Crypto assets have become a global phenomenon with a significant increase in the number of investors in Indonesia. Indodax, as the largest crypto asset trading platform in Indonesia, has contributed to the growth of this ecosystem and received many user reviews through the Google Play Store. With more than 5 million downloads and 100 thousand reviews, sentiment analysis is an important tool to understand user perceptions of Indodax services. The results of manual labeling show that the majority of reviews are positive (3989 reviews), while neutral and negative sentiments are 477 and 534 reviews respectively. From the research and testing that has been carried out using the Random Forest method and optimizing with Hyperparameter Tuning GridSearchCV on 4 test scenarios. The best results were obtained in Scenario 4 (3 Preprocessing Stages (Cleaning, Case Folding, and Tokenization) + Random Forest & Hyperparameter Tuning) producing the best value, with Precision 81%, Recall 64%, F1-Score 70% and Accuracy 89%. With the best parameter values ??{'criterion': 'entropy', 'max_depth': None, 'max_features': 'sqrt', 'min_samples_leaf': 1, 'min_samples_split': 2, 'n_estimators': 100}. This study shows that every experimental model that is optimized produces a higher value than experimental model that is not optimized.