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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Jurnal Manajemen, Akuntansi, Ekonomi Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Celebes Journal of Community Services Paramacitra : Jurnal Pengabdian Masyarakat AKSELERASI: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen dan Akuntansi Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Analisa: Jurnal Manajemen dan Akuntansi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Journal of Studies in Academic, Humanities, Research, and Innovation Aksi Kita: Jurnal Pengabdian Kepada Masyarakat International Journal of Education Management and Religion Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Sri Astuti Nasir
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Green Human Resource Management dalam Literatur 2021–2025: Analisis Bibliometrik dan Sintesis Tematik Indri Iswardhani; Sri Astuti Nasir; Nur Fadilah Ayu Sandira
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2408

Abstract

This study aims to provide a comprehensive overview of the development of Green Human Resource Management (Green HRM) research during the 2021–2025 period, while identifying dominant practices, industrial contexts, methodological trends, and research gaps emerging in recent literature. This work employs a Systematic Literature Review (SLR) approach guided by the PRISMA 2020 protocol and structured using the PICOC framework to clarify the analytical boundaries. A systematic search conducted through the Scopus database generated an initial dataset of 200 articles, which was later screened using inclusion–exclusion criteria, resulting in 93 eligible articles for in-depth analysis. The analysis was carried out through two complementary approaches: bibliometric analysis to map publication characteristics and thematic synthesis to identify substantive patterns in GHRM practices, variable relationships, and organizational settings. The findings indicate a significant increase in Green HRM publications during the review period, with a strong predominance of studies originating from Asian countries and service-related industries such as hospitality, banking, healthcare, and manufacturing. The most frequently examined GHRM practices include green training and development, green recruitment and selection, green rewards, and green performance appraisal. Methodologically, more than 70% of the reviewed studies adopt quantitative survey-based approaches using SEM/PLS, while qualitative and mixed-method studies remain limited. Several research gaps were identified, including the lack of longitudinal designs, the dominance of single-country contexts in developing nations, limited exploration of nontraditional industrial sectors, and the need to examine more diverse mediating and moderating mechanisms. These findings provide a strong foundation for shaping a more comprehensive and sustainable future research agenda on Green HRM.
Transformasi Digital Layanan Gadai Emas: Pengalaman Konsumen dalam Inovasi Layanan Berbasis Aplikasi Tring! by Pegadaian Nur Fadilah Ayu Sandira; Nulthazam Sarah; Indri Iswardhani; Sri Astuti Nasir; Andi Rinda Oktariani
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.481

Abstract

This study provides a deeper understanding of how digitalization and service innovation within traditional service institutions are interpreted and experienced by consumers, particularly in the context of gold pawn services through the Tring! by Pegadaian application. The findings indicate that Pegadaian’s digital transformation is not solely oriented toward process efficiency but significantly shapes a service experience that is more convenient, secure, and flexible for users. Perceived ease of use emerges as the most dominant factor in forming a positive consumer experience. A simple interface, clear transaction flow, and the ability to conduct transactions without physical presence enhance perceptions of efficiency and service convenience. These results confirm that the success of digital service innovation largely depends on the extent to which technology aligns with users’ capabilities and needs, rather than merely on system sophistication. Beyond usability, institutional trust plays a central role in the adoption of digital gold pawn services. Pegadaian’s reputation as a state-owned enterprise, the assurance of physical gold availability through a 1:1 system, and data security protections significantly reduce consumers’ psychological risk when engaging in high-value asset-based digital services. This finding suggests that digital transformation in traditional financial services requires a strong foundation of trust to achieve broad acceptance. The study also emphasizes that digitalization does not fully replace conventional services; instead, it fosters a hybrid service model integrating digital and face-to-face channels. This model enables service flexibility while maintaining inclusivity, particularly for consumers with varying levels of digital literacy. Thus, digital innovation functions as a strategic complement that enriches the service ecosystem rather than serving as a complete substitute for physical interaction. Overall, this research contributes to the development of service innovation and consumer experience literature by providing qualitative empirical evidence from a traditional service sector undergoing digital transformation. The findings underscore that the primary value of digitalization lies in consumers’ subjective experiences and in the organization’s ability to continuously align technology, trust, and integrated service channels.
Dari Bertahan Menuju Bertumbuh:Peran Human Capital Pegadaian dalam Transformasi Nasabah Gadai Menjadi Investor Emas Sri Astuti Nasir; Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Josafat Gracia Ginting
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.499

