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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) PROFICIO: Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat International Journal of Business English and Communication (IJoBEC) GEMBIRA (Pengabdian Kepada Masyarakat) Axiology
Fatimah Hidayahni Amin
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Using SAP System with English Use at Banking Corporate Rezky Febrianti; Fatimah Hidayahni Amin; Riny Jefri
International Journal of Business English and Communication Vol 2 No 3 (2024): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v2i3.3439

Abstract

This study aimed at finding out the use of English in operating SAP System and the staff’ perception towards using such system in banking matters. The research was qualitative with a descriptive design. It was conducted at PT. Bank Rakyat Indonesia, Panakkukang Branch and was carried out for approximately 2 months. The selected respondents were 5 staff from different divisions who used SAP system to operate the banking matters. The study employed questionnaire and interview questions to collect the data. It was found that SAP system is a helpful tool for the bank because all activities are integrated using one software and it can accelerate processing and presenting more accurate data. It terms of familiarity, the staff needed some time to learn the system and to master English terms and vocabulary used in the system. However, the staff anticipated their understanding in using SAP system by following the standards that have been implemented in the bank.
THE STRATEGIES OF PROMOTION STRATEGIES AND THE ROLE OF ENGLISH FOR EARNING HOTEL PROFIT Vinka Beby Salsabila; Andi Anto Patak; Fatimah Hidayahni Amin; Muhammad Fahri Jaya Sudding
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.3083

Abstract

This study looks at promotion strategies and how using English increases revenue for the Mercure Hotel Makassar. Effective promotion strategies and fluent English usage are essential for drawing both domestic and foreign guests in the hospitality industry. Open-ended and structured interview questions were used to gather data from guests and hotel managers. The study's findings indicate that the Mercure Makassar Hotel uses four different promotional strategies: differentiation, market segmentation, target market, and market position. Every strategy has a set of tasks. The study's findings also indicate that English serves three purposes: first, it is a language associated with formality and upper class; second, it is a language that staff members use to communicate with foreign visitors; and third, it is an international language that is used in international communication. The research study's findings support the notion that hotel management can plan and target promotional strategies to help them achieve their primary objective of increasing hotel profits
Dampak Program English Boost terhadap Partisipasi Siswa Dalam Kelas Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar Fatimah Hidayahni Amin; Seny Luhriyani; Chairil Anwar Korompot; Mansyur; Himala Praptami Adys; Yunisha; Khusnul Khotimah; Azzahra Ellyasari; Nurul Rezky Amalia; Raihan Riski Ananda
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): AXIOLOGY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Jurusan Bahasa Inggris

