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All Journal ETIKONOMI SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) BALANCE: Economic, Business, Management and Accounting Journal Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal Transformation of Mandalika Journal of Management and Digital Business Jurnal Pengabdian Mandiri Journal of Social And Economics Research Relevance: Journal of Management and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer Sasambo: Jurnal Abdimas (Journal of Community Service) Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Nanda Adhi Purusa
Faculty Of Economics And Bussiness, Universitas Dian Nuswantoro, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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UPAYA PENGEMBANGAN SENTRA INDUSTRI KREATIF SANGKAR BURUNG MOJOSONGO DI TENGAH MOMENTUM PEMULIHAN EKONOMI NASIONAL Nanda Adhi Purusa; Febrianur Ibnu Fitroh Sukono Putra; Miftachul Mujib
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.31

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mendiskripsikan pelaku usaha pada Sentra Industri Kreatif Sangkar Burung Mojosongo, Surakarta. Pendekatan klaster digunakan untuk menjelaskan pola kerja dan peluang yang dapat dikembangkan oleh pelaku usaha untuk memulihkan usahanya pasca gejolak ekonomi akibat Covid-19. Metode penelitian menggunakan deskriptif kualitatif dimana terdapat lima orang pelaku usaha dalam industri tersebut yang menjadi narasumber. Teknik pengumpulan data menggunakan in-depth interview dengan pertanyaan terbuka. Penelitian ini menunjukkan bahwa pendekatan klaster memang tepat digunakan untuk mengembangkan IKM di Indonesia. Penguatan jaringan melalui beberapa macam kerjasama menjadi faktor penting dalam upaya menumbuhkan kembali industri ini pasca Covid-19.
Pengaruh Kepercayaan, Brand Image dan Cashback Terhadap Keputusan Pembelian Konsumen Melalui Minat Beli Adidas pada Market Place Shopee Fienska Chufina Alfatika; Piji Pakarti; Nanda Adhi Purusa; Mochammad Eric S.W
Jurnal Pendidikan Indonesia Vol. 5 No. 12 (2024): Jurnal Pendidikan Indonesia (Japendi)
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i12.6315

Abstract

The aim of this analysis is to test and evaluate the effect of trust, brand image, and cashback on consumer buying interest in adidas in the shopee market place. To test and assess the effect of trust, brand image, cashback, and purchase intention on adidas consumer purchasing decisions in the shopee market place. The population studied was all adidas consumers in the shopee market place in Semarang City. This study used purposive sampling technique with 190 respondents. SEM PLS is the data analysis tool used. Based on empirical facts and the SEM PLS research model, it is found that trust has a positive and insignificant impact on the purchase intention of Adidas customers on the Shopee e-commerce website. Brand image has a positive and significant effect on buying interest in adidas consumers in Shopee e-commerce. Cashback has a positive and significant effect on buying interest in adidas consumers in Shopee e-commerce. Trust has a positive and insignificant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Brand image has a positive and significant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Cashback has a positive and significant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Purchase interest has a positive and insignificant effect on purchasing decisions for adidas consumers in Shopee e-commerce. Purchase intention cannot mediate the influence of trust on purchasing decisions for adidas consumers in Shopee e-commerce through purchase intention. Purchase intention cannot mediate the influence of brand image on purchasing decisions for adidas consumers in Shopee e-commerce through purchase intention. Purchase intention cannot mediate the effect of cashback on purchasing decisions for adidas consumers in Shopee e-commerce through purchase intention
Analisis Digital Marketing, Kualitas Layanan Dan Diskon Terhadap Minat Beli Konsumen Di Marketplace Lazada Fadhil Maha Minata; Ida Farida; Raden Ayu Aminah Rizkia Puspita Sari; Nanda Adhi Purusa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16756