Abstract

This study investigates the strategic role of human capital at Pegadaian in transforming customers from a survival-oriented mindset—where gold is perceived merely as a collateral instrument during emergencies—toward a growth-oriented mindset in which gold is understood as a long-term investment asset. Using a qualitative exploratory design, the research is based on in-depth interviews with ten customers who transitioned from pawn service users to gold investors. The findings reveal that this transformation is mediated by Pegadaian employees who act as financial change agents. Three key mechanisms are identified. First, employees build trust by leveraging relationships previously established through pawn transactions. Second, they provide contextualized financial education that bridges traditional perceptions of gold with modern investment concepts. Third, they offer continuous assistance throughout the gold investment process. The results demonstrate that the success of financial institution transformation largely depends on the capacity of its human capital to function as translators of financial culture. Their role extends beyond increasing financial literacy to reshaping customers’ economic behavior from short-term consumption toward long-term wealth accumulation. This study highlights that employee competency development serves as a crucial driver of customer financial literacy and inclusion.
Efektivitas Kampanye Instagram Ads terhadap Brand Awareness di Kalangan Gen Z Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; Wiwin Riski Windarsari
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.249

Abstract

Penelitian ini bertujuan menganalisis efektivitas kampanye Instagram Ads dalam membangun brand awareness di kalangan Generasi Z dan mengidentifikasi faktor-faktor yang mempengaruhi efektivitas tersebut. Metode penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik purposive sampling terhadap 450 responden berusia 18-27 tahun yang merupakan pengguna aktif Instagram minimal 3 jam per hari. Instrumen penelitian berupa kuesioner terstruktur yang telah diuji validitas dan reliabilitas. Hasil penelitian menunjukkan 82,4% responden mampu mengingat merek yang terpapar melalui iklan Instagram dengan top of mind awareness tertinggi pada kategori teknologi (34,7%). Analisis efektivitas format konten mengungkapkan Instagram Reels mencapai performa optimal dengan engagement rate 8,7% dan konversi brand awareness 73,2%, diikuti Stories (61,8%) dan konten gambar (48,7%). Faktor determinan utama efektivitas kampanye adalah autentisitas konten (koefisien determinasi 0,821), relevansi dengan nilai generasi (0,769), timing dan frekuensi paparan (0,643), serta kualitas visual (0,597). Strategi targeting kombinasi menunjukkan efektivitas tertinggi 81% dibandingkan targeting demografis tradisional 45%. Kesimpulan penelitian mengonfirmasi Instagram Ads sebagai platform efektif untuk membangun brand awareness Generasi Z melalui konten visual dinamis yang autentik dengan durasi optimal 15-30 detik.
Analisis Kinerja Keuangan dan Penilaian Saham PT Aneka Tambang Tbk sebagai Dasar Keputusan Investasi Indri Iswardhani; Ushwa Dwi Masrurah Arifin Bando; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 1 (2025): Edisi Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i1.256

