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All Journal Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Sanskara Manajemen dan Bisnis West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies The Eastasouth Journal of Information System and Computer Science Journal of Economics, Management, Accounting and Computer Applications Jurnal Manajemen Maranatha
Putra, Wira Pramana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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THE INFLUENCE OF DIGITAL MARKETING AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL PEFORMANCE WITH CONSUMER SATISFICATION AS A MODERATING VARIABLE Sudirjo, Frans; Kalalo, Rieneke Ryke; Utami, Eva Yuniarti; Sulastri, Tuti; Putra, Wira Pramana
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11541

Abstract

Organizational performance is the thing that companies pay the most attention to and is the most important goal compared to other goals that must be well maintained and achieved by an organization/company. There are a number of factors that can influence organizational performance, including digital marketing and intellectual capital. In contrast to a number of previous studies, this research adds the Consumer Satisfaction variable which the researchers believe can strengthen the influence of the independent variable on the dependent variable used in this research. This research is quantitative research with an explantory approach. In this research, primary data was distributed to 250 employees of PT. Indofood with employee criteria in the fields of HRD, Human Resources and Finance spread throughout Indonesia. The data used was analyzed with smart PLS 3.0 software. The results of this research show that the Digital Marketing and Intellectual Capital variables have a positive relationship and have a significant influence on the Organizational Performance variable because the p-values are below the significance level and point in a positive direction. Apart from that, the Consumer Satisfaction variable can moderate the relationship between the Digital Marketing variable and the Organizational Performance variable and the Intellectual Capital variable with the Organizational Performance variable Keywords: Digital Marketing, Intellectual Capital, Organizational Peformance, Consumer Satisfication
Green Awareness and Green Attitude as Predictors of Green Purchase Intention: A Study on Green Cosmetic Consumers in Indonesia Putra, Wira Pramana; S, Putri Paulina; Shevana, Nabella Zahra
Journal of Economics, Management, Accounting and Computer Applications Vol. 2 No. 2 (2025)
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jemaca.v2i2.36

Abstract

This research explores the influence of green awareness and green attitude on consumers’ intention to purchase green cosmetics in Indonesia. With increasing environmental concerns, understanding the psychological drivers behind eco-friendly product choices is vital, especially in developing markets. The study aims to examine how consumers’ environmental consciousness shapes their attitudes and subsequently affects their intention to buy green cosmetic products. A quantitative method was utilized, involving the distribution of structured questionnaires to individuals familiar with green cosmetics. The data were analyzed using Structural Equation Modeling (SEM). The results confirmed all hypotheses, showing that green awareness significantly influences both green attitude and purchase intention. Additionally, green attitude has a strong positive effect on green purchase intention. These findings underscore the importance of raising consumer awareness and cultivating positive attitudes to promote sustainable purchasing behavior. The study provides practical implications for businesses and policymakers striving to advance environmentally responsible consumption in Indonesia’s cosmetic sector.
Co-Authors . Syamsulbahri Adhy Firdaus Afiasri, Amalina Filzah Akbar, Zulfikri Andriani, Jeni Arifiansyah, Rully Arthawati, Sri Ndaru Diana Sari Dirgantara, Muhammad Arya Eva Desembrianita Farhani, Hilma Frans Sudirjo Gilang Bhirawa Noraga Hasibuan, Faisal Umardani Hayati, Feb Amni Imanirubiarko, Sabda Iwan Harsono Judijanto, Loso Kalalo, Rieneke Ryke Khuan, Hendri Komala Dewi, Rita Lau, Elfreda Aplonia Limpo, Lita Muafiqie, Humaidah Muhtadi, Muhammad Ammar Mukhid, Mukhid Muliadi, Selamat Murthada, Murthada Pahrijal, Rival Pertiwi, Triani Patra Putra, Irsan Herlandi Rahman, Mila Safira Rini Oktavera Rini, Intan Puspita S, Putri Paulina Santosa, Sonny Shevana, Nabella Zahra Siska, Emi Yulia Sri Mulyono Sulaeman Rahman Nidar Sumardi . Sumengkar, Apung Susilawati, Agnes Dwita Tarjono Tarjono, Tarjono Ujang Permana, Ujang Utami, Eva Yuniarti Wahyudi, Farid Wawan Supriyanto Widagdo, Djoko Willson Gustiawan Yusniar, Yusniar