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Journal : Open Access DRIVERset

Storynomics Tinggalan Arkeologi: Mediasi antara Motivasi dan Minat Berkunjung ke Candi Tebing Tegallinggah Desa Bedulu Gianyar Bali I Wayan Sukanadi; Denok Lestari; Kadek Ayu Ekasani; Ni Made Ayu Natih Widhiarini
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p07

Abstract

For the sake of tourism recovery during the post-pandemic period, a storynomic promotion strategy is currently being developed by Indonesian government, and is considered effective in triggering the curiosity and visiting interest of tourists. This study aims to identify the role of storynomics as a moderating variable in strengthening motivation and interest to visit the Tebing Tegallinggah Temple site in Bedulu village, Gianyar, Bali. First, storytelling stories were collected through field research by interviewing selected informants, as well as randomly distributing questionnaires. Second, historical data and documentation were classified and analyzed qualitatively, while respondents' answers were assessed using Smart PLS. Third, the results of data analysis are presented through narrative descriptions supported by tables and figures for visualization. The results showed that motivation and storynomic had a less significant effect on the visiting interest of the respondents, most of whom were young. This research is expected to speed up the tourism recovery as well as to contribute to the sustainability of archaeological heritage as special interest tourist destination in Gianyar regency in particular and Indonesia in general.
Co-Authors Adi Prehanto Adis Audiana Syafri Aditya, I Wayan Putra Agung Rizky Fedora Febrawan Anak Agung Istri Putera Widiastiti Ariastini, Ni Nengah Ariastini, Ni Nengah Bhuanaputri Bhuanaputri Btari Mariska Purwaamijaya Denok Lestari Denok Lestari Dewa Ayu Sriadi Mastuti Fathorrahman Felicia Johnny Alberta Halim, Jessica I Gede Guna Darmada I Gede Krisna Yoga Putra Pratama I Gede Made Aditya Agastia I Gusti Ayu Eka Suwintari I Gusti Ayu Melistyari Dewi I Gusti Ayu Suwintari I Made Angga Ferdiawan I Nyoman Sudiarta I Wayan Eka Mahendra I Wayan Putra Aditya I Wayan Putra Aditya I Wayan Sukanadi I Wayan Wiarta Ida Ayu Adriana Nareswari Ida Ayu Gayatri Kesumayathi Ida Ayu Gayatri Kesumayathi Jesyca Amanda Salsabilla Kadek Ayu Ekasani Kadek Thea Kirana Leni Rosyani Made Mutiari Putri Udayani Maesaroh, Syti Sarah Muhammad Dzikri Ar Ridlo Ni Kadek Ajeng Wangi Ni Kadek Ayu Mirayani Ni Kadek Riza Indira Kezhya Nanda Ni Luh Putu Daniella Santika Dewi Ni Luh Putu Intan Nirmalasari Ni Luh Sri Mandari Ni Made Elsa Sugiantari Ni Nengah Ariastini Ni Nengah Ariastini Ni Nyoman Riris Lindya Andini Ni Nyoman Suwaniti Ni Putu Dian Nirmala Trisna Ni Putu Feby Devira Permanita Ni Putu Feby Devira Permanita Ni Putu Feby Devira Permanita NI PUTU FEBY DEVIRA PERMANITA Ni Wayan Putri Kariyani Ni Wayan Rena Nitayani, Komang Tresia OKTAVIAN, PUTU ENI Oktaviani, Putu Eni Permanita, Ni Putu Feby Devira Permanita, Ni Putu Feby Devira Pranatha, Ngakan Nyoman Bagus Putu Eka Wirawan Putu Eni Oktavian PUTU ENI OKTAVIAN Putu Haskara Wijana Rena, Ni Wayan Saputra, I Made Wira Semara, I Made Trisna Suka, Gabriella Debora Ginting Sundayari, Ni Komang Suwintari, I Gusti Ayu Eka Theresia Pradiani Vransisca Sandra Yani, Ni Wayan Mega Sari Apri