Claim Missing Document
Check
Articles

Found 40 Documents
Search

Search Engine Algorithm Updates and Their Effects on Digital Content Performance Setiawan, Dedy; Nendi, Ikhsan
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 2 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/n1kh3g82

Abstract

This research investigates search engine algorithm update effects on digital content performance during 2020-2025 using sequential explanatory mixed-method design. Analyzing 1,247 content pieces from 512 websites across 10 industry verticals through interrupted time series analysis, multiple regression, and machine learning classification, combined with 40 in-depth practitioner interviews. Findings reveal average organic traffic declined 14.2% post-update, creating trimodal distributions: 28% severe decline, 57% moderate fluctuation, and 15% significant growth. Temporal analysis identifies three phases: immediate shock (35.4% decline), volatile adjustment, and stabilization at 18% below baseline, with only 12.4% fully recovering. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) emerges as strongest resilience predictor (B=0.386, p<0.001), alongside content depth and original research. Qualitative findings expose pervasive algorithm anxiety (92.5% practitioners) and paradigm shifts from technical optimization toward authentic expertise. The research provides evidence-based strategies emphasizing E-E-A-T implementation, content depth over volume, and strategic diversification. This study uniquely integrates quantitative performance patterns with practitioner phenomenology across 18 major updates, advancing understanding of algorithmic governance dynamics in digital content ecosystems.
Validitas Buku Model Pembelajaran Kolaboratif Berbasis Masalah Untuk Meningkatkan Kemampuan Berpikir Kreatif dan Metakognitif Mahasiswa Hidayah, Rusly; Fajaroh, Fauziatul; Parlan, Parlan; Dasna, I Wayan; Nendi, Ikhsan
Journal of Business Social and Technology Vol. 5 No. 2 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.163

Abstract

Berpikir kreatif dan metakognitif termasuk dalam ranah berpikir tingkat tinggi yang melibatkan kontrol aktif dalam proses kognitif untuk memecahkan suatu masalah. Berbagai upaya untuk meningkatkan penguasaan berpikir kreatif dan keterampilan metakognitif sangat diperlukan, salah satunya melalui penggunaan buku model pembelajaran kolaboratif berdasarkan masalah yang merangsang kemampuan berpikir kreatif dan metakognitif siswa. Riset ini menggunakan metode penelitian dan pengembangan (R&D) ini bertujuan untuk menguji validitas buku model pembelajaran kolaboratif berbasis masalah. Sedangkan pengumpulan data menggunakan metode angket. Pengembangan buku menggunakan model Plomp, sehingg penggunaan buku perlu divalidasi, dalam hal ini buku divalidasi oleh tiga orang ahli menggunakan V Aiken, hasil validasi menunjukkan validitas isi 0,919 oleh pakar, validitas konstruk 0,903 oleh pakar dengan kategori valid dan dapat digunakan untuk mengetahui peningkatan kemampuan berpikir kreatif dan metakognitif siswa. Disarankan kepada dosen untuk menerapkan model buku pembelajaran berbasis masalah kolaboratif dan menekankan berpikir kreatif dan keterampilan metakognitif dalam proses pembelajaran.
DIGITAL MICRO-ENTREPRENEURSHIP AND LOCAL INNOVATION SYSTEMS FOR ADVANCING VILLAGE ECONOMIC GROWTH Nendi, Ikhsan
Journal of Economic Development and Village Building Vol. 3 No. 1 (2025): Journal of Economic Development and Village Building
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jedvb.v3i1.49

Abstract

This research investigates digital micro-entrepreneurship in rural areas through the local innovation systems framework. Addressing limited formal employment, seasonal agricultural income, and digital divides, this study examines how smartphone platforms create market pathways while raising concerns about uneven value capture and exclusion. The study maps the entrepreneur typology, explains how digital technologies reshape the dynamics of the innovation system, and identifies constraints that affect the quality and sustainability of entrepreneurship. Employing qualitative case study methodology, data were collected through interviews, focus groups, and system actor mapping from January to December 2024. Three villages were selected: Village A (peri-urban, strong connectivity), Village B (agricultural, moderate connectivity), and Village C (remote, unreliable). Among 45 identified micro-entrepreneurs, 60% are women aged 25-40. Findings reveal social selling ecosystems dominate, with hybrid online-offline models prevailing due to trust and payment preferences. Digitalization accelerates knowledge flows through trans-local learning and enables partial institutional evolution, most effectively in digitally-advantaged villages. However, the lack of formal financial records constrains assessment. Digital tools catalyze rural innovation system reconfiguration, but benefits remain mediated by digital literacy, capital access, and social support. Implications emphasize tiered policy formalization, cooperative digital infrastructure, and targeted financial inclusion. Study limitations include a small sample (45 entrepreneurs from 3 villages), a geographic focus on 1 district, self-reported data, and a 12-month time frame.
Analisis Faktor-faktor yang Mempengaruhi Opini Audit Badan Pemerika Keuangan (BPK) Kota Cirebon Jawa Barat Fariah, Aen; Nendi, Ikhsan
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 2 No. 2 (2020): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v2i2.1

