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All Journal Jurnal Ekonomi Pembangunan Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang JURNAL ECONOMIA Jurnal Manajemen Bisnis Journal The Winners Among Makarti SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial WIDYAKALA JOURNAL Jurnal Ilmiah Universitas Batanghari Jambi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Efektor Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Business Management Analysis Journal (BMAJ) EconBank : Journal Economics and Banking Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Studi Kasus Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Masyarakat Maritim Jurnal Abadimas Gorontalo JPM: JURNAL PENGABDIAN MASYARAKAT Progress in Social Development International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) UPI YPTK Journal of Business and Economics Journal of Instructional and Development Researches Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Kolaborasi Jurnal Pengabdian Masyarakat Journal of Economics Research and Policy Studies Penamas: Journal of Community Service Economic Reviews Journal Journal of Accounting and Finance Management (JAFM) WELFARE Jurnal Ilmu Ekonomi NEAR: Jurnal Pengabdian kepada Masyarakat Journal of Artificial Intelligence and Digital Business Open Community Service Journal GIAT: Jurnal Teknologi untuk Masyarakat Eastasouth Journal of Positive Community Services Priviet Social Sciences Journal Jurnal Manajemen Riset Inovasi Dharma Ekonomi Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Pamasa: Jurnal Pengabdian kepada Masyarakat Business Innovation Management and Entrepreneurship Journal Paramacitra : Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecoducation Optimum: Jurnal Ekonomi dan Pembangunan Jurnal Pengabdian Negeri As-Syirkah: Islamic Economic & Financial Journal INJECT Interdisciplinary Journal of Communication Journal of Profession Education Jurnal Ilmu Manajemen dan Bisnis (JURMANIS) International Journal of Economics, Science, and Education (IJESE) Jurnal Akuntansi dan Bisnis Krisnadwipayana Fundamental and Applied Management Journal Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat
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Pengaruh Social Media Marketing terhadap Niat Beli ESQA Cosmetics Melalui Brand Trust Ni Putu Wina Yustina Maharani; I Gusti Ayu Tirtayani; Komang Widhya Sedana Putra; Desak Made Febri Purnama
Dharma Ekonomi Vol. 32 No. 2 (2025): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v32i2.360

Abstract

The local cosmetics industry in Indonesia continues to grow rapidly and has become increasingly popular among Generation Z. However, the boycott issue against ESQA Cosmetics, triggered by a controversy involving one of its founders, has led to a decline in consumer trust. This study aims to examine the influence of social media marketing on purchase intention through brand trust in the case of ESQA Cosmetics. The research was conducted in Bali using a quantitative approach with an explanatory research design. Data were collected through an online questionnaire involving 110 Generation Z respondents who had never purchased ESQA products but had interacted with ESQA’s official social media account (@esqacosmetics). Data analysis was performed using SmartPLS with mediation testing to examine the relationships among variables. The results indicate that social media marketing has a positive and significant effect on purchase intention through brand trust, suggesting that the effectiveness of social media strategies can strengthen brand trust and ultimately increase consumer purchase intention. This finding highlights that brand trust serves as a key psychological mechanism linking social media marketing to purchase behavior. The study recommends that ESQA Cosmetics enhance interaction and transparency in its social media communication, provide prompt responses to consumers, and emphasize the authenticity and benefits of its products to rebuild trust and strengthen purchase intention following the boycott issue.
Value Polarization as A Mediating Mechanism Between Economic Uncertainty and Sustainable Financial Decisions Kadek Wulandari Laksmi P; Komang Widhya Sedana Putra P; IGN Oka Ariwangsa
Business Management Analysis Journal (BMAJ) Vol. 9 No. 1 (2026): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v9i1.16663

Abstract

Economic uncertainty has become an unavoidable feature of contemporary economic life, intensifying pressure on financial decision-makers to balance short-term stability with long-term sustainability. Despite growing attention to sustainable finance, prior studies report inconsistent findings regarding the effect of economic uncertainty on sustainability-oriented financial decisions, leaving a critical gap in understanding the underlying mechanism. To address this gap, this study examines the mediating role of value polarization in the relationship between economic uncertainty and sustainable financial decision-making. Using a quantitative approach, data were collected through a structured survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that economic uncertainty does not directly influence sustainable financial decision-making but significantly intensifies value polarization, which in turn shapes sustainability-oriented financial outcomes. These findings highlight the importance of value-based processes in explaining heterogeneous financial behavior under uncertainty. Future research may extend this model by incorporating longitudinal designs or institutional factors to capture dynamic value shifts across different economic contexts.
Herding Behavior as a Moderator of Financial Literacy, Overconfidence, and Cryptocurrency Investment Decisions among University Students Ni Komang Sri Kasuma Dewi; Komang Widhya Sedana Putra P
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1464

