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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) WIDYA MANAJEMEN Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Madaniya BIP'S : Jurnal Bisnis Perspektif Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu International Journal of Review Management Business and Entrepreneurship
Tommy Christian Efrata
Universitas Ciputra
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Assistance In the Preparation of SWOT Analysis On MSMEs Sambikrep District Surabaya City Sitepu*, Sri Nathasya Br; Efrata, Tommy Christian
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i1.16658

Abstract

MSMEs in Sambikerep District were affected by the Covid-19 pandemic which was marked by a decline in business performance. MSMEs need strategies based on business analysis to improve the performance of business units. SWOT analysis (Strength, Weakness, Opportunity, Threat) is an internal and external analysis to determine business unit strategies. Community service activities in the form of assistance in the preparation of SWOT analysis were given to MSME actors in Sambicrep District, Surabaya City. Assistance was provided to 20 MSME actors (MSME owners). This mentoring activity was carried out in October in four meetings. The training method is provided offline which consists of several activities, namely: internal analysis, external analysis, mentoring, preparation and presentation of SWOT matrix and determination of business strategy. The purpose of mentoring activities is to provide knowledge on the preparation of business analysis (SWOT analysis) so that MSME actors can compile business strategies to improve business unit performance. The results of mentoring activities: 1) MSME actors compile Internal Factor Analysis Summary (IFAS) analysis, 2) Factors Analysis Summary (EFAS), 3) SWOT matrix, 4) strategies to develop MSMEs
PROGRAM PELATIHAN PENINGKATAN KETERAMPILAN KOMUNIKASI UNTUK SISWA-SISWI SMA TRI KARYA SURABAYA Setiobudi, Auditia; Soetandio, Linda Laurensia; Wijaya, Antoni Yohan; Efrata, Tommy Christian; Christian, Timotius Febry
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 2 (2023): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i2.5521

Abstract

Indonesia kaya akan sumber daya alam dan sumber daya manusia yang berkualitas. Seiring berkembangnya zaman, semakin banyak lapangan kerja baru terbuka dan menghasilkan tenaga kerja yang semakin melimpah. Pada sisi lain, masih banyak lapisan masyarakat yang potensinya belum dijangkau. Hal ini menjadi pertimbangan perlunya program pelatihan yang merata untuk memaksimalkan potensi dan kemampuan yang dimiliki oleh sumber daya manusia di Indonesia. Program pelatihan dapat dimulai dengan sektor pendidikan sebagai penyumbang generasi muda. Di lingkup sekolah, para siswa diajarkan keterampilan serta nilai luhur yang dapat diterapkan saat terjun dalam dunia kerja. Tetapi sebelum mempelajari seluruh keterampilan yang diperlukan, skill komunikasi merupakan modal dasar dalam mengembangkan skill lainnya. Komunikasi membantu siswa untuk berinteraksi dengan lingkungan sekitarnya. Pelatihan yang tepat dan efektif dapat membuat potensi siswa siswi tersalurkan pada bidang yang sesuai dan turut memberikan dampak, memajukan perekonomian Indonesia dan keberlangsungan. Hal ini perlu adanya upaya yang cukup baik untuk mewujudkan apa yang telah menjadi visi dan misi.
The Effect of Entrepreneurial Marketing on SME Business Performance: Moderated by Soft Lean Practices Mantero, Lisnawati; Sembiring, Murpin Joshua; Efrata, Tommy Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4096

Abstract

In dynamic competition, SMEs need adaptive strategies such as entrepreneurial marketing and lean practices. This study examines the effect of entrepreneurial marketing and business performance by considering the role of soft lean practices and environmental turbulence as moderating variables. Using an explanatory quantitative methodology with a cross-sectional survey approach, this study involved 198 SMEs out of a total of 225 SMEs surveyed through purposive sampling. The theoretical framework of the study was built based on five theories: resource-based view theory, dynamic capabilities theory, contingency theory, entrepreneurship theory, and organizational learning theory. The results of the structural model analysis indicate that entrepreneurial marketing has a dominant positive influence (β = 0.782, t = 22.035, p < 0.001) on business performance. Soft lean practices show a substantial positive influence (β = 0.647, t = 7.216, p < 0.001), with a significant interaction effect (β = 0.213) between the two variables. The strong synergistic relationship (r = 0.866) confirms the importance of integrating these two practices. The evaluation of the model fit showed satisfactory results with SRMR values of 0.085 and NFI of 0.662. These findings contribute to the development of business strategies that integrate entrepreneurial marketing and soft lean practices.
Driving Performance Through Intellectual Capital: A Moderated-Mediation Examination of Leadership and Training Under Policy Turbulence Nababan, Patrick Marcos Lech Walesa; Murwani, Danardana; Efrata, Tommy Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4146

