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All Journal Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Sosial dan Teknologi Journal of Research on Business and Tourism AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Akuntansi Keuangan dan Bisnis Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Jurnal Ilmu Manajemen & Ekonomika Jurnal Keuangan dan Perbankan West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Manajemen dan Pemasaran Digital Pasundan Community Service Development Journal of Accounting, Management and Islamic Economics
Andriani, Meta
STIE Indonesia Banking School
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Dampak Keterkaitan Emosional dan Informasi Influencer dalam Mendorong WOM dan Niat Pembelian Produk Short Course Angin, Pettia Weharima Perangin; Andriani, Meta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1523

Abstract

This study investigates the influence of emotional attachment and perceived information value of an influencer on the intention to purchase short course products. Drawing upon Social Influence Theory and the Theory of Reasoned Action, this research also examines perceived influence as a mediating variable. Data were collected through an online survey targeting followers of Ferry Irwandi, an educational and social issue-focused influencer. A total of 95 valid responses were analyzed using Structural Equation Modeling with the PLS-SEM approach. The results reveal that emotional attachment and behavioral loyalty significantly affect perceived influence, while perceived information value does not show a significant impact. Furthermore, perceived influence positively influences both word-of-mouth (WOM) behavior and purchase intention. Mediation analysis shows that emotional attachment indirectly affects purchase intention through perceived influence and WOM, whereas behavioral loyalty and perceived information value do not have a significant indirect effect. These findings suggest that emotional connection with an influencer plays a critical role in shaping followers’ perception and behavioral responses toward digital educational products. The study highlights the strategic importance of building strong emotional ties and perceived credibility in influencer marketing, particularly for promoting non-formal learning services. Marketers and digital learning providers are advised to prioritize influencers who resonate with their audience’s values to enhance recommendation behaviors and increase conversion intentions.
The Power of Credibility: How TikTok Influencers Drive Brand Recommendations and Purchase Intentions Among Young Adults Chairunnisa, Greisa; Andriani, Meta
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2289

Abstract

This study examines the impact of digital influencer credibility on brand recommendations and its subsequent effect on purchase intentions among university students aged 18–22 who are active TikTok users. Utilizing a quantitative research design, data were gathered through an online survey administered to a purposive sample. The results demonstrate a significant positive relationship between influencer credibility and perceived influence, which subsequently enhances brand engagement and perceived brand value. These findings highlight the critical role of influencer trustworthiness in shaping consumer behavior, particularly among members of Generation Z. The study offers valuable insights for marketers aiming to develop effective digital strategies, emphasizing the importance of selecting credible influencers to optimize campaign outcomes on social media platforms.
The Power of Credibility: How TikTok Influencers Drive Brand Recommendations and Purchase Intentions Among Young Adults Chairunnisa, Greisa; Andriani, Meta
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2289

Abstract

This study examines the impact of digital influencer credibility on brand recommendations and its subsequent effect on purchase intentions among university students aged 18–22 who are active TikTok users. Utilizing a quantitative research design, data were gathered through an online survey administered to a purposive sample. The results demonstrate a significant positive relationship between influencer credibility and perceived influence, which subsequently enhances brand engagement and perceived brand value. These findings highlight the critical role of influencer trustworthiness in shaping consumer behavior, particularly among members of Generation Z. The study offers valuable insights for marketers aiming to develop effective digital strategies, emphasizing the importance of selecting credible influencers to optimize campaign outcomes on social media platforms.
Strategi Inovatif UMKM Lula Pasta Dengan Keunggulan Gluten-Free Dengan Menggunakan Pendekatan Business Model Canvas (BMC) Rimadias, Santi; Andriani, Meta; Hasrulia, Hasrulia
Jurnal Sosial Teknologi Vol. 4 No. 1 (2024): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v4i1.1123

Abstract

Penelitian ini menginvestigasi Lula Pasta, sebuah Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengkhususkan diri dalam pembuatan pasta bergizi di Indonesia dengan menggunakan kekayaan bahan-bahan lokal. Lula Pasta menggunakan bahan baku gluten-free, melayani individu dengan gluten intoleransi. Penelitian ini bertujuan untuk menilai Business Model Canvas (BMC) Lula Pasta yang ada dan mengusulkan peningkatan strategis untuk pengembangan di masa depan. Metode yang digunakan dengan pendekatan komprehensif, yaitu observasi, wawancara pada pemilik usaha, dan survei pelanggan Lula Pasta. Hasilnya adalah kerangka kerja BMC yang komprehensif dan memberdayakan pemilik usaha dengan pemahaman mengenai BMC usahanya serta kemampuan untuk menyempurnakan aspek operasional untuk efisiensi optimal pada Lula Pasta. Penelitian ini memberikan wawasan berharga bagi para pemangku kepentingan dalam mengambil memahami lanskap industri kuliner yang terus berkembang dengan pendekatan BMC sehingga meningkatkan daya saing dalam prosesnya
Utilization of Digital Marketplaces in a Strategy to Increase the Probability of Market Access for Risol MSMEs in Bekasi Andriani, Meta; Maharani, Adinda Ayu Tri Kartika; Efrita, Azizah Putri; Puspitasari, Dian
Formosa Journal of Applied Sciences Vol. 3 No. 2 (2024): Februari 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i2.7856

