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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Dan Kewirausahaan JURNAL MANAJEMEN Jurnal Informasi dan Teknologi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sistim Informasi dan Teknologi Jurnal Pengabdian West Science West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Economics Technology and Entrepreneur West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat) Management Studies and Business Journal Moneta : Journal of Economics and Finance Jurnal Manajemen dan Kewirausahaan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Influence of 15-Second TikTok Videos and Organic Testimonials on Environmental Awareness and Purchase Intention of Sustainable Fashion in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Bunyamin, Ilham Akbar
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.1985

Abstract

This study examines the influence of 15-second TikTok videos and organic testimonials on environmental awareness and purchase intention in the context of sustainable fashion in Bandung. Using a quantitative approach, data were collected from 170 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both TikTok videos and organic testimonials significantly impact environmental awareness and purchase intention, with organic testimonials demonstrating a stronger effect. Environmental awareness is identified as a key precursor to purchase intention, emphasizing the importance of educational and marketing efforts to promote sustainability. The findings provide actionable insights for sustainable fashion brands to leverage social media and peer-generated content in shaping consumer behavior and supporting environmental objectives.
The Influence of 15-Second TikTok Videos and Organic Testimonials on Environmental Awareness and Purchase Intention of Sustainable Fashion in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Bunyamin, Ilham Akbar
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.1985

Abstract

This study examines the influence of 15-second TikTok videos and organic testimonials on environmental awareness and purchase intention in the context of sustainable fashion in Bandung. Using a quantitative approach, data were collected from 170 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that both TikTok videos and organic testimonials significantly impact environmental awareness and purchase intention, with organic testimonials demonstrating a stronger effect. Environmental awareness is identified as a key precursor to purchase intention, emphasizing the importance of educational and marketing efforts to promote sustainability. The findings provide actionable insights for sustainable fashion brands to leverage social media and peer-generated content in shaping consumer behavior and supporting environmental objectives.
Pelatihan Branding dan Pemasaran Online untuk UMKM Lokal Desa Sindangkasih, Konawe Selatan Panjaitan, Feliks Anggia Binsar Kristian; Juharsah, Juharsah; Pujiati, Tri; Damau, Unika Oktaviani; Putri, Triwulandari Nehru; Ittaqulah, Nurul
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 5 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i5.805

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sindangkasih Village, South Konawe Regency, possess significant potential but face challenges in market access, capital, product quality, branding, and online marketing. This community engagement initiative aimed to empower MSMEs through branding and online marketing training. The methods employed included needs assessment, training material development, training implementation, and impact evaluation. The results of the initiative demonstrated a significant increase in MSMEs' knowledge and skills related to branding and online marketing. Training participants exhibited high enthusiasm and were able to apply the material in practice. This training had a positive impact on MSMEs, including increased self-confidence, entrepreneurial motivation, and business networks. Overall, this initiative successfully empowered MSMEs in Sindangkasih Village by enhancing their branding and online marketing capacities, contributing to local economic development.ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sindangkasih, Kabupaten Konawe Selatan, memiliki potensi besar namun menghadapi tantangan dalam akses pasar, permodalan, kualitas produk, branding, dan pemasaran online. Pengabdian ini bertujuan memberdayakan UMKM melalui pelatihan branding dan pemasaran online. Metode yang digunakan meliputi pemetaan kebutuhan, pengembangan materi pelatihan, implementasi pelatihan, dan evaluasi dampak. Hasil pengabdian menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan UMKM terkait branding dan pemasaran online. Peserta pelatihan menunjukkan antusiasme tinggi dan mampu mengaplikasikan materi dalam praktik. Pelatihan ini memberikan dampak positif terhadap UMKM, termasuk peningkatan kepercayaan diri, motivasi berwirausaha, dan jaringan bisnis. Secara keseluruhan, penelitian ini berhasil memberdayakan UMKM di Desa Sindangkasih melalui peningkatan kapasitas branding dan pemasaran online, berkontribusi pada pengembangan ekonomi lokal.
Consumer Responses to Sustainable Product Labeling (Eco-label) in Purchasing Decisions Kristian Panjaitan, Feliks Anggia Binsar; Sinaga, Hommy Dorthy Ellyany
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2235

Abstract

This study examines consumer responses to sustainable product labels (eco-labels) and their influence on purchasing decisions in Indonesia. Using a quantitative research design, data were collected from 150 respondents through a structured questionnaire with a 1–5 Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3) to evaluate both the measurement and structural models. Results indicate that eco-label perception has a significant positive effect on consumer trust and purchasing decisions. Furthermore, consumer trust plays a mediating role, strengthening the relationship between eco-label perception and purchase behavior. Environmental awareness also emerged as a strong determinant of purchasing decisions, showing that consumers who are more environmentally conscious are more responsive to eco-labels. The model demonstrated substantial explanatory power (R² = 0.62) for purchasing decisions, confirming the importance of eco-labels, trust, and awareness in shaping sustainable consumer behavior in Indonesia. These findings provide practical implications for businesses and policymakers in promoting eco-labeled products and fostering sustainable consumption.
The Metaverse and Marketing: How Virtual Worlds are Changing The Way We Sell and Consume Panjaitan, Feliks Anggia Binsar Kristian
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/9ddqh403

Abstract

Metaverse offers innovative new opportunities for companies in marketing strategies, including in the cosmetics, arts, cultural heritage and banking industries. This research aims to compare the effectiveness of immersive marketing strategies in the Metaverse with conventional digital marketing strategies in building brand loyalty. The research method involves systematic literature observations using leading international databases such as Scopus, Web of Science, and PubMed, using inclusion and exclusion criteria and the PRISMA method. The research results show that immersive marketing in the Metaverse significantly increases consumer engagement and interaction compared to conventional digital marketing, albeit at a higher cost. The implications of this research highlight the importance of combining immersive and conventional marketing strategies to maximize consumer engagement and loyalty in the ever-evolving digital era.
Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

