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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Jurnal Promosi Pendidikan Ekonomi Islamic Ecomonics Journal Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Kinerja: Jurnal Ekonomi dan Manajemen Maneggio: Jurnal Ilmiah Magister Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Arthavidya Jurnal Ilmiah Ekonomi Journal of Information System, Applied, Management, Accounting and Research MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Dinasti International Journal of Management Science eCo-Buss Revitalisasi : Jurnal Ilmu Manajemen JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal EK dan BI Didaktik : Jurnal Ilmiah PGSD STKIP Subang International Journal of Multidisciplinary: Applied Business and Education Research Studi Ilmu Manajemen dan Organisasi JES (Jurnal Ekonomi STIEP) Jurnal Ekonomi International Journal of Education, Social Studies, And Management (IJESSM) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Akuntansi, Manajemen dan Bisnis Digital JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Artificial Intelligence and Digital Business Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Manajemen dan Bisnis (JMB) Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Fundamental and Applied Management Journal Islamic Economics Journal
Tri Lestira Putri Warganegara
Universitas Bandar Lampung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Model Pengaruh Kualitas Kinerja Aparatur dan Kepemimpinan terhadap Pengelolaan Aset Pemerintahan Daerah yang Efektif Dwi Utari Ningsih; Tri Lestira Putri Warganegara; Ahmad Ari Wibowo
VISIONIST Vol 14, No 1 (2025): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v14i1.4861

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas kerja aparatur serta komitmen pimpinan terhadap pengelolaan Barang Milik Daerah (BMD) pada Badan Pengelola Keuangan dan Aset Daerah (BPKAD). Peraturan Menteri Dalam Negeri Nomor 7 Tahun 2024, seluruh barang yang diperoleh melalui pembiayaan Anggaran Pendapatan dan Belanja Daerah (APBD) maupun dari sumber perolehan lain yang sah dikategorikan sebagai Barang Milik Daerah. Oleh karena itu, pengelolaan BMD harus dilaksanakan secara akuntabel, efektif, efisien, dan ekonomis. Namun dalam praktiknya, pengelolaan aset daerah di berbagai daerah masih menghadapi sejumlah permasalahan. Temuan audit yang dilakukan oleh Badan Pemeriksa Keuangan menunjukkan masih adanya aset daerah yang belum tercatat secara optimal, hilang, rusak, berpindah tangan, maupun tidak dimanfaatkan secara maksimal. Bahkan beberapa aset seperti tanah dan bangunan dibiarkan terbengkalai sehingga berpotensi dimanfaatkan oleh pihak yang tidak berhak dan dapat menimbulkan persoalan hukum. Kondisi tersebut menunjukkan pentingnya peran kualitas kinerja aparatur serta komitmen pimpinan dalam mendukung pengelolaan aset daerah yang lebih baik. Penelitian ini menerapkan pendekatan kuantitatif dengan menggunakan teknik sensus, di mana seluruh anggota populasi yang berjumlah 92 orang dijadikan sebagai responden. Proses pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden serta didukung oleh dokumentasi resmi yang diperoleh dari BPKAD. . Selanjutnya, data yang telah terkumpul dianalisis dengan bantuan perangkat lunak SPSS versi 26 melalui beberapa tahapan, meliputi pengujian validitas dan reliabilitas instrumen, analisis deskriptif untuk menggambarkan data, serta analisis regresi linier berganda guna mengetahui hubungan antar variabel. Selain itu, dilakukan pula pengujian asumsi klasik yang mencakup uji normalitas, multikolinearitas, dan heteroskedastisitas sebagai syarat kelayakan model penelitian. Dalam rangka menguji hipotesis, penelitian ini menggunakan uji parsial (uji t) untuk mengetahui pengaruh masing-masing variabel independen secara individu, uji simultan (uji F) untuk melihat pengaruh secara bersama-sama, serta analisis koefisien determinasi guna mengukur besarnya kontribusi variabel bebas terhadap variabel terikat. Hasil analisis menunjukkan bahwa kualitas kerja aparatur berpengaruh positif dan signifikan terhadap pengelolaan Barang Milik Daerah. Selain itu, komitmen pimpinan juga terbukti memiliki pengaruh positif dan signifikan terhadap pengelolaan aset daerah. Secara simultan, kedua variabel tersebut memberikan pengaruh yang positif dan signifikan terhadap pengelolaan Barang Milik Daerah. Temuan ini mengindikasikan bahwa peningkatan kualitas kinerja aparatur yang didukung oleh komitmen pimpinan yang kuat akan mampu mendorong terciptanya pengelolaan aset daerah yang lebih efektif, transparan, dan akuntabel. Berdasarkan hasil penelitian tersebut, diperlukan berbagai upaya strategis untuk meningkatkan kualitas pengelolaan BMD, antara lain melalui pengembangan kompetensi dan profesionalisme aparatur secara berkelanjutan melalui program pelatihan, penguatan budaya kerja yang menekankan pada kinerja dan akuntabilitas, peningkatan komitmen pimpinan dalam menciptakan tata kelola aset yang transparan, serta penguatan kebijakan dan sistem pengawasan. Selain itu, penerapan strategi manajerial yang mampu mengintegrasikan peran aparatur dan pimpinan, serta peningkatan koordinasi dan komunikasi antarunit kerja juga menjadi faktor penting dalam mendukung optimalisasi pengelolaan Barang Milik Daerah. 
Pengaruh Brand Image, Strategi Promosi, Dan Inovasi Terhadap Persepsi Produk UMKM Tahu Di Pekalongan Lampung Timur Bella Aulia; Tri Lestira Putri Warganegara
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11409

