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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) WIDYA MANAJEMEN Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Madaniya BIP'S : Jurnal Bisnis Perspektif Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu International Journal of Review Management Business and Entrepreneurship
Tommy Christian Efrata
Universitas Ciputra
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Perancangan Inovasi Operasional Menggunakan Pendekatan Blue Ocean Strategy pada Gado Gado Arjuna Pak Satumin Suly Trizky Darma, Ibrahnovan; Christian Efrata, Tommy
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.7180

Abstract

Pengelolahan operasional sangat dibutuhkan mengingat persaingan semakin ketat dan pemilik restoran dituntut untuk adaptif. Tidak terkecuali pada industri makanan tradisional atau makanan khas daerah. Restoran menghadapi kesulitan karena harus merespon perubahan permintaan pelanggan, strategi pemasaran dan penjualan. Mengingat perkembangan di industri ini cukup pesat, banyaknya merek-merek baru yang bermunculan yang lebih maju dan kompetitif. Hal ini menunjukkan bahwa diperlukan adanya suatu pengembangan strategis yang bermanfaat untuk mengakselerasi potensi kuliner khas yang dimiliki di kota Surabaya. Objek penelitian ini adalah Gado Gado Arjuna Pak Satumin yang sudah berdiri sejak 1960 yang memiliki nilai historikal yang cukup baik, namun belum memiliki sistem yang strategis pada operasional. Karena itu diperlukan adanya suatu strategi yang dapat digunakan sebagai acuan dari operasinal yang berupa Blue Ocean Strategy. Penelitian ini menggunakan pendekatan kualitatif dengan triangulasi sumber data, jumlah informan sebanyak 5 orang diwakili oleh ekspert dibidang food and beverage. Blue Ocean Strategy terdiri dari SWOT analisis, strategi canvas, ERRC, BOS yang berfokus pada value creation yang dimiliki oleh Gado Gado Arjuna Pak Satumin. Hasil dari penelitian ini berupa Blue Ocean Strategy diimpementasikan di Value Proposition pada Business Model Canvas Gado Gado Arjuna Pak Satumin
Assistance In the Preparation of SWOT Analysis On MSMEs Sambikrep District Surabaya City Sitepu*, Sri Nathasya Br; Efrata, Tommy Christian
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i1.16658

Abstract

MSMEs in Sambikerep District were affected by the Covid-19 pandemic which was marked by a decline in business performance. MSMEs need strategies based on business analysis to improve the performance of business units. SWOT analysis (Strength, Weakness, Opportunity, Threat) is an internal and external analysis to determine business unit strategies. Community service activities in the form of assistance in the preparation of SWOT analysis were given to MSME actors in Sambicrep District, Surabaya City. Assistance was provided to 20 MSME actors (MSME owners). This mentoring activity was carried out in October in four meetings. The training method is provided offline which consists of several activities, namely: internal analysis, external analysis, mentoring, preparation and presentation of SWOT matrix and determination of business strategy. The purpose of mentoring activities is to provide knowledge on the preparation of business analysis (SWOT analysis) so that MSME actors can compile business strategies to improve business unit performance. The results of mentoring activities: 1) MSME actors compile Internal Factor Analysis Summary (IFAS) analysis, 2) Factors Analysis Summary (EFAS), 3) SWOT matrix, 4) strategies to develop MSMEs
PROGRAM PELATIHAN PENINGKATAN KETERAMPILAN KOMUNIKASI UNTUK SISWA-SISWI SMA TRI KARYA SURABAYA Setiobudi, Auditia; Soetandio, Linda Laurensia; Wijaya, Antoni Yohan; Efrata, Tommy Christian; Christian, Timotius Febry
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 2 (2023): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i2.5521

