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Journal : jimek

Inovasi Green Breeding sebagai Model Kewirausahaan Berkelanjutan pada Industri Pet Care Eidelvio Candraini Tendean; Bagus Putu Wahyu Nirmala; Ni Made Ayu Natih Widhiarini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11671

Abstract

This study aims to analyze the implementation of green entrepreneurship through green breeding innovation as a sustainable entrepreneurship model in the pet care industry, with Pussy Kennel in Bali as the research object. The study employed a qualitative approach using a case study method supported by a simple survey involving 50 respondents. Data were collected through observation, in-depth interviews, documentation, and questionnaires distributed to cat enthusiasts, adopters, and individuals interested in pet care. The results indicate that Pussy Kennel successfully implements green entrepreneurship by integrating sustainability, animal welfare, green marketing, and business innovation into its business operations. The implementation is reflected in the use of a cage-free system, biodegradable cat litter, organic waste management into compost, health and pedigree certification, Green Adoption Kits, and after-adoption consultation services. In addition, community-based digital marketing strategies through social media and websites strengthen brand awareness and build long-term relationships with consumers. Survey findings reveal that 86% of respondents are willing to pay more for cats raised through ethical and environmentally friendly breeding practices. These findings indicate that consumer awareness regarding animal welfare and sustainability is increasing, making green breeding a promising sustainable business model in the pet care industry. This study concludes that green breeding innovation not only generates economic benefits but also creates positive social and environmental impacts while serving as a competitive differentiation strategy in the modern pet breeding industry.
Co-Authors Adi Prehanto Adis Audiana Syafri Aditya, I Wayan Putra Agung Rizky Fedora Febrawan Anak Agung Istri Putera Widiastiti Ariastini, Ni Nengah Ariastini, Ni Nengah Ayu Hari Lestari Bagus Putu Wahyu Nirmala Bagus Wahyu Nirmala Bhuanaputri Bhuanaputri Btari Mariska Purwaamijaya Chitra Marvaini Denok Lestari Denok Lestari Dewa Ayu Sriadi Mastuti Eidelvio Candraini Tendean Fathorrahman Felicia Johnny Alberta Halim, Jessica I Gede Guna Darmada I Gede Krisna Yoga Putra Pratama I Gede Made Aditya Agastia I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Ayu Suwintari I Komang Angga Tria Saputra I Made Angga Ferdiawan I Nyoman Sudiarta I Wayan Eka Mahendra I Wayan Putra Aditya I Wayan Putra Aditya I Wayan Sukanadi I Wayan Sukanadi I Wayan Wiarta Ida Ayu Adriana Nareswari Ida Ayu Etsa Pracintya Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Jesyca Amanda Salsabilla Kadek Ayu Ekasani Kadek Thea Kirana Kresensia Yufarita Anderi Leni Rosyani Made Mutiari Putri Udayani Maesaroh, Syti Sarah Mohammad Desta Juliano Cahaya Putra Muhammad Dzikri Ar Ridlo Ni Kadek Ajeng Wangi Ni Kadek Ayu Mirayani Ni Kadek Riza Indira Kezhya Nanda Ni Luh Putu Daniella Santika Dewi Ni Luh Putu Eka wahyuni Ni Luh Putu Intan Nirmalasari Ni Luh Sri Mandari Ni Luh Supartini Ni Made Elsa Sugiantari Ni Nengah Ariastini Ni Nengah Ariastini Ni Nyoman Riris Lindya Andini Ni Nyoman Suwaniti Ni Putu Dian Nirmala Trisna NI PUTU FEBY DEVIRA PERMANITA Ni Putu Feby Devira Permanita Ni Putu Feby Devira Permanita Ni Putu Feby Devira Permanita Ni Wayan Putri Kariyani Ni Wayan Rena Nitayani, Komang Tresia OKTAVIAN, PUTU ENI Oktaviani, Putu Eni Permanita, Ni Putu Feby Devira Permanita, Ni Putu Feby Devira Pranatha, Ngakan Nyoman Bagus Putu Eka Wirawan PUTU ENI OKTAVIAN Putu Eni Oktavian Putu Haskara Wijana Putu Missela Arynata Rena, Ni Wayan Saputra, I Made Wira Semara, I Made Trisna Sophea Tiur Cahyani Kusmanto Marpaung Suka, Gabriella Debora Ginting Sundayari, Ni Komang Suwintari, I Gusti Ayu Eka Tasya Winston Theresia Pradiani Vransisca Sandra Yani, Ni Wayan Mega Sari Apri