Article Per Year (5 Year)
p-Index From 2021 - 2026
4.414
P-Index
This Author published in this journals
All Journal Komunikator MIX : Jurnal Ilmiah Manajemen Binus Business Review Asia-Pacific Management and Business Application Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Representamen LUGAS Jurnal Komunikasi Develop Journal of Innovation in Business and Economics Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Bussines (JOMB) International Journal of Computer and Information System (IJCIS) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Smart Society: Community Service and Empowerment Journal Journal of Social And Economics Research INJURITY: Journal of Interdisciplinary Studies Mediator: Jurnal Komunikasi Pancasila International Journal of Applied Social Science Commercium: Journal of Business and Management Berkala Ilmiah Kedokteran dan Kesehatan Masyarakat Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Jurnal Manajemen Pendidikan Islam
Burhan Bungin
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Statistical Analysis Of Pharmaceutical Industry Energy Saving Potential By Benchmarking Sukono Sungkono; Burhan Bungin; Damelina Basauli Tambunan
Jurnal Manajemen Industri dan Logistik Vol. 9 No. 2 (2025): 10 original research articles, were authored/co-authored by 33 authors from 2 c
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v9i2.1720

Abstract

This study focuses on identifying and quantifying the potential for energy savings in the pharmaceutical industry through a comprehensive energy audit approach. This analysis enabled the identification of electricity usage patterns, assessment of operational efficiency, and evaluation of overall energy performance indicators. The results reveal a consistent year-over-year increase in energy demand, exceeding the projected electricity supply from the grid. These findings highlight the urgent need for energy optimization strategies, such as the adoption of advanced energy management systems, process optimization, and investment in renewable energy integration, to ensure sustainable operations and mitigate the risks of future energy shortages. By providing actionable insights and quantifiable metrics, this research contributes to supporting decision-makers in the pharmaceutical sector in planning energy-efficient operations and aligning with sustainability goals.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Monika Teguh; Rachmah Ida; Ratih Puspa; Burhan Bungin; Cosmas Gatot Haryono
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Study of Dual Brand in Indonesia Tourism Communication Monika Teguh; Burhan Bungin; Hilda Yunita Wono; Theodore Jason Santoso
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
Optimization of the CIDT Model in the MSME Program of the Rokan Hulu Regency Chamber of Commerce and Industry Alfa Syahputra; Burhan Bungin; Thomas Stefanus Kaihatu; Christina Widya Utami; Liliana Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3535

Abstract

With the advancement of time, the programs within the Chamber of Commerce and Industry need to be reconstructed to be more relevant and adaptive to digitalization challenges. The Chamber of Commerce and Industry (Kamar Dagang dan Industri/KADIN) plays a crucial role in supporting SMEs’ growth, yet several obstacles hinder its optimization in Rokan Hulu. Issues such as weak synergy between the chamber of commerce and industry and the local government, overly idealistic policies, lack of attention to small traders, and minimal government involvement in empowering SMEs need urgent solutions. This study aims to explore how the chamber of commerce and industry program reconstruction can optimize digital marketing for SME economic growth in Rokan Hulu. Using the Complexity of Innovation Diffusion Theory as an analytical framework, this qualitative research employs literature review and phenomenological approaches. The findings suggest that strategic reconstruction through competitive selection, digital business incubation, and stakeholder collaboration can enhance SME competitiveness, ensuring sustainable regional economic growth through digital technology adoption.
Authentic TikTok Storytelling Builds Personal Brands for Indonesian Food and Beverage SMEs Rosiana Alim; Christina Whidya Utami; Burhan Bungin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3959

Abstract

The rise of TikTok as a platform for authentic, engaging content has transformed digital marketing, particularly for small and medium enterprises in Indonesia’s food and beverage sector. This study explores how these business owners use TikTok to establish themselves as micro-celebrities, fostering audience connections through fun, relatable content. The research aims to understand how storytelling and platform features enhance brand awareness and loyalty. Using an ethnographic approach, data were collected through in-depth interviews with four food and beverage business owners and visual observations of their TikTok videos, focusing on accounts with significant followings. The findings reveal that authentic narratives, such as daily business activities or personal struggles, create emotional bonds with audiences, driving engagement through comments, shares, and live interactions. Unlike other platforms prioritizing aesthetics, TikTok’s emphasis on raw content empowers these owners to build personal brands cost-effectively. However, the small sample limits generalizability to other sectors. This study concludes that TikTok offers a powerful, accessible marketing tool for small businesses, enabling owners to become relatable figures who connect with audiences, ultimately enhancing brand visibility and customer loyalty in Indonesia’s competitive market.
Implementation of Enterprise Resource Planning (ERP) within Seven Clusters of the Warung Tegal "Bahari" Franchise Network in South Jakarta Noviana Tursanurohmad; Burhan Bungin; Made Wilantara; Misnan
Commercium : Journal of Business and Management Vol. 4 No. 2 (2026): May 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i2.1214