Abstract

Opini audit merupakan pernyataan yang merupakan hasil dari proses audit yang dilaporkan oleh auditor kepada audite. Tujuan dari penelitian ini yakni untuk mengetahui tingkat kepatuhan SPI terhadap perundang-undangan dan opini audit tahun sebelumnya berpengaruh terhadap opini audit BPK. Metode penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel lima kecamatan di Kota Cirebon. Analisis yang digunakan yakni regresi linier berganda menggunakan program SPSS dalam pengolahan data. Hasil dan Penelitian yang dihasilkan dalam penelitian ini menyatakan bahwa sistem pengendalian intern berpengaruh tidak signifikan terhadap opini audit BPK di Kota Cirebon Jawa Barat. Ketidakpatuhan pada peraturan perundang-undangan berpengaruh tidak signifikan terhadap opini audit BPK di Kota Cirebon Jawa Barat. Dari hasil uji residual menunjukkan bahwa koefisien regresi bernilai negatif dan nilai signifikasi lebih besar dari nilai α sehingga dapat disimpulkan bahwa variabel tindak lanjut tidak memoderasi hubungan sistem pengendalian intern. Sistem pengendalian intern secara parsial berpengaruh tidak signifikan terhadap opini audit BPK.
Political Ideology and Judicial Decision-Making in Contemporary Legal Systems Fahira, Siti Hafsah; Nendi, Ikhsan; Hidayat, Agus Rohmat; Nurjanah, Aisyah; Santika, Rani
Journal of Law and Social Politics Vol. 2 No. 2 (2024): Journal of Law and Social Politics
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jlsp.v2i2.73

Abstract

Background: Constitutional protection of minority rights remains a fundamental issue in contemporary constitutional law, particularly in the context of increasing political polarization, public health crises, and democratic backsliding. Although constitutions formally guarantee equality and non-discrimination, the effectiveness of these protections varies significantly across jurisdictions and minority groups. Objective: This study aims to examine comparative constitutional frameworks across regions and to identify the most effective constitutional mechanisms, judicial practices, and implementation challenges affecting religious, ethnic, LGBTQ+, linguistic, and other minority groups. Methods: This research employs a comparative legal analysis based on a systematic review of 25 Scopus-indexed publications published between 2019 and 2024. The analysis covers constitutional provisions, judicial decisions, and enforcement mechanisms from jurisdictions in Europe, the Americas, Asia, Africa, and Oceania. Results: The findings indicate that constitutional courts are the most effective mechanism for protecting minority rights, with an average effectiveness rate of 85%, outperforming legislative and administrative mechanisms. European jurisdictions demonstrate the highest level of protection, while African jurisdictions show comparatively lower effectiveness. Religious minorities constitute the largest proportion of constitutional cases, followed by ethnic minorities and LGBTQ+ groups. Non-discrimination principles show the strongest implementation, whereas political representation mechanisms remain the weakest. Conclusion: The study concludes that strong constitutional courts and robust non-discrimination principles are central to effective minority rights protection. However, enforcement gaps, political resistance, and limited institutional capacity continue to hinder the realization of constitutional guarantees, indicating the need for targeted institutional and policy reforms.
Economic Development Conditions and Their Effects on Growth Indicators Drawn from Statistics Indonesia Economic Data Nendi, Ikhsan
Journal of Applied Econometric Vol. 2 No. 1 (2026): Journal of Applied Econometric
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/journaljoae.v2i1.38

Abstract

Background:Understanding how economic development conditions interact to influence growth outcomes is critical for policymakers in emerging economies, especially as nations navigate post-pandemic recovery and address challenges from technological disruption and climate change.Objective:This study examines the relationship between multidimensional development conditions and growth indicators in West Java Province, Indonesia's most populous and economically diverse region. The goal is to assess how various development factors impact economic growth outcomes, such as GDP growth, employment creation, poverty reduction, and human development index outcomes.Method:The research analyzes panel data from 27 districts and cities over the period 2019–2023. Fixed-effects regression models are employed to assess the effects of infrastructure quality, human capital levels, institutional capacity, sectoral composition, and trade openness on economic performance indicators.Findings and Implications:The findings reveal that infrastructure investment significantly enhances GDP growth (coefficient 0.048, p<0.01), while human capital emerges as the strongest driver of employment growth (0.041, p<0.01) and poverty reduction (-0.095, p<0.01). These results provide evidence-based guidance for policymakers on how to prioritize development investments and create integrated strategies that leverage the synergies between infrastructure, human capital, and institutional improvements tailored to regional contexts.Conclusion:The study emphasizes that sustainable regional development requires a multidimensional approach rather than single-factor interventions. Policymakers should focus on developing integrated strategies that combine investments in infrastructure, human capital, and institutional capacity. Future research should explore spatial spillover effects and the long-term causal mechanisms that drive economic transformation.
Application of Big Data and Analytics to Increase Competitive Advantage Eko Siswo Adi Sahputra; Ikhsan Nendi
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1084

