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All Journal Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Sanskara Manajemen dan Bisnis West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Pinisi Journal of Entrepreneurship Review West Science Interdisciplinary Studies The Eastasouth Journal of Information System and Computer Science Jurnal Manajemen Maranatha
Putra, Wira Pramana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Media Sosial sebagai Alat Pemasaran dalam Industri Pariwisata: Tinjauan Bibliometrik Judijanto, Loso; Putra, Wira Pramana; Pahrijal, Rival
Jurnal Multidisiplin West Science Vol 3 No 11 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i11.1741

Abstract

Era digital telah mengubah media sosial menjadi alat pemasaran yang krusial, khususnya dalam industri pariwisata. Penelitian ini menggunakan pendekatan bibliometrik untuk mengkaji penggunaan media sosial dalam pemasaran pariwisata, menyoroti keunggulan komunikasi dua arah dan segmentasi pasar yang efektif. Melalui analisis sitasi dan ko-sitasi, penelitian mengidentifikasi tren utama, isu krusial, dan evolusi konsep. Hasil menunjukkan bahwa media sosial memperkuat hubungan antara penyedia layanan wisata dan konsumen, meningkatkan konversi penjualan, dan mempengaruhi keputusan perjalanan. Penelitian ini juga mengeksplorasi dampak teknologi baru seperti realitas augmentasi dalam pemasaran destinasi wisata.
THE INFLUENCE OF DIGITAL MARKETING AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL PEFORMANCE WITH CONSUMER SATISFICATION AS A MODERATING VARIABLE Sudirjo, Frans; Kalalo, Rieneke Ryke; Utami, Eva Yuniarti; Sulastri, Tuti; Putra, Wira Pramana
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11541

Abstract

Organizational performance is the thing that companies pay the most attention to and is the most important goal compared to other goals that must be well maintained and achieved by an organization/company. There are a number of factors that can influence organizational performance, including digital marketing and intellectual capital. In contrast to a number of previous studies, this research adds the Consumer Satisfaction variable which the researchers believe can strengthen the influence of the independent variable on the dependent variable used in this research. This research is quantitative research with an explantory approach. In this research, primary data was distributed to 250 employees of PT. Indofood with employee criteria in the fields of HRD, Human Resources and Finance spread throughout Indonesia. The data used was analyzed with smart PLS 3.0 software. The results of this research show that the Digital Marketing and Intellectual Capital variables have a positive relationship and have a significant influence on the Organizational Performance variable because the p-values are below the significance level and point in a positive direction. Apart from that, the Consumer Satisfaction variable can moderate the relationship between the Digital Marketing variable and the Organizational Performance variable and the Intellectual Capital variable with the Organizational Performance variable Keywords: Digital Marketing, Intellectual Capital, Organizational Peformance, Consumer Satisfication
Co-Authors . Syamsulbahri Adhy Firdaus Afiasri, Amalina Filzah Akbar, Zulfikri Andriani, Jeni Arifiansyah, Rully Arthawati, Sri Ndaru Diana Sari Dirgantara, Muhammad Arya Eva Desembrianita Farhani, Hilma Farida Akbarina Frans Sudirjo Gilang Bhirawa Noraga Hasibuan, Faisal Umardani Hayati, Feb Amni Imanirubiarko, Sabda Iwan Harsono Judijanto, Loso Kalalo, Rieneke Ryke Khoirunnisa’, Risqy Khuan, Hendri Komala Dewi, Rita Lau, Elfreda Aplonia Limpo, Lita Muafiqie, Humaidah Muhtadi, Muhammad Ammar Mukhid, Mukhid Muliadi, Selamat Murthada, Murthada Ni Nyoman Suarniki Pahrijal, Rival Pertiwi, Triani Patra Putra, Irsan Herlandi Rahman, Mila Safira Rini Oktavera Rini, Intan Puspita Rosniawati, Devi Santosa, Sonny Siska, Emi Yulia Sri Mulyono Sulaeman Rahman Nidar Sumardi . Sumengkar, Apung Supriyanto, Wawan Susilawati, Agnes Dwita Tarjono Tarjono, Tarjono Ujang Permana, Ujang Utami, Eva Yuniarti Wahyudi, Farid Widagdo, Djoko Willson Gustiawan Yusniar, Yusniar