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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) WIDYA MANAJEMEN Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya BIP'S : Jurnal Bisnis Perspektif Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu International Journal of Review Management Business and Entrepreneurship
Tommy Christian Efrata
Universitas Ciputra
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Meningkatkan Keputusan Pembelian Ulang: Peran Citra Merek, After Sales Service dan Perceived Value Sebagai Moderasi Widiasari, Ni Kadek Yuni; Efrata, Tommy Christian
Widya Manajemen Vol. 7 No. 2 (2025): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/nmgwhq20

Abstract

This study aims to determine the effect of brand image and after sales service on repurchase decisions for a house with perceived value as moderation. The research method uses a quantitative approach with data collection using a questionnaire. The number of research samples taken using the provisions of Hair et al. (2021), namely 190 consumers of Ciputra Beach Resort Bali who already own units at this location. Furthermore, hypothesis testing is carried out using structural equation modeling (SEM) using partial least squares (PLS) tools. The results showed that brand image and after sales service had a positive and significant effect on repurchase decisions, while perceived value was unable to moderate the effect of brand image and after sales service on repurchase decisions. The uniqueness of this study lies in its focus, where most previous studies have mostly highlighted aspects of the first purchase decision on a luxury item, while this study provides new insights into the factors that drive consumer loyalty in the property sector. Based on the results of the study, companies need to focus on strengthening brand image and after-sales service quality as the main strategies for building consumer loyalty in luxury goods. This is because consumers in the high-value property segment will prefer to make decisions based on trust in the brand and concrete experience, not just perceived value. This reflects bounded rationality and satisficing decision making as the main reasons for repurchase decisions.
Perancangan Inovasi Operasional Menggunakan Pendekatan Blue Ocean Strategy pada Gado Gado Arjuna Pak Satumin Suly Trizky Darma, Ibrahnovan; Christian Efrata, Tommy
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.7180

Abstract

Pengelolahan operasional sangat dibutuhkan mengingat persaingan semakin ketat dan pemilik restoran dituntut untuk adaptif. Tidak terkecuali pada industri makanan tradisional atau makanan khas daerah. Restoran menghadapi kesulitan karena harus merespon perubahan permintaan pelanggan, strategi pemasaran dan penjualan. Mengingat perkembangan di industri ini cukup pesat, banyaknya merek-merek baru yang bermunculan yang lebih maju dan kompetitif. Hal ini menunjukkan bahwa diperlukan adanya suatu pengembangan strategis yang bermanfaat untuk mengakselerasi potensi kuliner khas yang dimiliki di kota Surabaya. Objek penelitian ini adalah Gado Gado Arjuna Pak Satumin yang sudah berdiri sejak 1960 yang memiliki nilai historikal yang cukup baik, namun belum memiliki sistem yang strategis pada operasional. Karena itu diperlukan adanya suatu strategi yang dapat digunakan sebagai acuan dari operasinal yang berupa Blue Ocean Strategy. Penelitian ini menggunakan pendekatan kualitatif dengan triangulasi sumber data, jumlah informan sebanyak 5 orang diwakili oleh ekspert dibidang food and beverage. Blue Ocean Strategy terdiri dari SWOT analisis, strategi canvas, ERRC, BOS yang berfokus pada value creation yang dimiliki oleh Gado Gado Arjuna Pak Satumin. Hasil dari penelitian ini berupa Blue Ocean Strategy diimpementasikan di Value Proposition pada Business Model Canvas Gado Gado Arjuna Pak Satumin
Assistance In the Preparation of SWOT Analysis On MSMEs Sambikrep District Surabaya City Sitepu*, Sri Nathasya Br; Efrata, Tommy Christian
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i1.16658

Abstract

MSMEs in Sambikerep District were affected by the Covid-19 pandemic which was marked by a decline in business performance. MSMEs need strategies based on business analysis to improve the performance of business units. SWOT analysis (Strength, Weakness, Opportunity, Threat) is an internal and external analysis to determine business unit strategies. Community service activities in the form of assistance in the preparation of SWOT analysis were given to MSME actors in Sambicrep District, Surabaya City. Assistance was provided to 20 MSME actors (MSME owners). This mentoring activity was carried out in October in four meetings. The training method is provided offline which consists of several activities, namely: internal analysis, external analysis, mentoring, preparation and presentation of SWOT matrix and determination of business strategy. The purpose of mentoring activities is to provide knowledge on the preparation of business analysis (SWOT analysis) so that MSME actors can compile business strategies to improve business unit performance. The results of mentoring activities: 1) MSME actors compile Internal Factor Analysis Summary (IFAS) analysis, 2) Factors Analysis Summary (EFAS), 3) SWOT matrix, 4) strategies to develop MSMEs
Co-Authors Alexander Wahyudi Henky Soeparto Alexander, Kevin Martin Antoni Yohan Wijaya Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Chalidana, Moehamad Yunus Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Faradiba, Dimarta Julkha Febry, Timotius Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Jefferson Jessica Fiona Kimberly Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Linda Laurensia Soetandio Maichal Maichal Marlina, Maria A. E. Mi’roj, Gigih Armahedi Monika Teguh Ni Kadek Yuni Widiasari Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Radianto, Wirawan E. D Salim, Ika Raharja Sanjaya, Kevins Nagata Sitepu*, Sri Nathasya Br Sonata Christian Sri Nathasya Sitepu Sugijanto, Antonius William Suly Trizky Darma, Ibrahnovan Sutanto, J. E. Tandijo, Miguel Mario Leon Wijaya, Alim Wijono, Frederick Dewantara Wirawan ED Radianto Yulianah Yulianah