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, strategi promosi, dan inovasi produk terhadap persepsi konsumen terhadap produk tahu UMKM di Pekalongan, Lampung Timur, baik secara parsial maupun simultan. Jenis Penelitian ini adalah penelitian kuantitatif dengan teknik pengambilan sampel purposive sampling. Sampel yang digunakan dalam penelitian ini sebanyak 97 responden yang pernah membeli tahu di UMKM minimal dua kali, berusia 17 tahun ke atas, serta memiliki pengalaman dan perhatian terhadap kualitas, kebersihan, kemasan, strategi promosi, dan inovasi produk. Analisis data dilakukan dengan menggunakan regresi linier berganda dengan bantuan SPSS 27 dengan uji t (parsial) dan uji F (simultan). Hasil uji t menunjukkan bahwa barand image, strategi promosi, dan inovasi berpengaruh signifikan terhadap persepsi produk karena nilai t hitung lebih besar dari t tabel. Hasil uji simultan menunjukkan bahwa variabel yang digunakan pada penelitian ini berpengaruh signifikan terhadap persepsi produk dengan nilai F hitung yang lebih besar dari F tabel. Kata Kunci: Analisis Regresi Linier Berganda, Brand Image, Strategi Promosi, dan Inovasi, Persepsi Produk
The Influence Of Perceived Quality, Brand Trust, And Customer Satisfaction On Customer Loyalty At PT. Sinar Sakti Sampoerna Vanessa Amalia; Tri Lestira Putri Warganegara
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11400

Abstract

This study aims to examine the effect of Perceived Quality, Brand Trust, and Customer satisfaction on Customer loyalty among customers of PT. Sinar Sakti Sampoerna. Intense competition in the logistics service industry requires companies not only to attract customers but also to maintain their loyalty. This research employs a quantitative approach with an associative research design and an ex-post facto method to analyze the influence of Perceived Quality, Brand Trust, and Customer satisfaction on Customer loyalty. The research population consists of 3,162 customers, with a sample of 97 respondents. Data were collected through Likert-scale questionnaires and documentation, then analyzed using multiple linear regression, instrument validity and reliability tests, descriptive statistics, normality and homogeneity tests, as well as hypothesis testing using independent t-tests and ANOVA. The results indicate that Perceived Quality, Brand Trust, and Customer satisfaction each have a significant effect on Customer loyalty among customers of PT. Sinar Sakti Sampoerna. Furthermore, these three variables simultaneously have a significant influence, demonstrating that integrated improvements in service quality, brand trust, and customer satisfaction can sustainably enhance customer loyalty
THE INFLUENCE OF ETHICAL SALES BEHAVIOR, BRAND EQUITY, AND CUSTOMER EXPERIENCE ON KETJE COFFEE CUSTOMER LOYALTY IN BANDAR LAMPUNG Nia Aprilia; Tri Lestira Putri Warganegara
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i2.1057

