Jaya Store in Gunungsitoli City.
Co-Authors Aferiaman Telaumbanua Aferila Halawa Agusman Gulo Eduar Baene EMANUEL ZEBUA Ester Harefa Iman Exaudi Laoli Jeliswan Berkat Iman Jaya Gea Juni Kristiani Zega Kurnia Putra Bawamenewi Laoli Chrisdianto Foarota Maria Magdalena Batee MARIA MAGDALENA BATE’E Martha S. D. Mendrofa Mei Warni Laoli Nanny Artatina Bu'ulolo Nasrul Efendi Lase Otanius Laia Risma Nelly Zalukhu Robil Lase Selvius Vincentius Waruwu Seniati Daeli Serniati Zebua Sinta Ardiyanti Putri Tafonao SOPHIA MOLINDA KAKISINA Wardin Nofanolo Laoli YUPITER MENDROFA Yuterlin Zalukhu