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Bakhri, Syaeful
Universitas Islam Negeri Siber Syekh Nurjati Cirebon, Indonesia
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The Influence of GrabFood on Micro Culinary Business Income Through Ardli, Arsalan Wilyan; Bakhri, Syaeful; Layaman, Layaman
Social and Economic Bulletin Vol. 2 No. 2 (2025): SEBI Journal May 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/sebi.v2i2.204

Abstract

This study aims to analyze the effect of GrabFood service usage on the income of culinary micro businesses in Cirebon City, with store ratings as an intervening variable. The method used is quantitative with a survey approach. Data collection was carried out by distributing questionnaires to 91 culinary micro business actors who use GrabFood. Data analysis was carried out using path analysis. The results showed that GrabFood usage has a positive and significant effect on store ratings, as well as business revenue. Store ratings were also shown to have a significant effect on business revenue, and partially mediate the relationship between GrabFood usage and micro business revenue. These findings indicate that optimizing services and utilizing digital platforms can improve the reputation and income of culinary micro businesses.
Co-Authors Aan Jaelani Abdul Aziz Ahmad Abdul Ghoni Achmad Otong Busthomi Afif Muamar Afiqoh Agustin Agisti, Salsabilah Fejrinaningtias Agustian, Adheflee Muhammad Agustina Ahmad Amin Mubarok Ahmad Otong Busthomi Ahsin Sakho Muhamad Ahsin Sakho Muhammad Aji Priambodo Alamsyah, Muhammad Fakhri Alfan, Muh Iqbal Alleynisa, Amanda Amelia Azizah Amir Amir Anggraeni, Devina Anisa Suhada Putri Anton Sudrajat apri, Sesar Aprilliyanto Ardiansyah Ardiansyah Ardli, Arsalan Wilyan Awis Hamid Dani Ayus ahmad Yusuf Ayus Ahmad Yusuf Aziz, Abdul Azizah, Imroatul Bintang Bintang Chintya, Natsya Dewi Dangi Dangi Dangi, Dangi Dani, Awis Hamid David Audretsch Dede Komariah Denny Nugroho Sugianto Dewi Fatmasari Diana Djuwita, Diana Ega Triyana Fanther, Refaldo Faridah Nurbaiti Faridah Nurbaiti Faridah Nurbaiti Firdaus, Ahmad Maulana Fitriyani Tiarawati Futiah, Vuvut Ghofar Saifudin, Abdul Ghozali, Moh Gofar Maulana Sidik Gunawan, Muhammad Fajar Hamiid, Sharyan Haniah Haniah Haryogi, Jeryan Hediana, Dika Herawati, Cucu Herlinawati Herlinawati Herlinawati Ijah, Siti Rohmatul Indah Nurhaeni Isman Julian Jannah, Isroqtul Kumala, Titi Latip Purnama Laudya, Alda Layaman Layaman Layaman Layaman, Layaman Layaman, Layaman Leliya Leliya Lilis Banowati Lilis Banowati llstianah, Esa Marhaendro Purno Maulana, Saptaji Mauliandini Mufidah Mauliandini Mufidah Miyah Listiani Mochammad Imron Awalludin Moh Ghozali Moh. Mabruri Faozi Moh. Mabruri Faozi Moh. Mabruri Faozi, Moh. Mabruri Mohammad Fakhri Al-Farabi Muhammad Nuralam Mu’arif, Azmi Nizham Noval Kurnia Nudza Ainandeka De Fatih Nugraha Nugraha Nuniek Tri Wahyuni Nurfarikhah, Ika Nursyamsudin, Nursyamsudin Octaviani, Risthi Dwi Oki Khairul Hikmah Pahrul Fauzi Patimah, Pipin Pradini, Anez Yuniar Purwanto Purwanto Putri, Diana R. Nur Abdurakhman R. Nur Abdurakhman Rachmawati, Luthfiah Rana, Mohammad Refaldo Fanther Ririn Sarinah Rofiq, Ainur Saefulloh, Eef Shifa Nurul Hilma Shinta, Nazma Shofi Nurrohmah Sholikhah, Fitrotus Sulaeman, Maman Syahid, Husein As Sya’adatun Munawaroh Ulfah, Mariyah Ummah, Gabriel Rosyidatul Ummi Khulsum Vuvut Futiah Wahyuni, Nuniek Tri Wardah Nuroniyah Wartoyo Wartoyo Wasman Wasman Watuniah Watuniah Yayah Khoeriyah Yusuf, Ayus Akhmad