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Journal : Journal of Information Systems Engineering and Business Intelligence

Factors Influencing Behavioral Intention to Apply Freemium Services in Islamic Lifestyle Digital Applications Using Unified Theory of Acceptance and Use of Technology (UTAUT) Timur, Yan Putra; Ratnasari, Ririn Tri; Pitchay, Anwar Allah; Sari, Dyah Permata; Rifqi, Muhammad
Journal of Information Systems Engineering and Business Intelligence Vol. 10 No. 3 (2024): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.10.3.340-354

Abstract

Background: Islamic lifestyle digital applications (ILDA) are a sector in the rapidly increasing digital halal media and leisure industry. To ensure sustainable revenue for ILDA developers, freemium strategy needs to be implemented. However, there is a lack of research examining the factors that influence the adoption of freemium strategies in ILDA products. Objective: This research aimed to explore the factors within Unified Theory of Acceptance and Use of Technology (UTAUT) framework that aid ILDA users to use freemium services. Specifically, the research focused on users trust (UT) and users satisfaction (US) as factors influencing the increase in behavioral intention (BI). Methods: Quantitative method was adopted in this context and purposive sampling method was used to obtain 400 data from respondents. The data were then analyzed using Partial Least Square Structural Equation Model (PLS-SEM) method. Results: The results showed that performance expectancy (PE) as well as effort expectancy (EE) positively and significantly influenced US. Similarly, facilitating conditions (FC) and social influence (SI) significantly affected UT. Both UT and US positively influenced users BI toward freemium services. Digital literacy (DL) had a positive moderating effect between PE and business expectations in US, but the effect was not statistically significant. Conclusion: The research described that all UTAUT variables, along with UT and US, influenced the intention to adopt freemium services in ILDA. Moreover, DL did not have any moderating effect on the framework considered in this context. These results signified that users tended to be satisfied and trust the benefits enjoyed, rather than being influenced by DL level.   Keywords: Behavioral Intention, Digital Literacy, Islamic Lifestyle Digital Application, Satisfaction, Trust, UTAUT
Digital Transformation of Islamic Endowments (Waqf): What Appeals to Generation Z in e-Cash Waqf? Canggih, Clarashinta; Imron Mawardi; Zaimy Johana Johan; Yan Putra Timur
Journal of Information Systems Engineering and Business Intelligence Vol. 11 No. 3 (2025): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.11.3.337-352

Abstract

Background: Cash waqf in Indonesia is optimized through the use of digital media to improve access, transparency, and public participation, particularly among the tech-savvy younger generation. This led to the formulation of effective strategies, which enabled the understanding of factors influencing digital waqf intention, including gender-based differences. Objective: This present study aims to explore gender differences in respect to the determinants of intention towards participating in digital cash waqf. This was realized by comparing responses between male and female Generation Z individuals. Methods: This quantitative study adopted purposive sampling method to collect data. Subsequently, a total of 645 respondent data were processed using Partial Least Square Structural Equation Model (PLS-SEM) method with the assistance of SmartPLS 4.0 software. Results: The male and female respondents stated that cash waqf literacy did not influence trust and behavioral intention. However, perceived ease of e-cash waqf significantly impacted both trust and behavioral intention. Majority of the male respondents reported that religiosity, and trust in nazhir had a significant impact. Both genders stated that religiosity did not moderate the relationship between the variables. Conclusion: In conclusion, the importance of technological ease of use and religiosity in influencing trust and intention to contribute to digital cash waqf was analyzed. Based on this perspective, both variables impacted trust and behavioral intention. The female respondents perceived trust as an insignificant factor, and recommended nazhir institutions partnered with financial technology (fintech) companies to develop user-friendly platforms. This included the engagement of female donors through religious education. The numerous campaigns should focus on technological literacy and the religious value of digital waqf contributions. Keywords: E-cash waqf, Generation Z, Multi Group Analysis, Male, Female