Abstract

Indonesia kaya akan sumber daya alam dan sumber daya manusia yang berkualitas. Seiring berkembangnya zaman, semakin banyak lapangan kerja baru terbuka dan menghasilkan tenaga kerja yang semakin melimpah. Pada sisi lain, masih banyak lapisan masyarakat yang potensinya belum dijangkau. Hal ini menjadi pertimbangan perlunya program pelatihan yang merata untuk memaksimalkan potensi dan kemampuan yang dimiliki oleh sumber daya manusia di Indonesia. Program pelatihan dapat dimulai dengan sektor pendidikan sebagai penyumbang generasi muda. Di lingkup sekolah, para siswa diajarkan keterampilan serta nilai luhur yang dapat diterapkan saat terjun dalam dunia kerja. Tetapi sebelum mempelajari seluruh keterampilan yang diperlukan, skill komunikasi merupakan modal dasar dalam mengembangkan skill lainnya. Komunikasi membantu siswa untuk berinteraksi dengan lingkungan sekitarnya. Pelatihan yang tepat dan efektif dapat membuat potensi siswa siswi tersalurkan pada bidang yang sesuai dan turut memberikan dampak, memajukan perekonomian Indonesia dan keberlangsungan. Hal ini perlu adanya upaya yang cukup baik untuk mewujudkan apa yang telah menjadi visi dan misi.
The Effect of Entrepreneurial Marketing on SME Business Performance: Moderated by Soft Lean Practices Mantero, Lisnawati; Sembiring, Murpin Joshua; Efrata, Tommy Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4096

Abstract

In dynamic competition, SMEs need adaptive strategies such as entrepreneurial marketing and lean practices. This study examines the effect of entrepreneurial marketing and business performance by considering the role of soft lean practices and environmental turbulence as moderating variables. Using an explanatory quantitative methodology with a cross-sectional survey approach, this study involved 198 SMEs out of a total of 225 SMEs surveyed through purposive sampling. The theoretical framework of the study was built based on five theories: resource-based view theory, dynamic capabilities theory, contingency theory, entrepreneurship theory, and organizational learning theory. The results of the structural model analysis indicate that entrepreneurial marketing has a dominant positive influence (β = 0.782, t = 22.035, p < 0.001) on business performance. Soft lean practices show a substantial positive influence (β = 0.647, t = 7.216, p < 0.001), with a significant interaction effect (β = 0.213) between the two variables. The strong synergistic relationship (r = 0.866) confirms the importance of integrating these two practices. The evaluation of the model fit showed satisfactory results with SRMR values of 0.085 and NFI of 0.662. These findings contribute to the development of business strategies that integrate entrepreneurial marketing and soft lean practices.
Driving Performance Through Intellectual Capital: A Moderated-Mediation Examination of Leadership and Training Under Policy Turbulence Nababan, Patrick Marcos Lech Walesa; Murwani, Danardana; Efrata, Tommy Christian
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4146

Abstract

In Indonesian government organizations, complex relationships exist between leadership, training, intellectual capital, performance, moderated by policy turbulence. This study investigates the complex relationships between leadership style, training and development, intellectual capital, and organizational performance in Indonesian government organizations, examining the moderating role of policy turbulence. Using a cross-sectional survey design, data were collected from 328 Indonesian government organizations through stratified random sampling across geographic regions, organizational sizes, and policy environments. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test hypothesized relationships. Results reveal that intellectual capital serves as a critical mediating mechanism between organizational investments and performance outcomes. Training and development emerge as the strongest predictors of intellectual capital formation, while leadership style demonstrates a limited impact on intellectual capital development. Most significantly, policy turbulence positively moderates the intellectual capital-performance relationship, contradicting conventional wisdom about environmental uncertainty’s negative effects. The findings suggest that policy instability enhances rather than diminishes the strategic value of knowledge assets. Organizations with strong intellectual capital are better positioned to leverage uncertain policy environments for enhanced performance through improved adaptability and strategic flexibility.
Co-Authors Alexander Wahyudi Henky Soeparto Alexander, Kevin Martin Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Chalidana, Moehamad Yunus Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Faradiba, Dimarta Julkha Febry, Timotius Fulgentius Danardana Murwani Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Jefferson Jessica Fiona Kimberly Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Maichal Maichal Mantero, Lisnawati Marlina, Maria A. E. Mi’roj, Gigih Armahedi Monika Teguh Nababan, Patrick Marcos Lech Walesa Ni Kadek Yuni Widiasari Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Radianto, Wirawan E. D Salim, Ika Raharja Sanjaya, Kevins Nagata Sembiring, Murpin Joshua Sitepu*, Sri Nathasya Br Soetandio, Linda Laurensia Sonata Christian Sri Nathasya Sitepu Sugijanto, Antonius William Suly Trizky Darma, Ibrahnovan Sutanto, J. E. Tandijo, Miguel Mario Leon Wijaya, Alim Wijaya, Antoni Yohan Wijono, Frederick Dewantara Wirawan ED Radianto Yulianah Yulianah