Abstract

This study aims to analyze the financial performance and assess the fairness of the stock price of PT Aneka Tambang Tbk (ANTM) as a basis for investment decision-making. The approach used is fundamental analysis, measuring five key financial ratios: Return on Equity (ROE), Dividend Payout Ratio (DPR), Earnings per Share (EPS), Dividend per Share (DPS), and Price to Earnings Ratio (PER). In addition, the intrinsic value of the stock is estimated using the PER method and compared to the market price (closing price) to determine its valuation status—whether undervalued, fairly valued, or overvalued. The findings show that during the 2020–2024 period, ANTM recorded stable growth in EPS and DPS, along with a significantly increasing DPR policy. However, the intrinsic value of the stock in Q2 2025 is estimated at Rp1,526.24, which is considerably lower than the market price of Rp3,040, categorizing the stock as overvalued. Based on this analysis, the recommended investment decision is to re-evaluate the feasibility of purchasing ANTM shares. This study emphasizes the importance of using fundamental analysis to understand the balance between a company's financial performance and market expectations in investment decision-making.
Pemberdayaan Desa Wisata Kahayya melalui Implementasi Sistem Digital Signage untuk Meningkatkan Pemasaran Digital dan Customer Experience Indri Iswardhani; Nulthazam Sarah; Nur Fadilah Ayu Sandira; Sri Astuti Nasir; M. Yunasri Ridhoh
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): AUGUST 2026
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v6i2.908

Abstract

This community service program aims to empower Kahayya Tourism Village through the implementation of a digital signage system to enhance digital marketing and customer experience. The partners involved are the Kahayya Hills Tourism Awareness Group (Pokdarwis) and the Kahayya Village Government in Bulukumba, South Sulawesi, targeting two pilot shops: Lego-lego Sarrea and Cafe Sawah. The methodology includes five stages: socialization, literacy training, content creation based on local storytelling, installation of integrated digital signage linked to Google Business Profile and social media, mentoring, and sustainability through practical modules and digital learning groups. Results show both shops successfully operated digital signage displaying menus, promotional content, and SOPs connected online. Managers improved their ability to produce promotional content and manage digital platforms, with training scores rising from 58 to 78. The program strengthened business identity and enhanced tourist experiences through modern, interactive services.
Internalisasi Nilai Antikorupsi dalam Pembentukan Karakter Pelajar Melalui Seminar Generasi Anti Korupsi M. Yunasri Ridhoh; Indri Iswardhani; Sri Astuti Nasir; Nulthazam Sarah; Nur Fadilah Ayu Sandira
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 1 (2026): Februari: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i1.3045

Abstract

Corruption is a serious problem that leads to declining public trust, weakened governance, and hindered national development. Beyond economic losses, corruption also erodes moral values, ethics, and social justice within society. Therefore, corruption prevention efforts must be carried out systematically and sustainably, one of which is through the internalization of anti-corruption values at an early stage, particularly among students as future generations. This community service activity aimed to instill values of integrity, honesty, responsibility, and public ethics among students through the Anti-Corruption Generation Interactive Seminar, conducted in commemoration of International Anti-Corruption Day 2025. The activity involved approximately 150 junior and senior high school students in Makassar. The method employed was an interactive seminar implemented through material presentations and discussions between speakers and participants. The seminar materials emphasized an understanding of the dangers of corruption, its impacts on national and social life, and the strategic role of students in fostering an anti-corruption culture within schools and the wider community. The evaluation of the activity was conducted through observation of participant engagement and responses during the seminar. The results indicated an increase in students’ understanding and awareness of anti-corruption values, as well as the importance of integrity-oriented behavior in everyday life. This activity demonstrates that interactive seminars can serve as an effective approach to supporting students’ character development and strengthening preventive efforts against corruption.
Employee Well-Being dalam Human Resource Management: Analisis Bibliometrik dan Pemetaan Ilmiah Sri Astuti Nasir; Indri Iswardhani
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 5 (2026): September: Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/2yvet144

Abstract

Employee well-being has become one of the strategic issues in Human Resource Management (HRM) due to its important role in enhancing organizational performance and sustainability. As the number of publications in this field continues to grow, a comprehensive mapping is needed to understand research trends, the intellectual structure, and emerging themes. This study aims to map the development of employee well-being research in Human Resource Management using a bibliometric approach. The research data were obtained from 1,803 documents indexed in Scopus and analyzed through performance analysis and science mapping using VOSviewer software. The findings indicate that publications have increased significantly, particularly since 2018. The intellectual structure of the field is dominated by the themes of human resource management, job satisfaction, and burnout, while emerging themes include Green Human Resource Management, Sustainable Human Resource Management, personnel turnover, and mental health. These findings suggest that employee well-being research has evolved into a multidisciplinary field with an increasing focus on sustainability-related issues. This study contributes by mapping the development of the literature and providing a foundation for future research agendas and Human Resource Management practices.
Work From Anywhere Implementation in Human Resource Management: A Thematic Literature Review Sri Astuti Nasir; Anang Setiawan
Journal of Economics and Management Technologies Vol. 2 No. 2 (2026): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v2i2.23

