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Lusiana Tulhusnah
Universitas Abdurachman Saleh Situbondo
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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE AND RESTO AZALEA Cahyo, Alex Septian Tri; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.847 KB) | DOI: 10.36841/jme.v1i6.2174

Abstract

Cafe is a form of informal restaurant that prioritizes the presentation of a comfortable place to relax, rest, and chat with colleagues or peers. The purpose of this study was to analyze and examine the effect of service quality and location on customer loyalty with consumer satisfaction as an intervening variable at Cafe And Resto Azalea. This research is an explanatory research. The population in this study are consumers at Cafe And Resto Azalea. The sampling technique was determined by probability sampling with simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on customer loyalty. Location has a positive but not significant effect on customer loyalty. Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that Quality on Customer loyalty through Customer satisfaction has a significant positive effect. Location on customer loyalty through customer satisfaction has a significant positive effect.
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RANI LOUHAN DI PAYANGAN BALI Kusnadi, Edy; Tulhusnah, Lusiana; Minullah, Minullah; Pramesthi, Riska Ayu
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1782

Abstract

Based on the results of multiple linear regression, it shows that the variables of product diversity (X1), price (X2) and location (X3). Y = -6.236E-16 + 0.248X1 + 0.568X2 + 0, 193X3 + e. The tcount for this product diversity variable is 5.092. While the value in the 5% distribution ttable is 1.986, then tcount 5.092 > t-table 1.986 means Ho is rejected or Ha is accepted. The t-count value for this Price variable is 10.290. While the value in the 5% distribution ttable is 1.986, then t-count 10.290 > 1.986 t table means Ho is rejected or Ha is accepted. Meanwhile, the t-count value for this location variable is 3.553. While the value in the 5% distribution t-table is 1.986, then t-count 3,553 > t-table 1,986 means Ho is rejected or Ha is accepted. Comparing the F-count (858.931) > Ftable (2.70) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.966, from these results it means that all independent variables (Diversity of products, prices, and locations) have a contribution of 96.6% to the dependent variable (purchase decisions) with a sufficient level of determination, and the remaining 3,4% influenced by other factors not included in the study
PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN YANG BERDAMPAK PADA MINAT BELI ULANG KONSUMEN TOKO IJEN MART MAESAN - BONDOWOSO Hasanah, Uswatun; Tulhusnah, Lusiana; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6972

Abstract

Store’s implementation of ideal marketing management principles. This study aims to analyze the influence of service quality, product diversity, and experiential marketing on consumer trust and its impact on repurchase intention at Ijen Mart Store in Maesan - Bondowoso. This inconsistency raises questions regarding the effectiveness of the applied marketing strategies and indicates potential gaps between planning and execution, as well as the presence of internal or external factors yet to be fully addressed. A quantitative approach was employed in this research using survey methods. Data collection involved field observation, interviews, literature review, questionnaire distribution to consumers, and documentation. The data were analyzed using Smart PLS 3.8 software, including convergent validity testing, reliability testing, classical assumption testing, goodness of fit analysis, coefficient of determination, structural equation modeling, and hypothesis testing. The results revealed that service quality, product diversity, and experiential marketing each have a significant and positive effect on consumer trust. Moreover, these three variables also directly and positively influence consumers’ repurchase intention. Additionally, consumer trust was found to significantly mediate the relationship between service quality, product diversity, and experiential marketing and repurchase intention. Thus, consumer trust plays a strategic role in strengthening the marketing variables' impact on customer loyalty. These findings imply the importance of consistently managing customer experience, enhancing service quality, and offering diverse product options to build and maintain trust. Repurchase intention can be increased through strategies focused on both the emotional and functional experiences of consumers during their interaction with the store. This research offers practical insights for retail management in designing marketing strategies centered on long-term consumer relationships.
PENGARUH SIKAP KERJA, KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA PEGAWAI BAGIAN GIZI DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI RSUD DR. ABDOER RAHEM SITUBONDO Rahman, Faiz Alzair Rizal; Pramesthi, Riska Ayu; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7052

Abstract

The purpose of this study was to determine the influence of work attitude, leadership, and competence on the performance of nutrition department employees with work discipline as an intervening variable at Dr. Abdoer Rahem Regional General Hospital, Situbondo. The sample used in this study was a saturated sample of 32 permanent employees. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Squares (PLS-SEM). The results showed that work attitude had a significant positive effect on work discipline, leadership had a significant positive effect on work discipline, competence had a positive but insignificant effect on work discipline, work attitude had a significant negative effect on employee performance, leadership had a significant positive effect on employee performance, competence had a negative insignificant effect on work discipline, work discipline had a significant positive effect on employee performance, work attitude had a significant positive effect on employee performance through work discipline, leadership had a significant positive effect on employee performance, and competence had a significant negative effect on work discipline. Competence has a significant positive effect on employee performance through work discipline. Competence has a positive but insignificant effect on employee performance through work discipline.
PENGARUH KERAGAMAN PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA KEDAI NENG IRMA DI KOTA SITUBONDO Fatmasari, Fatmasari; Hamdun, Edy Kusnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8062