Abstract

The Micro, Small and Medium Enterprises (MSME) sector has a significant role in contributing to Gross Domestic Product (GDP). Even though almost all individuals are now involved in online activities or using mobile devices, the majority of MSMEs still rely on conventional marketing methods. Lack of understanding of digitalization trends is a major obstacle. This research aims to provide assistance, increase knowledge and implement digital marketing to support the growth of MSMEs. It is hoped that this approach can provide relevant information and increase MSME income, overcome digital barriers, and optimize market potential. The implementation of digital marketing strategies is expected to increase the competitiveness of MSMEs in an increasingly digitalized business ecosystem.
International Collaboration Community Service Indonesia Banking School – Khon Kaen Business School: SIMPPRO (Sistem Manajemen Peningkatan Produktivitas) to Improve Productivity Level of SMEs in Indramayu, West Java, Indonesia Ferli, Ossi; Andriani, Meta; Hariyanti, Enny; Budhijana, Bambang; Paulina, Paulina; Pracoyo, Antyo; Wardani, Deni; Rimadias, Santi; Wijaya, Erric; Setiawati, Asri; Noviyanti, Indah Salsa; Phimnoi, Kanokwan
Asian Journal of Community Services Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i3.8497

Abstract

Productivity is the most powerful driving force for a country's economic growth and business growth at the company level. Through international collaboration, community service activities were carried out by Indonesia Banking School, Jakarta, Indonesia, and Khon Kaen Business School, Khon Kaen, Thailand in educating in terms of assessing productivity improvement using SIMPPRO (Productivity Improvement Management System). The implementation was carried out within the Manpower Office of Indramayu Regency, West Java to realize a productivity improvement program. Participants were attended by 17 representatives from MSMEs, LPK, and other companies and 6 representatives from employees of the Indramayu Regency Manpower Office. The method of implementation is carried out in the form of training. The results of the evaluation of activities based on participants' answers through questionnaires, amounting to 93.68% on average gave Good and Very Good ratings.
International Collaboration on Digital Marketing Materials for the Social Entrepreneurship MSME Community Group of Tri Alam Lestari Waste Bank Ferli, Ossi; Andriani, Meta; Farhanah, Hanifah; Zahna, Rizka Zahrotul; Nuari, Chozin; Dinanti, Queen; Sitohang, Pebri Monica; Kretap, Kreangkrai; Sihapanya, Kunyarat
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i6.7540

Abstract

International Cooperation between STIE Indonesia Banking School and Khon Kaen Business School Thailand in Waste Bank Management and Digital Marketing for MSMEs Tri Alam Lestari Waste Bank Community. The purpose of this service is to create awareness about waste management and digital marketing skills among MSMEs. This process includes the discussion stage, identification of needs, preparation of materials, and implementation of seminars. The implementation methods include finding expert speakers, presenting material, and question and answer sessions. This activity was carried out in South Jakarta, located at Tri Alam Lestari Waste Bank. As a result, MSMEs' understanding of digital marketing and environmental awareness increased, which has the potential to impact business growth and environmental sustainability.
Social Media Utilization In Umkm Marketing Strategy : A Digital Media Optimization Framework (Case Study: Miami Cafe and Restaurant): Andriani, Meta; Hutauruk, Sara Immanuella; kasman, Muh. Nurdin Nur Abdi; Yasin, Muhammad
Jurnal Pengabdian Masyarakat Formosa Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v3i1.7757

