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Consumer Preference on Demand for Avocado in Traditional Markets Aceh Utara District Puarada, Sakral Hasby; Sari, Cut Rozana; Yanto, Nopri; Nugrahawati, Anis
Indonesian Journal of Agriculture and Environmental Analytics Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v2i1.2908

Abstract

Consumer demand is an action taken by consumers to buy a product. The first objective of this study was to analyze and determine the effect of income, education, number of dependents, and the price of avocado on the demand for avocado butter in the traditional markets of North Aceh District. The second objective is to analyze the order of attributes of the most important mango avocado fruit according to consumer preferences in traditional markets in North Aceh District. This study was tested with validity and reliability tests and analyzed using multiple linear analysis and obtained the calculated F results from both traditional markets to obtain significant results so that reject Ho and accept H1 means simultaneously (simultaneously) with a 95% confidence level.
KAJIAN EFEKTIVITAS PROGRAM PEMBERDAYAAN PEREMPUAN DALAM MENINGKATKAN KETAHANAN PANGAN DI ACEH UTARA Zahara, Hafni; mawardati, mawardati; Sari, Cut Rozana
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 1 (2025): April 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v10i1.18734

Abstract

Pemberdayaan perempuan memiliki manfaat yang sangat penting, diantaranya dapat meningkatkan kualitas hidup perempuan, mengurangi tingkat kemiskinan, mendorong pertumbuhan ekonomi yang inklusif, dan mendorong peningkatan ketahanan pangan. Kabupaten Aceh utara juga merupakan salah satu daerah centra produksi pangan khususnya padi yang menyediakan beberapa program pemberdayaan perempuan untuk meningkatkan produktivitas padi. Namun, program pemberdayaan perempuan daerah ini belum mampu meningkatkan ketahanan pangan di Aceh Utara. Hal ini dikarenakan beberapa program tersebut tidak dilanjutkan oleh masyarakat setelah programnya selesai. Sehingga program pemberdayaan yang ditujukan terhadap perempuan di Aceh Utara tidak berjalan optimal dan tidak berkelanjutan. Tujuan dari penelitian ini adalah untuk mengkaji efektivitas program pemberdayaan perempuan dalam menigkatkan ketahanan pangan guna menuju kedaulatan pangan di Kabupaten Aceh Utara. Penelitian ini menggunakan pendekatan studi literature dan deskriptif kualitatif. Jenis data yang digunakan pada penelitian ini yaitu Data primer dan data sekunder. Hasil penelitian menunjukkan bahwa variabel sosialisasi program memperoleh skor sebesar 38,68 dengan persentase skor 94% yang berada pada kategori efektif. Variabel Keberhasilan Pelatihan memperoleh skor sebesar 37.75 dengan persentase skor sebesar 94 % berada pada kategori efektif. Variabel Pendampingan memperoleh skor sebesar 36,67 dengan persentase skor sebesar 92% yang berada pada kategori efektif. Variabel tujuan program memperoleh skor sebesar 35,85 dengan persentase skor sebesar 91% yang berada pada kategori efektif. Berdasarkan hasil penelitian yang telah dianalisis, maka dapat ditarik kesimpulan bahwa program Pekarangan Pangan Lestari di Kabupaten Aceh Utara sudah berjalan efektif dengan persentase skor secara keseluruhan mencapai 94,79%. Artinya, tujuan yang telah dirumuskan telah tercapai dengan tepat sasaran sehingga program Pekarangan Pangan Lestari layak untuk diteruskan pelaksanaannya ke depannya.
Macrozoobenthos diversity in the waters of Krueng Pasee River Rinaldi, Rinaldi; Yanto, Nopri; Muktitama, Asih Makarti; Nugrahawati, Anis; Sari, Cut Rozana; Khalil, Munawwar
Acta Aquatica: Aquatic Sciences Journal Acta Aquatica, Vol. 12: No. 3 (December, 2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/aa.v12i3.22314

Abstract

Macrozobenthos is a sensitive water biota to changing water quality, it can give you an idea of the water conditions. The research was done by subtracting samples from the waters of the Pasee River and being analyzed in the lab. The abundance of macrozoobenthos on the various pasee rivers ranged between 140 ind / m2, the diversity index ranged from 2,039, the evenness index from 0,928, and the dominant index from 0.503. Of that value, it can be said that the water condition of the river is still good. Keyword: Abundance; Dominant; Evenness; Krueng Pasee; Macrozobenthos
PENDAMPINGAN KEGIATAN PEKARANGAN PANGAN LESTARI (P2L) DI LINGKUNGAN POLSEK MEURAH MULIA Cut Rozana Sari; Ade Firmansyah Tanjung; Fadhliani Fadhliani; Septiarini Zuliati; Anis Nugrahawati; Sakral Hasby Puarada
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3658-3664

