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All Journal Jurnal Reka Lingkungan Jurnal Minds: Manajemen Ide dan Inspirasi INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Jurnal Ekonomi Manajemen Dinasti International Journal of Education Management and Social Science MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Finansha: Journal of Sharia Financial Management Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Peradaban Masyarakat (JPM) International Journal of Educational Narratives International Journal of Multidisciplinary Approach Research and Science Jurnal Riset Multidisiplin dan Inovasi Teknologi Jabdimas: Jurnal Pengabdian Masyarakat Dinamika: Jurnal Pengabdian Masyarakat Samakta: Jurnal Pengabdian Kepada Masyarakat Proceeding Of International Conference On Education, Society And Humanity
harisandi, Prasetyo
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Pemanfaatan Limbah Organik pada Industri Makanan sebagai Bahan Pangan Budidaya Maggot di PT Siklus Mutiara Nusantara Syah, Fikri Nur Rahman; Adzillah, Wilma Nurrul; Harisandi, Prasetyo
INFOMATEK Vol 26 No 1 (2024): Volume 26 No. 1, Juni 2024
Publisher : Fakultas Teknik, Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/infomatek.v26i1.12783

Abstract

Industri makanan merupakan industri yang di setiap negara sudah sangat berkembang, Indonesia salah satunya. Berdasarkan Badan Pusat Statistik 2022, pertumbuhan sektor industri minuman tercatat mengalami peningkatan sebesar 4,62%. Proses produksi industri minuman menghasilkan limbah berupa produk yang tidak layak konsumsi atau biasa disebut dengan produk cacat. PT Siklus Mutiara Nusantara sebagai perusahaan yang bergerak di bidang jasa dalam pengolahan limbah non B3. Salah satu limbah yang sering diolah oleh PT Siklus Mutiara Nusantara adalah limbah produk makanan cacat dimana hasil dari pengolahan limbah tersebut dapat dimanfaatkan sebagai sesuatu yang lebih ekonomis, salah satunya dapat menjadi alternatif pengolahan limbah produk makanan. Bentuk pemanfaatan limbah organik tersebut adalah dengan memanfaatkan limbah menjadi media perkembangbiakan maggot Black Soldier Fly (BSF). Penelitian ini bertujuan untuk mengetahui langkah-langkah pengolahan limbah organik industri makanan yang dilakukakan oleh PT Siklus Mutiara Nusantara, dan untuk mengetahui perolehan jumlah limbah yang dapat dimanfaatkan sebagai media pakan untuk budidaya maggot. Metode penelitian ini menggunakan metode penelitian deskriptif kualitatif  yaitu dengan melakukan wawancara, studi literatur, dan observasi. Diawali dengan wawancara dengan narasumber terkait, mencari literatur yang mendukung penelitian, hingga melakukan observasi ke tempat pelaksanaan. Hasil diperoleh sekitar 23.940 liter untuk limbah produk sari buah dan 6.300 liter untuk limbah es krim yang dapat berpotensi sebagai bahan pangan untuk budidaya maggot.
TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE Harisandi, Prasetyo; Nurhidayah, Rika; Yusriani, Sri; Yuningsih, Nining; Tikaromah, Oom; Sarjaya, Sarjaya
Finansha: Journal of Sharia Financial Management Vol 5, No 2 (2024): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v5i2.40685

Abstract

This study investigates the impact of entrepreneurship education and e-commerce utilization on students' entrepreneurial interest at Pelita Bangsa University within the digital era. Using a quantitative approach and a survey method, data were collected from 100 students who had completed entrepreneurship courses and had experience utilizing e-commerce platforms. The results, analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), indicate that entrepreneurship education significantly fosters a creative mindset and enhances entrepreneurial motivation. Simultaneously, e-commerce proficiency facilitates market accessibility, thereby increasing students' inclination toward digital entrepreneurship. These findings emphasize the critical interplay between entrepreneurship education and e-commerce in shaping entrepreneurial aspirations. The study contributes to the literature by providing actionable insights for educational institutions to design more robust entrepreneurship curricula and e-commerce training programs, ultimately fostering a generation of skilled digital entrepreneurs in Indonesia.
ANALISIS POTENSI PEMANFAATAN LIMBAH PRODUK CACAT ES KRIM DAN SERBUK TEH SEBAGAI SUMBER NUTRISI PADA BUDIDAYA MAGGOT Nainggolan, Adinda Melianda; Sari, Gina Lova; Harisandi, Prasetyo
Jurnal Reka Lingkungan Vol 12, No 2 (2024)
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekalingkungan.v12i2.187-198