Abstract

The objective of this study is to examine the influence of ethical sales behavior, brand equity, and customer experience on customer loyalty at Ketje Coffee in Bandar Lampung. The research population consists of customers of Ketje Coffee in Bandar Lampung, with a sample size of 100 customers. The analysis method employed in this study is multiple linear regression analysis. The research findings indicate that ethical sales behavior, brand equity, and customer experience all have a positive and significant impact on customer loyalty. This implies that ethical sales behavior, brand equity, and customer experience play a crucial role in shaping customer loyalty. The results of this research can assist Ketje Coffee in enhancing ethical sales behavior, strengthening brand equity, and improving customer experience, thereby increasing the company's competitiveness and fostering better customer loyalty. In the current era of heightened business competition, this study provides a platform for Ketje Coffee to enhance customer loyalty and encourage customers to choose Ketje Coffee for their consumption needs.
PENINGKATAN PENDAPATAN PELAKU UMKM MELALUI PENGUATAN USAHA EKONOMI PRODUKTIF DI KOTA BANDAR LAMPUNG Ni Putu Widhia Rahayu; Haninun Haninun; Tri Lestira Putri Warganegara; Luke Suciyati Amna; Imanuriea Annisa Putri
Jurnal Pengabdian UMKM Vol. 5 No. 1 (2026): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v5i1.107

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan pendapatan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui penguatan usaha ekonomi produktif. Permasalahan utama yang dihadapi pelaku UMKM meliputi keterbatasan manajemen usaha, rendahnya literasi keuangan, serta kurang optimalnya strategi pemasaran. Metode pelaksanaan pengabdian dilakukan melalui pendekatan partisipatif berupa pelatihan, pendampingan, dan praktik langsung yang meliputi penguatan manajemen usaha, pengelolaan keuangan sederhana, serta pengembangan strategi pemasaran produk. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam mengelola usaha secara lebih produktif, yang berdampak pada peningkatan pendapatan dan keberlanjutan usaha. Kegiatan ini diharapkan dapat menjadi model pemberdayaan UMKM dalam rangka memperkuat ekonomi masyarakat.
Literature Review: Factors Influencing Purchasing Decisions in the Service Industry Hasrun Afandi UmpuSinga; Tri Lestira Putri Warganegara; Iskandar Ali Alam; Habiburrahman; Andala Rama Putra Barusman
Islamic Economics Journal Vol. 10 No. 02 (2024): Islamic Economics Journal
Publisher : Faculty of Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/iej.v10i02.28

Abstract

This research focuses on the factors that interact with each other and influence consumers’ purchasing decisions, as well as how implementing effective marketing strategies can influence these decisions across various industry sectors. The purpose of the study is to examine studies that are relevant to purchase decisions, this study uses a qualitative method with a systematic literature study approach, which is an assessment and analysis of previous research related to purchase decisions, using the keywords “Purchase Decision” and “Travel” in the period from 2004 to 2024 (20 years). The results of the study found that purchasing decisions are influenced by cognitive dissonance, social influence, corporate alliances, brand equity, brand preferences, gender roles: female dominance, online forum browsing, price, online reviews, promotions, demographics, travel preferences, domestic family decisions, brand decisions, price decisions, circle of acquaintance decisions, compromises, temporal constructions, perceived ease of use, electronic word of mouth, content marketing, Brand image, lifestyle, trust in tour packages, trust in payment methods, intention to purchase tour services, promotion of online tour services, place of residence, previous purchase experience, information sources used and perception of reliability, professional status, age, education level, financial situation, and perception of value.
Building University Brand Equity Through Service and Symbolic Attributes: The Mediating Role of Brand Image Tri Lestira Putri Warganegara; M. Yusuf Sulfarano Barusman; Andala Rama Putra Barusman; Habibburahman
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.1015

