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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen Journal of Accounting and Investment EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Ekspektra: Jurnal Bisnis & Manajemen MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship (JEE) International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) WIDYA MANAJEMEN Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Madaniya BIP'S : Jurnal Bisnis Perspektif Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pendidikan Indonesia (Japendi) Journal of Business, Social and Technology PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Journal Community Service Consortium Jurnal Multidisiplin Sahombu Journal of Economics and Management Scienties Seroja Husada: Jurnal Kesehatan Masyarakat International Journal of Review Management Business and Entrepreneurship (RMBE)
Tommy C. Efrata
Universitas Ciputra Surabaya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Minat Berwirausaha pada Mahasiswa yang Tidak Melanjutkan Rintisan Usaha: Sikap Kewirausahaan, Perspektif Lingkungan untuk Berwirausaha, dan Persepsi Kemampuan Berwirausaha Tjakranegara, Claudia; C. Efrata, Tommy
Jurnal Entrepreneur dan Entrepreneurship Vol. 4 No. 1-2 (2015): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.563 KB) | DOI: 10.37715/jee.v4i1-2.248

Abstract

Penelitian yang berfokus pada minat berwirausaha pada mahasiswa sudah banyak dilakukan. Walau demikian penelitian yang secara spesifik meneliti mahasiswa yang memilih untuk tidak melanjutkan rintisan usahanya pada saat kuliah belum banyak dilakukan. Penelitian ini bertujuan untuk mengetahui pengaruh sikap kewirausahaan, perspektif lingkungan untuk berwirausaha, dan persepsi kemampuan berwirausaha terhadap minat untuk berwirausaha pada mahasiswa yang tidak melanjutkan rintisan usaha pada saat kuliah. Sampel diseleksi menggunakan metode random sampling. Jumlah sampel ditentukan sebanyak 133 mahasiswa. Data dianalisis dengan menggunakan structural equation modeling–partial least square (SEM–PLS). Hasil dari penelitian ini menunjukkan bahwa sikap kewirausahaan, perspektif lingkungan untuk berwirausaha, dan persepsi kemampuan berwirausaha berpengaruh secara signifikan terhadap minat untuk berwirausaha. Nilai koefisien determinasi (R2) sebesar 67,9% menunjukkan bahwa variabilitas konstruk minat untuk berwirausaha (Y) dapat dijelaskan oleh variabilitas konstruk sikap kewirausahaan, perspektif lingkungan untuk berwirausaha, dan persepsi kemampuan berwirausaha. Hasil penelitian ini mengonfirmasi model minat berwirausaha berbasiskan teori perilaku terencana yang telah dilakukan pada penelitianpenelitian sebelumnya.
PENGARUH E-SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI MEDIASI CUSTOMER SATISFACTION PADA PEMBELIAN MAKANAN SIAP SAJI (RICE BOWL) PADA TARGET PASAR USAHA DAPUR NUSANTARA Djojokusumo, Jonathan Kevin; Efrata, Tommy Christian; Kristanti, Lili
PERFORMA Vol. 6 No. 4 (2021): performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.1980

Abstract

Dapur Nusantara is a business that runs in food field that sells products like rice bowl with Indonesian typical taste. The purpose of this research is to find out the effect of e-service quality on repurchase intention, e-service quality on customer satisfaction, customer satisfaction on repurchase intention, and e-service quality on repurchase intention through customer satisfaction as mediation variable. The population of this research is consumers of rice bowl products that have ever bought through social media with sampling method using Hair et al. formula, as many as 150 respondents. The analysis tool that is used is PLS-SEM with the assumption that each variable affects positively and significantly. The results of the research show that e-service quality affects significant positive on repurchase intention, e-service quality affects significant positive on customer satisfaction, customer satisfaction affects significant positive on repurchase intention, e-service quality affects significant positive on repurchase intention through customer satisfaction as mediation variable. The advantage of this research is the ease of taking respondents because of the large number of respondents who are consumers of rice bowl products. The benefit of this research is to find out what factors that affects consumers' repurchase intention on rice bowl products.Keywords: Dapur Nusantara, e-service quality, customer satisfaction, repurchase
Strengthening Customer Loyalty through Customer Engagement, Customer Experience, and Service Innovation Wijono, Frederick Dewantara; Efrata, Tommy Christian
Jurnal Entrepreneur dan Entrepreneurship Vol. 12 No. 2 (2023): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v12i2.4177

