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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Dan Kewirausahaan JURNAL MANAJEMEN Jurnal Informasi dan Teknologi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sistim Informasi dan Teknologi West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Economics Technology and Entrepreneur West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat) Management Studies and Business Journal Moneta : Journal of Economics and Finance Jurnal Manajemen dan Kewirausahaan NuCSJo : Nusantara Community Service Journal
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
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SOSIALISASI PEMANFAATAN GOOGLE FORM DALAM OPTIMALISASI ADMINISTRASI PRASYARAT UJIAN AKHIR BERBASIS DIGITAL Damau, Unika Oktaviani; Panjaitan, Feliks Anggia Binsar Kristian
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3095

Abstract

Penyimpanan data dalam bentuk digital saat ini merupakan sebuah perubahan dalam teknologi informasi yang sangat membantu dalam efisiensi pekerjaan administrasi. Ada pun Program Studi Manajemen Universitas Halu Oleo saat ini masih menggunakan cara konvensional dengan cara manual dalam mengelola pendaftaran ujian. Hal ini sering menyebabkan kesalahpahaman antara mahasiswa dengan staf administrasi, karena terkadang data yang sudah diberikan oleh mahasiswa hilang. Tim pengabdi memberikan tambahan pengetahuan dan informasi dengan menggunakan bantuan teknologi yakni Google Form, yang mana salah satu fitur unggulan yang dimiliki adalah untuk menyimpan data dari formulir pendaftaran secara otomatis dan aman, sehingga apa bila terjadi hal yang tidak diinginkan, data masih tersedia, adapun juga manfaat lainnya yaitu dapat digunakan sebagai distribusi dan tabulasi online data secara real-time. Sasaran peserta pengabdian ini adalah staf administrasi dan mahasiswa pada Program Studi Manajemen, Universitas Halu Oleo. Pengabdian ini bertujuan untuk menjelaskan pemanfaatan Google Form dalam optimalisasi administrasi prasyarat ujian akhir berbasis digital dan upaya peningkatan pengetahuan teknologi informasi bagi peserta. Pengabdian masyarakat ini menggunakan metode Participatory Action Research, yang mana melibatkan sebanyak 15 peserta. Dari kegiatan pengabdian ini dapat diketahui bahwa pengetahuan mitra mengenai Google Form meningkat sebesar 48,14%, hal ini dapat dilihat pada perbedaan hasil pre-test sebesar 1,68 dan post-test sebesar 3,49. selain itu terlihat adanya hasil kepuasan dalam penggunaan Google Form sebagai bantuan penyimpanan data pemberkasan peryaratan ujian akhir berbasis digital sebesar 3,73. Sehingga dapat dikatakan tujuan dari pengabdian ini telah terealisasi yakni meningkatkan pengetahuan bagi staf administrasi dan mahasiswa dalam pemanfaatan fitur-fitur pada Google Form  English Korean Japanese Chinese (Simplified) Chinese (Traditional) Vietnamese Indonesian Thai German Russian Spanish Italian French Copy Support This Extension 
The Influence of 15-Second TikTok Videos and Organic Testimonials on Environmental Awareness and Purchase Intention of Sustainable Fashion in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Bunyamin, Ilham Akbar
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.1985

Abstract

This study examines the influence of 15-second TikTok videos and organic testimonials on environmental awareness and purchase intention in the context of sustainable fashion in Bandung. Using a quantitative approach, data were collected from 170 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both TikTok videos and organic testimonials significantly impact environmental awareness and purchase intention, with organic testimonials demonstrating a stronger effect. Environmental awareness is identified as a key precursor to purchase intention, emphasizing the importance of educational and marketing efforts to promote sustainability. The findings provide actionable insights for sustainable fashion brands to leverage social media and peer-generated content in shaping consumer behavior and supporting environmental objectives.
The Influence of 15-Second TikTok Videos and Organic Testimonials on Environmental Awareness and Purchase Intention of Sustainable Fashion in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Bunyamin, Ilham Akbar
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.1985