Abstract

Setiap warga negara mempunyai hak untuk memenuhi kebutuhan dasarnya dan bukan menjadi kekhawatiran terkait dengan kedaulatan atau ketersediaan pangan. Pemerintah harus mempunyai rencana untuk menjamin ketahanan, kemandirian, dan kecukupan pangannya sendiri dan meramalkan perubahan yang akan terjadi baik secara domestik maupun global. Pangan berkembang seiring dengan kesempatan dan pergantian peristiwa secara mekanis. Tujuan kegiatan Pekarangan Pangan Lestari (P2L) di Polsek Meurah Mulia di Kabupaten Aceh Utara adalah untuk meningkatkan produktivitas pekarangan dan pemanfaatan tanaman pangan, khususnya tanaman cabai dan brokoli. Pelaksanaan kegiatan dilakukan pada bulan Januari hingga Maret 2023. Alat yang digunakan adalah cangkul, garpu, gunting, dan polibag. Kegiatan P2L diikuti oleh anggota kepolisian di Polsek Meurah Mulia Kabupaten Aceh Utara sehingga anggota kepolisian di Polsek Meurah Mulia dapat memahami teknik budidaya pertanian, khususnya tanaman cabai yang merupakan komoditas andalan Indonesia. Tahapan kegiatan meliputi (1) memberikan pemaparan tentang program P2L terhadap ketahanan pangan dan (2) memberikan demonstrasi dan pelatihan P2L. Peserta sangat antusias dan berperan aktif ketika mengikuti seluruh rangkaian kegiatan pengabdian. Kegiatan ini diharapkan dapat memberikan informasi dan edukasi memanfaatkan lahan pekarangan menjadi pekarangan pangan lestari demi mewujudkan ketahanan pangan di masyarakat.
STRAWBERRY MARKETING MIX IN DOLAT RAYAT VILLAGE, KARO REGENCY Nur hayati; Mawardati; Muhammad Authar; Cut Rozana Sari; Barmawi
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.26875

Abstract

Strawberries (Fragaria sp.) are a high-value horticultural commodity, yet marketing performance in Dolat Rayat Village, Karo Regency remains far from optimal. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) applied by strawberry farmers in Dolat Rayat Village, Karo Regency. The research was conducted from October to November 2025. Data were collected through in-depth interviews and field observations of 13 farmers selected through purposive non-probability sampling based on the largest land area criteria (0.5 ha and 0.7 ha) from a total population of 92 farmers. Data analysis used the qualitative descriptive method with Miles and Huberman's (1994) interactive model, consisting of data reduction, data presentation, and conclusion drawing, verified through triangulation. Results show that the product element demonstrates relative strength: farmers use the mencir variety producing large fruit (diameter 3-4 cm, weight 15-25 grams), consistent sweet taste, and shelf life of 2-3 days at room temperature and 5-7 days refrigerated, with optimal adaptation to local climate conditions. The place element is also favorable, with gardens located strategically along the main village road with good vehicle accessibility. However, the remaining five elements remain underdeveloped.
CONSUMER PERCEPTION ON MARKETING MIX ASPECTS OF PACKAGED COOKING OIL PRODUCTS IN BESITANG DISTRICT, LANGKAT REGENCY Nabilah Yusriati; Rita Ariani; Cut Rozana Sari
Jurnal Mahasiswa Agribisnis Vol. 5 No. 1 (2026): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v5i1.27328

Abstract

AbstractThis research was conducted in Besitang District, Langkat Regency, North Sumatra Province. Consumer perceptions of packaged cooking oil products are influenced by various marketing mix aspects, including price, product, promotion, and place. Differences in consumer characteristics and socio-economic conditions may lead to variations in consumer assessments of these marketing mix aspects. The study aims to determine consumer perceptions of the marketing mix aspects of packaged cooking oil products in Besitang District, Langkat Regency, North Sumatra. The analytical method employed is descriptive qualitative, using a Likert scale as a tool to measure the level of consumer perception, allowing respondents' attitudes and assessments to be classified into specific categories based on the scores obtained. The analysis was carried out by descriptively detailing respondents' answers to obtain an overview of consumer assessments across each aspect of the marketing mix: price, product, promotion, and place. The results indicated that consumer perception of the marketing mix for packaged cooking oil in Besitang District achieved an average index value of 74.11%, which falls into the "good" category. Viewed from each individual aspect, consumer perception of price (74.55%), product (76.11%), and promotion (72.93%) were in the good category, while perception of place (72.88%) was also categorized as good. Based on purchase percentages, 78.79% of respondents stated they regularly purchase packaged cooking oil, while 21.21% stated they do not purchase it regularly. Keywords: Consumer Perception, Likert Scale, Marketing Mix, Packaged Cooking Oil.
Peningkatan Pengetahuan Masyarakat tentang Konsumsi Ikan melalui Program Gemarikan sebagai Upaya Pencegahan Stunting di Desa Banda Masen: Pengabdian Cut Rozana Sari; Anis Nugrahawati; Nopri Yanto; Asih Makarti Muktitama; Rinaldi; Arina Ruzanna
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4767