Abstract

In the digital era the volume of data continues to increase rapidly, big data and analytics are important tools for companies to utilize the data and increase competitive advantage. The purpose of this research is to find out how big data and analytics can be applied to increase competitive advantage. This research uses qualitative research methods. The data collection technique in this research is a literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and conclusion drawing. The results showed that big data and analytics are important tools for companies to increase competitive advantage in this digital era including through personalization of customer experience, operational optimization, and business strategy development. The implementation of big data and analytics is expected to have an impact on companies so that they can make better decisions, develop new products and services, improve operating efficiency, and strengthen relationships with customers.
Sustainable Economic Empowerment Through Collaborative Village Governance and Social Entrepreneurship Education Toward Achieving A Circular Economy Nendi, Ikhsan
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2025): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v7i2.122

Abstract

Background: This study examines village collaborative governance models and community-based social entrepreneurship education in realizing a sustainable rural circular economy. Objective: The main focus of the research is to identify and analyze governance models that can support sustainable economic empowerment, as well as to assess the effectiveness of community-based social entrepreneurship education in enhancing the entrepreneurial capacity of rural communities through circular economy principles. Method: The research employs a mixed-methods approach (qualitative and quantitative), with data analysis including in-depth interviews, participatory observation, and quantitative surveys. Findings and Implications: The main findings indicate that the implementation of collaborative governance models involving various stakeholders, along with community-based social entrepreneurship education based on circular economy principles, can enhance economic resilience and create sustainable business opportunities. Conclusion: The implications of this research emphasize the importance of integrating the development of village governance capacity with entrepreneurship education to create independent and environmentally-friendly rural economies. This study also provides recommendations for policies that foster rural economic development through community-based empowerment models grounded in circular economy governance.
Optimizing Google Ads and Social Media as a Digital Marketing Strategy Integrated in Increasing the Competitiveness of Fashion MSMEs Nendi, Ikhsan
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 1 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i1.257

Abstract

Background: Digital transformation demands that fashion MSMEs (Micro, Small, and Medium Enterprises) adopt integrated multi-platform marketing strategies to remain competitive. Despite widespread social media use, many MSMEs struggle to leverage digital tools effectively. Objective: This study aims to develop the Google Ads and Social Media Optimization Framework for Fashion SMEs (GAOF-FS 2.0), providing a strategic tool for MSMEs in Cirebon to optimize their digital marketing efforts and integrate various platforms. Method: The study used a Design Science Research approach involving thirty fashion MSMEs in Cirebon. A mixed-methods methodology was employed, including surveys, in-depth interviews, and focus group discussions to gather insights on current digital marketing practices and challenges. Results: The findings revealed a significant knowledge gap. While 90% of MSMEs are active on social media, more than three-quarters struggle with integrated digital marketing. Fewer than 5% utilize Google Ads, and only a small portion strategically use Facebook Ads or Instagram Ads. The developed framework integrates five core modules: strategic planning, social media integration, Google Ads campaigns, budget management, and performance monitoring. Validation by six experts and fifteen MSME practitioners showed high acceptance, with scores exceeding 85% across all evaluation dimensions. Conclusion: The study introduces an innovative GAPS-S metric to simplify multi-platform analytics for MSMEs. The academic contribution includes a locally context-based adaptive model, while the practical contribution offers an operational toolkit for MSMEs with limited digital literacy. This framework bridges the gap between digital presence and strategic utilization, enhancing competitiveness in the e-commerce ecosystem.
Pelayanan Publik Desa dalam Perspektif Tata Kelola Pemerintahan Desa: Studi Kasus Desa Cibeureum Kecamatan Caracas Muhammad Fadil Himawan; Ikhsan Nendi; Abdul Robi Fazri; Ajat Sudrajat
Cakrawala Repositori IMWI 48-55
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pelaksanaan pelayanan publik di Desa Cibeureum, Kecamatan Caracas, Kabupaten Kuningan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara dengan perangkat desa dan masyarakat, serta dokumentasi. Analisis data dilakukan secara tematik untuk menggambarkan kondisi empiris pelayanan desa. Hasil penelitian menunjukkan bahwa pelayanan desa meliputi administrasi kependudukan, penerbitan surat keterangan, perizinan sederhana, serta fasilitasi layanan sosial dasar. Pelayanan dilaksanakan secara langsung di kantor desa dengan prosedur yang relatif sederhana dan mudah diakses oleh masyarakat. Namun demikian, kualitas pelayanan masih menghadapi kendala berupa keterbatasan sumber daya manusia, belum optimalnya pemanfaatan teknologi informasi, serta dominasi sistem pelayanan manual. Implikasi temuan ini menunjukkan bahwa penguatan kapasitas aparatur desa dan pengembangan sistem pelayanan yang lebih efektif, transparan, dan responsif sangat diperlukan untuk meningkatkan kualitas tata kelola desa serta menjamin pemenuhan hak dasar masyarakat secara lebih optimal. Penelitian ini menyimpulkan bahwa pelayanan desa memiliki peran penting dalam menjamin tertib administrasi dan pemenuhan hak dasar masyarakat.