Abstract

This study examines the influence of 15-second TikTok videos and organic testimonials on environmental awareness and purchase intention in the context of sustainable fashion in Bandung. Using a quantitative approach, data were collected from 170 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both TikTok videos and organic testimonials significantly impact environmental awareness and purchase intention, with organic testimonials demonstrating a stronger effect. Environmental awareness is identified as a key precursor to purchase intention, emphasizing the importance of educational and marketing efforts to promote sustainability. The findings provide actionable insights for sustainable fashion brands to leverage social media and peer-generated content in shaping consumer behavior and supporting environmental objectives.
Eksplorasi Pemanfaatan YouTube untuk Mengakselerasi Kemampuan Mahasiswa dalam Menyusun Artikel Ilmiah Panjaitan, Feliks Anggia Binsar Kristian
NuCSJo : Nusantara Community Service Journal Vol. 1 No. 4 (2025)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/nucsjo.v1i4.145

Abstract

Perkembangan pesat teknologi informasi telah mengubah lanskap pendidikan, memungkinkanakses pengetahuan yang lebih cepat melalui teknologi komputasi dan jaringan. Transformasidigital ini mendorong pergeseran dari metode konvensional ke sumber belajar yang lebihdinamis dan mudah diakses. Internet, sebagai pusat ekosistem digital, menawarkan beragamaplikasi untuk mengintegrasikan teknologi secara efektif ke dalam proses pembelajaran.Generasi saat ini pun secara ekstensif memanfaatkan jaringan digital untuk komunikasi danperolehan informasi, dengan YouTube menjadi salah satu platform media sosial terkemuka yangdigunakan. Menyadari potensi ini, sebuah inisiatif pengabdian masyarakat dirancang untukmenilai efikasi YouTube sebagai medium dalam mendorong kompetensi mahasiswa dalampenulisan artikel ilmiah. Proyek ini menerapkan metodologi Participatory Action Research(PAR) yang melibatkan 30 peserta secara aktif. Hasilnya menunjukkan peningkatan pengetahuanpeserta sebesar 65,72%, dibuktikan dengan lonjakan signifikan skor rata-rata dari 13,03 (pra-tes)menjadi 19,83 (pasca-tes). Selain itu, peserta menilai video YouTube sebagai sumber yang sangatefektif untuk memahami konsep penulisan ilmiah, dengan skor persepsi rata-rata 4,07 (dari skala5). Temuan ini menegaskan bahwa tujuan utama pengabdian untuk meningkatkan kemahiranmahasiswa telah berhasil dicapai secara efektif.
Pelatihan Branding dan Pemasaran Online untuk UMKM Lokal Desa Sindangkasih, Konawe Selatan Panjaitan, Feliks Anggia Binsar Kristian; Juharsah, Juharsah; Pujiati, Tri; Damau, Unika Oktaviani; Putri, Triwulandari Nehru; Ittaqulah, Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.805

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sindangkasih Village, South Konawe Regency, possess significant potential but face challenges in market access, capital, product quality, branding, and online marketing. This community engagement initiative aimed to empower MSMEs through branding and online marketing training. The methods employed included needs assessment, training material development, training implementation, and impact evaluation. The results of the initiative demonstrated a significant increase in MSMEs' knowledge and skills related to branding and online marketing. Training participants exhibited high enthusiasm and were able to apply the material in practice. This training had a positive impact on MSMEs, including increased self-confidence, entrepreneurial motivation, and business networks. Overall, this initiative successfully empowered MSMEs in Sindangkasih Village by enhancing their branding and online marketing capacities, contributing to local economic development.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sindangkasih, Kabupaten Konawe Selatan, memiliki potensi besar namun menghadapi tantangan dalam akses pasar, permodalan, kualitas produk, branding, dan pemasaran online. Pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan branding dan pemasaran online. Metode yang digunakan meliputi pemetaan kebutuhan, pengembangan materi pelatihan, implementasi pelatihan, dan evaluasi dampak. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan UMKM terkait branding dan pemasaran online. Peserta pelatihan menunjukkan antusiasme tinggi dan mampu mengaplikasikan materi dalam praktik. Pelatihan ini memberikan dampak positif terhadap UMKM, termasuk peningkatan kepercayaan diri, motivasi berwirausaha, dan jaringan bisnis. Secara keseluruhan, penelitian ini berhasil memberdayakan UMKM di Desa Sindangkasih melalui peningkatan kapasitas branding dan pemasaran online, berkontribusi pada pengembangan ekonomi lokal.
Consumer Responses to Sustainable Product Labeling (Eco-label) in Purchasing Decisions Kristian Panjaitan, Feliks Anggia Binsar; Sinaga, Hommy Dorthy Ellyany
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2235