Abstract

Aktivitas industri makanan di Indonesia terus meningkat seiring dengan pertambahan penduduk. Hal tersebut berakibat pada peningkatan timbulan limbah industri makanan. Salah satunya adalah limbah produk cacat industri makanan yang berasal dari kesalahan pada proses produksi. Penelitian ini bertujuan untuk menganalisis potensi pemanfaatan limbah produk cacat es krim dan serbuk teh sebagai sumber nutrisi pada budidaya maggot. Metode yang digunakan adalah rancangan acak lengkap dengan tiga perlakuan eksperimen dan kontrol dengan dua kali pengulangan. Perlakuan E1 (40,00% Es krim : 60,00% Teh); E2 (50,00% Es krim : 50,00% Teh); dan E3 (60,00% Es krim : 40,00% Teh). Kandungan nutrisi limbah dan tubuh maggot akan diamati dengan metode kjeldahl untuk protein, soxhlet untuk lemak, gravimetri untuk serat kasar, dan by difference untuk karbohidrat. Tingkat efektivitas maggot dalam mereduksi limbah diketahui melalui perhitungan konsumsi substrat dan indeks reduksi limbah. Hasil penelitian menunjukkan jika variasi limbah produk cacat es krim dan serbuk teh berpotensi untuk digunakan sebagai sumber nutrisi dalam budidaya maggot. Nilai efektivitas konsumsi substrat dan indeks reduksi limbah tertinggi diperoleh pada variasi E3, yaitu 54,00% dan 7,53%. Maggot hasil budidaya juga berpotensi untuk dimanfaatkan lebih lanjut sebagai pakan burung berkicau.
Building Independence through an Entrepreneur Education, Marketing Channel Strategy and E-Commerce Mediated by Student’s Entrepreneur Motivation in Increasing MSMEs in Bekasi District Harisandi, Prasetyo; Yahya, Adibah; Istiqomah, Anisah
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 8, No 2 (2024)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v8i2.9310

Abstract

This study investigates the variables that affect the independence of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Bekasi District. It focuses on the importance of marketing strategy, e-commerce adoption, entrepreneur education, and entrepreneur motivation. Structured questionnaires were utilized to gather data from 156 MSME owners and students using a quantitative research approach. The data was analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique to test the proposed correlations. The results show that e-commerce usage, marketing strategy, and entrepreneur education all significantly increase MSME independence. Moreover, it was discovered that the correlations between these variables and MSME independence were mediated by entrepreneur motivation. The model fit indices highlight the validity and dependability of the study findings by showing that the structural model fits the data well. Policymakers, educators, and MSME owners aiming to encourage entrepreneurship and economic sustainability in Bekasi District and comparable places can benefit greatly from these findings.
Mediating Marketing Digitalization in the Relationship of Online Shopping Experience and Trust in E-commerce Platforms to Consumer Behavior: Evidence from Indonesia Windi, Windi; Harisandi, Prasetyo; Muhsoni, Ridwan
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 1 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i1.9589

