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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Dan Kewirausahaan JURNAL MANAJEMEN Jurnal Informasi dan Teknologi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sistim Informasi dan Teknologi West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat) Management Studies and Business Journal Moneta : Journal of Economics and Finance Jurnal Manajemen dan Kewirausahaan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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WORD OF MOUTH MARKETING STRATEGY AND ITS IMPACT ON PURCHASING DECISIONS Feliks Anggia Binsar Kristian Panjaitan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to systematically examine Word of Mouth Marketing (WOMM) strategies and their impact on consumer purchasing decisions. Using a qualitative descriptive approach, this study analyzes various relevant academic literature in the 2015–2025 time period, including indexed journals and scientific books. The study results show that WOMM is an effective strategy in influencing purchasing decisions, especially through three main impact channels: cognitive (consumer knowledge), affective (attitudes and perceptions), and conative (purchasing intentions and actions). Commonly used strategies include share-worthy content, consumer reviews, online communities, and utilizing social media. The effectiveness of WOMM is influenced by industry factors, demographic characteristics, and the level of consumer involvement in the product or service. These findings have theoretical implications in the development of consumer behavior studies and practical implications for business people in designing marketing strategies that are more authentic and based on consumer experience. WOMM has proven to be not just a promotional tool, but a direct reflection of the quality of the relationship between a brand and its customers.
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Feliks Anggia Binsar Kristian Panjaitan; Juharsah; Amirul Afif Muhamat; Unika Oktaviani Damau; Hotman Panjaitan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK Feliks Anggia B.K Panjaitan; Hotman Panjaitan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 1 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.836

Abstract

In this digital age, marketers face new challenges and opportunities. Electronic media by marketers to promote products or services to the market is known as digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to interact with business owners or tourist attractions via digital media. The importance of digital marketing for marketers and consumers is the focus of this study. The impact of digital marketing and promotional strategies on increasing visitor interest was investigated. The effectiveness of digital marketing and its impact on increasing visitor interest were discussed in this study. The sample examined consisted of 150 respondents who were chosen at random to demonstrate the effectiveness of digital marketing. The information gathered was analyzed using a variety of statistical tools and techniques..
Co-Authors A.Ratna Sari Dewi ADINUGROHO, IWAN Amirul Afif Muhamat Arief Fahmi Lubis Arini, Rani Eka Bunyamin, Ilham Akbar Damau, Unika Oktaviani Dewi, A.Ratna Sari Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Frans Sudirjo Harmiaty Bahar Hayat Yusuf Himawan Sutanto, Himawan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Isalman, Isalman Ittaqulah, Nurul Ittaqullah, Nurul Jefri Putri Nugraha Joko Priyono Judijanto, Loso Juharsah Juharsah, Juharsah Lery, Mega Mardiani, Eri Muh Taufik Nurlaila Nurul Eka Rachmawati Nurul Ittaqullah Pujiati, Tri Putri, Triwulandari Nehru Putu Sumarniwati Rachmadi Indrapraja Rachmat Rialdy Hasan Rahmat Madjid Rudy Santoso Samuddin, Syurwana Farwita Sinaga, Hommy Dorthy Ellyany Souisa, Wendy Sulistyo Budi Utomo Sumiati Sumiati Tamboko, Fiqih Saputra Unika Oktaviani Damau Unika Oktaviani Damau Unika Oktaviani Damau Wahyuniati Hamid Widarman, Agung Yuniarti Utami, Eva Zaid, Sudirman Zainal Abidin