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All Journal Autotech: Jurnal Pendidikan Teknik Otomotif Universitas Muhammadiyah Purworejo DERIVATIF Ecopreneur.12 Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Terapan Manajemen dan Bisnis Jurnal Interprof Journal of Office Administration : Education and Practice Jurnal Pengabdian Masyarakat Nusantara Accountia Journal (Accounting, Trusted, Inspiring and Authentic Journal) KENDALI: Economics and Social Humanities MANAGER: Journal of Management and Administration Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan Analisa: Jurnal Manajemen dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economy Bring Ultimate Information All About Development Journal
Rudi Wibowo
Universitas Muhammadiyah Lamongan
Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH MOTIVASI, LINGKUNGAN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT SHOU FONG LASTINDO Icha Arif Febilya; Rizky Wahyudha Rosiawan; Rudi Wibowo
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1107

Abstract

This study was conducted to examine the importance of work motivation, work environment, and compensation as factors influencing employee performance in supporting the achievement of the company's targets. The objective of this study was to analyze the effect of work motivation, work environment, and compensation on the performance of production employees at PT Shou Fong Lastindo. This research employed a quantitative approach involving 138 respondents who were production employees. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, and the coefficient of determination (R²). The results indicate that work motivation and work environment have a positive and significant effect on employee performance, while compensation has no significant effect on employee performance. The work environment was found to be the most dominant variable affecting employee performance, as indicated by the highest regression coefficient of 0.520 and a t-value of 5.332. Furthermore, the Adjusted R Square value of 0.581 indicates that work motivation, work environment, and compensation collectively explain 58.1% of the variation in employee performance, while the remaining 41.9% is influenced by other factors outside the scope of this study. The findings also reveal that employees gave high ratings to the aspects of work motivation and work environment, reflecting strong work enthusiasm, responsibility, and a conducive working environment that supports the achievement of production targets. However, regarding the compensation variable, the allowance aspect received the lowest mean score, particularly concerning the adequacy of the benefits provided to employees. Therefore, this aspect should receive greater attention from the company to improve employee welfare and job satisfaction. Overall, the findings confirm that enhancing work motivation and creating a comfortable, safe, and conducive work environment are the key factors in improving the performance of production employees at PT Shou Fong Lastindo.
PERAN BRAND TRUST MEMEDIASI PENGARUH KONTEN MARKETING DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN FASHION GEN Z Putri Dianur Lista; Rudi Wibowo; Siti Nur Faizah
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1125

Abstract

The rapid development of TikTok as a social media and social commerce platform has transformed consumer behavior in seeking information and purchasing fashion products. Content marketing and influencers have become widely used marketing strategies to attract consumer attention. However, purchase decisions are influenced not only by promotional activities but also by consumers' level of trust in a brand. This study aims to analyze the influence of content marketing and influencers on fashion product purchase decisions among Generation Z in Lamongan, with brand trust serving as a mediating variable. This study employed a quantitative approach using a purposive sampling method. The research sample consisted of 180 Generation Z respondents in Lamongan who had viewed fashion product content on TikTok. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.0. The results of the study indicate that content marketing and influencers have a positive and significant effect on purchase decisions and brand trust. Brand trust also has a positive and significant effect on purchase decisions. Furthermore, brand trust was proven to mediate the influence of content marketing and influencers on fashion product purchase decisions. This study demonstrates that brand trust plays an important role in enhancing the purchase decisions of Generation Z consumers through digital marketing strategies on TikTok. Therefore, fashion businesses should pay close attention to content quality and influencer credibility in order to build consumer trust in their brands.
EFEKTIVITAS KEPEMIMPINAN PENGAWAS DAN BRIEFING PEKERJAAN TERHADAP KINERJA PETUGAS KEBERSIHAN DI RUMAH SAKIT PETROKIMIA GRESIK Luqmanul Khakim; Rudi Wibowo; Aprelia Nur Kumalasari
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1137

Abstract

Penelitian ini untuk menganalisis pengaruh efektivitas kepemimpinan pengawas dan briefing pekerjaan terhadap kinerja petugas kebersihan di Rumah Sakit Petrokimia Gresik. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Populasi penelitian berjumlah 53 responden dengan teknik total sampling. Data diperoleh melalui kuesioner dan dianalisis memakai regresi linear berganda. Hasil penelitian memperlihatkan efektivitas kepemimpinan pengawas berpengaruh positif dan signifikan terhadap kinerja (t hitung sebesar 5.361 > t tabel sebesar 0,05, p < 0,05), demikian pula briefing pekerjaan berpengaruh positif dan signifikan terhadap kinerja (p < 0,05). Secara simultan, kedua variabel independen berpengaruh signifikan terhadap kinerja (F hitung 98,250 > F tabel 3,01, p < 0,05) dengan nilai koefisien determinasi (R²) memperlihatkan sebagian besar variasi kinerja dapat dijelaskan oleh kedua variabel tersebut. Temuan ini memperlihatkan kepemimpinan yang efektif dan komunikasi kerja yang terstruktur merupakan faktor penting dalam meningkatkan kinerja petugas kebersihan rumah sakit.
Co-Authors - Indrianawati Abdul Aziz ABDUL MAJID Achmad Fathoni Rodli Adi Lukman Hakim Adi Lukman Hakim Aditya Wahyu Ardiansyah Afizal, Aditya Aini, Fithriyyah Qurrotu Aisy Faaikoh Ali Basah Andi Putra Utama Aprelia Nur Kumalasari Ayu, Evi Liana Widya Azzikra Anugrah Bambang Sudarsono Devi Febrianti Eka Ainur Rohmah Erna Nur Faizah Erna Nur Faizah Fais Wahidatul Arifatin Faiz Wahidatul Firyal Fasihah Hanim Latifaturrohmah Hidayatul Amanah Icha Arif Febilya Imran Syah Ira Megasyara Jennifer Farihatul Bait Luqmanul Khakim Mega Barokatul Fajri Nisa Widya Zulistian Nonda Elyzza Umar Nugraheny, Tria Sholikhatul Nuning Nurna Dewi Nuning Nurna Dewi Nuning Nurna Dewi Nuroh, Khoirotun Puji Dariani Putri Dianur Lista Rizky Wahyudha Rosiawan Sari, Hesti Dhea Ayunda Silvia Dwi Indriana Siti Nur Faizah Susanto, A. Farid Suyitno Suyitno Syahratul Aini Yuli Tata Alfin Hamidah Yulie Wahyuningsih