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PERILAKU PEMBELIAN MAKANAN DAN MINUMAN HALAL DI INDONESIA OLEH MILENIAL MUSLIM DENGAN NIAT MEMBELI SEBAGAI MODERASI Sono, Mohammad Gifari; Suprayitno, Degdo; Utami, Eva Yuniarti; Supriadi, Asep; Munizu, Musran
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13325

Abstract

Abstrak Perilaku membeli yang dilakukan konsumen merupakan akibat yang timbul dari minat membeli dan keputusan pembelian dimasa yang akan datang akan dipengaruhi oleh niat membeli. Dalam perkembangannya, sikap terhadap perilaku konsumen ditentukan oleh keyakinan. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal dan sikap terhadap perilaku pembelian dengan niat membeli sebagai moderasi. Analisis saat ini menggunakan pendekatan kuantitatif. Hasil penelitian ini telah menemukan bahwa sikap berpengaruh terhadap perilaku pembelian. Niat membeli sebagai moderasi mampu memoderasi kesadaran halal dan sikap terhadap perilaku pembelian. Namun kesadaran halal tidak berpengaruh terhadap perilaku pembelian dalam penelitian ini. Kata Kunci: Perilaku Pembelian, Kesadaran Halal Dan Sikap, Niat Membeli
SISTEM MANAJEMEN PERSEDIAAN TERPADU UNTUK MENDUKUNG PENGEMBANGAN PRODUK UMKM PADA PARIWISATA BERKELANJUTAN DI DESA WISATA WATES JAYA, KABUPATEN BOGOR Muliani, Lila; Suprayitno, Degdo; Hidayat, Yusup Rachmat
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15219

Abstract

The issues faced by Small and Medium Enterprises (SMEs) in tourism villages, particularly regarding efficiency and effectiveness in the production process, remain an under-researched area. Most studies focus more on the development of tourism attractions and accommodations. However, within the 3S tourism concept (something to see, something to do, something to buy), the aspect of "something to buy" also deserves attention. This study aims to analyze the challenges and opportunities of utilizing technology to support product development for SMEs in Desa Wisata Wates Jaya, as well as to explore appropriate strategies for implementing technology in SME operations. Preliminary research has revealed that, in addition to capital issues, the workforce driving the SMEs in Wates Jaya Village lacks motivation in production. Problems related to calculating the cost of goods sold (COGS), forecasting raw material needs, and manual and disorganized bookkeeping/administrative processes have been identified as key concerns. This study adopts a qualitative approach using a case study of SMEs in Desa Wisata Wates Jaya. Data collection techniques include interviews, observation, and documentation. The findings show that SMEs in Wates Jaya Tourism Village already have a "local champion" who acts as a driving force, serving as a mediator, facilitator, and mobilizer. Support from village officials also strengthens the development of SMEs in the area. However, the lack of trained human resources, particularly in administrative tasks, and the underutilization of technology are notable weaknesses that hinder progress. An integrated system is expected to reduce minor errors through automation, which could also assist with administrative tasks, allowing SMEs in Desa Wisata Wates Jaya to become more resilient and thrive in the future
Analysis Of Customer Purchase Interest In Digital Marketing Content Suprayitno, Degdo
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A control environment is crucial to preventing businesses at the Makassar Tax Office from committing fraud. Due to its collection of state funds and access to private taxpayer data, including financial and personal identification, it is susceptible to fraud. This study assesses the various elements of the control environment at the Makassar Intermediate Tax Service Office using the COSO Internal Control Framework, 2021 edition. A case study and a qualitative descriptive method are both used in this research. There are 85 workers in this tax office. Semi-structured interviews with twenty informants from different departments were used to gather primary data. Literature reviews, reports, regulations, and internet sources were used to gather secondary data. The use of theme analysis is one of the novel ideas in this study. 37 themes were the outcome, and these served as measurements to assess if the environmental control components were appropriate. The Makassar Intermediate Tax Service Office possesses 28 out of 37 measures, as indicated by the research findings. The findings show that working hours violations are a component of "The organisation demonstrates commitment to integrity and ethical values." The Indonesian Financial Audit Agency's research indicates that for components to function independently, an internal compliance unit is necessary.
Enhancing Supply Chain Agility through Digital Tools: A Quantitative Study in Pharmaceutical Distribution Suprayitno, Degdo
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3508

Abstract

In the last decade, the complexity of global markets and increasing uncertainty have required companies to adopt more agile supply chain models. This study aims to explore the impact of digital tools on supply chain smoothness at PT Enseval Putera Megatrading Tbk, a pharmaceutical distribution company in Indonesia. This study aims to analyze the extent to which the adoption of digital tools, such as ERP and IoT, can improve responsiveness, flexibility, and speed in the distribution process. This study uses a quantitative approach with a field survey design. Data were collected through questionnaires distributed to 100 respondents involved in distribution operations. Linear regression analysis was used to test the relationship between the use of digital tools and supply chain agility. The findings show that the use of digital tools has a positive and significant impact on supply chain agility. These results indicate that increasing the use of digital tools can improve a company's responsiveness and flexibility. This study provides strategic implications for distribution management, emphasizing the importance of investing in digital technologies to enhance supply chain agility. These findings contribute to the development of dynamic capabilities theory in the context of supply chain digitalization.