Article Per Year (5 Year)
p-Index From 2021 - 2026
3.244
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Sosial dan Teknologi Journal of Research on Business and Tourism AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Akuntansi Keuangan dan Bisnis Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Jurnal Ilmu Manajemen & Ekonomika Jurnal Keuangan dan Perbankan Return : Study of Management, Economic and Bussines West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Manajemen dan Pemasaran Digital Pasundan Community Service Development
Andriani, Meta
STIE Indonesia Banking School
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
Performa Financial Super-App Terhadap Kepuasan dan Loyalitas Pengguna Mobile Banking Meta Andriani; Krisna Damayanti
Journal of Research on Business and Tourism Vol. 3 No. 1 (2023): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104003120232

Abstract

Mobile Banking yang merupakan fasilitas layanan berbasis elektronik yang digunakan oleh perbankan di Indonesia untuk memenuhi transaksi nasabah. Penelitian ini menggunakan pendekatan desain penelitian deskriptif dengan data empiris yang dikumpulkan melalui survei online dari sampel para nasabah yang menggunakan aplikasi Mobile Banking super apps. Data empiris kemudian diolah menggunakan pendekatan Partial Least Square (PLS)-SEM untuk menguji sejumlah hipotesis yang diajukan. Dapat disimpulkan bahwa variabel yang berpengaruh yang signifikan terhadap variabel Electronic Customer Satisfaction adalah Site Organization, User Friendliness, Personal Needs, Efficiency. Sedangkan variabel Reliability dan Responsiveness tidak berpengaruh signifikan terhadap Electronic Customer Satisfaction.
Perceived Value dan Repurchase Intention pada Online Marketplace Lorenzo Pramudya Effendi; Meta Andriani
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 9 No. 1 (2023): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and B
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v9i1.379

Abstract

E-commerce sejauh ini merupakan salah satu industri digital yang terus berkembang. Dari tahun 2019, pasar online e-commerce Indonesia dimana peneliti ingin mengetahui seberapa besar pengaruh pasar online terhadap keinginan masyarakat Indonesia untuk melakukan pembelian kembali, penelitian ini menggunakan metode penelitian kuantitatif untuk mensurvei masyarakat Indonesia yang pernah berbelanja di marketplace online. Berdasarkan identifikasi dan rumusan pertanyaan dalam penelitian ini, penelitian ini bertujuan untuk mengetahui pengaruh persepsi risiko, kepercayaan online, kegunaan yang dirasakan, reputasi situs web, nilai yang dirasakan, kualitas yang dirasakan, dan harga kompetitif yang dirasakan terhadap keinginan pembelian ulang di marketplace online. Hasil penelitian ini menemukan bahwa data tentang persepsi risiko dan nilai yang dirasakan tidak berpengaruh signifikan terhadap niat beli ulang.
The Rise of Digital Influencer on Instagram to Impact the Brand Engagement and Purchase Decision Meta Andriani; Deasy Ariyani
Jurnal Ilmu Manajemen dan Ekonomika Vol. 16 No. 2 (2024): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 16, No.2, Juni 2024
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v16i2.561

Abstract

This research aims to test the effect of brand recommendations by digital influencers on purchase intentions in terms of brand engagement and brand expected value. The sample selected in this study had two characteristics: having an Instagram account and following on Instagram. The sample in this research consisted of 85 respondents and the analysis technique used in this research was the SmartPLS 4 application and the type of data collection research in this research was quantitative. The results of this research show that Perceived Influencer, Brand Engagement on Self-concept Brand Expected Value have a positive or significant influence on Intention to Purchase Recommended Brand. To increase the value of a product, the managerial implication that can be applied is that the company collaborates with digital influencers.
Faktor yang Mempengaruhi Perilaku Pembelian Sayuran Organik Studi Kasus pada Konsumen Sayuran Organik di Jabodetabek Prasiyuda, Eka; Andriani, Meta
Jurnal Keuangan dan Perbankan Vol. 20 No. 2 (2024): Jurnal Keuangan Dan Perbankan, Volume 20 No. 2, Juni 2024
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jkp.v20i2.571

