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All Journal Progresiva : Jurnal Pemikiran dan Pendidikan Islam Potensia Jurnal Al-Tadzkiyyah Psikis : Jurnal Psikologi Islami MANAJERIAL JPK (Jurnal Pancasila dan Kewarganegaraan) ENTITA: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial Jurnal Pendidikan Kewarganegaraan Zuriah : Jurnal Pendidikan Anak Usia Dini ABDI PUSTAKA: Jurnal Perpustakaan dan Kearsipan MAQASIDI Journal of Islamic Education Management Wadiah : Jurnal Perbankan Syariah Mabsya: Jurnal Manajemen Bisnis Syariah Smart Society: Community Service and Empowerment Journal re-JIEM (Research Journal of Islamic Education Management) MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Aktiva: Journal Of Accountancy and Management Najwa Journal of Islamic Education Students Jurnal Staika: Jurnal Penelitian dan Pendidikan Indonesian Journal of Multidisciplinary and Educational Researcher Journal Education And Islamic Studies Jurnal Staika: Jurnal Penelitian dan Pendidikan Al-Marsus : Jurnal Manajemen Pendidikan Islam Revorma: Jurnal Pendidikan dan Pemikiran Ta'lim: Jurnal Pendidikan Agama Islam dan Manajemen Pendidikan Islam Jurnal Abdi Citra Harmony : Jurnal Pembelajaran IPS dan PKN Darmabakti: Jurnal Pengabdian kepada Masyarakat Naatiq: Journal of Arabic Education
Ridwanulloh, M. Ubaidillah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : MANAJERIAL

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Strategi Manajemen Usaha “Batik Lochatara” Berbasis Budaya Lokal dan Produk Unggulan di Kediri Ridwanulloh, M. Ubaidillah; Pangesti, Aliffanur Budi; Sya’diyah, Khalimatus; Farid, Fajri; Siatan, Mairizal Salehudin
Jurnal MANAJERIAL Vol 22, No 2 (2023): MANAJERIAL Volume 22 No. 2
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v22i2.60706

Abstract

This research aims to describe cultural and superior product-based Lochatara Batik business management strategies in Kediri City. In business management, there are steps taken by Lochatara Batik entrepreneurs to increase the competitiveness and quality of their products. The research method used is a qualitative method with a case study approach, which aims to obtain in-depth data regarding views or perceptions and implementation of Lochatara Batik business management strategies. Data sources were obtained through observation, interviews, and documentation. The results of the business management carried out include planning or preparation, organizing a reliable team or human resources, producing quality batik cloth with various patterned images, and evaluation involving the community to be able to produce the batik that the community wants. Marketing methods are carried out by utilizing E-Commerce Platforms and digital Social Media Platforms, building collaborations and partnerships, strengthening branding and promotions, and actively participating in various exhibition events. The results of the business management strategy show consistent growth from year to year. As a batik that focuses on Kediri cultural patterns, in 2018 Lochatara batik also received the Radar Kediri Award as Cultural Batik and Shopping Festival Award in 2020. By prioritizing product quality and innovative design, Lochatara Batik has succeeded in attracting interest and satisfying customers from around the world. the general public and tourists
Co-Authors Agus Miftakus Surur, Agus Miftakus Aini, Choirum Zatul Akhyar, M. Khoiril Al Adawiyah, Yuan Robiah Al Muiz, Mochamad Nasichin Alfianti, Cici Alhamda, Fauzan Fikri Alvina, Frisca Ayu Amaliyatussolihah, Fika Amrullah, Muhammad Syafi'udin Andika Eko Prasetiyo, Andika Eko Ardiansyah, Chandra Arsanti, Talitha Leila Arum, Sevi Wulan Aulia, Astain Kusnul Aziz, Putri Nadia Ismahani A’yunin, Qurrota Derramas, Clarissa Ayangco Eko Prasetiyo, Andika Elmi, Dentina Nurhayati Farid, Fajri Fauziyah, Auriza Awalya Fernanda, Yolla Fitriana, Tina Nur Hamidah, Leny Wardatul Hidayah, Farikha Nur Hidayat, Muhammad Budi Huda, Muhamat Miftahul Huda, Rizkiana Putri Rohmatul Khasanah, Siti Mauridatul Kusuma, Diana Ayu Lestari, Alifia Putri Lestari, Laela Dwi M. Yogi Riyantama Isjoni Maslahah, Hanum Mir'atul Miftahul Jannah Misbakhudin, Moh. Mohamed, Hasnah Binti Muhammad, Agiel Mulyaningsih, Galih Wikan Ratih Muna, Rif’atul Nabilah, Jihan Rona Nada, Bintan Nafia Qotrun Nisa', Hasfizanatun Nugroho, Putra Bintan Adi Nurfadhilah, Rizqi Nurjannah, Yuyun Dwi Nurkholifah, Noviana Pambudi , Adjie Pamungkas, Gilang Bayu Pangesti, Aliffanur Budi Parawansa, Fitriani Chofifah Pradana, Wahyu Putri, Aisyah Azzahro Kurnia Rahayu, Sylla Indah Ning Rahma, Devi Nina Sari Ning Putri Rahmawati, Silfiyana Ramadhan, Afrizal Ramadhan, Muh Fajar Syahrizal Renita Donasari, Renita Rochmah, Naila Nur Rofiqul Umam Rohmah, Iva Afifatur Romli, Dimas Yasin Rucha, Angela Putri Anidhotul Safira, Intan Sari, Ainun Kartika Setiawan Setiawan Sholikhah, Nurul Qomariatus Siatan, Mairizal Salehudin Silviana, Anisa Siti Nur Hamidah Sulkha, Atina Syamsul Huda Sya’diyah, Khalimatus Taufik, Rif'an Munabila Theana, Ekky Putri Thoriqsi, Salsa Umah, Binti Khoirul Umatin, Choiru Vanessa, Chelsea Vitriani, Laily Wahyu, Hesti Afrilia Dwi Wulandari, Ayu Fransiska Yulianti Yusal, Yulianti Zanuar, Firdan