Abstract

Increasing competition in higher education has compelled private universities to strengthen their institutional brands to attract prospective students, enhance stakeholder confidence, and sustain long-term competitiveness. Because higher education is a credence service, prospective students are generally unable to evaluate educational quality before enrollment and therefore tend to rely on institutional reputation when making their decisions. Therefore, understanding the factors that shape university brand equity has become increasingly important. Although previous studies have examined service attributes and symbolic attributes separately, limited research has investigated their combined effects on university brand equity through brand image, particularly in private universities in developing countries. Therefore, using brand image as a mediating factor, this study investigates how service attributes and symbolic attributes affect university brand equity. Using survey data gathered from 394 students enrolled in seven private universities in Bandar Lampung, Indonesia, a quantitative technique was used. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both the direct and indirect relationships among the proposed constructs. The findings indicate that service attributes do not have a significant direct effect on brand equity. In contrast, symbolic attributes have a positive and significant effect on brand equity. Furthermore, both service attributes and symbolic attributes positively influence brand image, which in turn has a positive and significant effect on brand equity. Additionally, the mediation study shows that while brand image somewhat mediates the association between symbolic traits and brand equity, it entirely mediates the correlation between service attributes and brand equity. These findings demonstrate that students’ perceptions of institutional image play a critical role in translating both service attributes and symbolic attributes into university brand equity. By integrating symbolic and service attributes into a single model to describe how university brand equity is formed through brand image, this study adds to the body of knowledge on university branding. The findings suggest that private universities should strengthen not only service quality but also symbolic attributes, including institutional reputation, prestige, and identity, to build a stronger brand image and enhance university brand equity. This study is limited to student respondents from private universities within a single geographical region, which may restrict the generalizability of the findings.
Pengaruh Kualitas Produk, Brand Trust, dan Kepuasan Konsumen Terhadap Loyalitas Konsumen PT Bima Harapan Panca Utama Rafael Logan; Tri Lestira Putri Warganegara
Center of Economic Students Journal Vol. 9 No. 1 (2026): Januari - Maret
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/rbr49n56

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, brand trust, dan kepuasan konsumen terhadap loyalitas konsumen PT Bima Harapan Panca Utama, perusahaan yang bergerak di bidang pengolahan produk perikanan beku berupa ikan fillet dan cumi kupas. Penelitian ini dilatarbelakangi oleh fluktuasi penjualan yang belum mencapai target perusahaan serta meningkatnya persaingan industri frozen food, khususnya dalam menghadapi perubahan perilaku konsumsi Gen Z. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada konsumen PT Bima Harapan Panca Utama, sedangkan data sekunder diperoleh dari dokumen perusahaan dan literatur terkait. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk, brand trust, dan kepuasan konsumen secara parsial berpengaruh positif dan signifikan terhadap loyalitas konsumen. Secara simultan, ketiga variabel independen tersebut juga berpengaruh signifikan terhadap loyalitas konsumen. Penelitian ini diharapkan dapat memberikan kontribusi empiris bagi pengembangan teori manajemen pemasaran serta menjadi bahan pertimbangan strategis bagi perusahaan dalam meningkatkan daya saing dan loyalitas pelanggan di industri makanan beku.
Pengaruh Kualitas Produk, Store Atmosphere dan Brand Reputation Terhadap Loyalitas Konsumen Pada Cafe Kali and Resto Bandar Lampung Fahreza Rizky Pratama; Tri Lestira Putri Warganegara
Center of Economic Students Journal Vol. 9 No. 1 (2026): Januari - Maret
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/1kvras80

