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All Journal MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Cakrawala Repositori Imwi Journal of Social Science Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social Science Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Matriks Journal of Business, Social and Technology Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Journal of Law and Social Politics Journal of Economic Development and Village Building Journal of Digital Marketing and Search Engine Optimization Journal of Digital Business and Data Science Journal of Applied Econometric Journal of Strategic Marketing and Applied Economics
Nendi, Ikhsan
Politeknik Siber Cerdika Internasional
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Transportation Other

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Google Ads Optimization as a Digital Marketing Strategy in Increasing the Competitiveness of Fashion MSMEs Nendi, Ikhsan; Abdullah, Abdullah; Maulana, Arif
Journal Research of Social Science, Economics, and Management Vol. 5 No. 5 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i5.1261

Abstract

This research aims to develop and validate the Google Ads Optimization Framework for Fashion SMEs (GAOF-FS) as a strategic solution to increase the competitiveness of fashion MSMEs in the digital era. Using a Design Science Research approach with a mixed-method method, this research involved 30 fashion MSMEs in Cirebon through surveys, in-depth interviews, and Focus Group Discussions. The results of the analysis showed that 67.3% of MSMEs experienced limited digital knowledge, 72.8% were constrained by budget, and 81.5% had digital positioning difficulties. Only 3.3% of MSMEs are actively using Google Ads. The GAOF-FS framework developed consists of four integrated modules: (1) Strategic Planning Module with components of ecosystem analysis, competitor mapping, and campaign objective determination; (2) The Campaign Design Module includes a keyword research framework, ad copywriting template, and landing page optimization; (3) Budget Management Module with dynamic allocation model and ROI calculator; (4) Performance Monitoring Module with dashboard analytics and GAPS metrics. Expert validation shows an approval rate of 87.5% for relevance, 85.0% for technical feasibility, 90.0% for user-friendliness, and 88.8% for potential impact. User validation (MSMEs) resulted in a usability score of 4.23/5, perceived usefulness 4.47/5, ease of use 4.15/5, and intention to use 4.38/5. This framework provides academic contributions in the form of adaptive models based on local contexts and practical contributions in the form of operational guidelines that are applicable to MSMEs with limited digital literacy.
Search Engine Algorithm Updates and Their Effects on Digital Content Performance Setiawan, Dedy; Nendi, Ikhsan
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 2 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/n1kh3g82

Abstract

This research investigates search engine algorithm update effects on digital content performance during 2020-2025 using sequential explanatory mixed-method design. Analyzing 1,247 content pieces from 512 websites across 10 industry verticals through interrupted time series analysis, multiple regression, and machine learning classification, combined with 40 in-depth practitioner interviews. Findings reveal average organic traffic declined 14.2% post-update, creating trimodal distributions: 28% severe decline, 57% moderate fluctuation, and 15% significant growth. Temporal analysis identifies three phases: immediate shock (35.4% decline), volatile adjustment, and stabilization at 18% below baseline, with only 12.4% fully recovering. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) emerges as strongest resilience predictor (B=0.386, p<0.001), alongside content depth and original research. Qualitative findings expose pervasive algorithm anxiety (92.5% practitioners) and paradigm shifts from technical optimization toward authentic expertise. The research provides evidence-based strategies emphasizing E-E-A-T implementation, content depth over volume, and strategic diversification. This study uniquely integrates quantitative performance patterns with practitioner phenomenology across 18 major updates, advancing understanding of algorithmic governance dynamics in digital content ecosystems.
Validitas Buku Model Pembelajaran Kolaboratif Berbasis Masalah Untuk Meningkatkan Kemampuan Berpikir Kreatif dan Metakognitif Mahasiswa Hidayah, Rusly; Fajaroh, Fauziatul; Parlan, Parlan; Dasna, I Wayan; Nendi, Ikhsan
Journal of Business Social and Technology Vol. 5 No. 2 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.163

