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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Keuangan dan Perbankan JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Abadimas Adi Buana Media Mahardhika Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) WIDYA MANAJEMEN Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya BIP'S : Jurnal Bisnis Perspektif Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu International Journal of Review Management Business and Entrepreneurship
Tommy Christian Efrata
Universitas Ciputra
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS STRATEGI PEMASARAN PADA BISNIS SATUAN RUMAH SUSUN UNTUK MENINGKATKAN VOLUME PENJUALAN (STUDI PADA PT SARANANEKA INDAHPANCAR (SUB HOLDING 3 CIPUTRA GROUP) Gerrits, Anathasia Gracia; Tambunan, Damelina Basauli; Efrata, Tommy Christian
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14391

Abstract

Rumah dianggap sebagai salah satu kebutuhan pokok manusia selain sandang dan pangan, sebagai sebuah tempat berlindung. Perusahan yang bergerak di bidang industri perumahan harus dapat mengembangkan rencana dan strategi untuk mempromosikan produk dan meningkatkan volume penjualan. Hal inilah yang kemudian menjadi tujuan penelitian ini, yaitu ingin mengetahui tentang bagaimana strategi pemasaran pada bisnis perumahan untuk meningkatkan volume penjualan di PT Sarananeka Indahpancar yang merupakan anak perusahaan Sub Holding 3 Ciputra Group beserta faktor-faktor yang menjadi kekuatan dan kelemahan serta peluang dan ancaman pemasaran perumahan pada Sub Holding 3 Ciputra Group. Metode penelitian yang digunakan bersifat kualitatif. Semantara itu, pengumpulan datanya akan dilakukan dengan cara wawancara dan penggunaan dokumentasi yang dimiliki oleh pihak PT Sarananeka Indahpancar. Analisis data yang diperoleh akan mengacu pada teknik analisis kualittaif dengan mengacu pandangan Miles dan Huberman, yang mencakup reduksi data, penyajian data, penarikan kesimpulan, dan keabsahan data..Hasil penelitian menunjukkan bahwa terdapat strategi pemasaran yang digunakan oleh PT Saraneka Indahpancar termasuk pemasaran digital, lokasi strategis, promosi bundling dan pembayaran, target pasar menengah ke atas dalam kelompok usia generasi milenial dan Z, serta produk hunian dengan kualitas yang premium. Analisa dengan menggunakan matriks SWOT kemudian mengungkapkan kekuatan, kelemahan, ancaman dan peluang dari strategi yang ada, yang pada gilirannya menyediakan beberapa strategi pemasaran yang dapat dilakukan untuk meningkatkan volume penjualan, diantaranya perluasan segmen pasar, pangsa pasar, layanan pasca penjualan, pemasaran digital, penyediaan produk baru, peningkatan kualitas produk, penyesuaian harga produk, pemilihan lokasi yang memadai, dan kerjasama dengan pemerintah.
FINANCIAL LITERACY LEVEL OF YOUNG ENTREPRENEURS IN THE PRIVATE UNIVERSITY Chalidana, Moehamad Yunus; Radianto, Wirawan ED; Hengky, Alexander Wahyudi; Efrata, Tommy Christian
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.17

Abstract

This study aims to illustrate how high the level of financial literacy is amongst young entrepreneurs descriptively. Young entrepreneurs are students who have a business project during their studies at the university. The research methodology used in the study is the survey method by sending out questionnaires to respondents. There are in total of 183 respondents that were successfully collected. The data analysis methodology used is descriptive statistics evaluation. The study foundings indicates that the financial literacy of young entrepreneurs is considered in the low category. Young entrepreneurs better understand savings and loans than understanding insurance.
INNOVATION PROCESSES IN NEW PRODUCT DEVELOPMENT: MODELS FOR CREATIVE INDUSTRY IN INDONESIA Efrata, Tommy Christian; Radianto, Wirawan E. D; Marlina, Maria A. E.; Dewi, Shinta K.
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.08

Abstract

The growth of service companies in the scope of the creative industries has grown a lot in this decade. However, not much research has explored the innovation pro- cess that is key to business sustainability. This study builds the model of the innovation process performed by selected service companies within the creative industry. It investigates some processes of new product development (NPD) of service products of the firms. An interview was conducted on the companies'owners or directors with sufficient knowledge of the innovation process implemented in each company. Data were processed using a qualitative method approach with the help of the NVIVO program. The outcome revealed similarities in the innovation process of NPD among companies, specifically in the stages of identifying problems and opportunities, generating and processing ideas, market predictions, business analysis, visualization, and execution, representing the model in service companies. This research outcome would benefit business practitioners and scholars to better comprehend the NPD process in service companies within the creative industries.
The Influence of Security and Quality Mobile Banking Services on Customer Satisfaction and the Impact on Loyalty Private Bank Customers Sugijanto, Antonius William; Efrata, Tommy Christian; Christian, Sonata
Review of Management and Entrepreneurship Vol. 9 No. 1 (2025): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v9i1.5438

