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All Journal Conference on Innovation and Application of Science and Technology (CIASTECH) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Lusiana Tulhusnah
Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KEBIJAKAN UTANG, LIKUIDITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45 DI BURSA EFEK INDONESIA TAHUN 2020-2022 Chasana, Nurul; Tulhusnah, Lusiana; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5117

Abstract

The LQ45 Index is one of the stock price indices. Selecting stock values ​​with a high level of liquidity can be the right choice for investors to reduce the risk of future losses. The shares of companies listed in the LQ45 Index are a collection of 45 companies with liquidity selected with various selection criteria. The level of liquidity in the LQ45 Index has high stocks and a large market capitalization. This study aims to determine the effect of Debt Policy, Liquidity, and Profitability on Company Value with Stock Price in LQ45 companies as an intervening variable. This study uses a quantitative research method. The population in this study consisted of companies listed in the LQ45 Index, with a sample of 12 companies. The sampling technique used in this study is purposive sampling. This study's data analysis and hypothesis testing used the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results of hypothesis testing regarding the direct impact using Smart PLS 3.0 show that debt policy has a negative but insignificant effect on stock prices, liquidity has a negative but insignificant effect on stock prices, profitability has a significant negative effect on stock prices, debt policy has a significant negative effect on company value, liquidity has a significant negative effect on company value, profitability has a negative but insignificant effect on company value, stock prices have a negative but insignificant effect on company value. The indirect effect hypothesis test results show that the debt policy variable has a positive but insignificant effect on company value through stock prices, liquidity has a positive but insignificant effect on company value through stock prices, and profitability has a positive but insignificant effect on company value through stock prices.
PENGARUH BUDAYA KERJA DAN KEPUASAN KERJA TERHADAP KINERJA ASN DENGAN LINGKUNGAN KERJA SEBAGAI VARIABEL MODERASI PADA DINAS LINGKUNGAN HIDUP KABUPATEN SITUBONDO Yonata, Chandra Fajri; Ediyanto, Ediyanto; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4941

Abstract

The Situbondo Regency Environmental Service (DLH) has a strategic role in carrying out regional government tasks in the environmental sector based on the principle of regional autonomy. This research aims to analyze the influence of Work Culture, Job Satisfaction and Work Environment on ASN Performance at the Situbondo Regency Environmental Service. The population in this study were ASN at the Situbondo Regency Environmental Service. This research was carried out using a quantitative approach and a sampling technique determined by probability sampling using the Slovin method, which means that the population size in this study reached a size that met the error requirement of 10%. The results of hypothesis testing using the Smart PLS 3.0 application show that Work Culture has a positive and significant effect on Performance, Job Satisfaction has a positive but not significant effect on Performance. Hypothesis test results moderated by the Work Environment variable have a negative effect in moderating Work Culture on Performance but are not significant, the Work Environment variable has a positive effect in moderating Job Satisfaction on Performance but is not significant.
PENGARUH MOTIVASI KERJA,KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Kasus di Desa Bercak Asri, Desa Kladi dan Desa Batu Salang Kecamatan Cermee, Kabupaten Bondowoso) Yasin, Ali; Wahyuni, Ika; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 7 (2024): JULI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i7.5090

Abstract

Humans as resources have the ability to think in determining the progress of an organization or agency. The purpose of this research is to analyze and investigate the influence of work motivation, leadership and work discipline on the performance of village officials with job satisfaction as an intervening variable (Case Study in Bercak Asri, Kladi and Batu Salang Villages, Cermee District, Bondowoso Regency). This research is quantitative research. The population in this study were Bercak Asri village officials, Kladi village and Batu Salang village. The sampling technique uses saturated samples. Hypothesis testing analysis uses Partial Least Square Structural Equation (PLS-SEM). The results of direct effect hypothesis testing using Smart PLS 3.0 show that Motivation has a positive but not significant effect on Job Satisfaction, Motivation has a positive and significant effect on Performance, Leadership has a positive and significant effect on Job Satisfaction, Leadership has a positive but not significant effect on Performance, Work discipline has an effect positive but not significant on Job Satisfaction, Work Discipline has a positive but not significant effect on Performance, and Job Satisfaction has a positive and significant effect on Performance. The results of testing the indirect impact hypothesis show that Motivation has a positive but not significant effect on Performance through Job Satisfaction, Leadership has a positive and significant effect on Performance through Job Satisfaction and Work Discipline has a positive but not significant effect on Performance through Job Satisfaction.
PENGARUH KOMPETENSI, PENGALAMAN KERJA DAN TUNJANGAN TERHADAP EFEKTIVITAS KERJA KARYAWAN MELALUI SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING (STUDY KASUS PT FAJAR INSAN NUSANTARA DENPASAR-BALI) Wahyuni, Wahyuni; Tulhusnah, Lusiana; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5151

Abstract

The aim of this research is to analyze and test the influence of Competence, Work Experience, and Allowances on the Work Effectiveness of employees at PT. Fajar Insan Nusantara Bali through Work Spirit. The population in this study consists of employees of PT. Fajar Insan Nusantara Bali. The sampling technique used is quota sampling. Data analysis and hypothesis testing in this research were conducted using the Structural Equation Model – Partial Least Square (PLS-SEM) method. The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that competence has a positive but not significant effect on work spirit, work experience has a negative and significant effect on work spirit, and allowances have a negative and significant effect on work spirit. Competence has a significant negative effect on work effectiveness, work experience has a positive but not significant effect on work effectiveness, and allowances have a positive but not significant effect on work effectiveness. Work spirit has a positive and significant effect on work effectiveness. The indirect influence of competence on work effectiveness through work spirit is positive but not significant, while work experience has a negative and significant effect on work effectiveness through work spirit, and allowances have a negative and significant effect on work effectiveness through work spirit.
PENGARUH MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN NON MEDIS PADA RSUD. ASEMBAGUS SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Akbar, Ilham; Tulhusnah, Lusiana; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3648