Abstract

This study investigates how Enterprise Resource Planning (ERP) implementation reshapes organizational communication within the seven operational clusters of the Warung Tegal (Warteg) "Bahari" franchise in South Jakarta. While the network historically relied on informal coordination and manual bookkeeping, the introduction of ERP marks a strategic shift toward synchronized digital workflows. Using a qualitative descriptive design, data were gathered through in-depth interviews with 14 key informants, including franchisors, coordinators, and managers, alongside participant observations and document reviews. The findings reveal that ERP significantly enhances communication clarity and managerial transparency through real-time data flow and standardized reporting, effectively reducing the miscommunication common in manual systems. However, optimal implementation is hindered by critical barriers such as uneven digital literacy, limited training, and unstable internet connectivity. Furthermore, resistance to abandoning long-standing manual habits remains a challenge. The study concludes that while ERP provides a foundation for an accountable franchise model, its success depends on adaptive leadership and continuous digital capacity-building. These results offer practical insights for digital transformation in community-based culinary enterprises.
Balancing Innovation and Ethics: Empirical Insights into AI Predictive Marketing Challenges and Opportunities Nashrudin Latif; Burhan Bungin; David Sukardi Kodrat
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.013

Abstract

Objectives: This research endeavors to explore the ethical ramifications when artificial intelligence is utilized in predictive marketing, especially regarding potential pitfalls like algorithmic bias, infringements on privacy, the deliberate manipulation of consumer actions, and the aggregation of market power, which may undermine fair business competition.Methodology: A qualitative methodology was adopted for this study, involving In-Depth Interviews (IDIs) with a total of eight informants. The participants, who were data analysts and digital marketers representing various industry sectors, were recruited using both purposive and snowball sampling techniques. Data gathering spanned a six-week period and was subjected to thematic analysis to identify the prominent themes and issues.Finding: Five main themes were found in this study: (1) the importance of fairness and non-discrimination in algorithms, (2) transparency in data governance, (3) protection of consumer privacy, (4) risk of behavioral manipulation, and (5) ethical implications of market share concentration by AI-based companies.Conclusion: While AI can improve marketing efficiency, its use also risks creating social injustice and lowering consumer trust. Therefore, continuous data audits, transparent algorithm development, and strong consumer protection regulations are needed to ensure fair, ethical, and sustainable application of AI.
Communicating Heritage: Public Relations Strategies of Historical Hotels in East Java Hilda Yunita Wono; Zinggara Hidayat; Burhan Bungin
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.8209

Abstract

Heritage communication in the hospitality sector plays a crucial role in preserving cultural identity while enhancing destination branding. Despite the growing popularity of heritage tourism, research on heritage-based public relations (PR) strategies in Southeast Asia—particularly in postcolonial settings like Indonesia—remains limited. This study investigates how five historic hotels in East Java communicate their cultural and historical narratives through PR strategies that connect with both domestic and international visitors. Adopting a qualitative multi-case study, the research combines in-depth interviews, participant observation, and document analysis. The findings highlight three distinctive narrative orientations—nationalist, local-cultural, and colonial-aesthetic—delivered through PR models ranging from traditional information dissemination to participatory engagement. Digital storytelling emerges as a central mechanism for amplifying heritage branding and shaping public perception. This study positions heritage PR as an interdisciplinary field bridging communication, tourism, and cultural preservation, while offering practical insights for hotels to strengthen storytelling practices and collaborate more closely with local communities.
Co-Authors admin admin Ahmad, Mohd Khairie Alexander Hiro Wibisono Alfa Syahputra Alfa Syahputra Ana R, Adelina Erlinda Anandari Priska Andi Asrina Andi Budi Sulistijanto Ardiana Kurniasari Budi Setiawan Calysta, Keisya Christian Herdinata Christina Whidya Utami Christina Widya Utami Chusnul Rofiah Cosmas Gatot Haryono Damelina B. Tambunan David Sukardi Kodrat Denny Bernardus Ekasari, Raudha Putri Ergita Jeny Ardane Shwari Hilda Yunita Wono Jamalullail, Jamalullail Kristianto, Bernard Realino Danu Latif, Nashrudin Liliana Dewi Liliek Senaharjanta, Ignasius Lily Ambarwati Saksono Made Wilantara Marlinda Irwanti Marlinda Irwanti, Marlinda Misnan Moch. Mahsun Mohd Khairi Ahmad Monika Teguh Muhammad Dafa Murpin Josua Sembiring Mustofa, Agus Nashrudin Latif Novaria, Rachmawati Noviana Tursanurohmad Nurbaity, Fitri Nurlaela Syarif Oktaviona, Annisa Maurin Pratiwi, Ni Made Ida Pratiwi, Tika Ardillaning Puspita Rohana Handayani Qotrunnada, Namira Al Rachmah Ida Ratih Puspa Rommy Pramono Rosiana Alim Satriyo, Cindy Charisma Satvikadewi, AAI. Prihandari Senaharjanta, Ignasius Liliek Siti Zahro Soenarjanto, Bagus Sukono Sungkono Sulaksono, Andri Sumarah, Noorshanti Syafarani, Yavrina Tasya Devi Rossafine Tawali, Abu Bakar Teddy Saputra Theodore Jason Santoso Thomas S Kaihatu Thomas S. Kaihatu Thomas Stefanus Kaihatu Wirawan Endro Dwi Radianto Zaus, Anggi Agni Zinggara hidayat