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All Journal MIX : Jurnal Ilmiah Manajemen Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Cakrawala Repositori Imwi Journal of Social Science Journal of Economics and Business UBS Devotion: Journal of Research and Community Service Daengku: Journal of Humanities and Social Sciences Innovation Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Social Science Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Matriks Journal of Business, Social and Technology Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Social Science Journal of Economic Development and Village Building Journal of Digital Marketing and Search Engine Optimization Journal of Digital Business and Data Science Journal of Applied Econometric Journal of Strategic Marketing and Applied Economics Glosains: Jurnal Sains Global Indonesia
Nendi, Ikhsan
Politeknik Siber Cerdika Internasional
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Validitas Buku Model Pembelajaran Kolaboratif Berbasis Masalah Untuk Meningkatkan Kemampuan Berpikir Kreatif dan Metakognitif Mahasiswa Rusly Hidayah; Fauziatul Fajaroh; Parlan Parlan; I Wayan Dasna; Ikhsan Nendi
Journal of Business, Social and Technology Vol. 5 No. 2 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i2.163

Abstract

Berpikir kreatif dan metakognitif termasuk dalam ranah berpikir tingkat tinggi yang melibatkan kontrol aktif dalam proses kognitif untuk memecahkan suatu masalah. Berbagai upaya untuk meningkatkan penguasaan berpikir kreatif dan keterampilan metakognitif sangat diperlukan, salah satunya melalui penggunaan buku model pembelajaran kolaboratif berdasarkan masalah yang merangsang kemampuan berpikir kreatif dan metakognitif siswa. Riset ini menggunakan metode penelitian dan pengembangan (R&D) ini bertujuan untuk menguji validitas buku model pembelajaran kolaboratif berbasis masalah. Sedangkan pengumpulan data menggunakan metode angket. Pengembangan buku menggunakan model Plomp, sehingg penggunaan buku perlu divalidasi, dalam hal ini buku divalidasi oleh tiga orang ahli menggunakan V Aiken, hasil validasi menunjukkan validitas isi 0,919 oleh pakar, validitas konstruk 0,903 oleh pakar dengan kategori valid dan dapat digunakan untuk mengetahui peningkatan kemampuan berpikir kreatif dan metakognitif siswa. Disarankan kepada dosen untuk menerapkan model buku pembelajaran berbasis masalah kolaboratif dan menekankan berpikir kreatif dan keterampilan metakognitif dalam proses pembelajaran.
Analisis Faktor-faktor yang Mempengaruhi Opini Audit Badan Pemerika Keuangan (BPK) Kota Cirebon Jawa Barat Aen Fariah; Ikhsan Nendi
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 2 No. 2 (2020): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v2i2.1

Abstract

Opini audit merupakan pernyataan yang merupakan hasil dari proses audit yang dilaporkan oleh auditor kepada audite. Tujuan dari penelitian ini yakni untuk mengetahui tingkat kepatuhan SPI terhadap perundang-undangan dan opini audit tahun sebelumnya berpengaruh terhadap opini audit BPK. Metode penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel lima kecamatan di Kota Cirebon. Analisis yang digunakan yakni regresi linier berganda menggunakan program SPSS dalam pengolahan data. Hasil dan Penelitian yang dihasilkan dalam penelitian ini menyatakan bahwa sistem pengendalian intern berpengaruh tidak signifikan terhadap opini audit BPK di Kota Cirebon Jawa Barat. Ketidakpatuhan pada peraturan perundang-undangan berpengaruh tidak signifikan terhadap opini audit BPK di Kota Cirebon Jawa Barat. Dari hasil uji residual menunjukkan bahwa koefisien regresi bernilai negatif dan nilai signifikasi lebih besar dari nilai α sehingga dapat disimpulkan bahwa variabel tindak lanjut tidak memoderasi hubungan sistem pengendalian intern. Sistem pengendalian intern secara parsial berpengaruh tidak signifikan terhadap opini audit BPK.
Optimizing Google Ads and Social Media as a Digital Marketing Strategy Integrated in Increasing the Competitiveness of Fashion MSMEs Ikhsan Nendi
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 1 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i1.257

Abstract

Background: Digital transformation demands that fashion MSMEs (Micro, Small, and Medium Enterprises) adopt integrated multi-platform marketing strategies to remain competitive. Despite widespread social media use, many MSMEs struggle to leverage digital tools effectively. Objective: This study aims to develop the Google Ads and Social Media Optimization Framework for Fashion SMEs (GAOF-FS 2.0), providing a strategic tool for MSMEs in Cirebon to optimize their digital marketing efforts and integrate various platforms. Method: The study used a Design Science Research approach involving thirty fashion MSMEs in Cirebon. A mixed-methods methodology was employed, including surveys, in-depth interviews, and focus group discussions to gather insights on current digital marketing practices and challenges. Results: The findings revealed a significant knowledge gap. While 90% of MSMEs are active on social media, more than three-quarters struggle with integrated digital marketing. Fewer than 5% utilize Google Ads, and only a small portion strategically use Facebook Ads or Instagram Ads. The developed framework integrates five core modules: strategic planning, social media integration, Google Ads campaigns, budget management, and performance monitoring. Validation by six experts and fifteen MSME practitioners showed high acceptance, with scores exceeding 85% across all evaluation dimensions. Conclusion: The study introduces an innovative GAPS-S metric to simplify multi-platform analytics for MSMEs. The academic contribution includes a locally context-based adaptive model, while the practical contribution offers an operational toolkit for MSMEs with limited digital literacy. This framework bridges the gap between digital presence and strategic utilization, enhancing competitiveness in the e-commerce ecosystem.
Digital Competency Assessment of Farmer Groups: A Training Needs Analysis for Agricultural Digital Transformation in West Java Ikhsan Nendi; Amelia Amelia
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 3 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i3.374

