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All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Sosial dan Teknologi Journal of Research on Business and Tourism AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Akuntansi Keuangan dan Bisnis Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Jurnal Ilmu Manajemen & Ekonomika Jurnal Keuangan dan Perbankan Return : Study of Management, Economic and Bussines West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Manajemen dan Pemasaran Digital Pasundan Community Service Development
Andriani, Meta
STIE Indonesia Banking School
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Dampak Keterkaitan Emosional dan Informasi Influencer dalam Mendorong WOM dan Niat Pembelian Produk Short Course Angin, Pettia Weharima Perangin; Andriani, Meta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1523

Abstract

This study investigates the influence of emotional attachment and perceived information value of an influencer on the intention to purchase short course products. Drawing upon Social Influence Theory and the Theory of Reasoned Action, this research also examines perceived influence as a mediating variable. Data were collected through an online survey targeting followers of Ferry Irwandi, an educational and social issue-focused influencer. A total of 95 valid responses were analyzed using Structural Equation Modeling with the PLS-SEM approach. The results reveal that emotional attachment and behavioral loyalty significantly affect perceived influence, while perceived information value does not show a significant impact. Furthermore, perceived influence positively influences both word-of-mouth (WOM) behavior and purchase intention. Mediation analysis shows that emotional attachment indirectly affects purchase intention through perceived influence and WOM, whereas behavioral loyalty and perceived information value do not have a significant indirect effect. These findings suggest that emotional connection with an influencer plays a critical role in shaping followers’ perception and behavioral responses toward digital educational products. The study highlights the strategic importance of building strong emotional ties and perceived credibility in influencer marketing, particularly for promoting non-formal learning services. Marketers and digital learning providers are advised to prioritize influencers who resonate with their audience’s values to enhance recommendation behaviors and increase conversion intentions.
The Power of Credibility: How TikTok Influencers Drive Brand Recommendations and Purchase Intentions Among Young Adults Chairunnisa, Greisa; Andriani, Meta
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2289

Abstract

This study examines the impact of digital influencer credibility on brand recommendations and its subsequent effect on purchase intentions among university students aged 18–22 who are active TikTok users. Utilizing a quantitative research design, data were gathered through an online survey administered to a purposive sample. The results demonstrate a significant positive relationship between influencer credibility and perceived influence, which subsequently enhances brand engagement and perceived brand value. These findings highlight the critical role of influencer trustworthiness in shaping consumer behavior, particularly among members of Generation Z. The study offers valuable insights for marketers aiming to develop effective digital strategies, emphasizing the importance of selecting credible influencers to optimize campaign outcomes on social media platforms.
The Power of Credibility: How TikTok Influencers Drive Brand Recommendations and Purchase Intentions Among Young Adults Chairunnisa, Greisa; Andriani, Meta
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2289

Abstract

This study examines the impact of digital influencer credibility on brand recommendations and its subsequent effect on purchase intentions among university students aged 18–22 who are active TikTok users. Utilizing a quantitative research design, data were gathered through an online survey administered to a purposive sample. The results demonstrate a significant positive relationship between influencer credibility and perceived influence, which subsequently enhances brand engagement and perceived brand value. These findings highlight the critical role of influencer trustworthiness in shaping consumer behavior, particularly among members of Generation Z. The study offers valuable insights for marketers aiming to develop effective digital strategies, emphasizing the importance of selecting credible influencers to optimize campaign outcomes on social media platforms.
Strategi Inovatif UMKM Lula Pasta Dengan Keunggulan Gluten-Free Dengan Menggunakan Pendekatan Business Model Canvas (BMC) Rimadias, Santi; Andriani, Meta; Hasrulia, Hasrulia
Jurnal Sosial Teknologi Vol. 4 No. 1 (2024): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v4i1.1123