Abstract

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia Panjaitan, Feliks Anggia Binsar Kristian; Panjaitan, Hotman
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.004

Abstract

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.
Innovation Performance Measurement in Entrepreneurial Business: A Comparative Study between Start-ups and More Established Enterprises Mardiani, Eri; Dewi, A.Ratna Sari; Panjaitan, Feliks Anggia Binsar Kristian; Damau, Unika Oktaviani
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.302

Abstract

Innovation performance measurement is an important aspect of understanding and improving entrepreneurial success, which has implications for economic development, organizational growth, and community welfare. This study uses comprehensive bibliometric analysis to systematically review and analyze the literature on innovation performance measurement in entrepreneurial business. The research covers startups and established companies, aiming to uncover key themes, influential works, and an ever-evolving research landscape in this dynamic field. His methodological approach integrates bibliometric analysis and visualization using VOSviewer, which provides a holistic view of the intellectual structure in the domain. Key findings include the identification of thematic groups, influential authors, and important works, which provide valuable insights for academics, practitioners, and policymakers involved in fostering innovation and entrepreneurship.
PELATIHAN MELUKIS TAS KAIN SEBAGAI UPAYA PENINGKATAN EKONOMI KREATIF DI KELURAHAN PACAR KELING, SURABAYA Joko Priyono; Rudy Santoso; Hotman Panjaitan; Panjaitan, Feliks Anggia Binsar Kristian
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 04 (2023): NOVEMBER 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peluang usaha dengan memanfaatkan bahan-bahan alternatif seharusnya dapat dimanfaatkan oleh masyarakat yang tinggal diperkotaan, karena melimpahnya bahan baku di sekitar tempat tinggal. Kegiatan pengabdian masyarakat ini berusaha memberi gambaran peluang usaha dengan memanfaatkan tas kain yang dilukis sebagai pengganti tas plastik yang mencemari lingkungan dan dapat menjadi peluang bisnis yang menguntungkan. Metode dalam pelatihan melukis dan menyampaikan peluang usaha dilakukan melalui metode ceramah, demonstrasi, praktek dan tanya jawab. Hasil Pengabdian kepada masyarakat ini menunjukkan ada peningkatan pengetahuan tentang cara melukis pada tas kain, peningkatan motivasi dalam berwirausaha pada ibu-ibu anggota PKK RT1 RW 9, Kelurahan Pacar Keling, Surabaya. Peserta yang telah mengikuti pelatihan sangat bersemangat dan antusias karena pelatihan ini belum pernah diadakan sebelumnya. Hasil pelatihan yang telah dilaksanakan sangat baik, dan diharapkan kedepannya untuk lebih memaksimalkan praktik lukis tas kain secara terus-menerus sehingga hasilnya lebih baik lagi.
Analysis of Customer Loyalty through Total Quality Service, Customer Relationship Management and Customer Satisfaction Binsar Kristian P., Feliks Anggia; Panjaitan, Hotman
International Journal of Evaluation and Research in Education (IJERE) Vol 3, No 3: September 2014
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.646 KB)

Abstract

This research talks about total quality service and customer relationship management effects toward customer satisfaction and its impact on customer loyalty.Fast Food Restaurant KFC, always strive to continue to make improvement in total quality service, so that customer satisfaction can be maintained, which in turn will have an impact on customer satisfaction increase in customer loyalty. Being able to create customer loyalty is also necessary to have a good relationship, between the customer with the restaurant.The research population was all KFC fast food restaurant customers at Rungkut Surabaya, Indonesia. From the results of the testing of the model in this research, by using accidental sampling, analysis of structural equation models, and using Amos 20 software support, the 200 respondents, was able to explain the relationship between the total service quality, customer relationship management, customer satisfaction, and customer loyalty KFC fast food restaurants Rungkut Surabaya Indonesia.The result shows that: total quality service have significant effect on customer satisfaction; total quality service have significant effect on customer loyalty; customer relationship management have significant effect on customer satisfaction; customer relationship management have significant effect on customer loyalty; customer satisfaction significantly effect customer loyalty.DOI: http://dx.doi.org/10.11591/ijere.v3i3.6191
Co-Authors A.Ratna Sari Dewi ADINUGROHO, IWAN Amirul Afif Muhamat Anto, La Ode Arief Fahmi Lubis Arini, Rani Eka Bunyamin, Ilham Akbar Damau, Unika Oktaviani Dewi, A.Ratna Sari Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Frans Sudirjo Harmiaty Bahar Hayat Yusuf Himawan Sutanto, Himawan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Isalman, Isalman Ittaqulah, Nurul Ittaqullah, Nurul Jefri Putri Nugraha Joko Priyono Judijanto, Loso Juharsah Juharsah, Juharsah Lery, Mega Mardiani, Eri Muh Taufik Muhammad Taali Nurhasanah, Dila Padila Nurlaila Nurul Eka Rachmawati Nurul Ittaqullah Pujiati, Tri Putri, Triwulandari Nehru Putu Sumarniwati Qorilani, Rezki Rachmadi Indrapraja Rachmat Rialdy Hasan Rahmat Madjid Rudy Santoso Samuddin, Syurwana Farwita Sinaga, Hommy Dorthy Ellyany Souisa, Wendy Sulistyo Budi Utomo Sumiati Sumiati Tamboko, Fiqih Saputra Unika Oktaviani Damau Unika Oktaviani Damau Unika Oktaviani Damau Usman Usman Wahyuniati Hamid Widarman, Agung Yuniarti Utami, Eva Zaid, Sudirman Zainal Abidin