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The Impact of Innovation Engagement, Functional Engagement, Emotional Engagement, and Communal Engagement on User Loyalty in Social Media Banking Industry Carolus Calvin Yorisco Putra Pratama; Efrata, Tommy
Ekspektra : Jurnal Bisnis dan Manajemen Vol 7 No 2 (2023)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v7i2.6891

Abstract

The purpose of this study was to investigate the impact of user loyalty in social media banking on innovation engagement, functional engagement, emotional engagement, and communal engagement. With a sample of 223 banking customers who actively use social media in Indonesia, this study used survey and purposive sampling methods. Data was collected using a Google Form online questionnaire. SEM-PLS is used to process the collected data. This study tested the hypothesis that user loyalty is affected by innovation engagement, functional engagement, and emotional engagement. User loyalty is unaffected by communal engagement. As far as is known, this study is still not much research with social media objects in the banking industry compared to previous studies. The findings of this study are expected to assist Indonesian banks in determining the best strategy for increasing social media engagement in order to increase customer loyalty.
Pelatihan Pembelajaran Entrepreneur Baru Pembuatan Buket Bunga bagi Ibu-Ibu PKK di RT 03 RW 03 Kel. Rampal Celaket Kec. Klojen, Kota Malang, Jawa Timur Subagio, Hartono; Efrata, Tommy Christian; Dewi, Grace Citra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3702

Abstract

Kota Batu yang berudara sejuk dan banyak petani bunga sangat dekat dengan kota Malang. Dengan potensi banyaknya petani bunga dan panen yang melimpah dapat dimanfaatkan masyarakat sekitar untuk belajar entrepreneur awal. Penulis melakukan penelitian dengan jumlah warga sekitar 30 KK, sebagian besar ibu-ibu PKK memiliki waktu yang senggang untuk melakukan kegiatan yang produktif dan diharapkan dapat menambah pendapatan harian. Setelah berakhirnya sesi pelatihan para ibu PKK mempunyai keterampilan dan mulai membuka wacana memasarkan hasil karya mereka dimulai untuk dipakai sendiri dan dijual ke keluarga dekat lebih dulu sebelum dipasarkan.
Pengadaan Lomba Global Sustainovation Showcase Bagi Departemen Universitas Ciputra Surabaya Liliana Dewi; Christina Whidya Utami; Tommy Christian Efrata; Natalia Christiani; Christina; Liestya Padmawidjaja
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4711

Abstract

Universitas Ciputra Surabaya sebagai universitas yang mencetak entrepreneur berlandaskan Integrity, Profesionalism, dan Entrepreneurship. Demi mendukung Universitas Ciputra Surabaya sebagai universitas unggul maka perlu diadakan lomba showcase beberapa negara yang merupakan international partner Universitas Ciputra seperti USA, Kolombia, Korea Selatan, UK, Swiss, dan Filipina. Lomba ini perlu dilakukan agar supaya sivitas akademika memahami budaya negara-negara partner dari Universitas Ciputra. Lomba ini diikuti seluruh departemen di Universitas Ciputra Surabaya.  Hasil kegiatan ini membuat sivitas akademika lebih mengenal budaya dari beberapa negara yang sudah bekerja sama dengan Universitas Ciputra Surabaya tersebut. Hal ini juga sebagai ajang promosi pada mitra partner murid-murid SMA.
Pelatihan Pembuatan dan Cara Memasarkan Masakan Ayam Hainan dan Ayam Goreng Kanton bagi Ibu PKK Lakarsantri Kelurahan Jeruk, Surabaya Subagio, Hartono; Purwono, Bambang Sugiyono Agus; Efrata, Tommy Christian; Mi’roj, Gigih Armahedi; Kusworo, Rian Hadi
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4809

Abstract

Warga RW 1 dan RW 3, Lakarsantri, Kelurahan Jeruk, Kota Surabaya berjumlah keluarga sekitar 2.000 KK. Sebagian besar ibu-ibu PKK di Kelurahan Jeruk telah melakukan usaha berupa pembuatan keripik usus ayam, minuman degan, tahu tek. Adapun sebagian kecil ibu-ibu PKK perlu mengoptimalkan waktu untuk melakukan kegiatan produktif yang diharapkan dapat menambah pendapatan harian. Secara subyektif, para ibu-ibu PKK telah mengalokasikan anggaran belanja harian yang relatif meningkat. Tujuan kegiatan ini adalah mekukan pelatihan memasak dan memasarkan ayam Hainan dan ayam goreng Kanton. Peserta sejumlah 30 orang yang merupakan ibu-ibu PKK Kelurahan Jeruk, Surabaya. Metode pelatihan yang digunakan adalah learning by doing. Selain memasak, juga diberikan pelatihan tentang entrepreneurship dan manajemen pemasaran. Peserta sangat antusias mengetahui dan mempraktikkan memasak dengan bahan baku premium. Kegiatan dilaksanakan selama tiga hari.
Pemberdayaan Wanita Melalui Pengembangan Kewirausahaan Menuju Ekonomi Kreatif oleh Dharma Wanita Persatuan LLDIKTI VII Jawa Timur Rismawati Sitepu; Christina Whidya Utami; Tommy C. Efrata; Auditia Setiobudi; Christian Anggrianto; Wahyudi Henky Soeparto
Journal Community Service Consortium Vol 4 No 1 (2024): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v4i1.4661

