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All Journal Komunikator MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Representamen LUGAS Jurnal Komunikasi Develop Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) International Journal of Computer and Information System (IJCIS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social And Economics Research Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science journal of social and economic research Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Burhan Bungin
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Transportation Other

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Pengaruh Konten Instagram @Ngopibarengbaradjawa terhadap Minat Beli Followers Oktaviona, Annisa Maurin; Bungin, Burhan
Journal of Management and Bussines (JOMB) Vol. 8 No. 2 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gzz4g969

Abstract

This research aims to measure the influence of Instagram content on the buying interest of followers of the @ngopibarengbaradjawa account, a coffee shop located in Surabaya. In the context of social media, Instagram has a strategic role in product marketing through unique and interesting visual content. This research uses the Hierarchy of Effect and AIDA models to analyze how Instagram content influences consumer behavior, from attention to purchasing actions. The research method used was quantitative by distributing questionnaires to 171 respondents, who were followers of the @ngopibarengbaradjawa account. Data were analyzed using Pearson Product Moment correlation to test the relationship between Instagram content variables and purchase interest. The research results show that there is a very significant correlation between Instagram content and followers' buying interest. A Pearson correlation of 0.984 indicates a strong relationship between these variables. Thus, interesting Instagram content can effectively influence consumer purchasing interest, especially in the context of marketing beverage products on social media.   Keywords: Instagram Content, Purchase Interest, Followers
Human Capıtal and Talent Management in the Halal Ecosystem: A Systematıc and TCCM-Based Systematıc Revıew Satriyo, Cindy Charisma; Bungin, Burhan; Sembiring, Murpin Joshua; Mahsun, Moch
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

A comprehensive understanding of human development is essential for strengthening talent management, as it ensures the alignment of individual capabilities with organizational and strategic needs. This study employs bibliometric methods alongside the Theory–Context–Characteristics–Method (TCCM) framework to examine developments in human capital and talent management within the global halal ecosystem. A total of 86 publications from 2010 to 2025 were analyzed using R Biblioshiny. The study evaluates methodological trends, conceptual patterns, and existing research gaps. The findings reveal a significant surge in publications after 2020, highlighting the growing strategic importance of halal human resources in the context of digital transformation and global sustainability goals. The dominant theoretical foundations are the Resource-Based View (RBV) and Human Capital Theory; however, integration with Islamic ethical perspectives remains limited. Three major thematic clusters emerge: ethical leadership and Sharia-compliant governance; digital innovation and talent readiness; and human capital development. Based on these insights, the study proposes a Halal Human Capital Excellence Framework that integrates legitimacy, ethics, and digital human capital. It further recommends multi-level and cross-regional empirical studies to validate the proposed model and strengthen both theoretical and policy contributions to future halal talent development.
Co-Authors admin admin Ahmad, Mohd Khairie Alexander Hiro Wibisono Alfa Syahputra Alim, Rosiana Ana R, Adelina Erlinda Anandari Priska Andi Asrina Andi Budi Sulistijanto Calysta, Keisya Christina Whidya Utami Cosmas Gatot Haryono Danu Kristianto, Bernard Realino David Sukardi Kodrat Ekasari, Raudha Putri Ergita Jeny Ardane Shwari Hilda Yunita Wono Jamalullail, Jamalullail Kristianto, Bernard Realino Danu Latif, Nashrudin Liliana Dewi Liliek Senaharjanta, Ignasius Marlinda Irwanti Marlinda Irwanti, Marlinda Moch. Mahsun Mohd Khairi Ahmad Monika Teguh Muhammad Dafa Mustofa, Agus Novaria, Rachmawati Nurbaity, Fitri Nurlaela Syarif Oktaviona, Annisa Maurin Pratiwi, Ni Made Ida Pratiwi, Tika Ardillaning Puspita Rohana Handayani Qotrunnada, Namira Al Rachmah Ida Ratih Puspa Rofiah, Chusnul Santoso, Theodore Jason Satriyo, Cindy Charisma Satvikadewi, A.A.I. Prihandari Sembiring, Murpin Joshua Senaharjanta, Ignasius Liliek Soenarjanto, Bagus Sulaksono, Andri Sumarah, Noorshanti Syafarani, Yavrina Tasya Devi Rossafine Tawali, Abu Bakar Theodore Jason Santoso Thomas Stefanus Kaihatu Utami, Christina Widya Zaus, Anggi Agni Zinggara hidayat