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All Journal MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Cakrawala Repositori Imwi Journal of Social Science Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Daengku: Journal of Humanities and Social Sciences Innovation Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social Science Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Matriks Journal of Business, Social and Technology Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Journal of Economic Development and Village Building Journal of Digital Marketing and Search Engine Optimization Journal of Digital Business and Data Science Journal of Applied Econometric Journal of Strategic Marketing and Applied Economics Glosains: Jurnal Sains Global Indonesia
Nendi, Ikhsan
Politeknik Siber Cerdika Internasional
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Preservation of Traditional Arts in Growing Love of Local Culture Nendi, Ikhsan
Devotion : Journal of Research and Community Service Vol. 2 No. 1 (2020): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v2i1.66

Abstract

This study aims to describe various problems related to the preservation of traditional arts at the Klapa Jajar Art Studio, Pekalipan Village, Cirebon City. In this study the authors used a qualitative descriptive research method. The author saw firsthand the problems that existed in the Klapa Jajar art studio, Pekalipan Village, Cirebon City. Then the author developed specifically the problems that were in place and made an Innovation Design in the form of implementation. Data collection techniques were carried out by direct interviews and documentation and direct observation. Based on the results of the above research, it can be concluded that in an effort to preserve traditional arts there are problems related to art marketing, promotion and a lack of interest in preserving arts from cultural elements. The preservation of traditional arts as an effort to foster the love of local culture in the Klapa Jajar art studio has an effect on the progress and preservation of art that has been dim for the last few years and supports people's interest in advancing their own local arts. The form of preservation of traditional arts as an effort to foster the love of Cirebon local culture in the Klapa Jajar art studio can be started from various elements in society to be invited to be pro-active in supporting conservation efforts by optimizing the media for art documentation
Strategi Manajemen Sumber Daya Manusia (SDM) Dalam Meningkatkan Daya Saing Perusahaan di Era Globalisasi Nendi, Ikhsan
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i10.2917

Abstract

Era globalisasi ditandai dengan persaingan yang semakin ketat dan perubahan yang cepat dalam dunia bisnis. Hal ini mendorong perusahaan untuk meningkatkan daya saing mereka agar dapat bertahan dan berkembang. Sumber Daya Manusia (SDM) merupakan salah satu faktor kunci dalam meningkatkan daya saing perusahaan. Tujuan penelitian ini adalah untuk mengetahui strategi manajemen SDM yang efektif dalam meningkatkan daya saing perusahaan di era globalisasi. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Data dikumpulkan menggunakan teknik studi pustaka yakni dengan mengeksplorasi literatur buku, jurnal dan informasi lain yang relevan dengan penelitian. Data yang telah terkumpul kemudian dianalisis dalam tiga tahapan yakni reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa terdapat beberapa strategi manajemen SDM yang efektif dalam meningkatkan daya saing perusahaan di era globalisasi, antara lain perencanaan sdm yang strategis, rekrutmen dan seleksi yang efektif, pelatihan dan pengembangan, penilaian kinerja, pengelolaan kompensasi dan benefit, dan membangun budaya kerja yang positif.
Validitas Buku Model Pembelajaran Kolaboratif Berbasis Masalah Untuk Meningkatkan Kemampuan Berpikir Kreatif dan Metakognitif Mahasiswa Hidayah, Rusly; Fajaroh, Fauziatul; Parlan, Parlan; Dasna, I Wayan; Nendi, Ikhsan
Journal of Business Social and Technology Vol. 5 No. 2 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.163

Abstract

Berpikir kreatif dan metakognitif termasuk dalam ranah berpikir tingkat tinggi yang melibatkan kontrol aktif dalam proses kognitif untuk memecahkan suatu masalah. Berbagai upaya untuk meningkatkan penguasaan berpikir kreatif dan keterampilan metakognitif sangat diperlukan, salah satunya melalui penggunaan buku model pembelajaran kolaboratif berdasarkan masalah yang merangsang kemampuan berpikir kreatif dan metakognitif siswa. Riset ini menggunakan metode penelitian dan pengembangan (R&D) ini bertujuan untuk menguji validitas buku model pembelajaran kolaboratif berbasis masalah. Sedangkan pengumpulan data menggunakan metode angket. Pengembangan buku menggunakan model Plomp, sehingg penggunaan buku perlu divalidasi, dalam hal ini buku divalidasi oleh tiga orang ahli menggunakan V Aiken, hasil validasi menunjukkan validitas isi 0,919 oleh pakar, validitas konstruk 0,903 oleh pakar dengan kategori valid dan dapat digunakan untuk mengetahui peningkatan kemampuan berpikir kreatif dan metakognitif siswa. Disarankan kepada dosen untuk menerapkan model buku pembelajaran berbasis masalah kolaboratif dan menekankan berpikir kreatif dan keterampilan metakognitif dalam proses pembelajaran.
Analisis Pengaruh Budaya Organisasi, Kepemimpinan Transformatif dan Self Effycacy Terhadap Kinerja Dosen engan Knowledge Sharing Sebagai Variabel Intervening di Universitas Swadaya Gunung Jati Cirebon Askarno, Askarno; Nendi, Ikhsan
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.579