Abstract

Competition in the culinary sector requires maintaining customer loyalty to ensure business sustainability. Cafe Kali and Resto Bandar Lampung experienced monthly customer fluctuations throughout 2024 and low sales growth, averaging only 0.80 percent per month, well below the company's target of 5 percent. This condition indicates that customer loyalty has not been optimally formed. This study aims to analyze the influence of product quality, store atmosphere, and brand reputation on customer loyalty at Cafe Kali and Resto Bandar Lampung. The research uses a quantitative survey approach, collecting data by distributing questionnaires to consumers. The data analysis technique uses multiple linear regression analysis to determine the influence of each variable, both partially and simultaneously. The results of the study are expected to provide an overview of the factors that most influence customer loyalty and to inform management in formulating marketing strategies to increase visit stability and sales growth.
PENGARUH PERCEIVED QUALITY, BRAND TRUST, DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PT. SINAR SAKTI SAMPOERNA Vanessa Amalia; Tri Lestira Putri Warganegara
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13316

Abstract

The Influence of Perceived Quality, Brand Trust, and Customer Satisfaction on Customer Loyalty of PT. Sinar Sakti Sampoerna's customers. Competition in the logistics services industry requires companies not only to attract customers, but also to maintain their loyalty. Customer loyalty is important because it encourages repeat purchases, positive recommendations, and tolerance for price changes. However, fluctuations in the number of customers indicate the need to strengthen loyalty through improving service quality, brand trust, and customer satisfaction. This study aims to understand the role of these three factors in shaping customer loyalty in delivery service companies.
Co-Authors Adam, Andi Muchammad Naufal Adelia Putri Adinda Putri Ramadhani Afriansyah, Reffi Ahmad Ari Wibowo Ahmed Luthfi Chaniago Andini Wibowo Angga Prasetiyo Anindita Kartini Anisya, Devia Sonia APRILIANSYAH, RIZKI Arafat, Ahmad Aldi Ardansyah Atika Atika Auliya Suci Al Asva Suci Al Asva Barusman, Andala R P Bella Aulia Chaniago, Ahmed Luthfi Chitami, Theny Clara Samantha Purba Clarissa Azora Putri Defrizal Defrizal Desta Adelia Devi Alviyani Devia Sonia Anisya Dita Safitri Dwi Utari Ningsih Edwin Bakri Eva Setiani Sugiono Pratomo5 Fahreza Rizky Pratama Fajar Wahyuningsih Febby Nurika Sari Fera Kartika Ferdi Setiawan Fitriani, Muchbita Fransiska Puspita Widiati Habibburahman Habiburrahman Habiburrahman Habiburrahman, Habiburrahman HABIBURRAHMAN, Habiburrahman Haninun Haninun Haninun Hasrun Afandi UmpuSinga Hasrun Afandi UmpuSinga Hepiana Patmarina, Hepiana Herna Febriana Herry Goenawan Soedarsa Imanuriea Annisa Putri Inda Mayasari Iskandar Ali Alam Jason Mulyadi Kamilah, Putri Hidayatul Karliony Ardila Ketut Nermade Lana Bilbirri Lidya Lidya Luciana, Aprilia Rachelle Luke Suciyati Amna M. Yusuf S. Barusman Maria, Dwi Yutika Ni Putu Widhia Rahayu Nia Aprilia Nurdiawansyah Ola, Ely Sabet Vebyveby Pranajaya, Andre Raevaldy Prasetiyo, Angga Putri Bulan Bumi Aji Putri Hidayatul Kamilah Putri, Nevita Haniyah Putri, Nofrilia Anggum Putri, Tri Oktana Rafael Logan Rahman, Rafi Aulia Rahmat Indra Pratama Anom Resti Deptasari Revita Sari Ricko Marcellino Rosita, Dinda Ayu Rudi Rahmat Wijaya Saefudin, Rochmad Samudra, Ambia Septiadi, Sendi Septiani, Lina Sindi Apridayanti Sinthya Santoso5 Suhaimi Suhaimi Suhaimi Suhaimi Sulton Zikrie Sumbogo, Bambang Tessa Nandika Putri Theodora, Clara Tiara Fajar, Abbellia Tina Miniawati Barusman Triyanti, M Ida Umpusinga, Hasrun Afandi Vanessa Amalia Vonny Tiara Narundana Wenny Permata Sari Wijaya, Yulisti Wulandari, Adellia Yanuarius Yanu Dharmawan Yunita, Marini Mala