Abstract

Stunting remains a chronic nutritional problem and a major challenge in public health development in Indonesia. One of the contributing factors to stunting is the low intake of animal protein, particularly fish, due to limited public knowledge and dietary habits. This community service activity aimed to improve community knowledge and understanding of the importance of fish consumption as an effort to prevent stunting through the socialization of the Community Movement for Fish Consumption (Gerakan Masyarakat Makan Ikan/Gemarikan). The activity was conducted in Banda Masen Village, Lhokseumawe City, in June 2024, targeting community members, especially housewives and families with toddlers. The method applied an educational and participatory approach through lectures, interactive discussions, fish-processing demonstrations, and evaluation using pretest and posttest questionnaires. The results showed an increase in community knowledge across all assessed aspects, including understanding of stunting, nutritional content of fish, benefits of fish consumption, and healthy and attractive fish-processing methods. High community participation during the activity also indicated a positive response to the implemented program. Therefore, the socialization of Gemarikan proved to be effective in enhancing community nutritional knowledge and has the potential to support stunting prevention efforts at the community level.   Keywords: Community Movement for Fish Consumption, Lhokseumawe City, Stunting, Community Service
Analysis of Ornamental Plant Farming Income in Bangun Sari Baru Village, Tanjung Morawa District Sarah Dian Anjani; Adhiana Adhiana; Cut Rozana Sari; Sakral Hasby Puarada; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.23796

Abstract

This research was carried out in Bangun Sari Baru Village, Tanjung Morawa District. This study aims to analyze the income of ornamental plant farming, analyze whether or not ornamental plant farming is feasible in Bangun Sari Baru Village. The background of this research is that from the beginning of 2000 to 2020, ornamental plant farming activities were in great demand by the people of Bangun Sari Baru Village because they were considered to have good business prospects to be developed. However, in the midst of this potential, ornamental plant farmers in Bangun Sari Baru Village began to face challenges in the form of selling price instability, rising production costs, and dependence on seasonal demand patterns. This condition causes fluctuations in income felt by farmers. This study was conducted on 34 ornamental plant farmers in Bangun Sari Baru Village, Tanjung Morawa District. The research methods carried out are quantitative methods with income analysis, feasibility analysis with R/C ratio approach and B/C ratio. The results of the study show that the average net income received by ornamental plant farmers is IDR 2,708,015.51 per month. The results of the feasibility analysis obtained an R/C Ratio value of 2.36 and a B/C Ratio of 1.36, which means that ornamental plant farming activities are classified as feasible and economically profitable.
TEMPEH AGROINDUSTRY DEVELOPMENT STRATEGY IN GEUREUDONG PASE DISTRICT, NORTH ACEH REGENCY (CASE STUDY: TEMPEH AGROINDUSTRY MR. KAMTO) Lira Fitria; Adhiana; Cut Rozana Sari; Muhammad Authar ND; Barmawi
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.23799

Abstract

This research was carried out in Geureudong Pase District on June 28, 2025. This research aims to formulate the right development strategy for the tempe agroindustry in Geureudong Pase District, North Aceh Regency. The background of this research is that in Geureudong Pase District, Mr. Kamto has been running a tempeh business inherited by his parents for 23 years as a form of local food preservation. However, production is still limited to 20 kg of soybeans per day and has not been able to meet the increasing market demand. Therefore, strategic and innovative steps are needed to increase production and strengthen business competitiveness. The method carried out is a qualitative method with SWOT analysis. The results of the study show that the calculation of the SWOT matrix in Mr. Kamto's tempeh business, the intersection of the matrix X 1.40 and Y 1.25 shows that Mr. Kamto's tempeh business is in an aggressive position The results of alternative strategies that can be applied in the development of the tempe agro-industry are the SO strategy.
ANALYSIS OF FACTORS AFFECTING AVOCADO FARMING INCOME IN BUKIT SUBDISTRICT, BENER MERIAH REGENCY Haulina Sari; Cut Rozana Sari; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24504

Abstract

This study aims to analyze avocado farming income and identify the factors that influence it in Bukit Subdistrict, Bener Meriah Regency. Although Bukit Subdistrict is an avocado production center, harvest price fluctuations often cause farmers' incomes to be unstable. The study employs a quantitative approach using a survey method. The research sample consists of 30 avocado farmers in Bale Atu and Bale Redelong villages, selected through purposive sampling. Primary data was collected through interviews, while secondary data was obtained from relevant agencies, books, and journals. Data analysis was conducted using multiple linear regression. The results showed that the average income of avocado farmers was Rp 2,194,140 per production cycle, with an average total cost of Rp 2,038,094, resulting in an average farmer income of Rp 156,045.32. Simultaneously, the variables of land area, capital, and production significantly influence avocado farmers' income with an Adjusted R² value of 0.634. However, partially, land area does not significantly influence income, capital significantly influences income with a negative coefficient, while production significantly and positively influences income. These findings indicate that improving productivity and capital use efficiency are important strategies for increasing avocado farmers' income in Bukit Subdistrict.