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Abstract

Kegiatan ini bertujuan untuk mengevaluasi dampak dari Program English Boost terhadap partisipasi siswa dalam pembelajaran Bahasa Inggris di SMP Al-Azhar 24 Hertasning Makassar. Kegiatan ini dilaksanakan melalui observasi kelas selama pelaksanaan program. Observasi difokuskan pada keaktifan, kepercayaan diri, dan keterlibatan siswa dalam aktivitas pembelajaran Bahasa Inggris. Hasil kegiatan ini menunjukkan adanya peningkatan yang signifikan dalam partisipasi siswa, kepercayaan diri dalam menggunakan Bahasa Inggris, dan keberanian untuk merespons di kelas. Dengan demikian, dapat disimpulkan bahwa ProgramEnglish Boost berhasil meningkatkan keterlibatan siswa dalam pembelajaran Bahasa Inggris.
PENDAMPINGAN PENULISAN ARTIKEL PROSIDING SESUAI TEMPLETE SEBAGAI LUARAN KONFERENSI INTERNASIONAL Sakkir, Geminastiti; Syarifuddin Dollah; Fauzan Hari Sudding Sally; Nurdin Noni; Fatimah Hidayahni Amin
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 01 (2024): FEBRUARI 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Kegiatan pendampingan ini bertujuan untuk memberikan pengetahuan, pemahaman dan keterampilan dasar bagi para dosen penyaji makalah dalam konferensi internasional tentang penulisan dan penyesuaian artikel sesuai templete prosiding yang disediakan penyelenggara konferensi. Dalam kegiatan ini, para dosen memberikan presentasi dan diskusi tentang berbagai hal yang diperlukan jika ingin menyusun dan menyesuaikan artikel yang dibawakan dalam konferensi dengan templete prosiding. Kegiatan ini diikuti oleh para dosen penyaji makalah dalam konferensi internasional ASIA TEFL 2023 di Daejon Convention Centre, Korea Selatan. Hasil dari kegiatan pendampingan ini menunjukkan bahwa para dosen penyaji sangat terbantu dalam menulis artikel dan mengedit artikel tersebut sesuai templete prosiding yang telah disediakan oleh penyelenggara konferensi, karena tidak semua artikel dapat dimuat di prosiding karena alasan tidak sesuai templete yang disediakan. Mereka sangat antusias dalam mengikuti kegiatan ini dan mengakui bahwa kegiatan ini sangat bermanfaat bagi mereka. Para dosen juga berharap dan menyarankan agar adanya kegiatan lanjutan sehingga artikel- artikel yang mereka sajikan dalam konferensi internasional dapat dimuat dalam luaran prosiding internasional dengan mudah dan tepat waktu.
PHATIC EXPRESSIONS USED IN BUILDING A CONDUCIVE ATMOSPHERE AT PT BOSOWA BERLIAN MOTOR Dwi Annisa; Fatimah Hidayahni Amin; Lely Novia
International Journal of Business English and Communication Vol 3 No 4 (2025): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i4.1702

Abstract

This research aims to find out what are the phatic expressions and the ways used by employees in using phatic expressions. This research uses a qualitative research design with a descriptive approach to describe the research subject. Data collection techniques used observation and audio recording and observation checklist. The result of this study shows that the use of phatic expressions in the office environment can create a conducive working environment. In this study, the employees used the types of phatic communication in three phases namely opening, medial, and closing phases. The phatic expressions are also adapted with three conditions, namely physical, psychological and security conditions. The ways they use communication are six ways namely greetings and small talk, expressing politeness and gratitude, acknowledging information, closing and farewells, team-building encouragement and expression of empathy. Using phatic expressions can establish good relationships between employees and can create a conducive work environment.
STUDENT VOICES: EXPLORING LEARNERS' PERCEPTIONS OF QUESTION GAMES TO IMPROVE SPEAKING SKILLS IN AN INDONESIAN EFL CLASSROOM Fiqhi Yulianingsih; Syarifuddin Dollah; Fatimah Hidayahni Amin
International Journal of Business English and Communication Vol 3 No 4 (2025): October
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i4.9542

Abstract

This study investigated Grade VIII learners’ perceptions of using question games to improve speaking skills in an Indonesian EFL classroom. Employing a qualitative case study design, the research drew on classroom observations, four focus group discussions, reflective journal entries, and a students’ perception questionnaire (data collection conducted over four weeks) to capture both collective and individual experiences. Thematic analysis revealed consistently positive learner responses: students reported heightened enjoyment and motivation, increased confidence in speaking, greater incidental vocabulary acquisition, and a clear preference for small-group game formats that lowered affective barriers to participation. Quantitative summary data from the questionnaire corroborated these themes. Pedagogically, the findings indicate that question games can create low-pressure, interaction-rich opportunities that support fluency and willingness to communicate, provided they are complemented by teacher scaffolding and vocabulary reinforcement. Limitations include the single-class setting and short intervention period; future research should employ longitudinal designs, larger and more varied samples, and objective measures of speaking gains to triangulate perceptual evidence.
THE STRATEGIC ROLE OF ENGLISH IN IMPLEMENTING INSTAGRAM MARKETING STRATEGIES: AN INTEGRATED SWOT PERSPECTIVE Fahira; Riny Jefri; Fatimah Hidayahni Amin
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.1290