Abstract

In Indonesia's rapidly expanding e-commerce sector, this study examines the mediating function that marketing digitalization plays in the relationship between online shopping experience, trust in e-commerce platforms, and consumer behavior. A quantitative methodology was utilized, which involved surveying 300 Indonesian consumers who shop online. The findings show a strong positive correlation between the online buying experience and customer behavior, with trust in e-commerce platforms being positively correlated with both consumer behavior and marketing digitalization. Furthermore, it was discovered that marketing digitalization entirely mediates the association between online shopping experience and customer behavior and somewhat mediates the relationship between online shopping experience and trust in e-commerce platforms. These results highlight how crucial it is to offer a flawless online shopping experience, cultivate customer trust, and use digital marketing techniques to shape consumer behavior in Indonesia's ever-changing e-commerce sector.
"Customer Relative as a Mediator: Maximizing Consumer Behavioral Intentions through Service Quality and Corporate Image Gojek Indonesia" Harisandi, Prasetyo; Yahya, Adibah; Rahmiati, Filda; Yuningsih, Nining; Kusumawati, Hilma
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the relationships between corporate image, service quality, customer relations, and behavioral intentions among 185 Gojek users in Indonesia. The results indicate positive perceptions of corporate image, service quality, customer relations, and behavioral intentions, with reliability and validity tests confirming strong construct consistency. Service quality was found to significantly influence both customer relations and behavioral intentions, while corporate image did not show a direct effect. Indirectly, service quality positively impacted behavioral intentions through customer relations, highlighting the greater importance of service quality in shaping customer behavior over corporate image
OPTIMIZING PURCHASE PATH: ENHANCING BUYING DECISIONS THROUGH SEO WITH STORE BRAND AWARENESS AS A MEDIATOR Yanti, Pitri; Gunarto, Muji; Harisandi, Prasetyo; Yusiana, Rennyta
Jurnal Ekonomi Manajemen Vol 10, No 2 (2024): November 2024
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v10i2.12683

Abstract

This study aims to analyze the impact of e-commerce SEO and website SEO on iPhone purchasing decisions among students in Palembang, both directly and with store brand awareness as an intervening variable. The study uses a quantitative approach with a non-probabilistic sampling method, specifically purposive sampling. The sample size for this study is 100 respondents, consisting of students from public and private universities in Palembang. The study found that in e-commerce SEO, titles and URLs are the most influential indicators (each contributing 75%), but overall, e-commerce SEO does not have a significant impact on brand awareness or purchasing decisions through brand awareness. Conversely, for website SEO, the description is the most important factor (88%), significantly enhancing brand awareness, which in turn influences purchasing decisions. While SEO improves brand awareness and indirectly influences purchasing, it does not have a direct impact on purchasing decisions. Therefore, effective SEO should focus on building brand awareness through detailed descriptions.The implementation of this research suggests that SEO efforts should focus on crafting informative and engaging product descriptions to boost brand awareness. Optimize titles and URLs with relevant keywords to improve visibility in search results. Integrate SEO with broader branding strategies, such as digital advertising and social media, to strengthen brand awareness and support purchasing decisions. Ensure that the user experience on the site reinforces a positive impression of the brand.
Pemanfaatan Limbah Industri Tidak Berbahaya Menjadi Pupuk Organik Cair melalui Pemberdayaan Petani Lokal di PT. Siklus Mutiara Nusantara Harisandi, Prasetyo; Yahya, Adibah; Rahmiati, Filda; Tikaromah, Oom; Zaky, Yazid Ilham
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v2i2.215

Abstract

Program pengabdian ini bertujuan untuk memberdayakan masyarakat dan staf PT. Siklus Mutiara Nusantara dalam mengolah limbah organik menjadi pupuk cair melalui pendekatan Participatory Action Research (PAR). Kegiatan ini meliputi pelatihan teknologi biofermentasi, strategi pemasaran digital, dan pemetaan jaringan distribusi, dengan dukungan aktif dari mahasiswa dalam implementasi Merdeka Belajar Kampus Merdeka (MBKM). Hasilnya menunjukkan peningkatan pemahaman peserta sebesar 75%, peningkatan efisiensi produksi sebesar 35%, serta lonjakan permintaan pupuk organik hingga 40% dalam tiga bulan pertama. Penerapan strategi digital juga meningkatkan interaksi pemasaran sebesar 60%, sementara 40% petani lokal mulai mengadopsi teknologi biofermentasi secara mandiri. Meskipun program ini menghadapi kendala dalam literasi digital, kapasitas produksi, dan perizinan usaha, pendampingan berbasis komunitas diharapkan dapat menjamin keberlanjutan program. Dengan kolaborasi antara industri, akademisi, dan masyarakat, model ini berpotensi direplikasi sebagai solusi inovatif dalam pengelolaan limbah industri yang ramah lingkungan.
Modeling Female Users’ Intention to Use Health Apps in Indonesia: UTAUT2 with Risk and Attitude Harisandi, Prasetyo; Yahya, Adibah; Purwanto, Purwanto
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.54077