Abstract

This study aims to examine the impact of mobile banking security and service quality on customer loyalty, with customer satisfaction as a mediating variable. A quantitative research approach was employed, utilizing a non-probability sampling technique. Specifically, purposive sampling was used to select respondents based on predetermined criteria. The study involved 152 respondents, all BCA bank customers in Surabaya who actively use MyBCA. Data were collected through questionnaires. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both mobile banking security quality and service quality positively and significantly influence customer loyalty, with customer satisfaction playing a key mediating role.
Meningkatkan Sustainable Development Goals (SDGs) melalui Lomba Showcase Dewi, Liliana; Utami , Christina Whidya; Efrata, Tommy Christian; Christiani , Natalia; Christina, Christina; Padmawidjaja, Liestya; Sutanto, J. E.
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5148

Abstract

Universitas Ciputra (UC) Surabaya sedang gencar dalam mengimplementasikan Sustainable Development Goals (SDGs), khususnya pada Partnerships for the Goals. Demi tercapainya Universitas yang berdampak bagi lingkungannya, maka diadakan lomba showcase menggunakan bahan daur ulang yang 3R (Reuse, Reduce, Recycle). Lomba showcase diutamakan pada negara-negara yang menjadi partner kerja sama internasional UC yaitu Australia, Malaysia, India, Perancis, Thailand, dan China. Lomba ini diikuti oleh seluruh sivitas akademika UC. Hasilnya adalah pengetahuan tentang SDGs yang sudah dilakukan di negara-negara tersebut dapat menjadi tolok ukur bagi pengajar dan staf Universitas Ciputra Surabaya dalam mengimplementasikan SDGs khususnya di lingkungan sekitar kampus.
PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE Alexander, Kevin Martin; Efrata, Tommy Christian; Kristanti, Lili
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.1997

Abstract

The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purchased online fashion product in Indonesia. To answer the problems in this research, the writer uses helping tool like SPSS. The advantage of this research gives e-service quality and e-word of mouth affect on purchase intention, good service and review that are read by others before buying a product can increase people's trust to purchase decision even with the development of internet technology, people will be easier to receive information. The results of this research are e-service quality and e-word of mouth also affect significant on purchase intention. This research is expected to be able to support or create new understanding about e-service quality and e-word of on purchase intention. This research is also expected to be reference source for other research.
Pengaruh Persepsi Harga, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Pelanggan Leophone Tandijo, Miguel Mario Leon; Padmawidjaja, Liestya; Efrata, Tommy Christian
PERFORMA Vol. 8 No. 4 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i4.3047

Abstract

Keputusan pembelian adalah salah satu hal yang terpenting dalam perusahaan Leophone dikarenakan dengan perusahaan memberikan layanan dan jasa yang baik kepada pelanggan akan mempengaruhi keputusan pembelian ataupun eksistensi perusahaan tersebut dimata pelanggan. Penelitian ini bertujuan untuk menjelaskan pengaruh persepsi harga, lokasi dan kualitas pelayanan terhadap keputusan pembelian perusahaan Leophone. Dalam mengumpulkan data penelitian ini melakukan penyebaran kuesioner melalui google form sebanyak 21 indikator pertanyaan dan dilakukan kepada 167 responden pelanggan Leophone. Pengambilan sampel ini dengan metode purposive sampling dengan kriteria responden yang pernah melakukan pembelian minimal dua kali di perusahaan Leophone. Penelitian ini menggunakan skala Likert dengan rentang 1 sampai 5. Analisis pada penelitian ini dengan metode kuantitatif dengan menggunakan SmartPLS 3.0. Hasil pada penelitian ini menunjukkan bahwa persepsi harga, lokasi, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Keunikan pada penelitian ini yaitu hasil dari penelitian akan diterapkan di perusahaan Leophone dan dapat menambah wawasan bagi perusahaan untuk meningkatkan keputusan pembelian pelanggan, serta sebagai dasar pengembangan penelitian bagi akademisi yang tertarik pada pengaruh harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian perusahaan Leophone.
PENGARUH KREATIVITAS IKLAN, MOTIVASI PEMROSESAN, DAN INTERAKSI DI SOSIAL MEDIA TERHADAP NIAT PEMBELIAN PT GOJEK TOKOPEDIA TBK: The Effect of Creativity Ad, Motivation Process, and Interaction in Social Media towards Purchase Intention of PT Gojek Tokopedia Tbk Buon, Josia Pranata; Efrata, Tommy Christian
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.3986