Abstract

The development of digital financial technology has increased university students’ participation in cryptocurrency investment, where decisions may be associated with financial knowledge, psychological bias, and social influence. This study examines the relationships between financial literacy, overconfidence, and cryptocurrency investment decisions and investigates whether herding behavior moderates these relationships. A quantitative explanatory approach was employed using data from 200 active university students in Bali who had previous or current cryptocurrency investment experience. Respondents were selected using purposive sampling, and data were collected through a five-point Likert-scale questionnaire. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that financial literacy is positively associated with cryptocurrency investment decisions (β = 0.392; t = 8.745; p < 0.001), while overconfidence also shows a positive and significant relationship (β = 0.247; t = 4.865; p < 0.001). Herding behavior significantly moderates the relationship between financial literacy and investment decisions (β = 0.203; t = 4.146; p < 0.001) and between overconfidence and investment decisions (β = 0.133; t = 2.666; p = 0.008). The model explains 75.6% of the variance in cryptocurrency investment decisions. These findings indicate that financial knowledge, psychological confidence, and social influence are jointly associated with cryptocurrency investment decisions among university students.
Co-Authors A A Sinta Krisna Febriani A. A. Ngurah Adi Satria Wibawa A.A. Sri Arika Deviana Putri Adriati, I Gst. Ayu Wirati agitha relia Agus Purusa Dharma Anak Agung Natsumi Kusumaputri Anak Agung Ngurah Dwi Narendra Arlantara Putra, Alvin Asrya Wijayanti, Ni Kadek Wiwin Chintia Camilo Desak Made Febri Purnama Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Ni Kadek Lia Setia Dewi, Ni Komang Sri Berliana Dini Mariyani Febriyanti, Ni Komang Lina Fidyariska, Priskylia Jenia Gunaprya, Komang Rosemalla Dewi I G. N. Oka Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Rismadewi I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Kadek Dwi Fajar Swastika I Komang Didi Kariana I Made Augie Putra Budiatha I Made Suidarma I Putu Dharmawan Pradhana I Putu Nadha Ambara Putra I Putu Satria Parayangan I Putu Yoga Purnama Wijaya I Wayan Andra Wirawan I. A. Oka Martini Ida Bagus Putra Wiguna IGN Oka Ariwangsa IGN Oka Ariwangsa IGN Oka Ariwangsa Ariwangsa Intan Nurul Awwaliyah Jelantik, I Gusti Ayu Agung Istri Dinda Larasshanti Juwita Sari, Putu Ratna Kadek Wulandari Laksmi P Kadek Wulandari Laksmi P Kariana, I Komang Didi Khaterina Louisa Reyaan Komang Ayu Puspita Dewi Komang Sri Widiantari Laksmi, Kadek Wulandari Made Ermawan Yoga Antara Made Mulyadi Made Sukarnasih , Desak Mahadhika Feryo Gotama maitri, sri Martina Angelica Oktaviani Damai Mulyadewi, I Gusti Agung Ayu Candra Nadya Dominica Putri Yudda Naraswari , Ida Ayu Yogi Ni Kadek Denia Astari Putri Ni Kadek Winda Yanti Ni Komang Ayulyantari Ni Komang Sri Berliana Dewi Ni Komang Sri Kasuma Dewi Ni Komang Widya Asti Mayang Sari Ni Luh made Risnia Dewi Ni Made Desak Sukarnasih Ni Made Dinda Ferdina Ni Made Dwipayanti Ni Putu Bayu Widhi Antari Ni Putu Ena Kartika Dewi Ni Putu Nina Eka Lestari Ni Putu Wina Yustina Maharani Ni Wayan Lasmi Paramitha Pika, Putu Ayu Titha Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pramana, Ida Bagus Gde Agung Yoga Prasetya Dewi, Made Indah Pratiwi, Ni Kadek Wulan Cahyaning Putri, Ni Putu Ayu Sriniken Dhamayanti Putu Amanda Yuniantari Dewi Putu Laksmi Aridewi Putu Purnama Dewi Putu Ratna Juwita Sari Rian Arif Fahendra Sahri Aflah Ramadiansyah Sahri Aflah Ramadiansyah Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Septianee, Putu Ditha Setianingsih, Made Apriani Suwardyanba, Gede Irfan Swandewi, Anak Agung Mia Udayani, Ni Putu Ari Wayan Lasmi Wijayani, Putu Ayu Diah Wulantari, Ni Kadek