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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Dan Kewirausahaan JURNAL MANAJEMEN Jurnal Informasi dan Teknologi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sistim Informasi dan Teknologi Jurnal Pengabdian West Science West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Economics Technology and Entrepreneur West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat) Management Studies and Business Journal Moneta : Journal of Economics and Finance Jurnal Manajemen dan Kewirausahaan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Feliks Anggia Binsar Kristian Panjaitan
Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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KOMUNIKASI INTERPERSONAL DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA Usman, Usman; Qorilani, Rezki; Anto, La Ode; Binsar Kristian, Feliks Anggia
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.1917

Abstract

This study aims to examine the causal relationships among interpersonal communication, leadership, work motivation, and employee performance at Bank Sultra in Muna Regency. Using a census approach, all 32 employees were included as research respondents. Data were analyzed using Path Analysis in SmartPLS to evaluate both direct and indirect effects among variables. The findings indicate that interpersonal communication has a positive and significant effect on work motivation, while leadership demonstrates a powerful and significant influence on motivation. However, interpersonal communication does not have a significant direct impact on employee performance. In contrast, leadership has a positive and significant effect on performance. Work motivation also exerts a powerful, significant influence on employee performance. Furthermore, the indirect effect of interpersonal communication on performance via motivation is not statistically significant, whereas leadership indirectly enhances performance by increasing motivation.
The Role of Product Innovation Mediation in the Relationship between Market Orientation and Competitive Advantage in Culinary Sector MSMEs Kristian Panjaitan, Feliks Anggia Binsar; Taali, Muhammad
West Science Journal Economic and Entrepreneurship Vol. 4 No. 01 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i01.2674

Abstract

This study aims to examine the mediating role of product innovation in the relationship between market orientation and competitive advantage among Indonesian culinary sector Micro, Small, and Medium Enterprises (MSMEs). A quantitative research design was employed using survey data collected from 200 MSME owners and managers. The measurement instrument utilized a five-point Likert scale, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that market orientation has a significant positive effect on product innovation and competitive advantage. Product innovation also shows a strong and significant influence on competitive advantage, highlighting its role as a key strategic capability in the culinary industry. Furthermore, mediation analysis confirms that product innovation partially mediates the relationship between market orientation and competitive advantage, suggesting that the ability to transform market insights into innovative products strengthens business competitiveness. The findings emphasize the importance of integrating customer focus, competitor awareness, and innovation strategies to achieve sustainable competitive advantage. This study contributes to the literature on strategic entrepreneurship and MSME competitiveness by providing empirical evidence from the Indonesian culinary sector and offers practical implications for business owners and policymakers in promoting innovation-driven development.
WORD OF MOUTH MARKETING STRATEGY AND ITS IMPACT ON PURCHASING DECISIONS Feliks Anggia Binsar Kristian Panjaitan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to systematically examine Word of Mouth Marketing (WOMM) strategies and their impact on consumer purchasing decisions. Using a qualitative descriptive approach, this study analyzes various relevant academic literature in the 2015–2025 time period, including indexed journals and scientific books. The study results show that WOMM is an effective strategy in influencing purchasing decisions, especially through three main impact channels: cognitive (consumer knowledge), affective (attitudes and perceptions), and conative (purchasing intentions and actions). Commonly used strategies include share-worthy content, consumer reviews, online communities, and utilizing social media. The effectiveness of WOMM is influenced by industry factors, demographic characteristics, and the level of consumer involvement in the product or service. These findings have theoretical implications in the development of consumer behavior studies and practical implications for business people in designing marketing strategies that are more authentic and based on consumer experience. WOMM has proven to be not just a promotional tool, but a direct reflection of the quality of the relationship between a brand and its customers.
The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Kristian Panjaitan, Feliks Anggia Binsar; Arini, Rani Eka; Nurhasanah, Dila Padila
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
Membangun Organisasi Tangguh: Strategi Kepemimpinan Inovatif dalam Menghadapi Kompetisi Global dan Transformasi Bisnis Kristian Panjaitan, Feliks Anggia Binsar; Panjaitan, Feliks Anggia Binsar Kristian
Jurnal Pengabdian West Science Vol 5 No 04 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i04.3294

Abstract

Ketidakpastian lingkungan bisnis global yang dipicu oleh disrupsi digital dan persaingan yang kian ketat memaksa organisasi untuk melakukan transformasi menyeluruh. Di tengah kompleksitas ini, kepemimpinan inovatif menjadi pilar utama dalam menjembatani berbagai disiplin ilmu untuk menciptakan strategi yang adaptif dan berkelanjutan. Artikel ini mendokumentasikan pelaksanaan seminar internasional pengabdian masyarakat yang bertujuan membekali para akademisi dan praktisi dengan wawasan integratif mengenai kepemimpinan di era transformasi. Seminar ini dilaksanakan secara daring pada 7 Februari 2026 melalui platform Zoom, melibatkan 137 dosen dari berbagai perguruan tinggi di Indonesia. Melalui pemaparan materi yang komprehensif dan diskusi interaktif, kegiatan ini berhasil memetakan tantangan nyata seperti kurangnya kesadaran manajemen puncak serta peluang besar dalam integrasi teknologi. Hasil evaluasi menggunakan kuesioner menunjukkan tingkat kepuasan yang sangat tinggi, dengan skor rata-rata di atas 3,5 dari skala 4, khususnya pada aspek penguasaan materi dan relevansi konten. Secara keseluruhan, program ini membuktikan bahwa penguatan kapasitas kepemimpinan lintas disiplin merupakan kunci dalam mendorong resiliensi organisasi di masa depan.
Membangun Organisasi Tangguh: Strategi Kepemimpinan Inovatif dalam Menghadapi Kompetisi Global dan Transformasi Bisnis Kristian Panjaitan, Feliks Anggia Binsar; Panjaitan, Feliks Anggia Binsar Kristian
Jurnal Pengabdian West Science Vol 5 No 04 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i04.3294