Abstract

The Objectives –. This study aims to synthesize the determinants, implementation challenges, and organizational outcomes of Work From Anywhere (WFA) from a Human Resource Management (HRM) perspective.The Methods/approaches –. A literature review was conducted using 33 Scopus-indexed articles retrieved with the keyword "Work From Anywhere". The search was limited to publications from 2020–2026, document type Article, subject area Business, Management and Accounting, and English-language publications. The selected studies were analyzed using a thematic synthesis approach.The Results – Indicate that successful Work From Anywhere implementation is influenced by leadership, communication, organizational trust, digital readiness, and adaptive HRM practices. The review also identifies major implementation challenges, including technostress, blurred work-life boundaries, and social isolation. When effectively managed, WFA contributes to improved employee performance, psychological well-being, work–life balance, talent retention, and organizational agility. The Research Implications – This review integrates fragmented evidence into three major themes, implementation determinants, implementation challenges, and organizational outcomes providing a comprehensive HRM perspective on Work From Anywhere. The findings offer a useful reference for future research and support organizations in developing effective and sustainable flexible work policies.
AI-BASED AD PERSONALIZATION DAN GREEN ADVERTISING APPEAL: GREEN PURCHASE INTENTION MELALUI PERCEIVED RELEVANCE PADA KONSUMEN FORE COFFEE MAKASSAR Nur Fadilah Ayu Sandira; Nulthazam Sarah; Sri Astuti Nasir; Indri Iswardhani; Muh. Irshan Sachrir
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1377

Abstract

This study analyzes the effect of AI-Based Ad Personalization and Green Advertising Appeal on Green Purchase Intention of Fore Coffee, both directly and through the mediating role of Perceived Relevance, among young workers in Makassar City. A quantitative explanatory approach with a cross-sectional survey design was employed. Data were collected from 160 respondents aged 22–35 who had purchased Fore Coffee products and had been exposed to personalized advertisements or recommendations, selected through purposive sampling, and analyzed using PLS-SEM with SmartPLS 4. The results show that AI-Based Ad Personalization and Green Advertising Appeal each have a significant positive effect on Perceived Relevance, and that Perceived Relevance has a significant positive effect on Green Purchase Intention. However, AI-Based Ad Personalization has no significant direct effect on Green Purchase Intention, its effect is fully mediated by Perceived Relevance. In contrast, Green Advertising Appeal significantly affects Green Purchase Intention both directly and indirectly through Perceived Relevance, indicating partial mediation. These findings indicate that AI-based personalization only drives green purchase intention once it builds perceived relevance, while green advertising appeal exerts a stronger, dual pathway influence. This study contributes to extending ELM in the context of technology based green marketing in emerging markets and offers practical implications for coffee shop businesses designing effective, sustainable advertising strategies for the young worker segment
Co-Authors Abdul Rahman Achmad Ridha Adi Anang Setiawan Andi Rinda Oktariani Azlan Azhari Bando, Ushwa Dwi Masrurah Arifin Gita Irawanda Husain, Fakhirah Indri Iswardhani Irawanda, Gita Josafat Gracia Ginting Jusri M. Yunasri Ridhoh Maharani, Nurfadiza Muh. Irshan Sachrir Muhammad Rijal Alim Rahmat Nulthazam Sarah Nur Fadilah Ayu Sandira Rezky Amalia Hamka Rostina Rostina Rostina Rostina Rostina Rostina Ushwa Dwi Masrurah Arifin Bando Windarsari, Wiwin Riski