Abstract

This study aims to examine the Factors Influencing Organic Vegetable Purchasing Behavior Case Study on Organic Vegetable Consumers in Greater Jakarta. The sample in this study consisted of 50 respondents. The analysis method used is Partial Least Square. The results of the analysis showed that price on attitude had a negative and insignificant influence on organic vegetable buying behavior. Subjective norms and attitudes on purchase intention have a positive and significant influence on organic vegetable purchasing behavior. Purchase Intention on purchasing behavior has a positive and significant influence on organic vegetable purchasing behavior. Environmental knowledge, environmental concerns, advertising, long-term orientation and price quality on attitudes have no influence on organic vegetable purchasing behavior.
Vietnam Entrepreneurship Digital Transformation: a Lesson Learn from MSMEs in Hanoi and Ho Chi Minh City Haque, Marissa Grace; Rimadias, Santi; Nelmida, Nelmida; Andriani, Meta; Putri, Vidiyanna Rizal; Sparta, Sparta; Zulfison, Zulfison; Haryanti, Enny
Pasundan Community Service Development Vol. 2 No. 1 (2024): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v2i1.125

Abstract

Increasing people's welfare and leaps at all levels of national progress are important goals in developing MSMEs in Hanoi and Ho Chi Minh City, Vietnam. Through comprehensive training programs carried out by the country, Vietnam's MSMEs are developing rapidly. With an understanding of digital technology and effective-efficient business practices. In the operational realm, product and service quality, expanding market reach through online platforms. The adoption of digital technology and entrepreneurship training also opens up new opportunities for Vietnamese MSMEs to collaborate with other business actors, both at home and abroad, through G to G to B to B. Thus, MSMEs in the two cities in Vietnam become more competitive, and contribute to increasingly sustainable inclusive economic growth. This research tries to explore the relationship between the adoption of digital technology and entrepreneurship training with the financial literacy and business management abilities of MSMEs from Vietnam, as well as their impact on the welfare of the people in these two cities, for adoption by Indonesia.
Studi Eksplorasi Strategi Komunikasi Pemasaran Coffeepreneur Dalam Menarik Minat Para Gen Z Ardianto, Ferenisyah; Hagin Maengga, Javine; Lifa Meisyah Putra, Vito; Andriani, Meta; Wulandari, Nuri
Jurnal Manajemen dan Pemasaran Digital Vol. 2 No. 3 (2024): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2024)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v2i3.203

Abstract

Generasi Z dikenal dengan kepekaan terhadap teknologi dan preferensi konten visual  interaktif sehingga diperlukan pendekatan pemasaran yang inovatif. Menurut penelitian  sebanyak 63% Gen Z tertarik untuk melakukan beragam kegiatan kreatif setiap harinya, hal ini  relevan dengan sejumlah studi yang mengidentifikasi bahwa Gen Z sebagai digital native atau disebut juga generasi Zoomers.  Penelitian ini bertujuan mengeksplorasi elemen-elemen komunikasi pemasaran terpadu yang  diterapkan oleh pengusaha UMKM coffee shop dan efektif menarik minat generasi Z. Metode yang  digunakan bersifat kualitatif dengan in-depth interview terhadap tiga coffee shop di kawasan  Jakarta untuk dilakukan wawancara yang terdiri dari top dan middle/lower. Hasil penelitian ini menemukan bahwa strategi pemasaran yang efektif melibatkan media sosial secara intensif,  ulasan pelanggan, tampilan konten visual, dan pengalaman pelanggan secara personal maupun  autentik. Perolehan tersebut dapat menjadi panduan praktis bagi coffee shop mengembangkan  strategi pemasaran sesuai karakteristik dan preferensi generasi Z.
Penerapan Dukungan Teknologi Dalam Meningkatkan Loyalitas Nasabah Pada Banking Super-APP Platform Andriani, Meta; Ilaahi, Saskia; Rofianto, Whony; Wardani, Deni
Jurnal Keuangan dan Perbankan Vol. 21 No. 1 (2024): Jurnal Keuangan Dan Perbankan, Volume 21 No. 1, Desember 2024
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jkp.v21i1.608

