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PENINGKATAN KETAHANAN DAN KESEJAHTERAAN KELUARGA PADA KELOMPOK KELUARGA BINAAN DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK SERTA PENGENDALIAN PENDUDUK DAN KELUARGA BERENCANA KOTA SURABAYA Dewi, Liliana; Efrata, Tommy; Christian, Timotius; Setiobudi, Auditia; Soetedja, Venny
Journal Community Service Consortium Vol 3 No 2 (2023): Journal Community Service Consortium
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/consortium.v3i2.4266

Abstract

Peningkatan kesejahteraan bagi aseptor KB adalah menjadi hal yang penting khususnya di Surabaya. Kebijaksanaan tersebut menjadi tetap sangat relevan, mengingat meskipun Indonesia diakui oleh dunia internasional sudah berhasil dan memasyarakatkan gerakan keluarga berencana, namun masih terdapat berbagai kendala dalam mewujudkan keluarga sehat dan sejahtera, antara lain semakin besarnya pertumbuhan angkatan kerja termasuk angkatan kerja wanita, baik di desa maupun di kota. Sehubungan dengan usaha-usaha melembagakan norma keluarga kecil bahagia dan sejahtera maka perlu melakukan berbagai kegiatan usaha ekonomis produktif yang dapat meningkatkan pendapatan keluarga akseptor. Adapun kegiatannya terdiri dari pelatihan tentang potensi diri, literasi perencanaan keuangan keluarga, hieginisasi produk, penyajian produk, cara menjual produk, pelayanan pada konsumen, promosi, dan penggunaan sosial media. Jumlah peserta 14 orang yang berasal dari keluarga akseptor di Kelurahan Kandangan Kecamatan Benowo dengan kriteria Akseptor Keluarga Berencana, pernah memiliki usaha mikro maupun yang belum pernah memiliki usaha apa pun. Hasil akhir berupa bazar dapat berlangsung dengan lancar. Semua peserta mendapat manfaat dengan pendapatan omset yang cukup baik dan mendapat hadiah sebagai hasil dari jerih payah peserta.
The Influence of Security and Quality Mobile Banking Services on Customer Satisfaction and the Impact on Loyalty Private Bank Customers Sugijanto, Antonius William; Efrata, Tommy Christian; Christian, Sonata
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5438

Abstract

This study aims to examine the impact of mobile banking security and service quality on customer loyalty, with customer satisfaction as a mediating variable. A quantitative research approach was employed, utilizing a non-probability sampling technique. Specifically, purposive sampling was used to select respondents based on predetermined criteria. The study involved 152 respondents, all BCA bank customers in Surabaya who actively use MyBCA. Data were collected through questionnaires. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both mobile banking security quality and service quality positively and significantly influence customer loyalty, with customer satisfaction playing a key mediating role.
Meningkatkan Sustainable Development Goals (SDGs) melalui Lomba Showcase Dewi, Liliana; Utami , Christina Whidya; Efrata, Tommy Christian; Christiani , Natalia; Christina, Christina; Padmawidjaja, Liestya; Sutanto, J. E.
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5148

Abstract

Universitas Ciputra (UC) Surabaya sedang gencar dalam mengimplementasikan Sustainable Development Goals (SDGs), khususnya pada Partnerships for the Goals. Demi tercapainya Universitas yang berdampak bagi lingkungannya, maka diadakan lomba showcase menggunakan bahan daur ulang yang 3R (Reuse, Reduce, Recycle). Lomba showcase diutamakan pada negara-negara yang menjadi partner kerja sama internasional UC yaitu Australia, Malaysia, India, Perancis, Thailand, dan China. Lomba ini diikuti oleh seluruh sivitas akademika UC. Hasilnya adalah pengetahuan tentang SDGs yang sudah dilakukan di negara-negara tersebut dapat menjadi tolok ukur bagi pengajar dan staf Universitas Ciputra Surabaya dalam mengimplementasikan SDGs khususnya di lingkungan sekitar kampus.
PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE Alexander, Kevin Martin; Efrata, Tommy Christian; Kristanti, Lili
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.1997

Abstract

The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purchased online fashion product in Indonesia. To answer the problems in this research, the writer uses helping tool like SPSS. The advantage of this research gives e-service quality and e-word of mouth affect on purchase intention, good service and review that are read by others before buying a product can increase people's trust to purchase decision even with the development of internet technology, people will be easier to receive information. The results of this research are e-service quality and e-word of mouth also affect significant on purchase intention. This research is expected to be able to support or create new understanding about e-service quality and e-word of on purchase intention. This research is also expected to be reference source for other research.
Pengaruh Persepsi Harga, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Pelanggan Leophone Tandijo, Miguel Mario Leon; Padmawidjaja, Liestya; Efrata, Tommy Christian
PERFORMA Vol. 8 No. 4 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i4.3047

