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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Laa Maisyir Jurnal Ekonomi Islam JSEH (Jurnal Sosial Ekonomi dan Humaniora) Falah : Jurnal Ekonomi Syariah Tansiq: Jurnal Manajemen dan Bisnis Islam KEUNIS Al-Mustashfa Law and Justice Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam al-Uqud : Journal of Islamic Economics al-Afkar, Journal For Islamic Studies QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) JCRS (Journal of Community Research and Service) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ecoment Global: Kajian Bisnis dan Manajemen LAN TABUR: Jurnal Ekonomi Syari’ah Economics and Digital Business Review Journal of Sustainable Community Development (JSCD) el-Jizya: Jurnal Ekonomi Islam Jurnal Riset Ekonomi Syariah Bandung Conference Series : Sharia Economic Law Bandung Conference Series : Syariah Banking Journal of Islamic Economics and Business Jurnal Riset Perbankan Syariah Amwaluna: Jurnal Ekonomi dan Keuangan Syariah LAN TABUR: JURNAL EKONOMI SYARIAH
Popon Srisusilawati
Universitas Islam Badung
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

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Digital Marketing in Developing Brand Awareness of MSMEs Zaini Abdul Malik; Popon Srisusilawati; Irma Yunita Silviany; Risma Mustika Fajaria; Shakila Carisya Tsania
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.282

Abstract

This large-scale social restriction by the government has a major impact on all activities. This has a big impact on MSMEs. In the MSMEs aspect, the COVID-19 pandemic has caused a decline in performance from the demand side (consumption and purchasing power of the people) which ultimately has an impact on the supply side, namely termination of employment and the threat of credit financing jams, even some MSMEs are not operating. The purpose of this research is to analyze digital marketing in building brand awareness used by MSMEs during the pandemic. Research method this is qualitative research with use studies case. Data study get through observation and interview, as well as supported by documentation researcher. Results study showing that digital marketing in build brand awareness done through Facebook social media management with do activity in the form of advertisement as well as operate technique mix marketing as personal selling, sales promotion and public relations as effort build brand awareness MSMEs products in particular street vendors around Unisba. Keywords: brand awareness, digital marketing, MSMEs, Unisba row stalls
Co-Authors 10010321023, Risma Junita Khaerunnisa A dliya wahyuni Adinda Putri Anggareini Aisyah Shohwatul Islam Aisyah Shohwatul Islam Akbar S, Torik Alfariedza Vania Zhafira Alisya Aulia Rusmana Amila Vindi Oktaviana Anggelia Nurfitria Anisa Fitria Annisa Indrawati Anshori, Arif Rijal Anya Aurellya Asep Ramdan Hidayat Asri Dara Binekas Atih Rohaeti Dariah Azka Dara Syahrani Cecep Soleh Kurniawan Cecep Soleh Kurniawan D. Gandana Madjakusumah Deden Gandana Madjakusumah Delia Dwiyanti Hasanah Dewi , Putri Cantika Diana Rusdianawati Diandra Nur Afifah Azzahra Elisa Siti Widyastuti Eva Fauziah Eva Misfah Bayuni Faisa Azmi Firjatullah Farha Ratu Sabila Fawzi, Ramdan Fayza Ikhrom Febriadi, Sandy Rizki Fitri Oktaviani Fitriana Wulandari Zulkarnaen Ghefira Faiza Azzahra Ghina Syifa Agustina Habibi Nurul Yaqin Hana Khairunnisa Himayasari, Neng Dewi Ibrahim, M. Andri Ibrahim, Mohamad Andri Ibrahim, Mohammad Andri Ikrima Azkury Nabella Ilham Mujahid Imelda Putri Intan Nurrachmi Irma Yulita Silviany Irma Yunita Silviany Isfi Rizka Pitsyahara Ivan Wahyudi Iwan Permana Jessinta Shilva Bintan Namita Kurniawan, Cecep Soleh Lia Yulia lia yulia Malik, Zaini Maman Surahman Milka Nurul Fauziah Moh Ramdhan Rizalussani Mohamad Andri Ibrahim Mohamad Andri Ibrahim Mohammad Andri Ibrahim Muchammad Oki Sudarman Muhammad Amidan As Syakir Muhammad Arya Naufal Saleh Muhammad Gandhi Darmawan Muhammad Rifqy Prabowo Mustika, Rita Mutiara Olencia Indra Nadya Az-Zahra Nadya Az-zahra Nandang Ihwanudin Nandang Ihwanudin Nanik Eprianti Neli Erlianti Nendiarti Juniar Neneng Nurhasanah Neng Dewi Himayasari Nur Fadilah Sukmawardani Nur Hamidah, Siti Aulia Nurfitria, Anggelia Nymas Mu’nisah Anggraeni OKTAVIA, REZA Panji Adam Agus Putra Permana, Iwan Prasetyo, Salma Nabila Putri Diani Hardianti Putri, Imelda Raden Rahma Raijani Rahmadani, Yunifa Rahmah, Luni Nur Randi Ganjar Rani, Asni Mustika Ratih Tresnati Redi Hadiyanto Redi Hadiyanto Reyhan Maharis Fadilah Reyhan Maharis Fadilah Reza Fauzia Tarende Reza Naftali Rahmayosa Rihhadatull 'Aisy, Raisa Adila Rima Karnipa Agusti Riska Ariani Siregar Risma Mustika Fajaria Rita Mustika Rois, Yovanka Graciela Rosyidah, Fairuz Syifa Sabarina Irbah Safira Muthia Rosyid Salma Hayfa Victoria Sartika Herawati Selly Eriska Selva Selfia Ginanjar Shakila Carisya Tsania Siregar, Ariani Siska Lis Sulistiani Siti Karomah Nuraeni Siti Rosiyana Dewi Siti, Elisa Sri Devi, Sri Syifa Tahany, Tahany Tiara Deasy Nurfitriani Sumarwan Tiara Marliana Tiara Marliana Tiya Rissa Kamila Tiya Rissa Kamila Torik Akbar S. Tri Ambarwati Utami, Ayu Tuty Vina Fazri Aryani Wahyudi, Ivan Wijayanti, Intan Manggala Winda Widya Rahma Yayat Rahmat Hidayat, Yayat Rahmat Yulita Silviany, Irma Yusup, Akhmad Zaini Abdul Malik Zea Fauziah Zia Firdaus Nuzula