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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) WIDYA MANAJEMEN Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya BIP'S : Jurnal Bisnis Perspektif Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu International Journal of Review Management Business and Entrepreneurship
Tommy Christian Efrata
Universitas Ciputra
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pelatihan Pembelajaran Entrepreneur Baru Pembuatan Buket Bunga bagi Ibu-Ibu PKK di RT 03 RW 03 Kel. Rampal Celaket Kec. Klojen, Kota Malang, Jawa Timur Subagio, Hartono; Efrata, Tommy Christian; Dewi, Grace Citra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3702

Abstract

Kota Batu yang berudara sejuk dan banyak petani bunga sangat dekat dengan kota Malang. Dengan potensi banyaknya petani bunga dan panen yang melimpah dapat dimanfaatkan masyarakat sekitar untuk belajar entrepreneur awal. Penulis melakukan penelitian dengan jumlah warga sekitar 30 KK, sebagian besar ibu-ibu PKK memiliki waktu yang senggang untuk melakukan kegiatan yang produktif dan diharapkan dapat menambah pendapatan harian. Setelah berakhirnya sesi pelatihan para ibu PKK mempunyai keterampilan dan mulai membuka wacana memasarkan hasil karya mereka dimulai untuk dipakai sendiri dan dijual ke keluarga dekat lebih dulu sebelum dipasarkan.
Pengadaan Lomba Global Sustainovation Showcase Bagi Departemen Universitas Ciputra Surabaya Liliana Dewi; Christina Whidya Utami; Tommy Christian Efrata; Natalia Christiani; Christina; Liestya Padmawidjaja
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4711

Abstract

Universitas Ciputra Surabaya sebagai universitas yang mencetak entrepreneur berlandaskan Integrity, Profesionalism, dan Entrepreneurship. Demi mendukung Universitas Ciputra Surabaya sebagai universitas unggul maka perlu diadakan lomba showcase beberapa negara yang merupakan international partner Universitas Ciputra seperti USA, Kolombia, Korea Selatan, UK, Swiss, dan Filipina. Lomba ini perlu dilakukan agar supaya sivitas akademika memahami budaya negara-negara partner dari Universitas Ciputra. Lomba ini diikuti seluruh departemen di Universitas Ciputra Surabaya.  Hasil kegiatan ini membuat sivitas akademika lebih mengenal budaya dari beberapa negara yang sudah bekerja sama dengan Universitas Ciputra Surabaya tersebut. Hal ini juga sebagai ajang promosi pada mitra partner murid-murid SMA.
Pelatihan Pembuatan dan Cara Memasarkan Masakan Ayam Hainan dan Ayam Goreng Kanton bagi Ibu PKK Lakarsantri Kelurahan Jeruk, Surabaya Subagio, Hartono; Purwono, Bambang Sugiyono Agus; Efrata, Tommy Christian; Mi’roj, Gigih Armahedi; Kusworo, Rian Hadi
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4809

Abstract

Warga RW 1 dan RW 3, Lakarsantri, Kelurahan Jeruk, Kota Surabaya berjumlah keluarga sekitar 2.000 KK. Sebagian besar ibu-ibu PKK di Kelurahan Jeruk telah melakukan usaha berupa pembuatan keripik usus ayam, minuman degan, tahu tek. Adapun sebagian kecil ibu-ibu PKK perlu mengoptimalkan waktu untuk melakukan kegiatan produktif yang diharapkan dapat menambah pendapatan harian. Secara subyektif, para ibu-ibu PKK telah mengalokasikan anggaran belanja harian yang relatif meningkat. Tujuan kegiatan ini adalah mekukan pelatihan memasak dan memasarkan ayam Hainan dan ayam goreng Kanton. Peserta sejumlah 30 orang yang merupakan ibu-ibu PKK Kelurahan Jeruk, Surabaya. Metode pelatihan yang digunakan adalah learning by doing. Selain memasak, juga diberikan pelatihan tentang entrepreneurship dan manajemen pemasaran. Peserta sangat antusias mengetahui dan mempraktikkan memasak dengan bahan baku premium. Kegiatan dilaksanakan selama tiga hari.
PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA Pujinata, Helena Keshya Riconga; Efrata, Tommy Christian
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3980

