Article Per Year (5 Year)
p-Index From 2021 - 2026
9.378
P-Index
This Author published in this journals
All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur
Lusiana Tulhusnah
Universitas Abdurachman Saleh Situbondo
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

Published : 83 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 83 Documents
Search

 5   6   7   8   9 
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE AND RESTO AZALEA Cahyo, Alex Septian Tri; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.847 KB) | DOI: 10.36841/jme.v1i6.2174

Abstract

Cafe is a form of informal restaurant that prioritizes the presentation of a comfortable place to relax, rest, and chat with colleagues or peers. The purpose of this study was to analyze and examine the effect of service quality and location on customer loyalty with consumer satisfaction as an intervening variable at Cafe And Resto Azalea. This research is an explanatory research. The population in this study are consumers at Cafe And Resto Azalea. The sampling technique was determined by probability sampling with simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on customer loyalty. Location has a positive but not significant effect on customer loyalty. Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that Quality on Customer loyalty through Customer satisfaction has a significant positive effect. Location on customer loyalty through customer satisfaction has a significant positive effect.
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RANI LOUHAN DI PAYANGAN BALI Kusnadi, Edy; Tulhusnah, Lusiana; Minullah, Minullah; Pramesthi, Riska Ayu
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1782

Abstract

Based on the results of multiple linear regression, it shows that the variables of product diversity (X1), price (X2) and location (X3). Y = -6.236E-16 + 0.248X1 + 0.568X2 + 0, 193X3 + e. The tcount for this product diversity variable is 5.092. While the value in the 5% distribution ttable is 1.986, then tcount 5.092 > t-table 1.986 means Ho is rejected or Ha is accepted. The t-count value for this Price variable is 10.290. While the value in the 5% distribution ttable is 1.986, then t-count 10.290 > 1.986 t table means Ho is rejected or Ha is accepted. Meanwhile, the t-count value for this location variable is 3.553. While the value in the 5% distribution t-table is 1.986, then t-count 3,553 > t-table 1,986 means Ho is rejected or Ha is accepted. Comparing the F-count (858.931) > Ftable (2.70) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.966, from these results it means that all independent variables (Diversity of products, prices, and locations) have a contribution of 96.6% to the dependent variable (purchase decisions) with a sufficient level of determination, and the remaining 3,4% influenced by other factors not included in the study
PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN KONSUMEN YANG BERDAMPAK PADA MINAT BELI ULANG KONSUMEN TOKO IJEN MART MAESAN - BONDOWOSO Hasanah, Uswatun; Tulhusnah, Lusiana; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6972

Abstract

Store’s implementation of ideal marketing management principles. This study aims to analyze the influence of service quality, product diversity, and experiential marketing on consumer trust and its impact on repurchase intention at Ijen Mart Store in Maesan - Bondowoso. This inconsistency raises questions regarding the effectiveness of the applied marketing strategies and indicates potential gaps between planning and execution, as well as the presence of internal or external factors yet to be fully addressed. A quantitative approach was employed in this research using survey methods. Data collection involved field observation, interviews, literature review, questionnaire distribution to consumers, and documentation. The data were analyzed using Smart PLS 3.8 software, including convergent validity testing, reliability testing, classical assumption testing, goodness of fit analysis, coefficient of determination, structural equation modeling, and hypothesis testing. The results revealed that service quality, product diversity, and experiential marketing each have a significant and positive effect on consumer trust. Moreover, these three variables also directly and positively influence consumers’ repurchase intention. Additionally, consumer trust was found to significantly mediate the relationship between service quality, product diversity, and experiential marketing and repurchase intention. Thus, consumer trust plays a strategic role in strengthening the marketing variables' impact on customer loyalty. These findings imply the importance of consistently managing customer experience, enhancing service quality, and offering diverse product options to build and maintain trust. Repurchase intention can be increased through strategies focused on both the emotional and functional experiences of consumers during their interaction with the store. This research offers practical insights for retail management in designing marketing strategies centered on long-term consumer relationships.
Co-Authors Afifah, Kuni Agustini, Martanti Aisy, Istiqomah Rihadatul Alfadhil, Thoriq Amal, Moh Irsadul Anam, Muhammad Mishbahul Andrianas, Yoga Anggraini, Indri Dwi Aprilia, Dina Dwi Arief, Mohammad Yahya Aryudha, Fernandi Aziz, Muhamad Zitkul Bimantara, Ario Budi, Fahrurrozi Oktavian Setia Cahyo, Alex Septian Tri Chasana, Nurul Devy Nor Anggraini Dewi, Elsa Aulia Ediyanto Endayani, Novi Fandiyanto, Randika Fatah, Ahmad Zainul Fathorrasi Fathorrasi Fathorrasi, Fathorrasi Febriyanto Febriyanto Firdaus, Mohammad Alaikal Firman Jaya Hadi, Ach. Syamsul hamdun, Edy kusnadi Hamid, Zainol Hasan Hasanah, Mariyatul Hendra Syahputra Hendriansyah, Irfan Hernadi, Liranti Aranida Hidayat, Bagus Rahmat Hurriyah, Hilyatul Ika WAHYUNI Ika Wahyuni Ilham Akbar Ivanny, Levia Diza Dwi Izzah, Siri Jannah, Siti Kholifatul Karnadi Karnadi Karnadi, Karnadi Kasih, Kharisma Mutiara Khairina, Vika Kusno, Riski Maulana Tri Lita Permata Sari Malaysia, Hamzah Malik Maltuf, Faqih Mannan, Abdul Mashudi, Mukhlish Mawardi, Farhan Khafi Minullah, Minullah Moehammad Fathorrazi Mohammad Rizal Hidayat Mohammad Yahya Arief Muhammad Rofiqi Muhammad Sukron, Muhammad Nurafifa, Indah Ayu Nurwijayanti Oktavia, Mita Oktavianti, Diana Pandhita, Aldhi Pramesthi, Riska Ayu Pramitasari, Riska Ayu Puryantoro P Putri, Septi Aulia Raden Andi Sularso, Raden Andi Rahayu, Ade Sekar Sri Rahmat Supriyanto Ramadani, Nova Berliyanti Ramadhanti, Alifia Ayu Raniah, Dinta Carissa Rasidi Rasidi Rasidi Rini Kartika Sari Riyanti, Lisa Rizal, Ardi Usmaul Riziq, Arif Romadan, Egi Sambila Safira, Cinthia Bella Sandra, Intan Ayu Kartika Sariyanti, Sariyanti Septianingrum, Nurul Aini Siti Khoiriyah Siti Khumairoh, Siti Soeliha, Siti Suharyati, Bella Trisna Taufiqurrahman, Erwin Triska Dewi Pramitasari Untari, Wiwik Sri Uswatun Hasanah wahyuni wahyuni Wardana, Rifkian Jorgi Wardhani, Alivia Riskiyana Wati, Yulia Ika Wijatmoko, Naufal Wijayanto, Novie Wulandasari, Hamseh Yasin, Ali Yonata, Chandra Fajri Yudha Praja, Yudha Zainullah, Muhammad