Abstract

Berpikir kreatif dan metakognitif termasuk dalam ranah berpikir tingkat tinggi yang melibatkan kontrol aktif dalam proses kognitif untuk memecahkan suatu masalah. Berbagai upaya untuk meningkatkan penguasaan berpikir kreatif dan keterampilan metakognitif sangat diperlukan, salah satunya melalui penggunaan buku model pembelajaran kolaboratif berdasarkan masalah yang merangsang kemampuan berpikir kreatif dan metakognitif siswa. Riset ini menggunakan metode penelitian dan pengembangan (R&D) ini bertujuan untuk menguji validitas buku model pembelajaran kolaboratif berbasis masalah. Sedangkan pengumpulan data menggunakan metode angket. Pengembangan buku menggunakan model Plomp, sehingg penggunaan buku perlu divalidasi, dalam hal ini buku divalidasi oleh tiga orang ahli menggunakan V Aiken, hasil validasi menunjukkan validitas isi 0,919 oleh pakar, validitas konstruk 0,903 oleh pakar dengan kategori valid dan dapat digunakan untuk mengetahui peningkatan kemampuan berpikir kreatif dan metakognitif siswa. Disarankan kepada dosen untuk menerapkan model buku pembelajaran berbasis masalah kolaboratif dan menekankan berpikir kreatif dan keterampilan metakognitif dalam proses pembelajaran.
DIGITAL MICRO-ENTREPRENEURSHIP AND LOCAL INNOVATION SYSTEMS FOR ADVANCING VILLAGE ECONOMIC GROWTH Nendi, Ikhsan
Journal of Economic Development and Village Building Vol. 3 No. 1 (2025): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v3i1.49

Abstract

This research investigates digital micro-entrepreneurship in rural areas through the local innovation systems framework. Addressing limited formal employment, seasonal agricultural income, and digital divides, this study examines how smartphone platforms create market pathways while raising concerns about uneven value capture and exclusion. The study maps the entrepreneur typology, explains how digital technologies reshape the dynamics of the innovation system, and identifies constraints that affect the quality and sustainability of entrepreneurship. Employing qualitative case study methodology, data were collected through interviews, focus groups, and system actor mapping from January to December 2024. Three villages were selected: Village A (peri-urban, strong connectivity), Village B (agricultural, moderate connectivity), and Village C (remote, unreliable). Among 45 identified micro-entrepreneurs, 60% are women aged 25-40. Findings reveal social selling ecosystems dominate, with hybrid online-offline models prevailing due to trust and payment preferences. Digitalization accelerates knowledge flows through trans-local learning and enables partial institutional evolution, most effectively in digitally-advantaged villages. However, the lack of formal financial records constrains assessment. Digital tools catalyze rural innovation system reconfiguration, but benefits remain mediated by digital literacy, capital access, and social support. Implications emphasize tiered policy formalization, cooperative digital infrastructure, and targeted financial inclusion. Study limitations include a small sample (45 entrepreneurs from 3 villages), a geographic focus on 1 district, self-reported data, and a 12-month time frame.
Analisis Faktor-faktor yang Mempengaruhi Opini Audit Badan Pemerika Keuangan (BPK) Kota Cirebon Jawa Barat Fariah, Aen; Nendi, Ikhsan
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 2 No. 2 (2020): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v2i2.1

Abstract

Opini audit merupakan pernyataan yang merupakan hasil dari proses audit yang dilaporkan oleh auditor kepada audite. Tujuan dari penelitian ini yakni untuk mengetahui tingkat kepatuhan SPI terhadap perundang-undangan dan opini audit tahun sebelumnya berpengaruh terhadap opini audit BPK. Metode penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel lima kecamatan di Kota Cirebon. Analisis yang digunakan yakni regresi linier berganda menggunakan program SPSS dalam pengolahan data. Hasil dan Penelitian yang dihasilkan dalam penelitian ini menyatakan bahwa sistem pengendalian intern berpengaruh tidak signifikan terhadap opini audit BPK di Kota Cirebon Jawa Barat. Ketidakpatuhan pada peraturan perundang-undangan berpengaruh tidak signifikan terhadap opini audit BPK di Kota Cirebon Jawa Barat. Dari hasil uji residual menunjukkan bahwa koefisien regresi bernilai negatif dan nilai signifikasi lebih besar dari nilai α sehingga dapat disimpulkan bahwa variabel tindak lanjut tidak memoderasi hubungan sistem pengendalian intern. Sistem pengendalian intern secara parsial berpengaruh tidak signifikan terhadap opini audit BPK.
Political Ideology and Judicial Decision-Making in Contemporary Legal Systems Fahira, Siti Hafsah; Nendi, Ikhsan; Hidayat, Agus Rohmat; Nurjanah, Aisyah; Santika, Rani
Journal of Law and Social Politics Vol. 2 No. 2 (2024): Journal of Law and Social Politics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jlsp.v2i2.73