Abstract

This research is done to analyze and to find out the influence of E-WOM, Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia. The variables that are used are E-WOM, Content Marketing, Hedonic Innovativeness, Social Innovativeness as independent variables (X) and Purchase Intention as dependent variable (Y). This research uses quantitative research method and data process is done with smartPLS 4.0 version with Structural Equation Modelling (SEM) Partial Least Square (PLS) data analysis method. Sampling is done with non probability sampling method with purposive sampling media by collecting data in the form of questionnaire using linear scale from 1 to 10. Questionnaire is distributed online using Google form media. The population of this research is Indonesian citizenship who are above 17 years old with sample criteria of having social media and attractiveness towards skincare products. Sample of this research is 220 respondents. The result of this research indicates that E-WOM, Content Marketing, Social Innovativeness give positive and significant influence on Purchase Intention of skincare products in Indonesia, whereas Hedonic Innovativeness gives insignificant influence on Purchase Intention of skincare products in Indonesia.
The Effect of E-Service Quality on Revisit Intention with Customer Satisfaction as a Mediation Variable for Car Buying and Selling Websites in Indonesia Faradiba, Dimarta Julkha; Efrata, Tommy Christian
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4552

Abstract

This research aims to investigate the effect of E-Service Quality on Revisit Intention with E-Customer Satisfaction and E-Trust as mediating variables on the websites for buying and selling used cars in Indonesia. The background of this research is the fluctuating conditions of the number of visits to the website for buying and selling used cars. The instability in the number of visitors occurs due to some factors in service quality. E-Service Quality, E-Trust, and E-Customer Satisfaction can have a significant impact on the company to increase traffic on each website. The method used in this research is a quantitative method using SEM-PLS with a data collection tool using a questionnaire with a semantic differential semantic scale and conducted in November 2022 – December 2022. The sample of this research is 252 active users of one of the websites for buying and selling used cars, which are calculated using the Hair method. The results of this research are that E-Service Quality has a significant positive effect on E-Customer Satisfaction, E-Service Quality has a significant positive effect on E-Trust, E-Service Quality has a significant positive effect on Revisit Intention, E-Trust has a significant positive effect on E-Customer Satisfaction, E-Customer Satisfaction does not mediate the effect of E-Service Quality on Revisit Intention, and E-Trust mediates the effect of E-Service Quality on Revisit Intention.
The Effect of The Application of Business Model Resources and Digital Innovation on Business Models and Innovation Capacity on the Performance of Micro, Small, and Medium Enterprises of Jewelry Shops in Blora and Grobogan Regencies During the Covid-19 Pan Wijaya, Alim; Christian Efrata, Tommy
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 1 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i1.4872

Abstract

This study analyzes the effect of implementing business model resources, digital innovation activities, business models, and innovation capacity on low-middle enterprise performance. The background of the research is due to the Covid-19 pandemic, which has caused a decrease in the number of low-middle enterprises accompanied by the digital disruption that makes people habitually move online. A pandemic and digital disruption have forced low-middle enterprise business owners in jewelry shops, especially Blora Regency and Grobogan Regency, to implement digital innovation into their business models to improve company performance. However, many business owners have not implemented digitalization because they are not fully willing to allocate funds for business model resources and innovation practices—the quantitative method with data collection tools in the form of a Likert scale questionnaire. The sample used is a jewelry shop located in Blora Regency and Grobogan Regency with several criteria. The number of samples was calculated by the Hair formula. The variables used in this research are Business Model Resources (X1), Digital Innovation Activities (X2), Business Model (X3), Innovation Capacity (X4), and Company Performance (X5). Data analysis using SEM method with the help of SmartPLS 3.0 software. The study results show a significant relationship between variables except for the Digital Innovation Activity (X2) and Business Model (X3) variables because digital innovation activities lack a competitive advantage against market needs.
PENGARUH PERSONAL INNOVATIVENESS, PERCEIVED BENEFITS, DAN SOCIAL INFLUENCE TERHADAP PURCHASE INTENTION ELECTRIC VEHICLE Sanjaya, Kevins Nagata; Efrata, Tommy Christian
PERFORMA Vol. 9 No. 2 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i2.3993

