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Analisis Kualitas Kemasan, Persepsi Harga Dan Citra Merek Terhadap Loyalitas Konsumen Pada Biskuit Oreo : Studi Kasus Di Toko Sarimulya Limbangan Wetan Hanifah Mahry; Yuniarti Ma’nawiyah; Andi Yulianto; Ari Kristiana; Azizah Indriyani
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1046

Abstract

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.
Pengaruh Kualitas Pelayanan, Kinerja Pegawai, dan Kompetensi Pegawai terhadap Kepuasan Masyarakat pada Kantor Balai Desa Krakahan Sulisti Zulia Aprilianti; Nur Khojin; Ari Kristiana; Slamet Bambang Riono; Mohamad Badrun Zaman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5316

Abstract

This study aims to examine the influence of service quality, employee performance, and employee competence on community satisfaction at the Krakahan Village Hall Office. The background of this study is based on the importance of public service quality in improving community satisfaction and the role of employee performance and competence in providing optimal service. This research uses a quantitative approach with an associative method. The sample of this study consists of 150 community members who use services at the Krakahan Village Hall Office. The sampling method used is simple random sampling. Data were collected through questionnaires measuring service quality, employee performance, employee competence, and community satisfaction. Data analysis was performed using multiple linear regression and SPSS software. The results showed that service quality has a significant positive effect on community satisfaction. Employee performance also has a significant positive impact, while employee competence shows a significant positive effect on community satisfaction. Simultaneously, all three variables significantly contribute to community satisfaction at the Krakahan Village Hall Office. This study emphasizes the importance of improving service quality, employee performance, and competence to enhance community satisfaction.
Pengaruh Work Engagement, Job Satisfaction dan Job Insecurity terhadap Turnover Intention melalui Komitmen Organisasi sebagai Variabel Intervening Yulies Ayu Lestari; Ari Kristiana; Slamet Bambang Riono; Hendri Sucipto; Nur Aisyah
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5367

Abstract

The high level of turnover intention in the retail industry is a critical issue, as it may disrupt operational stability and reduce company productivity. A high turnover intention reflects employees’ tendency to leave the organization, which can generate additional costs for recruitment, training, and adaptation, while also creating operational instability. This study aims to examine the influence of work engagement, job satisfaction, and job insecurity on turnover intention, with organizational commitment as an intervening variable, among employees of Toserba Yogya Losari. The research employed a quantitative method with a total sampling technique, involving all 56 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The results reveal that job satisfaction and job insecurity significantly affect organizational commitment, with T-statistics of 2.338 and 4.448 and p-values of 0.019 and 0.000, respectively. Conversely, work engagement has no significant effect on organizational commitment, as shown by a T-statistic of 0.070 and a p-value of 0.944. Furthermore, work engagement, job satisfaction, and job insecurity were not found to have significant effects on turnover intention. Organizational commitment, acting as an intervening variable, was also shown to have no significant influence on turnover intention, with a T-statistic of 1.035 and a p-value of 0.301. These findings highlight the role of job satisfaction and job insecurity in shaping organizational commitment, although they do not directly reduce employees’ turnover intention.
Pengaruh Transparansi dan Kompetensi Aparatur Desa terhadap Efektivitas Pengelolaan Dana Desa di Desa Blubuk Kecamatan Losari Kabupaten Brebes Heni Anggraeni; Akbar NPD Wahana; Ari Kristiana; Slamet Bambang Riono
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 3 (2026): Juli: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i3.4479

Abstract

The effectiveness of Village Fund management is an essential indicator of good village governance in achieving accountable financial management and improving community welfare. However, its implementation continues to face various challenges, particularly regarding financial transparency and the competence of village officials. This study aims to examine the influence of transparency and the competence of village officials on the effectiveness of Village Fund management in Blubuk Village, Losari District, Brebes Regency. A quantitative approach with an explanatory research design was employed. The study involved 30 respondents, consisting of all village government officials, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics. The findings indicate that transparency has a positive and significant effect on the effectiveness of Village Fund management. Likewise, the competence of village officials also has a positive and significant influence on the effectiveness of Village Fund management. Simultaneously, both independent variables significantly affect the effectiveness of Village Fund management, with an adjusted coefficient of determination of 88.8%, indicating that most of the variation in management effectiveness is explained by transparency and the competence of village officials. These findings imply that strengthening financial transparency and enhancing the capacity of village officials are essential strategies for improving effective, transparent, accountable, and sustainable Village Fund management.
Pengaruh Gaya Kepemimpinan Situasional, Kompensasi, dan Kepuasan Kerja terhadap Kinerja Karyawan pada PT. AAE Outdoor Indonesia Febri Antika Sari; Ari Kristiana; Dwi Harini; Nur Khojin
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9709

Abstract

 This study aims to analyze the influence of situational leadership style, compensation, and job satisfaction on employee performance at PT. AAE Outdoor Indonesia, both partially and simultaneously. The study was motivated by a decline in the number of employees and the importance of improving employee performance to support the achievement of the company's objectives. This research employed a quantitative method with a survey approach. The sample consisted of 93 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using data quality tests, classical assumption tests, multiple linear regression analysis, partial (t-test), simultaneous (F-test), and the coefficient of determination (R²). The results indicate that situational leadership style (t = 6.397; p = 0.000), compensation (t = 6.485; p = 0.000), and job satisfaction (t = 9.573; p = 0.000) each have a positive and significant effect on employee performance, with job satisfaction being the most dominant variable. Simultaneously, the three variables also have a positive and significant effect on employee performance (F = 31.733; p = 0.000). The Adjusted R² value of 0.501 indicates that 50.1% of the variation in employee performance is explained by these three variables.