Article Per Year (5 Year)
p-Index From 2021 - 2026
2.374
P-Index
This Author published in this journals
All Journal International Journal of Social Science and Business INTEGRITAS : Jurnal Pengabdian Jurnal Abdi Masyarakat Indonesia Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Amkop Management Accounting Review (AMAR) Jurnal Mahasiswa Entrepreneur
Rachman, Riza
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
PEMANFAATAN TEKNOLOGI FILTERISASI AIR SUNGAI MENJADI AIR LAYAK PAKAI BAGI UMKM DI WISATA KULINER SUMBERKOLAK SITUBONDO Suhesti, Endang; Siswoyo, Nurul Amalia Silviyanti; Rachman, Riza; Pranjoto, Hartono; Joewono, Andrew; Anggorowati, Adriana Anteng
INTEGRITAS : Jurnal Pengabdian Vol 9 No 1 (2025): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v9i1.6144

Abstract

Badan usaha milik desa (BUMDES) Sumberkolak berharap adanya pusat wisata kuliner di Desa sehingga masyarakat tidak perlu jauh-jauh ke pusat kota Situbondo untuk mencari hiburan keluarga maupun kudapan saat malam hari. Didirikanlah Wisata Kali Sumberkolak (WIKAS) dengan stand-stand makanan sangat ramai dan masyarakat sekitar sering mencari kudapan maupun sekedar berkumpul di WIKAS. Demi mendukung sarana prasarana dan mengurangi cost production dari pelaku UMKM di WIKAS, tim pengabdian berencana memberikan bantuan berupa alat filterisasi air. Alat yang dapat menjernihkan air sungai menjadi air layak pakai mencuci di sebut alat filtrasi air. Alat ini diharapkan dapat mengurangi biaya produksi dengan mengurangi biaya penggunaan air dari PDAM sehingga margin keuntungan yang didapatkan oleh pelaku UMKM di WIKAS semakin besar. Hal ini telah terbukti dengan banyaknya kios yang ada di WIKAS namun mereka semua dapat menggunakan air gratis secara bebas berkat alat filter air. Kedepannya diharapkan pelaku UMKM dapat menggunakan dan merawat alat tersebut dengan baik sehingga dapat dimanfaatkan dalam jangka waktu yang cukup lama.
Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

Abstract

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.
STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO Novia, Rozana Putri; Rachman, Riza; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; H.R.M, Farukh Abdullah; Rahman, Ervina Adita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4231

Abstract

Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods include data condensation, data presentation, and drawing conclusions. The conclusion of this research is that Baliwa Kafe Fortuna carries out various ways of promoting sales and service quality as its marketing strategy. These sales promotion strategies include sales promotions using products and using discounts and service quality indicators, namely real reliability, responsiveness, guarantee and empathy are all indicators of high quality service. The study shows that sales promotion marketing strategies and high quality service will have a significant impact on consumer satisfaction.
Brand Image and E-WOM: Antecedents of Green Marketing on E-commerce Users' Purchase Decisions Faiza, Nur; Rachman, Riza; Wahyuni, Alfi; Wulandari, Dewi; Agustin, Hamdani Eldafiyah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3432

