Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

Pengaruh Kualitas Pelayanan Jasa dan Kualitas Produk Terhadap Customer Satisfaction Pada Bayu Lagoon Resto Tebing Tinggi Ira Hairani Br Damanik; Anggia Sari Lubis; Horia Siregar
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 3 (2021): Maret 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v1i3.117

Abstract

The objective of the research was to determine the effect of service quality and product quality on customers’ satisfaction at Bayu Lagoon Resto Tebing Tinggi. The type of the research was quantitative descriptive research. The approach used was survey method. The poupulation of the researchwas the customer in Bayu Lagoon Resto Tebing Tinggi consisted of 900 consumers. The number of samples selected in thi research were 90 customers. The sampling technique used was simple random sampling. Data collection techniques were carried out by interview, questionnaire, observation, and the combination among them. Technique of analyzing the data was multiple linear regression analysis. The results of the study at a significant level of 5% indicate that (1) Service Quality of Service had a positive effect on Customer Satisfaction proved by tobserved 4.438 with a significant value of 0.000 lower than 0.05 (0.000 <0.05). (2) Product quality had a positive effect on Customer Satisfaction proved by t-observed of 5.080 with a significant value of 0.000 (0.000 <0.05). While, the determination test was 57.6%. Then the effect of differentiation in service quality and product quality on customer satisfaction was  57.6%, while the remaining 42.4% was affected by other variables unexamined in this research.
Pemberdayaan Karyawan Terhadap Kepuasan Kerja Karyawan Pada PT Rotella Persada Mandiri Lubuk Pakam Dewi Kartika Lestari; Horia Siregar
ARBITRASE: Journal of Economics and Accounting Vol. 1 No. 3 (2021): Maret 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v1i3.121

Abstract

This research aims to determine the influence of Employee Empowerment toward Employee Satisfaction at PT. Rotella Persada Mandiri Lubuk Pakam. The type of this research was quantitative research. The population in this study were all employees of PT. Rotella Persada Mandiri Lubuk Pakam with 45 employees and a saturation sampling was applied in this study with 45 employees. The data is processed with SPSS 20.0 for windows program. The data analysis technique  was a simple Linear Regression, with the formula Y = a+bX+e. A simple linear regression test result obtained was equation Y = 19,532 + 0.546 X + e, it means the employee empowerment has a significant influence on employee job satisfaction. The results of the t hypothesis test obtained that the value of tobserved > ttable = 4,215 > 2,017. Therefore, the value of tobserved was greater than the ttable hence the hypothesis was accepted. Thus, it can be concluded that the hypothesis stating variable (X) has been proven or in other words there is a significant influence between variable (X) to variable (Y). And based on the determination coefficient test (KD) or R Square (R2) then it can be known that the value of R Square is 0.292 or with a percentage of 29.2 % while the remaining 70.8% is influenced by other variables that are not studied by researchers.