Abstract

This study examines consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decisions in Indonesia. Using a quantitative research design, data were collected from 150 respondents through a structured questionnaire with a 1–5 Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3) to evaluate both the measurement and structural models. Results indicate that eco-label perception has a significant positive effect on consumer trust and purchasing decisions. Furthermore, consumer trust plays a mediating role, strengthening the relationship between eco-label perception and purchase behavior. Environmental awareness also emerged as a strong determinant of purchasing decisions, showing that consumers who are more environmentally conscious are more responsive to eco-labels. The model demonstrated substantial explanatory power (R² = 0.62) for purchasing decisions, confirming the importance of eco-labels, trust, and awareness in shaping sustainable consumer behavior in Indonesia. These findings provide practical implications for businesses and policymakers in promoting eco-labeled products and fostering sustainable consumption.
The Metaverse and Marketing: How Virtual Worlds are Changing The Way We Sell and Consume Panjaitan, Feliks Anggia Binsar Kristian
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/9ddqh403

Abstract

Metaverse offers innovative new opportunities for companies in marketing strategies, including in the cosmetics, arts, cultural heritage and banking industries. This research aims to compare the effectiveness of immersive marketing strategies in the Metaverse with conventional digital marketing strategies in building brand loyalty. The research method involves systematic literature observations using leading international databases such as Scopus, Web of Science, and PubMed, using inclusion and exclusion criteria and the PRISMA method. The research results show that immersive marketing in the Metaverse significantly increases consumer engagement and interaction compared to conventional digital marketing, albeit at a higher cost. The implications of this research highlight the importance of combining immersive and conventional marketing strategies to maximize consumer engagement and loyalty in the ever-evolving digital era.
Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

Abstract

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Panjaitan, Feliks Anggia Binsar Kristian; Panjaitan, Hotman
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Innovation Performance Measurement in Entrepreneurial Business: A Comparative Study between Start-ups and More Established Enterprises Mardiani, Eri; Dewi, A.Ratna Sari; Panjaitan, Feliks Anggia Binsar Kristian; Damau, Unika Oktaviani
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.302

Abstract

Innovation performance measurement is an important aspect of understanding and improving entrepreneurial success, which has implications for economic development, organizational growth, and community welfare. This study uses comprehensive bibliometric analysis to systematically review and analyze the literature on innovation performance measurement in entrepreneurial business. The research covers startups and established companies, aiming to uncover key themes, influential works, and an ever-evolving research landscape in this dynamic field. His methodological approach integrates bibliometric analysis and visualization using VOSviewer, which provides a holistic view of the intellectual structure in the domain. Key findings include the identification of thematic groups, influential authors, and important works, which provide valuable insights for academics, practitioners, and policymakers involved in fostering innovation and entrepreneurship.
Co-Authors A.Ratna Sari Dewi ADINUGROHO, IWAN Anto, La Ode Arief Fahmi Lubis Arini, Rani Eka Bunyamin, Ilham Akbar Damau, Unika Oktaviani Dewi, A.Ratna Sari Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Frans Sudirjo Harmiaty Bahar Hayat Yusuf Himawan Sutanto, Himawan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Isalman, Isalman Ittaqulah, Nurul Ittaqullah, Nurul Jefri Putri Nugraha Joko Priyono Judijanto, Loso Juharsah Juharsah, Juharsah Lery, Mega Mardiani, Eri Muh Taufik Muhamat, Amirul Afif Muhammad Taali Nurlaila Nurul Eka Rachmawati Nurul Ittaqullah Pujiati, Tri Putri, Triwulandari Nehru Putu Sumarniwati Qorilani, Rezki Rachmadi Indrapraja Rachmat Rialdy Hasan Rahmat Madjid Rudy Santoso Samuddin, Syurwana Farwita Sinaga, Hommy Dorthy Ellyany Souisa, Wendy Sulistyo Budi Utomo Sumiati Sumiati Tamboko, Fiqih Saputra Unika Oktaviani Damau Unika Oktaviani Damau Usman Usman Wahyuniati Hamid Widarman, Agung Yuniarti Utami, Eva Zaid, Sudirman Zainal Abidin