Abstract

Ketidakpastian lingkungan bisnis global yang dipicu oleh disrupsi digital dan persaingan yang kian ketat memaksa organisasi untuk melakukan transformasi menyeluruh. Di tengah kompleksitas ini, kepemimpinan inovatif menjadi pilar utama dalam menjembatani berbagai disiplin ilmu untuk menciptakan strategi yang adaptif dan berkelanjutan. Artikel ini mendokumentasikan pelaksanaan seminar internasional pengabdian masyarakat yang bertujuan membekali para akademisi dan praktisi dengan wawasan integratif mengenai kepemimpinan di era transformasi. Seminar ini dilaksanakan secara daring pada 7 Februari 2026 melalui platform Zoom, melibatkan 137 dosen dari berbagai perguruan tinggi di Indonesia. Melalui pemaparan materi yang komprehensif dan diskusi interaktif, kegiatan ini berhasil memetakan tantangan nyata seperti kurangnya kesadaran manajemen puncak serta peluang besar dalam integrasi teknologi. Hasil evaluasi menggunakan kuesioner menunjukkan tingkat kepuasan yang sangat tinggi, dengan skor rata-rata di atas 3,5 dari skala 4, khususnya pada aspek penguasaan materi dan relevansi konten. Secara keseluruhan, program ini membuktikan bahwa penguatan kapasitas kepemimpinan lintas disiplin merupakan kunci dalam mendorong resiliensi organisasi di masa depan.
The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image Feliks Anggia Binsar Kristian Panjaitan; Juharsah; Amirul Afif Muhamat; Unika Oktaviani Damau; Hotman Panjaitan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.447

Abstract

Background: Business actors must be free to determine product prices, which of course must be proportional to the quality of the products offered, this is important because businesses often ignore product quality when emphasizing price perceptionsPurpose: The goal of this research was to assess the impact of product quality, brand image, and price perceptions on consumer purchasing interest, as well as if pricing perceptions are an effective mediator.Design/methodology/approach: Structural Equation Modeling was then used to examine the data. Findings/Result: The data indicate that product quality and price perception both positively influence purchasing intention, although price perception does not. Price perception, according to research, influences the relationship between product quality and brand image on purchase intention. Conclusion: According to this study, smartphone product quality with appealing features, durability, and cheap prices increases consumer purchasing interest.Originality/value (State of the art): Many studies have examined consumers' buying interest, but few have examined price perception as a mediating factor, particularly when it comes to buying interest. The purpose of this study was to close this gap and develop a model that included price perception as a mediating variable.
ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK Feliks Anggia B.K Panjaitan; Hotman Panjaitan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 7 No. 1 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.836

Abstract

In this digital age, marketers face new challenges and opportunities. Electronic media by marketers to promote products or services to the market is known as digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to interact with business owners or tourist attractions via digital media. The importance of digital marketing for marketers and consumers is the focus of this study. The impact of digital marketing and promotional strategies on increasing visitor interest was investigated. The effectiveness of digital marketing and its impact on increasing visitor interest were discussed in this study. The sample examined consisted of 150 respondents who were chosen at random to demonstrate the effectiveness of digital marketing. The information gathered was analyzed using a variety of statistical tools and techniques..
Co-Authors A.Ratna Sari Dewi ADINUGROHO, IWAN Amirul Afif Muhamat Anto, La Ode Arief Fahmi Lubis Arini, Rani Eka Bunyamin, Ilham Akbar Damau, Unika Oktaviani Dewi, A.Ratna Sari Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Frans Sudirjo Harmiaty Bahar Hayat Yusuf Himawan Sutanto, Himawan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Isalman, Isalman Ittaqulah, Nurul Ittaqullah, Nurul Jefri Putri Nugraha Joko Priyono Judijanto, Loso Juharsah Juharsah, Juharsah Lery, Mega Mardiani, Eri Muh Taufik Muhammad Taali Nurhasanah, Dila Padila Nurlaila Nurul Eka Rachmawati Nurul Ittaqullah Pujiati, Tri Putri, Triwulandari Nehru Putu Sumarniwati Qorilani, Rezki Rachmadi Indrapraja Rachmat Rialdy Hasan Rahmat Madjid Rudy Santoso Samuddin, Syurwana Farwita Sinaga, Hommy Dorthy Ellyany Souisa, Wendy Sulistyo Budi Utomo Sumiati Sumiati Tamboko, Fiqih Saputra Unika Oktaviani Damau Unika Oktaviani Damau Unika Oktaviani Damau Usman Usman Wahyuniati Hamid Widarman, Agung Yuniarti Utami, Eva Zaid, Sudirman Zainal Abidin