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All Journal BJRA (Bongaya Journal of Research in Accounting) Neraca: Jurnal Pendidikan Ekonomi Jurnal Sosial Humaniora Sigli Jurnal BELAINDIKA (Pembelajaran dan Inovasi Pendidikan) REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Quantitative Economics and Management Studies MALLOMO: Journal of Community Service Panrannuangku Jurnal Pengabdian Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat JURNAL PARADIGMA: Journal of Sociology Research and Education Journal of Economics, Entrepreneurship, Management Business and Accounting Seminar Nasional Hasil Penelitian LP2M UNM Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Akademik Pengabdian Masyarakat Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Sistem Informasi, Akuntansi dan Manajemen International Journal of Education, Vocational and Social Science
Hasyim, Sitti Hajerah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : MALLOMO: Journal of Community Service

 1 
PKM Literasi Pemasaran Digital Berbasis Green Economy Pada Kelompok Wanita Tani Perkotaan di Kota Makassar Hasyim, Sitti Hajerah; Hasan, Muhammad; Kamaruddin, Citra Ayni; Arisah, Nur; Subur, Hikmayani
MALLOMO: Journal of Community Service Vol 5 No 1 (2024): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v5i1.1641

Abstract

Marketing of the agricultural products of the Lorong Anggrek Farming Women's Group, Bara-baraya Village is still limited to word of mouth, from house to house, especially within the Bara-baraya Subdistrict, even though these agricultural products have the potential to be marketed online, especially since the Lorong Anggrek Women's Farming Group is in the city center. Makassar. Therefore, the aim of this service is that digital marketing assistance for Green Economy-based products is carried out by creating special accounts for product promotions and orders, namely WhatsApp, Instagram, Facebook, TikTok accounts and Shopee accounts. Next, creative content is created in the form of flyers and videos which are posted on YouTube and social media as well as through the TikTok application. The method applied is providing assistance and training to members of the Lorong Anggrek Women's Farming Group regarding packaging, labeling and marketing through online media to increase sales of agricultural products to increase the added value of production in the Lorong Anggrek Women's Farming Group, Bara-baraya Village.
Co-Authors Aisyah, Nien Artezy Akhyaar, Andi Bidari Chandra Wulan Akib, Ambarwati Alisyahbana, Andi Naila Quin Azisah Amaliah, Mufidah Andi Anggi Kemalasari Andi Asmawati Azis Andi Naila Quin Azisah Aliasyahbana Andika Isma Azis, Fajriani Azis, Hariany Azizah Azzah, St. Nur Al-Aina Azzahra, Fadhilah Dedi Harianto Diarra, Salim Dunakhir, Samirah Dwi Utami Firna, Lira Hajar Dewantara Halim, Nur Hamka L Hariany Idris Husain, Mutia Rizky Yunus Kamaruddin, Citra Ayni M. Ridwan Tikollah M. Yusuf A. Ngampo Majiding, Nurul Chalisa Muhammad Azis Muhammad Hasan Muhammad Jufri Muhammad Rakib Mukhammad Idrus Musari, Ila Mustari Mustari Ningsih, Nur Rubiati Nur Arisah Nuraisyiah Nuraisyiah, Nuraisyiah Nurjannah Nurjannah Pratiwi, Andi Citra Ramadhani, Erwinda Ramly, Zakia Asrifah Rijal, Abdul Rosnaeni Sahade Sahade Samsinar Samsinar Subur, Hikmayani Sulastri Devi Lestari. S Sulfikaeni, Sulfikaeni Syahir Fadli Taslim, Andi Irga Satrawati Thania, Siti Tuasikal, Maryam Suriyani Safira Warka Syachbrani