Abstract

Keputusan pembelian adalah salah satu hal yang terpenting dalam perusahaan Leophone dikarenakan dengan perusahaan memberikan layanan dan jasa yang baik kepada pelanggan akan mempengaruhi keputusan pembelian ataupun eksistensi perusahaan tersebut dimata pelanggan. Penelitian ini bertujuan untuk menjelaskan pengaruh persepsi harga, lokasi dan kualitas pelayanan terhadap keputusan pembelian perusahaan Leophone. Dalam mengumpulkan data penelitian ini melakukan penyebaran kuesioner melalui google form sebanyak 21 indikator pertanyaan dan dilakukan kepada 167 responden pelanggan Leophone. Pengambilan sampel ini dengan metode purposive sampling dengan kriteria responden yang pernah melakukan pembelian minimal dua kali di perusahaan Leophone. Penelitian ini menggunakan skala Likert dengan rentang 1 sampai 5. Analisis pada penelitian ini dengan metode kuantitatif dengan menggunakan SmartPLS 3.0. Hasil pada penelitian ini menunjukkan bahwa persepsi harga, lokasi, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Keunikan pada penelitian ini yaitu hasil dari penelitian akan diterapkan di perusahaan Leophone dan dapat menambah wawasan bagi perusahaan untuk meningkatkan keputusan pembelian pelanggan, serta sebagai dasar pengembangan penelitian bagi akademisi yang tertarik pada pengaruh harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian perusahaan Leophone.
PENGARUH KREATIVITAS IKLAN, MOTIVASI PEMROSESAN, DAN INTERAKSI DI SOSIAL MEDIA TERHADAP NIAT PEMBELIAN PT GOJEK TOKOPEDIA TBK: The Effect of Creativity Ad, Motivation Process, and Interaction in Social Media towards Purchase Intention of PT Gojek Tokopedia Tbk Buon, Josia Pranata; Efrata, Tommy Christian
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.3986

Abstract

There are a lot of companies recently transform to technological field, one of them is Gojek from PT Gojek Tokopedia Tbk. Purchase intention is one of the expected by every company. In order to achieve it, strategies in social media such as creative advertising and interaction have been done by a lot of companies. This research has the purpose to see creativity ad, motivation process, and interaction in social media have the effect on purchase intention. This research uses Likert scale of 1-10, with Indonesian population that have ever even seen Gojek advertisement in social media, have used Go-Food, and have interacted in Gojek social media. In this research, it obtains 200 respondents by distributing online through social media using a purposive sampling technique. Data that is obtained by the researcher is processed using SEM PLS tool in smartPLS v3.0 software. This research finds out that creativity ad affects on motivation process, then motivation process and interaction affect on purchase intention. Another finding shows that creativity ad does not affect on purchase intention. With the results of four hypotheses are accepted and two hypotheses are not accepted.
ROLE MODEL AND ENTREPRENEURIAL PERFORMANCE: THE ROLE OF ENTREPRENEURIAL IDENTITY AND SELF-EFFICACY AS INTERVENING VARIABLE Efrata, Tommy Christian; Maichal, Maichal
Jurnal Aplikasi Manajemen Vol. 16 No. 1 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.089 KB) | DOI: 10.21776/ub.jam.2018.016.01.04

Abstract

This study aims to assess how the role of entrepreneurial identity and selfefficacy in mediating the relationship between the role model and entrepreneurial performance. The population selected in this study is students of UniversitasCiputra who have been running start-up business for 2 to 3 years, with the turnover of fewer than 4.8 billion per year. The results of this research indicate a pattern that connects the existence of a role model and entrepreneurial performance, where the influence is mediated by entrepreneurial identity and self-efficacy. The existence of a role model is proven to influence the formation of entrepreneurial identity. The more individuals perceive themselves as an entrepreneur, the higher their confidence in their ability in setting up and running a business. The high level of confidence in their ability that they will be successful will have a direct impact on the improvement in entrepreneurial performance.
BUSINESS AND ACCOUNTING ASPECTS MENTORING INSIGHT BETWEEN STUDENTS AND MENTORS IN ENTREPRENEURSHIP CONTEXT Gunawan, Lenny; Efrata, Tommy Christian; Bartle, James
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.509 KB) | DOI: 10.21776/ub.jam.2018.016.02.01

Abstract

The research aims toexplore mentor dan mentee's insights toward business and accounting teaching and learning model in entrepreneurship context which able to create a creative business. The research subject is business and accounting teaching and learning model in Universitas Ciputra's Management Study Program, which is applied to project based and using mentoring approach. Informants are facilitators and students who are building start-up businesses. The research uses a qualitative method and case study approach. Results show that Students gain positive insight into business and accounting teaching and learning method that is applied, Facilitators applied the creative method to reach the optimal teaching and learning result, and engagement pattern in form of mentoring is agreed by both parties. These research results are wished to be used for higher education who is working on their entrepreneurship teaching and learning pattern aiming for creating creative businesses.
Meningkatkan Keputusan Pembelian Ulang: Peran Citra Merek, After Sales Service dan Perceived Value Sebagai Moderasi Widiasari, Ni Kadek Yuni; Efrata, Tommy Christian
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/nmgwhq20

