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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Graha Pengabdian AKMENIKA Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Jurnal Cakrawala Ilmiah Jurnal Ekonomi, Bisnis dan Manajemen Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Management and Business Economics UBMJ (UPY Business and Management Journal) Innovative: Journal Of Social Science Research Jurnal Kendali Akuntansi Jurnal Manajemen Riset Inovasi Indo-Fintech Intellectuals: Journal of Economics and Business Bisma : Business and Management Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal J-CEKI Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis ABDIMAS NUSANTARA
kasnowo, kasnowo
Fakultas Ekonomi Universitas Islam Majapahit
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Media Sosial Terhadap Keputusan Pembelian Yang Dimediasi Kualitas Produk Puspitasari, Amalia; Hidayat, M. Syamsul; Kasnowo, Kasnowo
BISMA : Business and Management Journal Vol. 3 No. 4 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i4.2068

Abstract

This study examines the influence of social media on purchasing decisions with product quality as a mediating variable, focusing on consumers of Clarissa Boutique in Mojokerto, Indonesia. The scope of the study centers on digital marketing practices through Instagram and TikTok as promotional tools rather than transaction platforms, emphasizing their role in shaping consumer perceptions and behavior. Using a quantitative descriptive approach, data were collected from 200 registered customers through a structured questionnaire. The sampling technique applied was non-probability sampling with a purposive method, and the data were analyzed using Structural Equation Modeling (SEM-PLS). The findings reveal that TikTok has a strong and statistically significant effect on both product quality perception and purchasing decisions, while Instagram shows no significant influence on either variable. Furthermore, product quality does not significantly affect purchasing decisions and does not mediate the relationship between social media and purchasing decisions. These results indicate that visual and interactive content delivered through TikTok plays a more decisive role in influencing consumer purchasing behavior compared to Instagram. The study highlights the importance of selecting appropriate social media platforms in digital marketing strategies and provides practical insights for fashion retailers in optimizing social media-based promotion.
Pelatihan Pengelolaan Koperasi KD/KMP di Kabupaten Mojokerto dalam Menyiapkan SDM yang Kompeten Melalui Manajemen Operasional dan Model Bisnis Berbasis Potensi Desa Kasnowo, Kasnowo; Armin, Rini
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): ABDIMAS NUSANTARA (Januari)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v7i2.4565

Abstract

This community service activity aims to improve the competency of the managers of the Koperasi Desa Kelurahan Merah Putih (KD/KMP) in Mojokerto Regency through operational management training and the preparation of a village potential-based business model. The activity was carried out in collaboration with the Mojokerto Regency Cooperative Office using lecture, discussion and question and answer methods. The location of the activity was themed on Friday, November 7, 2025 at New Djimbaran Resto and Friday, November 21, 2025 at Amanatul Ummah Pacet, Mojokerto Regency. This training provides an understanding of operational management that discusses planning, organizing, implementing, and supervising business activities effectively and efficiently. While the material challenges the village potential-based model, namely identifying village potential through the Business Model Canvas, and sustainable cooperative business development strategies.
Co-Authors Alfina Indar Rohmawati Amila Qurniyati Anindita Imam Basri Anisa Wijaya Putri Anita Bella Susilowati Azimatul Khabibah Bahril Ilmiddaviq, Muhammad Baidlowi, Imam Budi Utami Budiarjo, Mokhammad Satrio Dewi Rahmawati DEWI RAHMAWATI Dg. Liwang, Asmita Wulandari Diana Rosa Amanda Dwihandoko, Toto Heru Elfa Rosyidah Hari Setiono Hari Setiono, Hari Hernan Sugiantara Hidayat, M. Syamsul Ilmidaviq, Muhammad Bahril Imam Baidlowi Baidlowi Indira Purwita Sari Indriswari, Tiyas Irdhayanti, Efa Irwansyah, Rudy Jemi Pabisangan Tahirs Jibrail Mado, Yohanes Kalalo, Rieneke Ryke Kartikadewi, Azizah Apriliani Tri Kelfin Luqi Anto Khairunnisa Khairunnisa Lumentah, Lenda M. Syamsul Hidayat M. Syamsul Hidayat Mohammad Arif Saifudin Murti Sumarni Mutiara Novia Yuanti Nabilah Nova Purnamasari Nersiwad Nersiwad, Nersiwad Ningrum, Ajeng Puspa Nur Ainiyah Nur Ainiyah Puspitasari, Amalia Putri, Angelia Maysa Rahayu Rahayu Ramadan Gibrihi Rini Armin Rini Armin Rochmadona, Arum Rofida Wijayantiningsih Rosyidah, Elfa Ryan Bagus Priadi Septifana Rosiani Setyariningsih, Eny Shandy Darma Pramulia Siti Zahrotul Mufidah Syahrul Badri Syamsul Hidayat, Mohamad Tatas Ridho Nugroho Teguh Sugiharto Verlandes , Yuliasnita Vyka Ahsanta Salsabila Wahyu Apiyanto, Muhammad