Abstract

In Indonesian government organizations, complex relationships exist between leadership, training, intellectual capital, performance, moderated by policy turbulence. This study investigates the complex relationships between leadership style, training and development, intellectual capital, and organizational performance in Indonesian government organizations, examining the moderating role of policy turbulence. Using a cross-sectional survey design, data were collected from 328 Indonesian government organizations through stratified random sampling across geographic regions, organizational sizes, and policy environments. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test hypothesized relationships. Results reveal that intellectual capital serves as a critical mediating mechanism between organizational investments and performance outcomes. Training and development emerge as the strongest predictors of intellectual capital formation, while leadership style demonstrates a limited impact on intellectual capital development. Most significantly, policy turbulence positively moderates the intellectual capital-performance relationship, contradicting conventional wisdom about environmental uncertainty’s negative effects. The findings suggest that policy instability enhances rather than diminishes the strategic value of knowledge assets. Organizations with strong intellectual capital are better positioned to leverage uncertain policy environments for enhanced performance through improved adaptability and strategic flexibility.
From Intellectual Capital to Firm Performance: The Mediating Role of Agile Strategy Capability in Digital Tourism Innovation Inke Rentandatu; Christian Herdinata; Tommy Christian Efrata
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.142

Abstract

Background: Research on intellectual capital and firm performance shows mixed results, especially in emerging markets. Most studies focus on direct effects and provide limited understanding of how intellectual resources are strategically transformed into performance outcomes. The mediating roles of agile strategy capability, digital platform capability, and service innovation have rarely been examined within an integrated framework. This study addresses this gap in tourism firms in Eastern Indonesia, a rapidly digitalizing yet structurally constrained emerging market. Objective: This study investigates how intellectual capital improves firm performance through agile strategy capability, with digital platform capability and service innovation as mediating mechanisms. Methods: Drawing on Dynamic Capability Theory and Resource Advantage Theory, this research applies a cross-sectional quantitative design. Data were collected from 280 C-level executives of resorts and hotels in Eastern Indonesia and analyzed using PLS-SEM. Results: Intellectual capital significantly strengthens agile strategy capability, which subsequently enhances service innovation and firm performance. Although intellectual capital also improves digital platform capability, digital platform capability does not significantly influence firm performance. Mediation analysis confirms that agile strategy capability plays a key mediating role, mainly through service innovation, while the digital platform pathway is not significant. Conclusion: Intellectual capital drives firm performance primarily through agile strategy capability and service innovation rather than digital platform capability alone. These findings highlight the importance of strategic agility and service innovation over technology investment in emerging tourism markets.
Banking Services and Financial Performance of MSMEs in Indonesia’s Fashion Industry: A Resource-Based View Analysis Fitriani, Reni; Sembiring, Murpin; Efrata, Tommy Christian; Herdinata, Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5015

Abstract

This study investigates the complex interrelationships between business innovation, financial management, banking services, and financial performance among fashion industry MSMEs in Indonesia. This study employed a quantitative research design with both descriptive and explanatory components. Drawing on data from a comprehensive sample across key regions, we employ structural equation modeling to examine both direct relationships and mediation effects. Our findings reveal that business innovation functions as the predominant driver of financial performance through dual mechanisms: a strong direct pathway and an indirect pathway mediated by banking services. Contrary to theoretical expectations, financial management practices primarily enhance performance through banking service utilization rather than through direct effects. Banking services emerge as a crucial mediating mechanism that translates organizational capabilities into enhanced financial outcomes. These results extend resource-based theory by illuminating specific pathways through which organizational capabilities generate competitive advantage and enhance financial intermediation theory by demonstrating that intermediation benefits are contingent on firm-level capabilities. For practitioners and policymakers, our study underscores the strategic importance of innovation development while highlighting how financial management practices can optimize external financial relationships. The research contributes to both theoretical advancement and practical understanding of capability-performance linkages in emerging economy contexts.
Perancangan Inovasi Operasional Menggunakan Pendekatan Blue Ocean Strategy pada Gado Gado Arjuna Pak Satumin Suly Trizky Darma, Ibrahnovan; Christian Efrata, Tommy
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.7180