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi terhadap knowledge sharing, pengaruh kepemimpinan transformatif terhadap knowledge sharing, pengaruh self effycacy terhadap knowledge sharing, pengaruh budaya organisasi terhadap kinerja dosen, pengaruh kepemimpinan transformatif terhadap kinerja dosen, pengaruh self effycacy terhadap kinerja dosen, dan pengaruh knowledge sharing terhadap kinerja dosen. Metode yang digunakan yaitu metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Penentuan sampel didasarkan probability sampling dan rumus Slovin sehingga diperoleh sampel sebanyak 201 orang. Teknik pengumpulan data yang digunakan adalah kuesioner berskala likert bipolar adjective. Teknik analisis data menggunakan Structural Equation Modeling melalui aplikasi AMOS. Hasil penelitian menunjukkan budaya organisasi berpengaruh positif secara signifikan terhadap knowledge sharing, kepemimpinan transformatif berpengaruh positif secara signifikan terhadap knowledge sharing, self effycacy berpengaruh positif secara signifikan terhadap knowledge sharing, budaya organisasi berpengaruh positif secara tidak signifikan terhadap kinerja dosen, kepemimpinan transformatif berpengaruh positif secara tidak signifikan terhadap kinerja dosen, self effycacy berpengaruh positif secara tidak signifikan terhadap kinerja dosen, dan knowledge sharing berpengaruh positif secara signifikan terhadap kinerja dosen.
Harnessing Big Data for Targeted Marketing: Opportunities and Challenges for Retailers in a Post-Pandemic World Ikhsan Nendi
Journal of Strategic Marketing and Applied Economics Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Applied Economics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jsmae.v1i1.5

Abstract

The COVID-19 pandemic has accelerated the adoption of digital technologies across sectors, including retail, where the use of big data has become increasingly important to understand consumer behavior and facilitate targeted marketing. In this context, this study aims to analyze the opportunities and challenges retailers face in leveraging big data to improve their marketing effectiveness in a post-pandemic world. The method used in this study is a qualitative approach through in-depth interviews with industry leaders and case study analysis of companies that have successfully implemented big data strategies. The results show that the utilization of big data provides retailers with valuable insights into consumer preferences, allowing them to create more personalized and relevant marketing campaigns. However, the study also identified significant challenges, including data privacy concerns, complexity in system integration, and the need to develop analytical skills among the workforce. These findings provide important insights for retailers in formulating more responsive and adaptive marketing strategies, as well as addressing the challenges that arise from the use of big data. This research is expected to contribute to the literature on digital marketing and provide practical guidance for practitioners in the retail industry.
Application of Big Data and Analytics to Increase Competitive Advantage Eko Siswo Adi Sahputra; Ikhsan Nendi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1084

Abstract

In the digital era the volume of data continues to increase rapidly, big data and analytics are important tools for companies to utilize the data and increase competitive advantage. The purpose of this research is to find out how big data and analytics can be applied to increase competitive advantage. This research uses qualitative research methods. The data collection technique in this research is a literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and conclusion drawing. The results showed that big data and analytics are important tools for companies to increase competitive advantage in this digital era including through personalization of customer experience, operational optimization, and business strategy development. The implementation of big data and analytics is expected to have an impact on companies so that they can make better decisions, develop new products and services, improve operating efficiency, and strengthen relationships with customers.
Pelayanan Publik Desa dalam Perspektif Tata Kelola Pemerintahan Desa: Studi Kasus Desa Cibeureum Kecamatan Caracas Ikhsan Nendi; Muhammad Fadil Himawan; Abdul Robi Fazri; Ajat Sudrajat
Cakrawala Repositori IMWI 48-55
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pelaksanaan pelayanan publik di Desa Cibeureum, Kecamatan Cilimus, Kabupaten Kuningan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara dengan perangkat desa dan masyarakat, serta dokumentasi. Analisis data dilakukan secara tematik untuk menggambarkan kondisi empiris pelayanan desa. Hasil penelitian menunjukkan bahwa pelayanan desa meliputi administrasi kependudukan, penerbitan surat keterangan, perizinan sederhana, serta fasilitasi layanan sosial dasar. Pelayanan dilaksanakan secara langsung di kantor desa dengan prosedur yang relatif sederhana dan mudah diakses oleh masyarakat. Namun demikian, kualitas pelayanan masih menghadapi kendala berupa keterbatasan sumber daya manusia, belum optimalnya pemanfaatan teknologi informasi, serta dominasi sistem pelayanan manual. Implikasi temuan ini menunjukkan bahwa penguatan kapasitas aparatur desa dan pengembangan sistem pelayanan yang lebih efektif, transparan, dan responsif sangat diperlukan untuk meningkatkan kualitas tata kelola desa serta menjamin pemenuhan hak dasar masyarakat secara lebih optimal. Penelitian ini menyimpulkan bahwa pelayanan desa memiliki peran penting dalam menjamin tertib administrasi dan pemenuhan hak dasar masyarakat.
The Significant Impact Of Service Quality On Customer Satisfaction Specifically Based On The Quality Dimensions Observed In Perum Pegadaian Ikhsan Nendi; Koesharijadi Koesharijadi; Abdurokhim Abdurokhim
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality on satisfaction, with the research focusing on Perum Pegadaian in Malang City, East Java. The sampling technique employed involves multiple sampling using accidental and purposive sampling methods, resulting in a sample size of 100 pawnshop customers. The analysis method utilized is multiple linear regression. The t-test results for each service quality dimension reveal the following outcomes: (1) Physical evidence (tangible) does not have a significant effect on satisfaction, (2) Reliability does not significantly impact satisfaction, (3) Responsiveness does not have a significant effect on satisfaction, (4) Assurance significantly influences satisfaction, and (5) Attention also has a significant effect on satisfaction. Based on the F-test, it is concluded that all dimensions of service quality significantly affect satisfaction.
Supply Chain Efficiency Analysis of Rice Commodities in Improving Farmers' Profit Margins in Indramayu Regency Ikhsan Nendi; Chiska Nova Harsela; Feri Hardiyanto; Siti Komara; Anisa Ayu Dwi Lestari
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 6 No. 2 (2026)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4901