Abstract

Penelitian ini menginvestigasi Lula Pasta, sebuah Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengkhususkan diri dalam pembuatan pasta bergizi di Indonesia dengan menggunakan kekayaan bahan-bahan lokal. Lula Pasta menggunakan bahan baku gluten-free, melayani individu dengan gluten intoleransi. Penelitian ini bertujuan untuk menilai Business Model Canvas (BMC) Lula Pasta yang ada dan mengusulkan peningkatan strategis untuk pengembangan di masa depan. Metode yang digunakan dengan pendekatan komprehensif, yaitu observasi, wawancara pada pemilik usaha, dan survei pelanggan Lula Pasta. Hasilnya adalah kerangka kerja BMC yang komprehensif dan memberdayakan pemilik usaha dengan pemahaman mengenai BMC usahanya serta kemampuan untuk menyempurnakan aspek operasional untuk efisiensi optimal pada Lula Pasta. Penelitian ini memberikan wawasan berharga bagi para pemangku kepentingan dalam mengambil memahami lanskap industri kuliner yang terus berkembang dengan pendekatan BMC sehingga meningkatkan daya saing dalam prosesnya
Among Muslim Consumers in The World and Indonesia: Boycotting Israel-Affiliated Products’ Spirit Haque, Marissa Grace; Sulistyowati, Sulistyowati; Andriani, Meta; Komara, Edi; Zulkifli, Zulkifli
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.225

Abstract

It begins by exploring the historical and religious context of the boycott among the Muslim community, related to the situation in Medina and the impact of religious values on consumer behavior. This study discusses the reasons behind consumers' protests against foreign brands, emphasizing national identity, economic concerns, ethical factors, societal support, and perception factors that influence their behavior. Several characteristics of Muslim individuals, related to peer influence and group behavior, such as community and social ties, religious identity, influence of religious authority, solidarity with the global Muslim cause, sharing of information within the community, and a sense of responsibility. In addition, it explores the impact of religious motivation, intrinsic and extrinsic on consumer behavior, discusses the role of Islamic marketing and the use of symbols in influencing consumer behavior, emphasizes the global identity of the Ummah, and tailored marketing strategies. This methodology outlines the data collection and analysis process, highlighting the use of qualitative methods, to gain insight into consumer attitudes and motivations that drive boycotts across groups. Vosviewers is used for data analysis, to extract meaningful concepts and patterns from collected journals, identifying important themes and patterns. In conclusion, this research provides a comprehensive exploration of the motivations and dynamics of boycotts among Muslim consumers, highlighting the historical, religious, and socio-economic factors that influence consumer behavior and activism, a thorough investigation of the complex phenomenon of boycotts, insights into the dynamics of religion, culture, and social factors that shape consumer behavior.
Utilization of Digital Marketplaces in a Strategy to Increase the Probability of Market Access for Risol MSMEs in Bekasi Andriani, Meta; Maharani, Adinda Ayu Tri Kartika; Efrita, Azizah Putri; Puspitasari, Dian
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7856

Abstract

The Micro, Small and Medium Enterprises (MSME) sector has a significant role in contributing to Gross Domestic Product (GDP). Even though almost all individuals are now involved in online activities or using mobile devices, the majority of MSMEs still rely on conventional marketing methods. Lack of understanding of digitalization trends is a major obstacle. This research aims to provide assistance, increase knowledge and implement digital marketing to support the growth of MSMEs. It is hoped that this approach can provide relevant information and increase MSME income, overcome digital barriers, and optimize market potential. The implementation of digital marketing strategies is expected to increase the competitiveness of MSMEs in an increasingly digitalized business ecosystem.
International Collaboration Community Service Indonesia Banking School – Khon Kaen Business School: SIMPPRO (Sistem Manajemen Peningkatan Produktivitas) to Improve Productivity Level of SMEs in Indramayu, West Java, Indonesia Ferli, Ossi; Andriani, Meta; Hariyanti, Enny; Budhijana, Bambang; Paulina, Paulina; Pracoyo, Antyo; Wardani, Deni; Rimadias, Santi; Wijaya, Erric; Setiawati, Asri; Noviyanti, Indah Salsa; Phimnoi, Kanokwan
Asian Journal of Community Services Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i3.8497