Abstract

This research is a qualitative descriptive study which aims to identify and describe strengths and weaknesses, opportunities and threats in understanding the role of English in implementing marketing strategies using Instagram. Data was obtained through documents on Instagram. The findings show that PT. Bumi Sarana Beton effectively uses English in their Instagram posts to showcase their products, showing professionalism and international appeal. However, the use of English on Instagram is limited, with non-standard usage including English words, regional languages, and abbreviations. Lack of English proficiency may hinder Kalla Beton's global growth, engagement from diverse users, and negatively impact brand reputation. English-language content can increase accessibility and engagement, potentially expanding reach to a wider audience. However, a lack of English proficiency in Instagram marketing could hinder Kalla Beton's global growth and negatively impact its reputation.
THE USE OF DOWNWARD COMMUNICATION AT PT. HADJI KALLA (HOLDING) Muhammad Fadhil Rusli; Fatimah Hidayahni Amin; Riny Jefri; Surya Anantama Sembiring
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.1482

Abstract

This research aimed to find out the kinds of communication used in downward communication and its types employed in communication in Finance Division, PT. Hadji Kalla (Holding). It is a descriptive qualitative method. The data collection technique in this study was carried out using direct observation with video and audio recording, and interview questions in downward communication in the finance division. The subjects in this study were all employees in the Finance Division of PT. Hadji Kalla (Holding) which is one superior and two subordinates. Based on the results of direct observations conducted by researchers, the finance division managed and implemented the kinds of communication used, namely verbal and non-verbal communication. Superiors and subordinates at PT. Hadji kalla (Holding) uses verbal communication as a form of communication so that work goes well, while verbal communication is often used by superiors and subordinates, namely using simple sentences so that superiors and subordinates quickly understand information or task instructions. In addition Non-Verbal Communication is sign language, non-verbal communication within the scope of the office in the finance division and also greatly influences work communication between superiors and subordinates. It can be concluded that downward communication has an important role because it affects the performance of superiors and subordinates at work, with the results of this study showing that superiors and subordinates communicate using verbal and non-verbal communication as communication tools.
PRACTICING DIGITAL ETHICS IN SOCIAL MEDIA COMMUNICATION: PERSPECTIVES FROM GENERATION Z STUDENTS Nur Salsabila Sulaeman; Fatimah Hidayahni Amin; Indrawaty Asfah
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.7835

Abstract

This study investigates how Generation Z students at Universitas Negeri Makassar apply digital ethics in their communication through Instagram. Using a descriptive qualitative approach, this study involved eight participants selected via purposive sampling. The findings reveal that students mainly express emotions, gratitude, and appreciation using captions and comments, applying netiquette and privacy principles actively. However, other digital ethics principles like fairness, respect, and responsibility are mostly understood in perception rather than shown in practice. The study contributes to digital communication studies by revealing the gap between awareness and application of ethical communication.
Co-Authors Abd. Halim Abdul Wahid Abdul Wahid Abdullah Amirullah -, Amirullah Andi Anto Patak Ashabul Kahfi Susanto Azzahra Ellyasari Dwi Annisa Dwina Audhyllah Dwiyanti, Diza Aura Fahira Fauzan Hari Sudding Sally Fiqhi Yulianingsih Geminastiti Sakkir HARYANTO Himala Praptami Adys Ika Ridayanti Indrawaty Asfah Jumadi Mabe Parenreng Khusnul Khotimah Korompot, Chairil Anwar Lely Novia Mansyur Misnawaty Usman Muhammad agung Muhammad Fadhil Rusli Muhammad Fahri Jaya Sudding Musdalifah Nur Masthurah Nur Salsabila Sulaeman Nurdin Noni Nurharsya Khaer Hanafie Nurul Ainul Nurul Mawaddah Nurul Rezky Amalia Putri Alfianti Arfah Raihan Riski Ananda Rezky Febrianti Riny Jefri Rismawati Wardani Seny Luhriyani Sunusi Surya Anantama Sembiring Syarifuddin Dollah Vinka Beby Salsabila Yunisha