Abstract

Background: Constitutional protection of minority rights remains a fundamental issue in contemporary constitutional law, particularly in the context of increasing political polarization, public health crises, and democratic backsliding. Although constitutions formally guarantee equality and non-discrimination, the effectiveness of these protections varies significantly across jurisdictions and minority groups. Objective: This study aims to examine comparative constitutional frameworks across regions and to identify the most effective constitutional mechanisms, judicial practices, and implementation challenges affecting religious, ethnic, LGBTQ+, linguistic, and other minority groups. Methods: This research employs a comparative legal analysis based on a systematic review of 25 Scopus-indexed publications published between 2019 and 2024. The analysis covers constitutional provisions, judicial decisions, and enforcement mechanisms from jurisdictions in Europe, the Americas, Asia, Africa, and Oceania. Results: The findings indicate that constitutional courts are the most effective mechanism for protecting minority rights, with an average effectiveness rate of 85%, outperforming legislative and administrative mechanisms. European jurisdictions demonstrate the highest level of protection, while African jurisdictions show comparatively lower effectiveness. Religious minorities constitute the largest proportion of constitutional cases, followed by ethnic minorities and LGBTQ+ groups. Non-discrimination principles show the strongest implementation, whereas political representation mechanisms remain the weakest. Conclusion: The study concludes that strong constitutional courts and robust non-discrimination principles are central to effective minority rights protection. However, enforcement gaps, political resistance, and limited institutional capacity continue to hinder the realization of constitutional guarantees, indicating the need for targeted institutional and policy reforms.
Economic Development Conditions and Their Effects on Growth Indicators Drawn from Statistics Indonesia Economic Data Nendi, Ikhsan
Journal of Applied Econometric Vol. 2 No. 1 (2026): Journal of Applied Econometric
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/journaljoae.v2i1.38

Abstract

Background:Understanding how economic development conditions interact to influence growth outcomes is critical for policymakers in emerging economies, especially as nations navigate post-pandemic recovery and address challenges from technological disruption and climate change.Objective:This study examines the relationship between multidimensional development conditions and growth indicators in West Java Province, Indonesia's most populous and economically diverse region. The goal is to assess how various development factors impact economic growth outcomes, such as GDP growth, employment creation, poverty reduction, and human development index outcomes.Method:The research analyzes panel data from 27 districts and cities over the period 2019–2023. Fixed-effects regression models are employed to assess the effects of infrastructure quality, human capital levels, institutional capacity, sectoral composition, and trade openness on economic performance indicators.Findings and Implications:The findings reveal that infrastructure investment significantly enhances GDP growth (coefficient 0.048, p<0.01), while human capital emerges as the strongest driver of employment growth (0.041, p<0.01) and poverty reduction (-0.095, p<0.01). These results provide evidence-based guidance for policymakers on how to prioritize development investments and create integrated strategies that leverage the synergies between infrastructure, human capital, and institutional improvements tailored to regional contexts.Conclusion:The study emphasizes that sustainable regional development requires a multidimensional approach rather than single-factor interventions. Policymakers should focus on developing integrated strategies that combine investments in infrastructure, human capital, and institutional capacity. Future research should explore spatial spillover effects and the long-term causal mechanisms that drive economic transformation.
Co-Authors Abdullah Abdullah Abdurokhim Abdurokhim Aen Fariah Aen Fariah Agus Rohmat Hidayat Akam Azad Mohamedamin Anak Agung Alit Merthayasa Arif Maulana, Arif Arman Md Arman Md Askarno, Askarno Azzahra, Adelia Budiyono, Anton Dedy Setiawan Dodi Sunanto Eko Siswo Adi Sahputra Fahira, Siti Hafsah fariah, Aen Fauziatul Fajaroh Hardianto, Feri I Wayan Dasna Koesharijadi Koesharijadi Koesharijadi, Koesharijadi Lestari, Anisa Ayu Dwi Merthayasa, Anak Agung Alit Nur Alifah Nurjanah, Aisyah Parlan . Pujayanti, Difa Ameliora Rexy Nakula Urbaningrum RUSLY HIDAYAH Rusly Hidayah Santika, Rani Saona, Saona Savandha, Septien Dwi Siti Komara Zanyar Nathir Ghafar Zuhriyah, Nabilaa Faizatuz