Abstract

Tujuan diadakannya PKM ini yaitu agar Dharma Wanita Persatuan LLDIKTI VII dapat menumbuhkembangkan jiwa, iklim, budaya, dan aktivitas kewirausahaan dengan pemberdayaan ekonomi melalui kewirausahaan untuk Wanita Indonesia Mandiri sekaligus mendorong terciptanya woman entrepreneur melalui program-program kewirausahaan dengan Universitas Ciputra Surabaya. Kunjungan Apple Academy, UC Venture, dan Corepreneur bertajuk “Inspirasi Mendorong Ekonomi Melalui Entrepreneur” merupakan serangkaian kegiatan pada kampus yang memiliki tagline Creating the World-Class Entrepreneur. Adapun luaran dari pengabdian ini antara lain terwujudnya kerja sama dalam bidang pengembangan entrepreneur Dharma Wanita Persatuan LLDIKTI VII dengan Universitas Ciputra yang diadakan dosen dan mahasiswa Universitas Ciputra Surabaya. Hasil pengabdian ini mendukung salah satu program Dharma Wanita Persatuan LLDIKTI VII yaitu pelatihan untuk meningkatkan keterampilan entrepreneurial Wanita Indonesia Mandiri dalam berbagai bidang kegiatan kewirausahaan. Diharapkan berbagai macam ilmu tentang entrepreneur dapat menambah inpirasi serta inovasi bagi pengembangan Wanita Indonesia Mandiri ke depannya.
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEUR’S PASSION TERHADAP PERFORMA KERJA KARYAWAN PERUSAHAAN INDUSTRI PANGAN DI INDONESIA Laurent, Ellisa; Efrata, Tommy
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3971

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Abstract: One of the causes of decreased employee performance is a lack of leadership or entrepreneurial style. Entrepreneurial role is very important to implement in entrepreneurship because it is one of the keys to success in the company. The entrepreneurs in this study are Entrepreneurial leadership and entrepreneur's passion which have a considerable influence on employee performance and influence the company's success in achieving the goals set by supporting the human resources in the company. This research was conducted to determine the effect of entrepreneurial leadership and entrepreneur's passion on employee work performance and the effect of entrepreneurial leadership on entrepreneur's passion. Collecting research data distributed 203 questionnaires to respondents who are employees of food industry companies in Indonesia at the middle management to upper management levels. This study uses non-probability sampling, with a purposive sampling method. The data analysis technique used in this study is Smart-PLS 3.0 software with the Structural Equation Model (SEM) - Partial Least Square (PLS) method. Based on the results of this study, shows that Entrepreneurial Leadership has a significant influence on Entrepreneur's Passion, Entrepreneurial Leadership has a significant influence on Work Performance, and Entrepreneur's Passion has a significant influence on work performance.
PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA Pujinata, Helena Keshya Riconga; Efrata, Tommy Christian
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3980

Abstract

This research is done to analyze and to find out the influence of E-WOM, Content Marketing, Consumer Innovativeness on skincare products Purchase Intention in Indonesia. The variables that are used are E-WOM, Content Marketing, Hedonic Innovativeness, Social Innovativeness as independent variables (X) and Purchase Intention as dependent variable (Y). This research uses quantitative research method and data process is done with smartPLS 4.0 version with Structural Equation Modelling (SEM) Partial Least Square (PLS) data analysis method. Sampling is done with non probability sampling method with purposive sampling media by collecting data in the form of questionnaire using linear scale from 1 to 10. Questionnaire is distributed online using Google form media. The population of this research is Indonesian citizenship who are above 17 years old with sample criteria of having social media and attractiveness towards skincare products. Sample of this research is 220 respondents. The result of this research indicates that E-WOM, Content Marketing, Social Innovativeness give positive and significant influence on Purchase Intention of skincare products in Indonesia, whereas Hedonic Innovativeness gives insignificant influence on Purchase Intention of skincare products in Indonesia.
The Effect of E-Service Quality on Revisit Intention with Customer Satisfaction as a Mediation Variable for Car Buying and Selling Websites in Indonesia Faradiba, Dimarta Julkha; Efrata, Tommy Christian
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4552