Abstract

Perkembangan e-commerce yang pesat di Indonesia mendorong persaingan antar marketplace, sehingga diperlukan strategi yang efektif untuk meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, kualitas layanan, dan diskon terhadap minat beli konsumen pada marketplace Lazada di Kota Semarang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa digital marketing, kualitas layanan, dan diskon berpengaruh positif dan signifikan terhadap minat beli, dengan diskon sebagai faktor yang paling dominan. Temuan ini menegaskan pentingnya optimalisasi strategi pemasaran digital, peningkatan kualitas layanan, serta program diskon yang menarik dalam meningkatkan minat beli konsumen.
Kesejahteraan Karyawan Generasi Z di Era Digital: Peran Strategis Dukungan Sosial Nita Findias; Nanda Adhi Purusa; Hertiana Ikasari; Febrianur Ibnu Fitroh Sukono Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 6 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i6.12000

Abstract

This study aims to examine the impact of work-life balance, job autonomy, effective communication, and social support on employee well-being among Generation Z workers employed at digital agencies in Semarang City. The research background stems from the high workload in the digital creative industry, which can affect the psychological and emotional state of young employees. A quantitative approach is employed via survey method, with data collection conducted through questionnaires distributed to selected respondents based on specific criteria. The sample was determined using purposive sampling technique, yielding 123 respondents qualified for analysis. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the interrelationships among the research variables. The analysis findings reveal that all independent variables—namely work-life balance, job autonomy, effective communication, and social support—exert a positive and significant influence on employee well-being. Among these, social support emerges as the most dominant factor, underscoring the vital role of support from supervisors and colleagues in enhancing the well-being of Generation Z workers. These results also indicate that adequate provision of work resources can sustain and boost employee well-being even amid intense job demands, while offering practical implications for digital agency management and a foundation for future studies.
STUDI TERHADAP DISIPLIN KERJA PEGAWAI NON–ASN DINAS PEKERJAAN UMUM KOTA SEMARANG Isna Hidayaturrohmah; Nanda Adhi Purusa
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5596

Abstract

Penelitian ini tujuannya guna menguji pengaruh kepemimpinan, motivasi kerja, kompensasi, dan beban kerja padadisiplin kerja pegawai non-ASN di Dinas Pekerjaan Umum Kota Semarang. Riset ini termasuk riset kuantitatif, dan data dihimpun melalui kuesioner. Jumlah sampel sebanyak 145, dan sampel diambil melalui teknik simple random sampling. Analisis data riset ini yakni Structural Equation Modeling metode Partial Least Squares (PLS). Temuan riset ini mengungkapkan jika: Pertama, riset ini menemukan jika beban kerja tidak berpengaruh signifikan pada disiplin kerja. Kedua, ditemukan jika kepemimpinan berpengaruh positif dan signifikan pada disiplin kerja. Ketiga, kompensasi berpengaruh positif signifikan pada disiplin kerja. Terakhir, riset ini menyimpulkan jika motivasi kerja berpengaruh positif dan signifikan terhadap disiplin kerja. Temuan riset ini mengungkapkan bila dengan memahami elemen-elemen ini, manajemen dapat menumbuhkan disiplin kerja karyawan, sehingga memfasilitasi pencapaian tujuan organisasi.
Pengaruh motivasi ekstrinsik dan pelatihan kerja terhadap kinerja karyawan dealer astra motor honda jepara Laili Safitri; Kusni Ingsih; Nanda Adhi Purusa; Tito Aditya Perdana
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 7 No. 6 (2026)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v7i6.6467

Abstract

This study aims to analyze the influence of extrinsic motivation and job training on employee performance at the Astra Motor Honda Jepara Dealership, and to examine the role of job training as a mediating variable in the relationship between extrinsic motivation and employee performance. This study uses a quantitative approach supported by interviews with 58 employees. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4 software. The results showed that extrinsic motivation had a positive and significant effect on employee performance (β = 0.464; p < 0.001). Job training also had a positive and significant effect on employee performance (β = 0.521; p < 0.001). In addition, extrinsic motivation had a positive and significant effect on job training (β = 0.939; p < 0.001). The results of the mediation test showed that job training was able to significantly mediate the relationship between extrinsic motivation and employee performance. These findings indicate that a combination of an external incentive system and an effective and applicable job training program can optimally improve employee performance. This research provides theoretical contributions to the development of Self-Determination Theory in human resource management and offers practical implications for dealership management in developing competency development strategies and improving employee performance.
Peran Customer engagement dan Customer satisfaction dalam Memediasi Pengaruh Brand love terhadap Customer loyalty dan Repurchase intention Pada Pengguna Shopee di Jawa Tengah Noval Ramadani; Piji Pakarti; Vincent Didiek Wiet Aryanto; Nanda Adhi Purusa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17007