Abstract

There are a lot of companies recently transform to technological field, one of them is Gojek from PT Gojek Tokopedia Tbk. Purchase intention is one of the expected by every company. In order to achieve it, strategies in social media such as creative advertising and interaction have been done by a lot of companies. This research has the purpose to see creativity ad, motivation process, and interaction in social media have the effect on purchase intention. This research uses Likert scale of 1-10, with Indonesian population that have ever even seen Gojek advertisement in social media, have used Go-Food, and have interacted in Gojek social media. In this research, it obtains 200 respondents by distributing online through social media using a purposive sampling technique. Data that is obtained by the researcher is processed using SEM PLS tool in smartPLS v3.0 software. This research finds out that creativity ad affects on motivation process, then motivation process and interaction affect on purchase intention. Another finding shows that creativity ad does not affect on purchase intention. With the results of four hypotheses are accepted and two hypotheses are not accepted.
ROLE MODEL AND ENTREPRENEURIAL PERFORMANCE: THE ROLE OF ENTREPRENEURIAL IDENTITY AND SELF-EFFICACY AS INTERVENING VARIABLE Efrata, Tommy Christian; Maichal, Maichal
Jurnal Aplikasi Manajemen Vol. 16 No. 1 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.089 KB) | DOI: 10.21776/ub.jam.2018.016.01.04

Abstract

This study aims to assess how the role of entrepreneurial identity and selfefficacy in mediating the relationship between the role model and entrepreneurial performance. The population selected in this study is students of UniversitasCiputra who have been running start-up business for 2 to 3 years, with the turnover of fewer than 4.8 billion per year. The results of this research indicate a pattern that connects the existence of a role model and entrepreneurial performance, where the influence is mediated by entrepreneurial identity and self-efficacy. The existence of a role model is proven to influence the formation of entrepreneurial identity. The more individuals perceive themselves as an entrepreneur, the higher their confidence in their ability in setting up and running a business. The high level of confidence in their ability that they will be successful will have a direct impact on the improvement in entrepreneurial performance.
BUSINESS AND ACCOUNTING ASPECTS MENTORING INSIGHT BETWEEN STUDENTS AND MENTORS IN ENTREPRENEURSHIP CONTEXT Gunawan, Lenny; Efrata, Tommy Christian; Bartle, James
Jurnal Aplikasi Manajemen Vol. 16 No. 2 (2018)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (814.509 KB) | DOI: 10.21776/ub.jam.2018.016.02.01

Abstract

The research aims toexplore mentor dan mentee's insights toward business and accounting teaching and learning model in entrepreneurship context which able to create a creative business. The research subject is business and accounting teaching and learning model in Universitas Ciputra's Management Study Program, which is applied to project based and using mentoring approach. Informants are facilitators and students who are building start-up businesses. The research uses a qualitative method and case study approach. Results show that Students gain positive insight into business and accounting teaching and learning method that is applied, Facilitators applied the creative method to reach the optimal teaching and learning result, and engagement pattern in form of mentoring is agreed by both parties. These research results are wished to be used for higher education who is working on their entrepreneurship teaching and learning pattern aiming for creating creative businesses.
Co-Authors Alexander Wahyudi Henky Soeparto Alexander, Kevin Martin Antoni Yohan Wijaya Auditia Setiobudi Bambang Sugiyono Agus Purwono Bartle, James Buon, Josia Pranata Chalidana, Moehamad Yunus Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Whidya Utami Damelina B. Tambunan Denny Bernardus Dewi, Shinta K. Dimas Bagus Prakoso Djojokusumo, Jonathan Kevin Faradiba, Dimarta Julkha Febry, Timotius Gerrits, Anathasia Gracia Grace Citra Dewi Hartono Subagio Hengky, Alexander Wahyudi Jefferson Jessica Fiona Kimberly Kimberly, Jessica Fiona Krismi Budi Sienatra Kristanti, Lili Kusworo, Rian Hadi Laij Victor Effendi Lenny Gunawan Liestya Padmawidjaja Liliana Dewi Linda Laurensia Soetandio Maichal Maichal Marlina, Maria A. E. Mi’roj, Gigih Armahedi Monika Teguh Ni Kadek Yuni Widiasari Prakoso, Dimas Bagus Pujinata, Helena Keshya Riconga Purwono, Bambang Sugiyono Agus Radianto, Wirawan E. D Salim, Ika Raharja Sanjaya, Kevins Nagata Sitepu*, Sri Nathasya Br Sonata Christian Sri Nathasya Sitepu Sugijanto, Antonius William Suly Trizky Darma, Ibrahnovan Sutanto, J. E. Tandijo, Miguel Mario Leon Wijaya, Alim Wijono, Frederick Dewantara Wirawan ED Radianto Yulianah Yulianah