Abstract

Abstrak: Kendaraan listrik diciptakan untuk mengurangi emisi gas buang dan polusi yang dapat mencemari lingkungan. Kemajuan teknologi sangat membantu kehadiran mobil listrik ke pasaran, termasuk Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh personal innovativeness, perceived benefits, dan social influence terhadap purchase intention electric vehicle. Pengambilan sampel dilakukan dengan menggunakan teknik non-probability sampling yaitu purposive sampling. Peneliti menggunakan kuesioner Google form sebagai media kuesioner yang berskala linier untuk pengambilan data dari responden. Populasi untuk penelitian ini adalah berusia 18 tahun ke atas, berdomisili di Indonesia, dan memiliki kendaraan pribadi. Sampel yang digunakan untuk penelitian ini sebanyak 205 responden. Pengolahan data untuk penelitian ini dilakukan menggunakan program smartPLS dan analisa SEM PLS. Penelitian ini menunjukkan bahwa personal innovativeness, perceived benefits, dan social influence berpengaruh positif dan signifikan terhadap purchase intention electric vehicle. Kata kunci: Personal Innovativeness, Perceived Benefits, Social Influence, Purchase Intention
PENGARUH E-SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI MEDIASI CUSTOMER SATISFACTION PADA PEMBELIAN MAKANAN SIAP SAJI (RICE BOWL) PADA TARGET PASAR USAHA DAPUR NUSANTARA Djojokusumo, Jonathan Kevin; Efrata, Tommy Christian; Kristanti, Lili
PERFORMA Vol. 6 No. 4 (2021): performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.1980

Abstract

Dapur Nusantara is a business that runs in food field that sells products like rice bowl with Indonesian typical taste. The purpose of this research is to find out the effect of e-service quality on repurchase intention, e-service quality on customer satisfaction, customer satisfaction on repurchase intention, and e-service quality on repurchase intention through customer satisfaction as mediation variable. The population of this research is consumers of rice bowl products that have ever bought through social media with sampling method using Hair et al. formula, as many as 150 respondents. The analysis tool that is used is PLS-SEM with the assumption that each variable affects positively and significantly. The results of the research show that e-service quality affects significant positive on repurchase intention, e-service quality affects significant positive on customer satisfaction, customer satisfaction affects significant positive on repurchase intention, e-service quality affects significant positive on repurchase intention through customer satisfaction as mediation variable. The advantage of this research is the ease of taking respondents because of the large number of respondents who are consumers of rice bowl products. The benefit of this research is to find out what factors that affects consumers' repurchase intention on rice bowl products.Keywords: Dapur Nusantara, e-service quality, customer satisfaction, repurchase
Strengthening Customer Loyalty through Customer Engagement, Customer Experience, and Service Innovation Wijono, Frederick Dewantara; Efrata, Tommy Christian
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4177

Abstract

The purpose of this study is to ascertain how customer engagement, customer experience, and service innovation impact customer loyalty. This study employs quantitative research techniques, and SmartPLS 3.0 is used for data processing. Non-probability sampling is used with purposeful sampling media, and questionnaires with a linear scale are used to collect the data. The study's target audience consists of Indonesian citizens who are at least 18 years old, have smartphones with the Gojek app installed, and have used Gojek services at least once. 243 participants made up the study's sample size. According to the study's findings, efficiency and user-friendliness of the customer experience have a significant impact on how engaged customers are with Gojek, while service innovation and the sensory component of the customer experience do not. Customer engagement and user-friendliness of the customer experience do not significantly affect customer loyalty for Gojek, but service innovation and the sensory and efficiency of the customer experience do. According to the study's findings, businesses should concentrate more on enhancing service innovation, sensory quality, and efficiency in order to increase customer loyalty.
Personal Innovativeness, Perceived Usefulness, Perceived Ease of Use, and Trust Asdeterminants of Mobile Payment Utilization Jefferson; Efrata, Tommy Christian
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4157

Abstract

Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically discuss the phenomenon of increasing QRIS transaction volume in Indonesia in general, so this research is expected to contribute to the advancement of business and management science. The findings of this study suggest alternative strategies for mobile payment service providers in countries with similar characteristics.
Co-Authors Alexander Wahyudi Henky Soeparto Alexander, Kevin Martin Antoni Yohan Wijaya Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Chalidana, Moehamad Yunus Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Faradiba, Dimarta Julkha Febry, Timotius Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Jefferson Jessica Fiona Kimberly Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Linda Laurensia Soetandio Maichal Maichal Marlina, Maria A. E. Mi’roj, Gigih Armahedi Monika Teguh Ni Kadek Yuni Widiasari Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Radianto, Wirawan E. D Salim, Ika Raharja Sanjaya, Kevins Nagata Sitepu*, Sri Nathasya Br Sonata Christian Sri Nathasya Sitepu Sugijanto, Antonius William Suly Trizky Darma, Ibrahnovan Sutanto, J. E. Tandijo, Miguel Mario Leon Wijaya, Alim Wijono, Frederick Dewantara Wirawan ED Radianto Yulianah Yulianah