Abstract

This study investigates determinants of intention to use mobile health applications, emphasizing the mediating role of attitude toward use. By drawing on UTAUT2 and TAM frameworks, it refines existing models through the lens of risk perception and gendered adoption behavior. Survey data from 187 Indonesian users—predominantly female (84%) and aged 31–40—reveal a distinct pattern: women exhibit stronger affinity for m-health platforms. Performance expectancy emerges as the most potent predictor of both attitude and intention, suggesting that perceived utility significantly shapes user receptivity. In contrast, effort expectancy, hedonic motivation, and price value bear negligible influence, while perceived risk exerts a modest dampening effect—chiefly linked to data security apprehensions. The study thus augments theoretical understanding of behavioral intention by threading attitude and risk into UTAUT2’s fabric. For practitioners, the message is clear: cultivate usability, communicate tangible health benefits, and bolster privacy measures to accelerate adoption among key demographic segments.
PENGABDIAN MASYARAKAT MELALUI PELATIHAN PEMASARAN DIGITAL MENGGUNAKAN ECOMMERCE SHOPEE PADA UMKM MAJUN JAYA DI KP. PASIR POGOR KABUPATEN BEKASI Istiqomah, Anisah; Kartika, Dewi; Safira, Occha putrie; harisandi, Prasetyo
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 1 (2024): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i1.1509

Abstract

Currently, the use of Internet technology is one way to encourage the development of the MSME market because in this digital era, it is appropriate for MSME players to market their products through digital marketing so that the products produced can be widely known by consumers. Digital marketing strategy Using Shopee e-commerce as an online marketing tool has several benefits for sellers. These include time flexibility, no operational costs, no need for advertising because the marketplace platform has its own advertising strategy, no rental fees, and users only need to register their online shop. The implementation method is carried out by socializing and training through material presentation, training on creating a Shopee merchant account, taking pictures and product descriptions as well as conducting live streaming and account management. The results obtained from this community service activity, partners as SMEs in Majun Jaya, who previously did not know about digital marketing and the benefits of selling through Shopee e-commerce, are now starting to market their products using e-commerce.
Co-Authors Adzillah, Wilma Nurrul Agusti, Muhammad Randika Alvaro, Steven Jordan Asral Bancin, Viktor Peniel Sarimatondang Dedi Prasetyo Dewi Kartika Dirgantari, Puspo Eka Avianti Ayuningtyas Endi Rekarti, Endi Fairuz Rifqi Abdurahman Farha, Lamia Filda Rahmiati Gina Lova Sari Hariroh, Fikih Maria Rabiatul Helmi, Tengku Ahmad Hendrian Hendrian, Hendrian Heru Mulyanto Istiqomah, Anisah Jalaludin, Engga Kusumawati, Hilma Maulana, Yono Monica, Winda MUHAMMAD KOSIM, MUHAMMAD Muhsoni, Ridwan Muji Gunarto Nainggolan, Adinda Melianda Nining Yuningsih Nurhidayah, Rika Purwanto Purwanto Puspo Dewi Dirgantari Putih, Muhadar Muhadar Ramdani, Cecep Ratih Hurriyati Rennyta Yusiana Resti Indriarti Rika Nurhidayah Rini Setyowati, Rini Safira, Occha putrie Sarjaya, Sarjaya Shine Pintor Siolemba Patiro Syah, Dika Argiyan Syah, Fikri Nur Rahman Taufik Hidayat Tikaromah, Oom Windayanti Windi Windi, Windi Yahya, Adibah Yanti, Pitri Yusriani, Sri Zaky, Yazid Ilham