Abstract

This research aims to investigate the effect of E-Service Quality on Revisit Intention with E-Customer Satisfaction and E-Trust as mediating variables on the websites for buying and selling used cars in Indonesia. The background of this research is the fluctuating conditions of the number of visits to the website for buying and selling used cars. The instability in the number of visitors occurs due to some factors in service quality. E-Service Quality, E-Trust, and E-Customer Satisfaction can have a significant impact on the company to increase traffic on each website. The method used in this research is a quantitative method using SEM-PLS with a data collection tool using a questionnaire with a semantic differential semantic scale and conducted in November 2022 – December 2022. The sample of this research is 252 active users of one of the websites for buying and selling used cars, which are calculated using the Hair method. The results of this research are that E-Service Quality has a significant positive effect on E-Customer Satisfaction, E-Service Quality has a significant positive effect on E-Trust, E-Service Quality has a significant positive effect on Revisit Intention, E-Trust has a significant positive effect on E-Customer Satisfaction, E-Customer Satisfaction does not mediate the effect of E-Service Quality on Revisit Intention, and E-Trust mediates the effect of E-Service Quality on Revisit Intention.
The Effect of The Application of Business Model Resources and Digital Innovation on Business Models and Innovation Capacity on the Performance of Micro, Small, and Medium Enterprises of Jewelry Shops in Blora and Grobogan Regencies During the Covid-19 Pan Wijaya, Alim; Christian Efrata, Tommy
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 1 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i1.4872

Abstract

This study analyzes the effect of implementing business model resources, digital innovation activities, business models, and innovation capacity on low-middle enterprise performance. The background of the research is due to the Covid-19 pandemic, which has caused a decrease in the number of low-middle enterprises accompanied by the digital disruption that makes people habitually move online. A pandemic and digital disruption have forced low-middle enterprise business owners in jewelry shops, especially Blora Regency and Grobogan Regency, to implement digital innovation into their business models to improve company performance. However, many business owners have not implemented digitalization because they are not fully willing to allocate funds for business model resources and innovation practices—the quantitative method with data collection tools in the form of a Likert scale questionnaire. The sample used is a jewelry shop located in Blora Regency and Grobogan Regency with several criteria. The number of samples was calculated by the Hair formula. The variables used in this research are Business Model Resources (X1), Digital Innovation Activities (X2), Business Model (X3), Innovation Capacity (X4), and Company Performance (X5). Data analysis using SEM method with the help of SmartPLS 3.0 software. The study results show a significant relationship between variables except for the Digital Innovation Activity (X2) and Business Model (X3) variables because digital innovation activities lack a competitive advantage against market needs.
PENGARUH PERSONAL INNOVATIVENESS, PERCEIVED BENEFITS, DAN SOCIAL INFLUENCE TERHADAP PURCHASE INTENTION ELECTRIC VEHICLE Sanjaya, Kevins Nagata; Efrata, Tommy Christian
PERFORMA Vol. 9 No. 2 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i2.3993

Abstract

Abstrak: Kendaraan listrik diciptakan untuk mengurangi emisi gas buang dan polusi yang dapat mencemari lingkungan. Kemajuan teknologi sangat membantu kehadiran mobil listrik ke pasaran, termasuk Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh personal innovativeness, perceived benefits, dan social influence terhadap purchase intention electric vehicle. Pengambilan sampel dilakukan dengan menggunakan teknik non-probability sampling yaitu purposive sampling. Peneliti menggunakan kuesioner Google form sebagai media kuesioner yang berskala linier untuk pengambilan data dari responden. Populasi untuk penelitian ini adalah berusia 18 tahun ke atas, berdomisili di Indonesia, dan memiliki kendaraan pribadi. Sampel yang digunakan untuk penelitian ini sebanyak 205 responden. Pengolahan data untuk penelitian ini dilakukan menggunakan program smartPLS dan analisa SEM PLS. Penelitian ini menunjukkan bahwa personal innovativeness, perceived benefits, dan social influence berpengaruh positif dan signifikan terhadap purchase intention electric vehicle. Kata kunci: Personal Innovativeness, Perceived Benefits, Social Influence, Purchase Intention
Co-Authors Alexander, Kevin Martin Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Carolus Calvin Yorisco Putra Pratama Chalidana, Moehamad Yunus Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Danardana Murwani David Sukardi David Sukardi Kodrat Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Effendy, Junko A. Endi Sarwoko Eric Harianto Faiza Husnayeni Nahar Faradiba, Dimarta Julkha Febry, Timotius Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Ibrahnovan Suly Trizky Darma Inke Rentandatu Jefferson Jessica Fiona Kimberly Joya Damara Priyandarini Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Laurent, Ellisa Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Lisnawati Mantero Maichal Maichal Marlina, Maria A. E. Martinus Calvin Saputra Mi’roj, Gigih Armahedi Mochammad Atiq Kurniawan Monika Teguh Murpin Josua Sembiring Nathasya, Sri Ni Kadek Yuni Widiasari Patrick Marcos Lech Walesa Nababan Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Putri Handayani Sirait Putri Julia Alexandra Surya Radianto, Wirawan E. D Rahman Maulana Reni Fitriani Rismawati, Rismawati Sitepu Rizqi, Osama Salim, Ika Raharja Sanjaya, Kevins Nagata Shafa Tasya Salsabila Soetandio, Linda Laurensia Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Suci Mulia Aristiana Sugijanto, Antonius William Sutanto, J. E. Tandijo, Miguel Mario Leon Teofilus Teofilus Thomas Stefanus Kaihatu Tjakranegara, Claudia Tjokro, Hadi Wijaya Wahyudi Henky Soeparto Wijaya, Alim Wijaya, Antoni Yohan Wijono, Frederick Dewantara William Santoso Wirawan ED Radianto Yulianah Yulianah Z, Thomy Al Jabbari