Abstract

This study investigates the supply chain efficiency of rice commodities in Indramayu Regency and its implications for improving farmers' profit margins. Indramayu Regency is one of Indonesia's principal rice-producing regions, yet farmers continue to receive disproportionately low returns due to inefficiencies across the supply chain, including excessive intermediary layers, high post-harvest losses, and weak market integration. This study employs a quantitative approach using survey data from 120 rice farmers and 45 supply chain actors selected through stratified random sampling. Data were collected between January and June 2024. Analytical methods include marketing margin analysis, farmer's share analysis, Supply Chain Operations Reference (SCOR) efficiency scoring, and multiple regression to identify determinants of profit margin. The results show that farmers retain only 42.6% of the final consumer price (Channel III), compared to 68.4% in the shortest marketing channel (Channel I). Supply chain efficiency scores averaged 0.73 across all actors, with rice millers recording the highest efficiency (0.87) and farmers the lowest (0.61). Regression analysis confirms that channel choice, access to milling technology, and cooperative membership significantly improve profit margins. The findings suggest that policy interventions focused on reducing intermediary dependency, strengthening farmer cooperatives, and investing in post-harvest infrastructure can substantially increase rice farmers' income in Indramayu Regency.
Digitalization of Cirebon Batik SMEs: E-Commerce Strategies for Heritage Preservation and Profitability Mahfud Mahfud; Ikhsan Nendi; Antonio Guterres; Puteri Kamilla; Abdurokhim Abdurokhim
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 6 No. 3 (2026)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4972

Abstract

Cirebon batik is both a living cultural heritage and a livelihood base for thousands of micro, small, and medium enterprises (SMEs) clustered in Trusmi. The migration of consumers to digital marketplaces has placed these heritage producers under competitive pressure that threatens their commercial viability and the continuity of traditional craft knowledge. This study investigates how Cirebon batik SMEs design e-commerce strategies that reconcile two often antagonistic objectives: heritage preservation and profitability. Using a qualitative multi-case design, data were gathered through in-depth interviews, focus group discussions, participant observation of online selling, and analysis of platform storefronts across three SME clusters. Effective digitalization emerged not as uniform technology adoption but as a layered repertoire combining marketplace listings, social commerce, live selling, and own-channel storytelling, calibrated to each enterprise's digital maturity. A positive association was found between a constructed Digital Maturity Index and net profit margin, while preservation advanced through motif provenance disclosure and digital cataloguing. The study proposes a Heritage-Profitability Digital Integration model operationalizing authenticity, adaptive capability, multichannel orchestration, value capture, and continuity as governance principles for craft-based digital enterprise
Co-Authors Abdul Robi Fazri Abdullah Abdullah Abdurokhim Abdurokhim Aen Fariah Aen Fariah Agus Rohmat Hidayat Ahmad Kamaludin Ajat Sudrajat Akam Azad Mohamedamin Amelia Amelia Anak Agung Alit Merthayasa Anisa Ayu Dwi Lestari Anton Budiyono Antonio Guterres Arif Maulana Arman Md Arman Md Askarno, Askarno Azzahra, Adelia Chiska Nova Harsela Darwanto Darwanto Dedy Setiawan Difa Ameliora Pujayanti Dodi Sunanto Eko Siswo Adi Sahputra Fahira, Siti Hafsah Fauziatul Fajaroh Feri Hardianto Feri Hardiyanto Fitri Maghdalena Hery Nariyah I Wayan Dasna Kamilla, Puteri Koesharijadi Koesharijadi Koesharijadi Koesharijadi Koesharijadi, Koesharijadi Lestari, Anisa Ayu Dwi Mahfud Mahfud Merthayasa, Anak Agung Alit Muhammad Asril Maulana Muhammad Fadil Himawan Nur Alifah Nurjanah, Aisyah Parlan . Rexy Nakula Urbaningrum Rusly Hidayah Santika, Rani Saona, Saona Savandha, Septien Dwi Siti Komara Zanyar Nathir Ghafar Zuhriyah, Nabilaa Faizatuz