Abstract

Perkembangan e-commerce yang pesat meningkatkan pentingnya keterikatan emosional (brand love) dalam membangun loyalitas dan mendorong pembelian ulang. Namun, tingginya popularitas platform seperti Shopee belum tentu menjamin repurchase intention akibat persaingan yang ketat. Oleh karena itu, penelitian ini bertujuan untuk menguji pengaruh brand love terhadap customer loyalty dan repurchase intention dengan customer engagement dan customer satisfaction sebagai variabel mediasi ganda yang beroperasi secara berurutan. Penelitian ini menggunakan metode kuantitatif dengan kuesioner sebagai instrumen utama. Teknik pengambilan sampel menggunakan purposive sampling dengan total 165 responden. Analisis data dilakukan menggunakan SmartPLS versi 4. Hasil penelitian menunjukkan bahwa brand love berpengaruh positif dan signifikan terhadap customer engagement, customer satisfaction, dan customer loyalty, namun tidak berpengaruh langsung terhadap repurchase intention. Customer engagement berpengaruh positif terhadap customer satisfaction, customer loyalty, dan repurchase intention. Customer satisfaction berpengaruh signifikan terhadap customer loyalty, tetapi tidak terhadap repurchase intention. Sementara itu, customer loyalty terbukti berpengaruh positif dan signifikan terhadap repurchase intention.
Peran affective trust dalam hubungan antara platform work remuneration, fleksibilitas kerja, dan kinerja mitra pengemudi di Kota Semarang Vina Khusnul Khotimah; Nanda Adhi Purusa; Artha Febriana; Masitha Fahmi Wardhani
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2897

Abstract

The development of digital platform-based work systems increasingly emphasizes the importance of fairness in reward provision and flexibility in work arrangements for driver-partners. This study aims to analyze the effect of platform-based work rewards and work flexibility on partner performance, with affective trust as a mediating variable. This study used a quantitative approach through an explanatory survey design with 100 active driver-partners. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that platform-based work rewards and work flexibility have a positive influence on affective trust and driver-partner performance. In addition, affective trust shows a significant mediating role in explaining the relationship between the two variables and performance. These findings confirm that reward fairness and work flexibility play a significant role in building emotional trust and improving driver-partner performance in algorithm-based work systems.
Pengaruh Kompensasi, Lingkungan Kerja, dan Perceived Organizational Support (POS) Terhadap Retensi Karyawan Pada PT. Saprotan Utama Nusantara Semarang Ardhilla Rossynta Panca; Nanda Adhi Purusa; Diana Aqmala; Mochammad Eric Suryakencana Wibowo
Economics and Digital Business Review Vol. 5 No. 1 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1000