Abstract

Latar belakang penelitian ini didasari oleh pesatnya perkembangan teknologi informasi yang mempengaruhi sektor perbankan, khususnya dalam penggunaan aplikasi mobile banking. Aplikasi mobile banking Bank X menjadi salah satu yang paling diminati, dengan pertumbuhan jumlah pengguna dan transaksi yang signifikan. Namun, terdapat kesenjangan penelitian terkait faktor-faktor yang mempengaruhi loyalitas nasabah dalam menggunakan layanan ini. Tujuan penelitian ini adalah untuk menganalisis pengaruh faktor-faktor seperti usability, customer service, customer trust, customer satisfaction, perceived risk, dan relative advantages terhadap loyalitas nasabah pengguna aplikasi mobile banking. Penelitian ini menggunakan metode kuantitatif deskriptif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan pengguna aplikasi mobile banking. Analisis data dilakukan dengan menggunakan teknik Structural Equation Modeling (SEM) melalui perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa usability memiliki pengaruh positif signifikan terhadap customer trust, customer service, dan customer satisfaction. Selain itu, customer satisfaction dan customer trust juga terbukti mempengaruhi loyalitas nasabah secara signifikan. Sebaliknya, perceived risk tidak menunjukkan pengaruh signifikan terhadap loyalitas, sementara relative advantages berperan penting dalam meningkatkan loyalitas nasabah. Kesimpulannya, untuk meningkatkan loyalitas nasabah, Bank Mandiri perlu memperkuat faktor usability, customer service, dan kepercayaan nasabah terhadap aplikasi mobile banking.
Strategi Pemasaran Digital: Dampak eWOM di TikTok terhadap Minat Pembelian Skintific Masithah, Siti Nur; Andriani, Meta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1387

Abstract

This study aims to explore the impact of Electronic Word-of-Mouth (eWOM) on consumer purchase intention for Skintific beauty products through the social media platform TikTok. Using the Information Adoption Model (IAM) framework, the study examines independent variables such as information quality, quantity, and credibility; mediating variables including information usefulness and information adoption; and the dependent variable, purchase intention. The research sample consists of active TikTok users interested in beauty-related content and familiar with Skintific products. Data was collected through a survey of 157 respondents and analyzed using a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method via SmartPLS software. The findings reveal that eWOM on TikTok has a significant impact on purchase intention. Information quality, quantity, and credibility positively influence perceived information usefulness, which in turn enhances information adoption and ultimately drives purchase intention for Skintific products. This research provides practical insights for digital marketing strategies, especially in rapidly evolving social media platforms like TikTok. Additionally, the findings serve as a reference for marketers to effectively leverage eWOM in influencing consumer purchase decisions.
Pengaruh Perceived Value Tiktok Live melalui Customer Engagement pada Gen-Z di Jabodetabek Andriani, Meta; Haniyah, Najla
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 1 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i1.710