Abstract

This study aims to determine the effect of brand image and after sales service on repurchase decisions for a house with perceived value as moderation. The research method uses a quantitative approach with data collection using a questionnaire. The number of research samples taken using the provisions of Hair et al. (2021), namely 190 consumers of Ciputra Beach Resort Bali who already own units at this location. Furthermore, hypothesis testing is carried out using structural equation modeling (SEM) using partial least squares (PLS) tools. The results showed that brand image and after sales service had a positive and significant effect on repurchase decisions, while perceived value was unable to moderate the effect of brand image and after sales service on repurchase decisions. The uniqueness of this study lies in its focus, where most previous studies have mostly highlighted aspects of the first purchase decision on a luxury item, while this study provides new insights into the factors that drive consumer loyalty in the property sector. Based on the results of the study, companies need to focus on strengthening brand image and after-sales service quality as the main strategies for building consumer loyalty in luxury goods. This is because consumers in the high-value property segment will prefer to make decisions based on trust in the brand and concrete experience, not just perceived value. This reflects bounded rationality and satisficing decision making as the main reasons for repurchase decisions.
Entrepreneurial Leadership and Market Turbulence in the Perspective of the Effect of Absorptive Capacity on Innovation Ambidexterity Efrata, Tommy
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4695

Abstract

The primary objective of this research is to examine the impact of absorptive capacity on innovation ambidexterity. Additionally, this study seeks to investigate the moderating effects of entrepreneurial leadership and market turbulence on the relationship between absorptive capacity and innovation ambidexterity. The research employed a survey methodology, wherein the participants consisted of leaders, specifically founders or key managers, from a total of 265 small and medium-sized enterprises (SMEs) across diverse industries in the region of East Java. The research model was constructed utilizing the structural equation modeling (SEM) approach, and the association between variables was examined employing partial least squares structural equation modeling (PLS-SEM). The findings of this study demonstrate the significance of absorptive capacity in enhancing innovation ambidexterity strategies. Furthermore, it is imperative to acknowledge that the pivotal factor that enhances the connection between the aforementioned entities lies in the involvement of entrepreneurial leaders. The impact of a company's dynamic capability to effectively manage external knowledge on its innovation ambidexterity strategy is further heightened in situations where the external environmental conditions are characterized by uncertainty. To the best of our knowledge, there is limited existing research that has comprehensively investigated the relationship among absorptive capacity, innovation ambidexterity, entrepreneurial leadership, and market turbulence within a single research model. The findings of this study provide a comprehensive description of the innovation process phenomenon observed in small and medium-sized enterprises (SMEs). Furthermore, it has been observed that the involvement of company executives significantly influences the level of intensity with which the innovation strategy is implemented. Moreover, the unpredictability of the company's environmental circumstances may influence the company's ability to effectively absorb and leverage innovation ambidexterity.
Co-Authors Alexander, Kevin Martin Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Carolus Calvin Yorisco Putra Pratama Chalidana, Moehamad Yunus Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Danardana Murwani David Sukardi David Sukardi Kodrat Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Effendy, Junko A. Endi Sarwoko Eric Harianto Faiza Husnayeni Nahar Faradiba, Dimarta Julkha Febry, Timotius Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Ibrahnovan Suly Trizky Darma Inke Rentandatu Jefferson Jessica Fiona Kimberly Joya Damara Priyandarini Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Laurent, Ellisa Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Lisnawati Mantero Maichal Maichal Marlina, Maria A. E. Martinus Calvin Saputra Mi’roj, Gigih Armahedi Mochammad Atiq Kurniawan Monika Teguh Murpin Josua Sembiring Nathasya, Sri Ni Kadek Yuni Widiasari Patrick Marcos Lech Walesa Nababan Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Putri Handayani Sirait Putri Julia Alexandra Surya Radianto, Wirawan E. D Rahman Maulana Reni Fitriani Rismawati, Rismawati Sitepu Rizqi, Osama Salim, Ika Raharja Sanjaya, Kevins Nagata Shafa Tasya Salsabila Soetandio, Linda Laurensia Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Suci Mulia Aristiana Sugijanto, Antonius William Sutanto, J. E. Tandijo, Miguel Mario Leon Teofilus Teofilus Thomas Stefanus Kaihatu Tjakranegara, Claudia Tjokro, Hadi Wijaya Wahyudi Henky Soeparto Wijaya, Alim Wijaya, Antoni Yohan Wijono, Frederick Dewantara William Santoso Wirawan ED Radianto Yulianah Yulianah Z, Thomy Al Jabbari