Abstract

The purpose of this study is to ascertain how customer engagement, customer experience, and service innovation impact customer loyalty. This study employs quantitative research techniques, and SmartPLS 3.0 is used for data processing. Non-probability sampling is used with purposeful sampling media, and questionnaires with a linear scale are used to collect the data. The study's target audience consists of Indonesian citizens who are at least 18 years old, have smartphones with the Gojek app installed, and have used Gojek services at least once. 243 participants made up the study's sample size. According to the study's findings, efficiency and user-friendliness of the customer experience have a significant impact on how engaged customers are with Gojek, while service innovation and the sensory component of the customer experience do not. Customer engagement and user-friendliness of the customer experience do not significantly affect customer loyalty for Gojek, but service innovation and the sensory and efficiency of the customer experience do. According to the study's findings, businesses should concentrate more on enhancing service innovation, sensory quality, and efficiency in order to increase customer loyalty.
Personal Innovativeness, Perceived Usefulness, Perceived Ease of Use, and Trust Asdeterminants of Mobile Payment Utilization Jefferson; Efrata, Tommy Christian
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4157

Abstract

Because of technological advances, the role of cash as a means of payment began to shift and was eventually replaced by digital payments. Quick Response Code Indonesian Standard is one of the digital payment methods developed in Indonesia (QRIS). The goal of this study is to determine what factors influence people's intentions to use QRIS as a mobile payment in Indonesia, as measured by personal innovativeness, perceived usefulness, perceived ease of use, and trust. Non-probability sampling was used in this study. Researchers collected data from 241 respondents by distributing questionnaires online via Google Form. The measurement scale used in this study is a linear scale. SEM-PLS is used to process data. According to the findings of this study, perceived usefulness, perceived ease of use, and trust influence the intention of Indonesians to use QRIS, whereas personal innovativeness has no effect. As far as researchers are aware, there are still few studies that specifically discuss the phenomenon of increasing QRIS transaction volume in Indonesia in general, so this research is expected to contribute to the advancement of business and management science. The findings of this study suggest alternative strategies for mobile payment service providers in countries with similar characteristics.
ANALISIS STRATEGI PEMASARAN PADA BISNIS SATUAN RUMAH SUSUN UNTUK MENINGKATKAN VOLUME PENJUALAN (STUDI PADA PT SARANANEKA INDAHPANCAR (SUB HOLDING 3 CIPUTRA GROUP) Gerrits, Anathasia Gracia; Tambunan, Damelina Basauli; Efrata, Tommy Christian
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14391