Abstract

Background: Agriculture 4.0 is reshaping farming worldwide, yet Indonesian farmer groups remain constrained by uneven digital competency. National census data show that 53.16 percent of the 28.19 million farmers in Indonesia still work without modern machinery or digital technology. Objective: This study measures the digital competency level of farmer group members, ranks their priority training needs by domain, and tests the individual factors that shape those needs. Methods: A cross sectional survey covered 210 members of 21 farmer groups in Indramayu, Subang, and Karawang, West Java, drawn by stratified random sampling. The instrument was adapted from DigComp 2.1 and validated by five experts. Analysis was run in SPSS 26 using descriptive statistics, gap analysis, the Training Priority Index, Importance-Performance Analysis, and multiple linear regression after classical assumption testing. Results: Mean current competency reached 56.4 of 100 against a required standard of 80.0, a gap of 23.6 points. The widest gaps were digital agricultural applications (29.4), digital marketing (27.1), and precision farming technology (25.8). Education level (β = 0.412), digital infrastructure access (β = 0.376), and age (β = −0.318) significantly predicted competency and explained 42.8 percent of its variance. Conclusion: Training for farmer groups should be differentiated rather than uniform, pairing foundational digital literacy for older and less educated members with advanced application and marketing modules for younger members who can act as digital champions. Extension agencies can use the Training Priority Index reported here to sequence modules and to schedule training alongside rural connectivity investment.
The Impact of Social Media Marketing Activities on Brand Awareness and Sales Performance of Small and Medium Enterprises: Evidence from Indonesia Ahmad Kamaludin; Ikhsan Nendi
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.363

Abstract

Background: The rapid proliferation of social media platforms has fundamentally transformed the marketing landscape for Small and Medium Enterprises (SMEs) in Indonesia, creating both opportunities and challenges in brand building and revenue generation. Objective: This study examines how five social media marketing activity (SMMA) dimensions (content quality, posting frequency, influencer collaboration, community interaction, and platform selection) shape brand awareness, and how brand awareness converts into sales performance through brand trust. Methods: This study employed a qualitative design. Twenty SME owners and managers were purposively selected across five Indonesian provinces (West Java, DKI Jakarta, East Java, Yogyakarta, and Bali) and five sectors. Semi-structured interviews of 45–90 minutes were conducted over sixteen weeks and triangulated with document analysis of 20 business accounts and five field observations. Transcripts were coded in NVivo 12 Pro using Braun and Clarke’s six-phase reflexive thematic analysis, followed by axial and selective coding and member checking with eight participants. Results: The findings indicate that consistent and targeted social media marketing activities significantly enhance brand visibility, consumer engagement, and sales conversion. Instagram and TikTok emerged as the most impactful platforms, while content quality, posting frequency, and micro-influencer collaboration were the decisive success factors. Brand trust, rather than recognition alone, converted awareness into revenue. Conclusion: This study contributes theoretical and practical insights into the SMMA–brand awareness–sales performance nexus within emerging economy contexts, offering actionable implications for SME owners, policymakers, and digital marketing practitioners in Indonesia.
Co-Authors Abdul Robi Fazri Abdullah Abdullah Abdurokhim Abdurokhim Aen Fariah Aen Fariah Agus Rohmat Hidayat Ahmad Kamaludin Ajat Sudrajat Akam Azad Mohamedamin Amelia Amelia Anak Agung Alit Merthayasa Anisa Ayu Dwi Lestari Anton Budiyono Antonio Guterres Arif Maulana Arman Md Arman Md Askarno, Askarno Azzahra, Adelia Chiska Nova Harsela Darwanto Darwanto Dedy Setiawan Difa Ameliora Pujayanti Dodi Sunanto Eko Siswo Adi Sahputra Fahira, Siti Hafsah Fauziatul Fajaroh Feri Hardianto Feri Hardiyanto Fitri Maghdalena Hery Nariyah I Wayan Dasna Kamilla, Puteri Koesharijadi Koesharijadi Koesharijadi Koesharijadi Koesharijadi, Koesharijadi Lestari, Anisa Ayu Dwi Mahfud Mahfud Merthayasa, Anak Agung Alit Muhammad Asril Maulana Muhammad Fadil Himawan Nur Alifah Nurjanah, Aisyah Parlan . Rexy Nakula Urbaningrum Rusly Hidayah Santika, Rani Saona, Saona Savandha, Septien Dwi Siti Komara Zanyar Nathir Ghafar Zuhriyah, Nabilaa Faizatuz