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Perceived Value terhadap Customer Engagement TikTok Live pada generasi Z di Jabodetabek. Perceived value yang terdiri dari utilitarian value, hedonic value, dan symbolic value memiliki peran penting dalam membangun kepercayaan konsumen (customer trust) terhadap penjual dan produk yang ditawarkan. Studi ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 50 responden yang merupakan pengguna TikTok Live berusia 17-27 tahun. Hasil penelitian menunjukkan bahwa utilitarian value memiliki pengaruh positif terhadap trust in product, symbolic value memiliki pengaruh positif terhadap trust in seller dan hedonic value memiliki pengaruh positif terhadap customer engagement. Temuan ini memberikan wawasan bagi pelaku bisnis dan industri media sosial mengenai pentingnya membangun keterlibatan konsumen dan kepercayaan melalui platform TikTok Live, serta dapat menjadi acuan dalam meningkatkan strategi pemasaran yang lebih efektif di kalangan generasi Z.
Strategi Penguatan Persepsi Nasabah: Pengaruh CRM Terhadap Kualitas Hubungan dan Customer Lifetime Value di PT. Bank Mandiri (Persero), Tbk Area Jakarta Tebet Supomo Brando, Alan; Sadikin, Dikdik Saleh; Andriani, Meta; Budhijana, R. Bambang
Jurnal Keuangan dan Perbankan Vol. 21 No. 2 (2025): Jurnal Keuangan Dan Perbankan, Volume 21 No. 2, Juni 2025
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jkp.v21i2.652

Abstract

Customer Relationship Management (CRM) is a conceptual paradigm on marketing management perspective that refer to practical series on the implementation of a strategic processes which aimed to improve the relationship quality with customers. Based on bank’s perspective, this paradigm has a significant role to establis long term profitability. The main purpose of this paradigm is to make customer’s loyalty which loyalty is the main problem of bank’s performance growth. The aim of this study is the implementation of CRM at Bank Mandiri in forming customer value which is reflected on historically of Bank Mandiri’s CES, CSAT, NPS, and SES Value. The method used in this study is random sampling method where customers were selected to answer the staements in questionnaire. The analyctical methods that used in this study is Structural Equation Modeling to test the direct effect and indirect effect for each variables. The result of this study show that the Customer Relationship Management has a positive and significant effect on Relationship Quality and Customer Lifetime Value, direct or indirect effect. The result of this study have implication for management, practitioners and academics that bank’s has to improve the capabilities of ther implementation of CRM to increase the relationship quality with customer to improve the customer lifetime value. Keywords: Customer Relationship Management, Relationship Quality, Customer Lifetime Value
Co-Authors Aditya Tri Nugroho Angin, Pettia Weharima Perangin Ardianto, Ferenisyah Brando, Alan Budhijana, Bambang Budhijana, R. Bambang Chairunnisa, Greisa Deasy Ariyani Dian Puspitasari Dinanti, Queen Divi Hannitry Prakoso dwbunga, Frisca Efrita, Azizah Putri Erric Wijaya, Erric Farhanah, Hanifah Fauzan Wira Putra Ferli, Ossi Frisca dwbunga Hagin Maengga, Javine Haniyah, Najla Hariyanti, Enny Haryanti, Enny Hasrulia, Hasrulia Hutauruk, Sara Immanuella Ilaahi, Saskia kasman, Muh. Nurdin Nur Abdi Komara, Edi Kretap, Kreangkrai Krisna Damayanti Liana Mangifera Lifa Meisyah Putra, Vito Lorenzo Pramudya Effendi Maharani, Adinda Ayu Tri Kartika Marissa Grace Haque, Marissa Grace Masithah, Siti Nur Muhammad Yasin Nelmida, Nelmida Noviyanti, Indah Salsa Nuari, Chozin Nuri Wulandari, Nuri Paulina Paulina Phimnoi, Kanokwan Pracoyo, Antyo Prasiyuda, Eka Putri, Vidiyanna Rizal Rofianto, Whony Sadikin, Dikdik Saleh Santi Rimadias Setiawati, Asri Sihapanya, Kunyarat sitohang, Pebri Monica Sparta, Sparta Sulistyowati Sulistyowati Surachman Surjaatmadja Syika Putri Nuraini Wardani, Deni Whony Rofianto Zahna, Rizka Zahrotul ZULFISON, ZULFISON Zulkifli Zulkifli Zulkifli