Abstract

Pengelolahan operasional sangat dibutuhkan mengingat persaingan semakin ketat dan pemilik restoran dituntut untuk adaptif. Tidak terkecuali pada industri makanan tradisional atau makanan khas daerah. Restoran menghadapi kesulitan karena harus merespon perubahan permintaan pelanggan, strategi pemasaran dan penjualan. Mengingat perkembangan di industri ini cukup pesat, banyaknya merek-merek baru yang bermunculan yang lebih maju dan kompetitif. Hal ini menunjukkan bahwa diperlukan adanya suatu pengembangan strategis yang bermanfaat untuk mengakselerasi potensi kuliner khas yang dimiliki di kota Surabaya. Objek penelitian ini adalah Gado Gado Arjuna Pak Satumin yang sudah berdiri sejak 1960 yang memiliki nilai historikal yang cukup baik, namun belum memiliki sistem yang strategis pada operasional. Karena itu diperlukan adanya suatu strategi yang dapat digunakan sebagai acuan dari operasinal yang berupa Blue Ocean Strategy. Penelitian ini menggunakan pendekatan kualitatif dengan triangulasi sumber data, jumlah informan sebanyak 5 orang diwakili oleh ekspert dibidang food and beverage. Blue Ocean Strategy terdiri dari SWOT analisis, strategi canvas, ERRC, BOS yang berfokus pada value creation yang dimiliki oleh Gado Gado Arjuna Pak Satumin. Hasil dari penelitian ini berupa Blue Ocean Strategy diimpementasikan di Value Proposition pada Business Model Canvas Gado Gado Arjuna Pak Satumin
Too Much to Digest: How Transparency and Social Buzz Fuel Gluten-Free Confusion Tjokro, Hadi Wijaya; Teofilus, Teofilus; Kaihatu, Thomas Stefanus; Efrata, Tommy Christian; Rizqi, Osama
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9270

Abstract

This study aims to analyze the relationship between information transparency, information ambiguity, and information overload on gluten-free products, as well as the influence of social contagion on the relationship. The research method used is a survey by distributing questionnaires to consumers of gluten-free products. The results of the study indicate that there is a significant positive correlation between information transparency and information ambiguity, and a positive correlation between information ambiguity and information overload. In addition, social contagion has also been shown to moderate the relationship between these variables. These findings indicate that consumers want clear, complete, and relevant information about gluten-free products. However, they are often faced with ambiguous and excessive information, which can cause confusion and difficulty in making decisions. Social media plays an important role in disseminating information about gluten-free products, both accurate and inaccurate. This study suggests the importance of increasing information transparency, reducing ambiguity, and managing the dissemination of information through social media to increase consumer satisfaction with gluten-free products.
Co-Authors Alexander Wahyudi Henky Soeparto Alexander, Kevin Martin Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Chalidana, Moehamad Yunus Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Faradiba, Dimarta Julkha Febry, Timotius Fitriani, Reni Fulgentius Danardana Murwani Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Inke Rentandatu Jefferson Jessica Fiona Kimberly Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Maichal Maichal Mantero, Lisnawati Marlina, Maria A. E. Mi’roj, Gigih Armahedi Monika Teguh Nababan, Patrick Marcos Lech Walesa Ni Kadek Yuni Widiasari Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Radianto, Wirawan E. D Rizqi, Osama Salim, Ika Raharja Sanjaya, Kevins Nagata Sembiring, Murpin Sembiring, Murpin Joshua Sitepu*, Sri Nathasya Br Soetandio, Linda Laurensia Sonata Christian Sri Nathasya Sitepu Sugijanto, Antonius William Suly Trizky Darma, Ibrahnovan Sutanto, J. E. Tandijo, Miguel Mario Leon Teofilus Teofilus, Teofilus Thomas Stefanus Kaihatu Tjokro, Hadi Wijaya Wijaya, Alim Wijaya, Antoni Yohan Wijono, Frederick Dewantara Wirawan ED Radianto Yulianah Yulianah