Abstract

Green marketing is an essential strategy in promoting public awareness of sustainability and the green economy. A positive brand image and strong e-WOM can influence consumer purchasing decisions in e-commerce. Environmentally friendly products are increasingly becoming the choice in supporting economic sustainability in the future. However, the effectiveness of green marketing in driving purchasing decisions through brand image and e-WOM still needs further analysis. The purpose of this study is to analyse the direct and indirect effects of green marketing on purchasing decisions, with brand image and e-WOM as mediators, among consumers who buy green products in Situbondo Regency. Hypothesis testing was conducted based on a structural equation model using the Partial Least Squares (SEM-PLS) approach. The main achievement expected from this study is to fill the knowledge gap by exploring how brand image and e-WOM can strengthen the influence of green marketing on purchasing decisions, particularly among electric bicycle users in Situbondo Regency. The results of this study can be used as a consideration in formulating more effective green marketing strategies by maximising the roles of brand image and e-WOM to encourage purchasing decisions.
Peningkatan Kesejahteraan Kelompok Petani Ikan Lele Ardan melalui Inovasi Produk Lele Asap Berbasis Teknologi Pengasapan dan Pengemasan Vakum di Desa Curah Cottok, Kecamatan Kapongan, Kabupaten Situbondo, Jawa Timur Mayangsari, Andina; Rachman, Riza; Joewono, Andrew; Ristianti, Alindi; Abdi Tauhid, Gunawan
Jurnal Abdi Masyarakat Indonesia Vol 6 No 1 (2026): JAMSI - Januari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2399

Abstract

Kelompok Budidaya Ikan Lele Ardan di Desa Curah Cottok, Kecamatan Kapongan, Kabupaten Situbondo, Jawa Timur, menghadapi keuntungan usaha yang rendah akibat harga jual lele segar yang fluktuatif dan ketergantungan pada pengepul. Kegiatan pengabdian ini bertujuan meningkatkan nilai tambah dan kesejahteraan petani melalui inovasi produk lele asap berbasis teknologi pengasapan dan pengemasan vakum. Metode yang digunakan meliputi sosialisasi, pelatihan teknis pengasapan dan pengemasan, penerapan teknologi tepat guna alat pengasap berbahan bakar sabut kelapa dan vacuum sealer, serta pendampingan dan evaluasi melalui observasi praktik, competency checklist, dan penilaian mutu produk. Hasil kegiatan menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam pengolahan dan pengemasan lele asap, terbentuknya unit usaha bersama, serta komitmen kelompok untuk memproduksi lele asap secara berkelanjutan. Uji mutu sensori menunjukkan bahwa produk lele asap yang dihasilkan memiliki warna coklat keemasan, aroma asap alami, tekstur padat namun lembut, dan cita rasa gurih yang dapat diterima konsumen. Inovasi ini membuka peluang pasar baru, memperkuat posisi tawar kelompok, dan menjadi strategi awal peningkatan kesejahteraan petani ikan lele di Desa Curah Cottok.
Co-Authors Abaitunnisa, Fatima Abdi Tauhid, Gunawan Adriana Anteng Anggorowati Agustin, Hamdani Eldafiyah Anam, Muhammad Mishbahul Andrew Joewono, Andrew Anhar, Muh. Barry Nur Ariyantiningsih, Febri As’adiyah, Bunga Banafsaj Amiratul Dewi Wulandari Dian Widiarti Ediyanto Fandiyanto, Randika Febriyanto Febriyanto H.R.M, Farukh Abdullah Hamida, Lutfiyatil haniza P, Dwi Maryamah Hendra Syahputra Hendrik Tri Oktaviansyah Hidayat, Robiyatul Indriani, Shafa Arina Ismayani, Meiriyanti Khotip, Zainal Kolida, Firda Ukfatul Komariah, Nurul Dwi Maisaroh Maisaroh Mayangsari, Andina Mufid, Rozin Khairon Murtakiyah, Wardah Norchalicatin, Yuli Novia, Rozana Putri Nur Faiza Pranjoto, Hartono Pristika N, Rafika Febri Rahayu, Nita Sartika Putri Rahman, Ervina Adita Rahman, Yasyfi Aufa Rini Kartika Sari Ristianti, Alindi Sabrina, Hunaidah safitri, fina Sandra, Intan Ayu Kartika Sandy, Rizka Gabriella Sari, Putri Ayu Purnama Sariatik, Atika Puspita Silviyanti, Nurul Amalia Suhesti, Endang Suliyana, Putri Mita Syaifurahman, Ahmad Syama, Nur Izzuddien Vinanda, Yogi Ryan Wahyuni, Alfi