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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Student Research Journal Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Cidea Journal Journal of Islamic Economics and Finance Intellektika: Jurnal Ilmiah Mahasiswa Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Global Leadership Organizational Research in Management
Resya Dwi Marselina
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Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Cidea Journal

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Strategi Pemasaran Melalui Jaringan Bisnis Untuk Meningkatkan Penjualan Buku Do’a Pada Percetakan CV. Aslan Grafika Resya Dwi Marselina; Alya Putri Agustina; Indah Siti Aulya; Juliana Juliana; Nirmala Nurdiandani; Ulfiana Hanifah
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1284

Abstract

 Business has an important role in society. One of significant factor influencing the sustainability of a business is through business networks. With the establishment of business networks, information can be spread quickly (Wiharjo, 2012). Business networking is very important for business, including printing business. Printing is an attempt to mass produce writing and images using a printing press. (Nggaibo, 2021). Printing business is one of the fastest growing businesses. CV. Aslan Grafika is a printing business located in Banjaran, Bandung, West Java. The reason the author conducted Business Network research on CV. Aslan Grafika because author is interested in marketing strategies undertaken by CV. Aslan Grafika thus became the pioneer of printing in Banjaran area which provides many printing services. This research aims to determine the business network used in CV. Aslan Grafika and how the influence of this business network on the performance of printing, especially manufacture and sale of books du'a Hajj and umrah which is the main highlight of the author in this study. The type of research used is descriptive qualitative. The data source used consists of primary and secondary data. Data collection techniques are interview techniques. Data analysis techniques used are qualitative data analysis techniques.
Strategi Pemasaran Melalui Jaringan Bisnis Untuk Meningkatkan Penjualan Buku Do’a Pada Percetakan CV. Aslan Grafika Resya Dwi Marselina; Alya Putri Agustina; Indah Siti Aulya; Juliana Juliana; Nirmala Nurdiandani; Ulfiana Hanifah
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1284

Abstract

 Business has an important role in society. One of significant factor influencing the sustainability of a business is through business networks. With the establishment of business networks, information can be spread quickly (Wiharjo, 2012). Business networking is very important for business, including printing business. Printing is an attempt to mass produce writing and images using a printing press. (Nggaibo, 2021). Printing business is one of the fastest growing businesses. CV. Aslan Grafika is a printing business located in Banjaran, Bandung, West Java. The reason the author conducted Business Network research on CV. Aslan Grafika because author is interested in marketing strategies undertaken by CV. Aslan Grafika thus became the pioneer of printing in Banjaran area which provides many printing services. This research aims to determine the business network used in CV. Aslan Grafika and how the influence of this business network on the performance of printing, especially manufacture and sale of books du'a Hajj and umrah which is the main highlight of the author in this study. The type of research used is descriptive qualitative. The data source used consists of primary and secondary data. Data collection techniques are interview techniques. Data analysis techniques used are qualitative data analysis techniques.
Co-Authors Adjie Saepul Adha Ahmad Hardiansyah Ajeng Reni Razmayanti Alan Sutisna Ali Rohman Alvina Yusi Rahman Alya Meisya Ichwanda Alya Putri Agustina Amanda Cahya Nilamsari Anisa Rahman Asep Nurjaman Aulia Rahma Agysta AYU WANDIRA Azfi Shafia Marwah Anandhita Bagas Syabani Sabrawera Broderix Nicender Chyntia Ika Pertiwi Dede Moch Fadil Amrullah Dede Nurhasanah Dede Restiani Dellya Putri Demila Eva Yulianti Depi Febriyan Devi Agrianti Didah Nurhidayah Dikdik Jamalludin Ena Srilusyana Eros Rosdiana Evi Ulviah Fahra Khoerunisa Farhan Nur Jamal Fitria Anjarsari Ganjar Nugraha Hafiyanti Khanifihaya Herdiana Nugraha Herni Apriani Hilma Sadatil Alawiyah Ibda Nisaul Wahdah Iis Nurkamilah Ikbal Saepul Ramdan Ilham Fadillah Pramana Ilham Muharman Ilham Sandi Ferdiana Indah Siti Aulya indri fitriani Intan Dinilah Ira Nurhafifah Juliana Juliana Kania Kania Khoirunnisa Idzi Leniawati Leniawati M Abby Akbar Mahadi Maulana Maulani Lestari Meira Purnama Rizki Miftahul Fadillah Mira Nisaulhaq Mohammad Zein Alfiansyah Muhamad Alamsyah Nasution Muhamad Ramdan Naila Syafitri Nani Sumarni Nazillah Layla Nur K Nida Fadhillah Salsabila Nirmala Nurdiandani Noval Robani Hardiansyah Novia Wulan Nugraha Rhamdani Nunik Nur Asiah Jamil Nur Anggraeni Nurleni Nurleni Putri Lathifah Qoulan Karima Radiyallah Khairunnisa Rahman Sidik Rama Anugrah Rangga Agus Sopian Rasis Utomo Raura Sagita, Derina Resti Nur Alvianti Rima Dinwiati Hamidah Rindiawati Gustiara Ririn Trisafitri Risma Yanti Rismayanti Dewi Riyan Ismayadi Rizky Syaifullah Rosa Amelia Salimah Arif Nur Kamilah SALSABILA, ANNISA Salsabilla Puspa Rianty Sarah Khoirunnisa Sawitri Nurhayati Sehwuda Sehwuda septiani septiani Serlia Ramadhani Putri Shapdani Anggara Priyadi Siskia Nur Aini Putri Siti Anggia Denisa Siti Haniah Siti Maesaroh Siti Maryam H Siti Nuraena Siti Nurkhadijah Siti Saripah Siti Zakiyya Nur Aulia Kurniawan Sri Maesin Mu’awaroh Surya Kurnia Alamsyah Syahrul Rivaldi Irawan Tasha Ratna Dewi Taufik Purnama Hidayat Tiara Mustika Saldan Tika Kartika Rahman Tisa Yulisti Suherliatisyah Tito Widianto Ulan H U Salamah Ulfiana Hanifah Vinni Imania Wahyudin Yusuf Wanda Fitriana Warda Anisa Maharani Widi Aulia Lestari Wilda Jamilah Suryaman Winda Aisyah Wiwin Fadila Yani Nuryani Yumita Sari Dianti