Abstract

Saat ini mobilitas karyawan semakin meningkat yang diakibatkan oleh faktor dari ekonomi, lokasi, politik maupun faktor dari internal perusahaan itu sendiri. Oleh itu, retensi karyawan dinilai sangat penting dalam perusahaan. Tujuan dari riset ini ialah melihat pengaruh Kompensasi, Lingkungan Kerja, serta Perceived Organizational Support terhadap Retensi Karyawan di PT Saprotan Utama Nusantara Semarang. Sampel yang terolah pada riset ini ialah 130 sampel. Riset ini menerapkan metode pendekatan kuantitatif dengan analisis data regresi linier berganda serta menggunakan uji koefisien determinasi (R2) dengan memakai program SPSS Version 26. Temuan riset ini memperlihatkan variabel Kompensasi terbukti berpengaruh positif dan signifikan terhadap retensi karyawan, variabel Lingkungan Kerja terbukti berpengaruh positif dan signifikan terhadap retensi karyawan, serta variabel Perceived Organizational Support terbukti berkorelasi secara signifikan serta positif terhadap retensi karyawan.
Pengaruh Lingkungan Kerja, Stres Kerja, dan Motivasi Kerja Terhadap Loyalitas Karyawan (Studi Kasus Bengkel AC Mobil di Semarang) Salsabila Ayu Oktaviyanto; Nanda Adhi Purusa; Awanis Linati Haziroh; Adilla Kustya Ulfa
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1326

Abstract

Penelitian ini ditujukan guna mengkaji pengaruh dari lingkungan kerja, stres kerja, dan motivasi pada loyalitas karyawan di beberapa bengkel AC mobil yang berlokasi di Semarang. Metode penelitian menggunakan pendekatan kuantitatif dengan desain studi kausal, di mana data primer dikumpulkan melalui distribusi kuesioner kepada 100 karyawan. Analisis data dilaksanakan mengaplikasikan teknik regresi linear berganda, dengan pengambilan sampel dilakukan melalui purposive sampling menggunakan metode non-probability sampling. Hasil penelitian menemukan bahwa adanya pengaruh positif signifikan antara lingkungan kerja maupun motivasi kerja terhadap loyalitas karyawan, sementara stres kerja tidak menunjukkan pengaruh signifikan terhadap loyalitas karyawan. Kesimpulannya, penelitian ini menunjukkan lingkungan kerja dan motivasi kerja sebagai faktor penting dalam meningkatkan loyalitas karyawan bengkel AC mobil di Semarang. Riset ini memiliki implikasi bagi bengkel AC mobil dalam meningkatkan loyalitas karyawan. Dengan meningkatkan loyalitas karyawan, bengkel AC mobil dapat meningkatkan produktivitas dan kinerja bengkel.
Co-Authors Adilla Kustya Ulfa Aditya Presdian Afra Khulud Zanuba Agung Sedayu Alam Sanca Ali Zainal Abidin Almira Santi Samasta Amara Yulaida Fitria Amilatusysyifa Izzatunnawa Ardhilla Rossynta Panca Aris Puji Purwatiningsih Artha Febriana Awanis Linati Haziroh Bagus Ady Wijaya Dian Indriana Hapsari Diana Aqmala Diana Puspitasari Dwi Prasetyani eka sekar ayu ramadhani Fadhil Maha Minata Fadia Zulfa Kanaya Fahrein All Sandra Fahrein All Sandra Fahrein All Sandra Febrianur Ibnu Fitroh Sukono Putra Fienska Chufina Alfatika Hana Riskiani Handy Nur Cahya Hertiana Ikasari Ida Farida Imang Dapit Pamungkas Isna Hidayaturrohmah Joni Prayogi Kusni Ingsih Laili Safitri M Aripin Mahmud Mahmud Mahmud Mahmud Masitha Fahmi Wardhani Mila Sartika Mochammad Eric Suryakencana Wibowo Mochammad Eric Suryakencana Wibowo Mohammad Nurul Zamil Fahriza Mujib, Miftachul Nita Findias Noval Ramadani Nurul Istiqomah Nurul Istiqomah Oktoriza, Linda Ayu Piji Pakarti Piji Pakarti Puji Purwatiningsih, Aris Qonita Maharani Raden Ayu Aminah Rizkia Puspita Sari Raden Ayu Aminah Rizkia Puspita Sari Roymon Panjaitan Salsabila Ayu Oktaviyanto Sih Darmi Astuti Suhita Whini Setyahuni Syamsul Arifin Tia Putri Ulandari Tito Aditya Perdana Vina Khusnul Khotimah Vincent Didiek Wiet Aryanto Wicaksono, Nugroho Adi Yohan Wismantoro