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All Journal JURNAL KOLABORASI Kemudi Jurnal Ilmu Administrasi Negara (JUAN) Semiotika: Jurnal Komunikasi Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes PARAHITA : Jurnal Pengabdian kepada Masyarakat jurnal administrasi politik dan sosial Relevance: Journal of Management and Business Publicness: Journal of Public Administration Studies Concept: Journal of Social Humanities and Education Jurnal Relasi Publik Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Mutiara: Jurnal Penelitian dan Karya Ilmiah Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Perkara: Jurnal Ilmu Hukum Dan Politik Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Wissen: Jurnal Ilmu Sosial dan Humaniora Majelis: Jurnal Hukum Indonesia
Poti, Jamhur
Ilmu Administrasi Negara, Universitas Maritim Raja Ali Haji
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Bintan Image Formation via Instagram in The Pre- And Post-Covid-19 Pandemic Period: A Comparative Study Between Projected Image and Perceived Image Taufiqqurrachman, Taufiqqurrachman; Poti, Jamhur; Sophia, Uly; Afnira, Ella
Relevance: Journal of Management and Business Vol. 7 No. 1 (2024): (June-Issue)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v7i1.9392

Abstract

Several studies have proven that visual content uploaded on Instagram is a factor in forming destination images. On the other hand, tourists and local tourism authorities are two elements that form a destination image. This research aims to identify the image formation projected by local authorities and the image perceived by tourists through visual content uploaded to their official Instagram accounts in two time periods (before and after the COVID-19 pandemic). All visual content uploaded to their Instagram accounts was collected and analyzed using qualitative content analysis techniques to identify differences and similarities in the images formed by these elements in the two highlighted periods. This research found several things. First, various themes are exploited by these two elements in the production of visual content to be uploaded to their Instagram accounts, including natural attractions (AA), cultural attractions (AB), historical and religious buildings (BSK), tourist activities (TA), culinary and restaurant activities (CR), transportation and accommodation (AT), and local people (LP). Second, AA, TA, and AT are the dominant themes in the two periods (pre- and post-COVID-19 pandemic). Third, in the post-pandemic period, there was a significant decline in the population of visual content uploaded to the Genpi-Bintan account compared to the pre-pandemic period. On the other hand, local authority accounts saw an increase in the population of visual content in the post-COVID-19 pandemic period compared to the period before the pandemic. Theoretical and practical implications and several recommendations are presented at the end of this article.
Co-Authors Agus Hendrayady Ananda, Almar Aulia Nurbalqis Chaerey Ranba Sholeh Chaerey Ranba Sholeh Delia Delia Alfrianty Dewi Safitri Dwi Utari Khairun Nisa Ella Afnira Firman Firman Firman Firman Fitri Kurnianingsih Ibrahim Ibrahim Illif Rizki Andreyani Syihab Imam Yudhi Prastya, Imam Yudhi Jayanti Wanda Anazatri Jayanti Wanda Anazatri Lia Agustina Mahadiansar Mahadiansar Muhammad Ronny Zulian Nadia Tika Adisti Natalia Anasthasia Silalahi Nurul Aulia Putri Okparizan Okparizan Rudi Subiyakto, Rudi Sabirin Sabirin Setiawan, Ramadhani Sophia, Uly Taufiqqurrachman Taufiqqurrachman, Taufiqqurrachman Taufiqurahman Thariq Riawan Uly Shopia