Abstract

The object of this community service is Micro, Small and Medium Enterprises (MSMEs), namely Resto and Cafe Miami located in Kemang Raya, South Jakarta. This business, which has only been established for approximately 5 months, certainly needs assistance in developing its business, especially in the marketing sector. In this Community Service activity, MSMEs are assisted in creating social media accounts such as Instagram and Tiktok, and are given assistance in managing these media through good content. The method used in this activity is training such as guides or tutorials. As for the results obtained from this activity, that assistance in managing social media as a digital marketing strategy should be continued regularly so that the results are optimal and have a significant impact on MSME sales activities.
PENGARUH MOBILE TRUST DAN MOBILE SATISFACTION TERHADAP ELECTRONIC WORD OF MOUTH DAN NIAT MENGGUNAKAN GOPAY Putra, Vito Lifa Meisyah; Andriani, Meta
Journal of Accounting, Management and Islamic Economics Vol. 3 No. 2 (2025): Journal of Accounting, Management, And Islamic Economics, Volume 03, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Mobile Trust and Mobile Satisfaction on Electronic Word of Mouth (EWOM) and the intention to use e-wallets, focusing on the GoPay application. The method used is quantitative, with data collection through a survey questionnaire involving 100 Generation Z respondents aged 19 to 23 years. The analysis results using Partial Least Squares (PLS) indicate that Mobile Trust has a positive and significant impact on EWOM, while Mobile Satisfaction does not show a significant effect. On the other hand, Perceived Risk has been proven to positively influence the intention to use e-wallets. An interesting aspect of this hypothesis is that Generation Z tends to view high risk as a challenge. They see perceived risk not just as a barrier but as an opportunity to learn and grow, while Security significantly affects EWOM but not the intention to use e-wallets. This research underscores the importance of user trust in influencing the decision to share positive information about digital services. These findings provide insights for e-wallet service providers to develop more effective marketing strategies, focusing on enhancing Mobile Trust and service security.
PENGARUH DISIPLIN KERJA, ETIKA KERJA, DAN PROFESIONALISME KERJA TERHADAP KINERJA PEGAWAI (STUDI PADA PEGAWAI PT XYZ) Ariansyah, Muh Rangga; Bagasworo, Wasi; Ferli, Ossi; Andriani, Meta
Journal of Accounting, Management and Islamic Economics Vol. 3 No. 2 (2025): Journal of Accounting, Management, And Islamic Economics, Volume 03, No. 02, De
Publisher : Ibs Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company must establish a work culture that is disciplined, ethical, and professional to improve both individual and organizational performance. This study aims to examine “The Influence of Work Discipline, Work Ethics, and Work Professionalism on Employee Performance (A Case Study on Employees of PT XYZ).” The independent variables in this study are Work Discipline, Work Ethics, and Work Professionalism, while the dependent variable is Employee Performance. Hypothesis testing in this study was conducted using the Partial Least Square (PLS) method with SmartPLS 4.0 software. Data collection was carried out through questionnaires distributed to respondents in printed form. The sample consisted of 40 employees of PT XYZ. The results of the analysis show that Work Discipline has a positive and significant effect on Employee Performance, while Work Ethics and Work Professionalism do not have a positive and significant effect on Employee Performance.
Co-Authors Aditya Tri Nugroho Angin, Pettia Weharima Perangin Ardianto, Ferenisyah Ariansyah, Muh Rangga Bagasworo, Wasi Brando, Alan Budhijana, Bambang Budhijana, R. Bambang Chairunnisa, Greisa Deasy Ariyani Dian Puspitasari Dinanti, Queen Divi Hannitry Prakoso dwbunga, Frisca Efrita, Azizah Putri Erric Wijaya, Erric Farhanah, Hanifah Fauzan Wira Putra Ferli, Ossi Frisca dwbunga Hagin Maengga, Javine Haniyah, Najla Hariyanti, Enny Haryanti, Enny Hasrulia, Hasrulia Hutauruk, Sara Immanuella Ilaahi, Saskia kasman, Muh. Nurdin Nur Abdi Kretap, Kreangkrai Krisna Damayanti Liana Mangifera Lifa Meisyah Putra, Vito Lorenzo Pramudya Effendi Maharani, Adinda Ayu Tri Kartika Marissa Grace Haque, Marissa Grace Masithah, Siti Nur Muhammad Yasin Nelmida, Nelmida Noviyanti, Indah Salsa Nuari, Chozin Nuri Wulandari, Nuri Paulina Paulina Phimnoi, Kanokwan Pracoyo, Antyo Prasiyuda, Eka Putra, Vito Lifa Meisyah Putri, Vidiyanna Rizal Rofianto, Whony Sadikin, Dikdik Saleh Santi Rimadias Setiawati, Asri Sihapanya, Kunyarat sitohang, Pebri Monica Sparta, Sparta Surachman Surjaatmadja Syika Putri Nuraini Wardani, Deni Whony Rofianto Zahna, Rizka Zahrotul ZULFISON, ZULFISON Zulkifli