Abstract

Rumah dianggap sebagai salah satu kebutuhan pokok manusia selain sandang dan pangan, sebagai sebuah tempat berlindung. Perusahan yang bergerak di bidang industri perumahan harus dapat mengembangkan rencana dan strategi untuk mempromosikan produk dan meningkatkan volume penjualan. Hal inilah yang kemudian menjadi tujuan penelitian ini, yaitu ingin mengetahui tentang bagaimana strategi pemasaran pada bisnis perumahan untuk meningkatkan volume penjualan di PT Sarananeka Indahpancar yang merupakan anak perusahaan Sub Holding 3 Ciputra Group beserta faktor-faktor yang menjadi kekuatan dan kelemahan serta peluang dan ancaman pemasaran perumahan pada Sub Holding 3 Ciputra Group. Metode penelitian yang digunakan bersifat kualitatif. Semantara itu, pengumpulan datanya akan dilakukan dengan cara wawancara dan penggunaan dokumentasi yang dimiliki oleh pihak PT Sarananeka Indahpancar. Analisis data yang diperoleh akan mengacu pada teknik analisis kualittaif dengan mengacu pandangan Miles dan Huberman, yang mencakup reduksi data, penyajian data, penarikan kesimpulan, dan keabsahan data..Hasil penelitian menunjukkan bahwa terdapat strategi pemasaran yang digunakan oleh PT Saraneka Indahpancar termasuk pemasaran digital, lokasi strategis, promosi bundling dan pembayaran, target pasar menengah ke atas dalam kelompok usia generasi milenial dan Z, serta produk hunian dengan kualitas yang premium. Analisa dengan menggunakan matriks SWOT kemudian mengungkapkan kekuatan, kelemahan, ancaman dan peluang dari strategi yang ada, yang pada gilirannya menyediakan beberapa strategi pemasaran yang dapat dilakukan untuk meningkatkan volume penjualan, diantaranya perluasan segmen pasar, pangsa pasar, layanan pasca penjualan, pemasaran digital, penyediaan produk baru, peningkatan kualitas produk, penyesuaian harga produk, pemilihan lokasi yang memadai, dan kerjasama dengan pemerintah.
IDENTIFICATION OF INNOVATION PROCESS ON NEW PRODUCT DEVELOPMENT IN SMALL AND MEDIUM ENTERPRISES Efrata, Tommy C.; Radianto, Wirawan E.D; Marlina, Maria A. E.
Jurnal Aplikasi Manajemen Vol. 17 No. 4 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.04.10

Abstract

Understanding the innovation process of new product development (NPD) is expected to support the company's sustainability. This study aims to identify the NPD innovation process in the food and beverage industry in Indonesia. The research method uses a qualitative multiple case study approach in 4 small and medium scale firms in the food and beverage industry in Indonesia. The results show that the NPD innovation process went through several stages, namely: idea generation, filtering idea, concept development, and testing, marketing development and strategy, business analysis, market testing, and commercialization. The results of this study can be used as a reference for companies on the same scale to innovate new products.
FINANCIAL LITERACY LEVEL OF YOUNG ENTREPRENEURS IN THE PRIVATE UNIVERSITY Chalidana, Moehamad Yunus; Radianto, Wirawan ED; Hengky, Alexander Wahyudi; Efrata, Tommy Christian
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.17

Abstract

This study aims to illustrate how high the level of financial literacy is amongst young entrepreneurs descriptively. Young entrepreneurs are students who have a business project during their studies at the university. The research methodology used in the study is the survey method by sending out questionnaires to respondents. There are in total of 183 respondents that were successfully collected. The data analysis methodology used is descriptive statistics evaluation. The study foundings indicates that the financial literacy of young entrepreneurs is considered in the low category. Young entrepreneurs better understand savings and loans than understanding insurance.
INNOVATION PROCESSES IN NEW PRODUCT DEVELOPMENT: MODELS FOR CREATIVE INDUSTRY IN INDONESIA Efrata, Tommy Christian; Radianto, Wirawan E. D; Marlina, Maria A. E.; Dewi, Shinta K.
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.08

Abstract

The growth of service companies in the scope of the creative industries has grown a lot in this decade. However, not much research has explored the innovation pro- cess that is key to business sustainability. This study builds the model of the innovation process performed by selected service companies within the creative industry. It investigates some processes of new product development (NPD) of service products of the firms. An interview was conducted on the companies'owners or directors with sufficient knowledge of the innovation process implemented in each company. Data were processed using a qualitative method approach with the help of the NVIVO program. The outcome revealed similarities in the innovation process of NPD among companies, specifically in the stages of identifying problems and opportunities, generating and processing ideas, market predictions, business analysis, visualization, and execution, representing the model in service companies. This research outcome would benefit business practitioners and scholars to better comprehend the NPD process in service companies within the creative industries.
THE DYNAMICS OF INDIVIDUAL ENTREPRENEURIAL ORIENTATION IN THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL INTENTION Efrata, Tommy C.; Radianto, Wirawan E. D.; Effendy, Junko A.
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.20

