Article Per Year (5 Year)
p-Index From 2020 - 2025
4.076
P-Index
This Author published in this journals
All Journal Ta´dib FOKUS: Jurnal Kajian Keislaman dan Kemasyarakatan ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Teknik Informatika UNIKA Santo Thomas Ilomata International Journal of Social Science GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Mudabbir: Journal Research and Education Studies jurnal administrasi politik dan sosial Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Tadris: Jurnal Pendidikan Islam JPNM : Jurnal Pustaka Nusantara Multidisiplin Algebra Jurnal Penelitian Pendidikan Indonesia (JPPI) Jurnal Pengabdian Nasional (JPN) Indonesia MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Garuda Pengabdian Kepada Masyarakat Science and Technology: Jurnal Pengabdian Masyarakat JURNAL SATYA MANDIRI MANAJEMEN DAN BISNIS Data : Journal of Information Systems and Management Pharmacia
Sapri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Data : Journal of Information Systems and Management

 1 
Engagement at Scale: Experimental Evidence on Interactivity and Purchase Behavior in Indonesia’s Live Commerce Ecosystem Hanifah, Anisah Mutiara Zahra; Marthalia, Lia; Sapri
Data : Journal of Information Systems and Management Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i2.918

Abstract

This study investigates how interactivity influences consumer purchase decisions in live commerce, focusing on short video platforms in Indonesia. As digital retail rapidly expands across Southeast Asia, live commerce particularly on platforms like TikTok Shop by Tokopedia has become a dominant format for real time engagement and conversion. The objective of this research is to provide empirical evidence on the causal effects of interactivity during live shopping sessions on key performance indicators such as trust, click through rates, and paid orders. Using a randomized field experiment design, the study categorizes live sessions into three treatment groups representing different levels of interactivity (low, moderate, high). Quantitative data were collected from 90 sessions hosted by certified sellers, supplemented by post session viewer surveys. Key metrics include chat frequency, response time, Q&A participation, and viewer trust scores. Analytical techniques include regression models and mediation analysis. Results show that higher interactivity significantly enhances engagement and drives stronger outcomes at each stage of the purchase funnel. Paid order rates increased from 1.2% in low interactivity sessions to 3.6% in high interactivity sessions. Trust was identified as a statistically significant mediator between interactivity and purchase behavior, reinforcing existing digital commerce theories such as the Stimulus Organism Response (S O R) model. These findings have critical implications for platform developers, marketers, and policymakers. Optimizing live commerce features to encourage real time interaction can improve trust and conversion outcomes, particularly in culturally collectivist and regulatory sensitive markets like Indonesia. The research highlights the need for adaptive platform design and regulatory foresight to balance innovation with compliance.
Co-Authors Adiansyah Harahap, Ilham Afdhalurrahman Afrahul Fadhila Daulai Ahmad Tarmizi Hasibuan Alinse, Rizka Tri Andina Halimsyah Rambe Asril Azhari Hasibuan Assyfa Ramadhina Astinah, Andi Asyurah, Muh. Aswan Azahra, Bella Budianti, Yusnaili Dahlan, Zaini Deby Sandri Febriyanti DEVI PERMATA SARI Didi Maslan Gita Rahmayani Purba Hanifah, Anisah Mutiara Zahra Harahap, Azmi Oktari Hariyanti Hamid Hasmiati Haya Taqiyah Ibrahim, Monalisa Iqbal Fhitriansyah Khairani, Siti Khairani, Yesa Dwi Linda Fauziah Ariyani Lukman M. Anwar Azhari Lubis Marlina Marthalia, Lia Mas Teguh Wibowo Mayang Ramadani Meifida Ilyas Melati Maharani Nasution Muhammad Ikbal Muhammad Rizal Setiawan Murtiyana Sari Murtiyana, Sari Mutiara Putri Nabila Nadia Salsabila Putri Najmul Akhyar Mahmudi Nasution Nela Trianita, Trianita Novita, Puspita Nurul fadillah, Nurul Pane, Fizri Aspika Putri Pohan, Yusri Yanti Pratiwi, Annisa Putri RAHMAWATI, ELY Rahmi Fadiah Nasution Ramadhan Wahyudi Rangkuti, Khairina Habib Riska Rizki Khairunnisa Sembiring Rizky Wardiyah Hasibuan Rizqa, Rizqa Fadhila Suchita Putri Rofidah Nur Umar Saleh, Firman Saleh, Syafira Sahara Sam Hermansyah Sari, Dian Mardiati Siagian, Amalia Alfina Br Siti Tasyakuriah Sitompul, Buti Sarma Subagiyo Supardi, Reno Syafira Nur Rizki Syahputra, Apriyan Tri Nur Hasanah Usman M Yunita Ali Pujiastuti Zahra Mutiara