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All Journal Jurnal Pengabdian Masyarakat Waradin Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences Jurnal Ekonomi dan Bisnis Jurnal Projemen UNIPA Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Digital Innovation : International Journal Of Management Global Leadership Organizational Research in Management JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ari Kristiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation Other

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The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi) Firda Fiah Zaini; Syariefful Ikhwan; Ari Kristiana; Dumadi Dumadi; Roby Setiadi
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.537

Abstract

This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction, with a CR value of 6.045 (CR ≥ 1.96) and p = 0.000 (p ≤ 0.05). In contrast, green product does not significantly affect customer satisfaction (CR = -0.505, p = 0.614), green price has no effect (CR = -0.233, p = 0.816), and green place is also not significant (CR = 1.908, p = 0.056). Regarding the path to customer loyalty, green place has a positive effect on customer loyalty (CR = 8.827, p = 0.000). Meanwhile, green product (CR = 0.002; p = 0.998), green price (CR = 1.528; p = 0.126), green promotion (CR = -1.518; p = 0.129), and customer satisfaction (CR = 0.426; p = 0.670) do not show a positive effect on customer loyalty.
NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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Abstract

In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro-marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro-marketing with consumer behavior analysis.
ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT AND CONSUMER BEHAVIOR Ari Kristiana; Akbar Nuur Purnama Darma Wahana; Grace Christien Sumakul
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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Abstract

This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross-cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
Analisis Celebrity Endorser, Brand Image, Brand Trust Dan Iklan Televisi Terhadap Keputusan Pembelian Sampo Clear Di Toko Mapur Desa Jagalempeni Kabupaten Brebes Mey Nur Aisyah; Citra Mega Suara; Ari Kristiana; Dumadi Dumadi; Nasiruddin Nasiruddin
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1045

Abstract

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.
Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Pengaruh Kualitas Pelayanan, Kinerja Pegawai, dan Kompetensi Pegawai terhadap Kepuasan Masyarakat pada Kantor Balai Desa Krakahan Sulisti Zulia Aprilianti; Nur Khojin; Ari Kristiana; Slamet Bambang Riono; Mohamad Badrun Zaman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5316

Abstract

This study aims to examine the influence of service quality, employee performance, and employee competence on community satisfaction at the Krakahan Village Hall Office. The background of this study is based on the importance of public service quality in improving community satisfaction and the role of employee performance and competence in providing optimal service. This research uses a quantitative approach with an associative method. The sample of this study consists of 150 community members who use services at the Krakahan Village Hall Office. The sampling method used is simple random sampling. Data were collected through questionnaires measuring service quality, employee performance, employee competence, and community satisfaction. Data analysis was performed using multiple linear regression and SPSS software. The results showed that service quality has a significant positive effect on community satisfaction. Employee performance also has a significant positive impact, while employee competence shows a significant positive effect on community satisfaction. Simultaneously, all three variables significantly contribute to community satisfaction at the Krakahan Village Hall Office. This study emphasizes the importance of improving service quality, employee performance, and competence to enhance community satisfaction.
Pengaruh Work Engagement, Job Satisfaction dan Job Insecurity terhadap Turnover Intention melalui Komitmen Organisasi sebagai Variabel Intervening Yulies Ayu Lestari; Ari Kristiana; Slamet Bambang Riono; Hendri Sucipto; Nur Aisyah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5367

Abstract

The high level of turnover intention in the retail industry is a critical issue, as it may disrupt operational stability and reduce company productivity. A high turnover intention reflects employees’ tendency to leave the organization, which can generate additional costs for recruitment, training, and adaptation, while also creating operational instability. This study aims to examine the influence of work engagement, job satisfaction, and job insecurity on turnover intention, with organizational commitment as an intervening variable, among employees of Toserba Yogya Losari. The research employed a quantitative method with a total sampling technique, involving all 56 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results reveal that job satisfaction and job insecurity significantly affect organizational commitment, with T-statistics of 2.338 and 4.448 and p-values of 0.019 and 0.000, respectively. Conversely, work engagement has no significant effect on organizational commitment, as shown by a T-statistic of 0.070 and a p-value of 0.944. Furthermore, work engagement, job satisfaction, and job insecurity were not found to have significant effects on turnover intention. Organizational commitment, acting as an intervening variable, was also shown to have no significant influence on turnover intention, with a T-statistic of 1.035 and a p-value of 0.301. These findings highlight the role of job satisfaction and job insecurity in shaping organizational commitment, although they do not directly reduce employees’ turnover intention.
Co-Authors Agustian Maulana Agustian Nur Alif Akbar NP Darma Wahana Akbar Nuur Purnama Darma Wahana Amelia Sholeha Andi Yulianto Citra Mega Suara Deswita Dumadi Dumadi Dumadi, Dumadi Dwi Ariyanti Barkah DWI HARINI Faninda Ayu Khumaeroh Farhan Saefudin Wahid Firda Fiah Zaini Grace Sumakul Hanifah Mahry Hendri Sucipto Ikhwan, Syariefful Imam Syafii Indriyani, Azizah Irmawati Dewi Khalimatul Laeliah M.Syaifulloh Mar’atus Sholikhah Melyana R Pugu Mey Nur Aisyah Mohamad Badrun Zaman MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Nasiruddin Nasiruddin Nur Aisyah Nur Khojin Riono, Slamet Bambang Riska Cita Rizqika Solekhah Roby Setiadi Sulisti Zulia Aprilianti Ubaedillah Ubaedillah, Ubaedillah Yulies Ayu Lestari Yuniarti Ma’nawiyah