Abstract

Studies on individual entrepreneurial orientation as well as the relationship between innovativeness, proactiveness, and risk-taking have not received much attention in the entrepreneurship literature. Therefore, this study aims to explore the relationship between the components of individual entrepreneurial orientation and examine the relationship between entrepreneurship education, individual entrepreneurial orientation, and entrepreneurial intention. The model developed was tested on 231 management and business students who have completed an entrepreneurship education program in the university. The data obtained were processed using PLS-SEM statistical programming to evaluate the outer and inner structure of the model. This study indicates that most of the arguments of the model compilers as explicitly observed in determining the effect of proactiveness on innovation have been confirmed. At the same time, risk-taking was discovered not to affect personal innovativeness. Entrepreneurship education was also proven to have affected individual entrepreneurial orientation, while only innovativeness and risk-taking were confirmed to have the ability to increase entrepreneurial intention. The findings succeeded in filling the void related to the study on the relationship dynamics between the dimensions forming individual entrepreneurial orientation. They also comprehensively complement the study model designed in the scope of individual entrepreneurial orientation, which was partially completed. Therefore, the results are expected to provide direction for educators and scholars in the area of entrepreneurship.
DESIGN THINKING PROCESS IN SME, IS IT STILL POWERFUL IN DEALING WITH THE COVID 19 MARKET TURBULENCE? Efrata, Tommy C.; Radianto, Wirawan E. D.; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.03

Abstract

Studies on SME new product development utilizing the design thinking methodology during the pandemic have received little attention from academics. This study aims to examine how a firm's new product and performance are impacted by the design thinking process. The study was carried out at the height of Covid-19's market dominance. Data was gathered using an online survey of 187 SMEs from diverse industries located throughout Indonesia. Purposeful sampling is conducted to find the chosen companies, particularly those that have altered their business model or added new products. The data is then analyzed and modelled using SEM-PLS to determine how the concepts connect. This study discovered that SMEs can still use the design thinking method to assist them in coping with the effects of the pandemic. It has also been demonstrated that market volatility makes the design thinking method less effective. The study highlights the significance of a firm's absorptive capacity for fostering the design-thinking process. The results of this study demonstrate how design thinking helps a business succeed during a period of significant changes in customer behavior, bridging a knowledge gap. The study's conclusions might help SMEs modify their business practices during and after the pandemic.
Co-Authors Alexander, Kevin Martin Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Carolus Calvin Yorisco Putra Pratama Chalidana, Moehamad Yunus Christian Herdinata Christian, Timotius Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Danardana Murwani David Sukardi David Sukardi Kodrat Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Effendy, Junko A. Endi Sarwoko Eric Harianto Faiza Husnayeni Nahar Faradiba, Dimarta Julkha Febry, Timotius Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Ibrahnovan Suly Trizky Darma Inke Rentandatu Jefferson Jessica Fiona Kimberly Joya Damara Priyandarini Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Laurent, Ellisa Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Lisnawati Mantero Maichal Maichal Marlina, Maria A. E. Martinus Calvin Saputra Mi’roj, Gigih Armahedi Mochammad Atiq Kurniawan Monika Teguh Murpin Josua Sembiring Nathasya, Sri Ni Kadek Yuni Widiasari Patrick Marcos Lech Walesa Nababan Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Putri Handayani Sirait Putri Julia Alexandra Surya Radianto, Wirawan E. D Rahman Maulana Reni Fitriani Rismawati, Rismawati Sitepu Rizqi, Osama Salim, Ika Raharja Sanjaya, Kevins Nagata Shafa Tasya Salsabila Soetandio, Linda Laurensia Soetedja, Venny Sonata Christian Stevanus Christian Anggrianto Suci Mulia Aristiana Sugijanto, Antonius William Sutanto, J. E. Tandijo, Miguel Mario Leon Teofilus Teofilus Thomas Stefanus Kaihatu Tjakranegara, Claudia Tjokro, Hadi Wijaya Wahyudi Henky Soeparto Wijaya, Alim Wijaya, Antoni Yohan Wijono, Frederick Dewantara William Santoso Wirawan ED Radianto Yulianah Yulianah Z, Thomy Al Jabbari