Abstract

The results of multiple linear regression indicate that the product diversity (X1), service quality (X2), and price (X3) variables have a positive influence on the Consumer Satisfaction variable (Y) it is shown in the results of multiple linear regression analysis Y= 4.026E-16 + 0.264X1 + 0.157X2 + 0.520X3 + e. shows the value for the product diversity variable is t_count 3.333 > t_table 1.985, meaning that the product diversity variable has a partial effect on consumer satisfaction. The value for the service quality variable is t_count 2.168 > t _table 1.985, meaning that the price variable has a partial effect on consumer satisfaction. The value for the price variable is t_count 6.709 > t_table 1.985, meaning that the price variable has a partial effect on consumer satisfaction at Kedai Neng Irma in Situbondo. The F test shows the value of Fcount 38.748 > Ftable 2.70, so it can be concluded that the research hypothesis (H2) which states that the variables of product diversity, service quality and price have a simultaneous effect on consumer satisfaction. Based on the dominant test, the value of the price variable is greater than the other variables of 6.709. The coefficient of determination or R square shows a value of 0.550 from these results, meaning that all independent variables (product diversity, service quality and price) have a contribution of 55,0% to the dependent variable (customer satisfaction) with a level of influence "strong enough", and the rest of 45,0% influenced by other variables not included in the study.
PENGARUH PELATIHAN KERJA, MOTIVASI , DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PADA DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN SITUBONDO Nadjid, Ainul Rizal; Karnadi, Karnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.8068

Abstract

The background of this research is that the Public Works and Spatial Planning Office of Situbondo Regency annually obtains the results of performance assessments on the implementation of work assignments, showing that not all have been able to achieve satisfactory work results. This research was conducted with the aim of knowing the partial, simultaneous, and dominant influence of Job Training, Motivation, and Leadership Style on Employee Performance at the Public Works and Spatial Planning Office of Situbondo Regency. The research method used is the method of observation, literature study, and documentation. The data analysis method used validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis test, dominant test, and coefficient of determination. Based on the results of multiple linear regression, it shows that the variables are Job Training (X1), Motivation (X2) and Leadership Style (X3). Y = -3.465E-16 + 0.328X1 + 0.318X2 + 0, 253X3 + e The t-value for this Job Training variable is 2.990. While the value in the 5% distribution ttable is 2.003, then tcount 2.990> ttable 2.003 means Ho is rejected or Ha is accepted. The t-value for this motivation variable is 2.960. While the value in the 5% distribution ttable is 2.003, then tcount 2.960> ttable 2.003 means Ho is rejected or Ha is accepted. Meanwhile, the tcount value for this organizational commitment variable is 2,323. While the value in the 5% distribution ttable is 2.003 then tcount 2,323> ttable 2,003 means Ho is rejected or Ha is accepted Comparing the Fcount (16,218)> Ftable (= 2.76) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.465, from these results it means that all independent variables (Job Training, Motivation, and Leadership Style) have a contribution of 46.5% to the dependent variable (Employee Performance) with a sufficient level of determination, and the rest of 53.5% influenced by other factors not included in the study.
Co-Authors Afifah, Kuni Agustini, Martanti Aisy, Istiqomah Rihadatul Alfadhil, Thoriq Amal, Moh Irsadul Anam, Muhammad Mishbahul Andrianas, Yoga Anggraini, Indri Dwi Aprilia, Dina Dwi Arief, Mohammad Yahya Aryudha, Fernandi Aziz, Muhamad Zitkul Bimantara, Ario Budi, Fahrurrozi Oktavian Setia Cahyo, Alex Septian Tri Chasana, Nurul Devy Nor Anggraini Dewi, Elsa Aulia Ediyanto Endayani, Novi Fandiyanto, Randika Fatah, Ahmad Zainul Fathorrasi Fathorrasi Fathorrasi, Fathorrasi Fatmasari Fatmasari Febriyanto Febriyanto Firdaus, Mohammad Alaikal Firman Jaya Hadi, Ach. Syamsul hamdun, Edy kusnadi Hamid, Zainol Hasan Hasanah, Mariyatul Hendra Syahputra Hendriansyah, Irfan Hernadi, Liranti Aranida Hidayat, Bagus Rahmat Hurriyah, Hilyatul Ika Wahyuni Ika WAHYUNI Ilham Akbar Ivanny, Levia Diza Dwi Izzah, Siri Jannah, Siti Kholifatul Karnadi Karnadi Karnadi, Karnadi Kasih, Kharisma Mutiara Khairina, Vika Kusno, Riski Maulana Tri Lita Permata Sari Malaysia, Hamzah Malik Maltuf, Faqih Mannan, Abdul Mashudi, Mukhlish Mawardi, Farhan Khafi Minullah, Minullah Moehammad Fathorrazi Mohammad Rizal Hidayat Mohammad Yahya Arief Muhammad Rofiqi Muhammad Sukron, Muhammad Nadjid, Ainul Rizal Nurafifa, Indah Ayu Nurwijayanti Oktavia, Mita Oktavianti, Diana Pandhita, Aldhi Pramesthi, Riska Ayu Pramitasari, Riska Ayu Puryantoro P Putri, Septi Aulia Raden Andi Sularso, Raden Andi Rahayu, Ade Sekar Sri Rahman, Faiz Alzair Rizal Rahmat Supriyanto Ramadani, Nova Berliyanti Ramadhanti, Alifia Ayu Raniah, Dinta Carissa Rasidi Rasidi Rasidi Rini Kartika Sari Riyanti, Lisa Rizal, Ardi Usmaul Riziq, Arif Romadan, Egi Sambila Safira, Cinthia Bella Sandra, Intan Ayu Kartika Sariyanti, Sariyanti Septianingrum, Nurul Aini Siti Khoiriyah Siti Khumairoh, Siti Soeliha, Siti Suharyati, Bella Trisna Taufiqurrahman, Erwin Triska Dewi Pramitasari Untari, Wiwik Sri Uswatun Hasanah wahyuni wahyuni Wardana, Rifkian Jorgi Wardhani, Alivia Riskiyana Wati, Yulia Ika Wijatmoko, Naufal Wijayanto, Novie Wulandasari, Hamseh Yasin, Ali Yonata, Chandra Fajri Yudha Praja, Yudha Zainullah, Muhammad