Abstract

Productivity is the most powerful driving force for a country's economic growth and business growth at the company level. Through international collaboration, community service activities were carried out by Indonesia Banking School, Jakarta, Indonesia, and Khon Kaen Business School, Khon Kaen, Thailand in educating in terms of assessing productivity improvement using SIMPPRO (Productivity Improvement Management System). The implementation was carried out within the Manpower Office of Indramayu Regency, West Java to realize a productivity improvement program. Participants were attended by 17 representatives from MSMEs, LPK, and other companies and 6 representatives from employees of the Indramayu Regency Manpower Office. The method of implementation is carried out in the form of training. The results of the evaluation of activities based on participants' answers through questionnaires, amounting to 93.68% on average gave Good and Very Good ratings.
International Collaboration on Digital Marketing Materials for the Social Entrepreneurship MSME Community Group of Tri Alam Lestari Waste Bank Ferli, Ossi; Andriani, Meta; Farhanah, Hanifah; Zahna, Rizka Zahrotul; Nuari, Chozin; Dinanti, Queen; Sitohang, Pebri Monica; Kretap, Kreangkrai; Sihapanya, Kunyarat
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i6.7540

Abstract

International Cooperation between STIE Indonesia Banking School and Khon Kaen Business School Thailand in Waste Bank Management and Digital Marketing for MSMEs Tri Alam Lestari Waste Bank Community. The purpose of this service is to create awareness about waste management and digital marketing skills among MSMEs. This process includes the discussion stage, identification of needs, preparation of materials, and implementation of seminars. The implementation methods include finding expert speakers, presenting material, and question and answer sessions. This activity was carried out in South Jakarta, located at Tri Alam Lestari Waste Bank. As a result, MSMEs' understanding of digital marketing and environmental awareness increased, which has the potential to impact business growth and environmental sustainability.
Social Media Utilization In Umkm Marketing Strategy : A Digital Media Optimization Framework (Case Study: Miami Cafe and Restaurant): Andriani, Meta; Hutauruk, Sara Immanuella; kasman, Muh. Nurdin Nur Abdi; Yasin, Muhammad
Jurnal Pengabdian Masyarakat Formosa Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v3i1.7757

Abstract

The object of this community service is Micro, Small and Medium Enterprises (MSMEs), namely Resto and Cafe Miami located in Kemang Raya, South Jakarta. This business, which has only been established for approximately 5 months, certainly needs assistance in developing its business, especially in the marketing sector. In this Community Service activity, MSMEs are assisted in creating social media accounts such as Instagram and Tiktok, and are given assistance in managing these media through good content. The method used in this activity is training such as guides or tutorials. As for the results obtained from this activity, that assistance in managing social media as a digital marketing strategy should be continued regularly so that the results are optimal and have a significant impact on MSME sales activities.
Co-Authors Aditya Tri Nugroho Angin, Pettia Weharima Perangin Ardianto, Ferenisyah Brando, Alan Budhijana, Bambang Budhijana, R. Bambang Chairunnisa, Greisa Deasy Ariyani Dian Puspitasari Dinanti, Queen Divi Hannitry Prakoso dwbunga, Frisca Efrita, Azizah Putri Erric Wijaya, Erric Farhanah, Hanifah Fauzan Wira Putra Ferli, Ossi Frisca dwbunga Hagin Maengga, Javine Haniyah, Najla Hariyanti, Enny Haryanti, Enny Hasrulia, Hasrulia Hutauruk, Sara Immanuella Ilaahi, Saskia kasman, Muh. Nurdin Nur Abdi Komara, Edi Kretap, Kreangkrai Krisna Damayanti Liana Mangifera Lifa Meisyah Putra, Vito Lorenzo Pramudya Effendi Maharani, Adinda Ayu Tri Kartika Marissa Grace Haque, Marissa Grace Masithah, Siti Nur Muhammad Yasin Nelmida, Nelmida Noviyanti, Indah Salsa Nuari, Chozin Nuri Wulandari, Nuri Paulina Paulina Phimnoi, Kanokwan Pracoyo, Antyo Prasiyuda, Eka Putri, Vidiyanna Rizal Rofianto, Whony Sadikin, Dikdik Saleh Santi Rimadias Setiawati, Asri Sihapanya, Kunyarat sitohang, Pebri Monica Sparta, Sparta Sulistyowati Sulistyowati Surachman Surjaatmadja Syika Putri Nuraini Wardani, Deni Whony Rofianto Zahna, Rizka Zahrotul ZULFISON, ZULFISON Zulkifli Zulkifli Zulkifli