Abstract

The research objective is to determine the effect of work motivation and work discipline on the performance of non-medical employees at RSUD. Asembagus Situbondo with Job Satisfaction as an Intervening Variable. The sampling technique used in this study is a saturated sample with a total sample of 50 employees. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that work motivation has a positive and significant effect on job satisfaction, work discipline has a positive and significant effect on job satisfaction, work motivation has a positive and significant effect on employee performance, work discipline has a negative but significant effect on Employee performance, job satisfaction has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance through job satisfaction, work discipline has a positive and significant effect on employee performance through job satisfaction.
DESAIN PRODUK DAN ONLINE PROMOTION DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA BUTIK LEGALIYA DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Agustini, Martanti; Karnadi, Karnadi; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.31 KB) | DOI: 10.36841/jme.v1i1.1767

Abstract

Marketing is the most important element for the continuity and perkemabangan of a company, for that Legaliya boutique must be able to choose the right marketing strategy so that it can develop and maintain the stability of the business because it is an indicator of success. The purpose of this study was to analyze and test the influence of the product and Online promotion on the Purchase decisions at the Boutique through the Customer Purchase Interest. The population in this study is the Legaliya Boutique consumer. The technique of sampling is determined by the probability- sampling. Analysis of data and testing hypotheses in this study use Structural Equation Model – Partial Least Square (PLS-SEM). The results of the hypothesis testing directly use the Smart PLS 3.0 application, show that the product design has a significant effect on consumer buying interests, Online promotion has a significant effect on consumer buying interests, Customer Interest in buying Decisions. The results of the test hypothesis are indirectly show that the Product Design variables for purchase decisions through a positive effect consumer purchase Interest, Online promotion on the Purchase Decision through Consumer Interest has a significant positive effect.
PENGARUH HARGA DAN PROMOSI ONLINE MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO RIFKHASIRA DI SITUBONDO (Studi kasus mahasiswa Universitas Abdurachman Saleh Situbondo Angkatan 2018) Sariyanti, Sariyanti; Tulhusnah, Lusiana; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.065 KB) | DOI: 10.36841/jme.v1i9.2222

Abstract

Marketing is the beginning of a sale. In sales, performance is measured based on how many transactions were successfully closed and some value from the transaction. Judging from the timeframe, selling aims to get marketshare where products and prices become weapons in selling. The purpose of this study is to analyze and test the influence of Online Pricing and Promotion through Instagram on Purchasing decisions with Buying interest as an intervening variable in the Rifkhasira Store. The population in this study was students of Abdurachman Saleh Situbondo University class of 2018. The sampling technique uses random sampling techniques. This data analysis and testing uses the Structural Equation Model – Partial Least Square (PLS). Based on the hypothesis test of direct influence using the Smart PLS 3.0 application, the results of the study showed that Price has a significant positive effect on buying interest, Promotion has a significant positive effect on buying interest, Price has a positive but insignificant effect on purchasing decisions, Promotion has a significant positive effect on purchasing decisions, buying interest has a significant positive effect on purchasing decisions, price has a significant effect on purchasing decisions. to the purchase decision through buying interest, promotion positively affects the purchase decision through buying interest.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE AND RESTO AZALEA Cahyo, Alex Septian Tri; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.847 KB) | DOI: 10.36841/jme.v1i6.2174

Abstract

Cafe is a form of informal restaurant that prioritizes the presentation of a comfortable place to relax, rest, and chat with colleagues or peers. The purpose of this study was to analyze and examine the effect of service quality and location on customer loyalty with consumer satisfaction as an intervening variable at Cafe And Resto Azalea. This research is an explanatory research. The population in this study are consumers at Cafe And Resto Azalea. The sampling technique was determined by probability sampling with simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction. Location has a significant positive effect on consumer satisfaction. Service quality has a significant positive effect on customer loyalty. Location has a positive but not significant effect on customer loyalty. Consumer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis test show that Quality on Customer loyalty through Customer satisfaction has a significant positive effect. Location on customer loyalty through customer satisfaction has a significant positive effect.
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO RANI LOUHAN DI PAYANGAN BALI Kusnadi, Edy; Tulhusnah, Lusiana; Minullah, Minullah; Pramesthi, Riska Ayu
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1782

Abstract

Based on the results of multiple linear regression, it shows that the variables of product diversity (X1), price (X2) and location (X3). Y = -6.236E-16 + 0.248X1 + 0.568X2 + 0, 193X3 + e. The tcount for this product diversity variable is 5.092. While the value in the 5% distribution ttable is 1.986, then tcount 5.092 > t-table 1.986 means Ho is rejected or Ha is accepted. The t-count value for this Price variable is 10.290. While the value in the 5% distribution ttable is 1.986, then t-count 10.290 > 1.986 t table means Ho is rejected or Ha is accepted. Meanwhile, the t-count value for this location variable is 3.553. While the value in the 5% distribution t-table is 1.986, then t-count 3,553 > t-table 1,986 means Ho is rejected or Ha is accepted. Comparing the F-count (858.931) > Ftable (2.70) based on statistical testing using the f test method, where the significant level obtained is 0.000 < 0.05. Showing the value of the coefficient of determination R square shows a value of 0.966, from these results it means that all independent variables (Diversity of products, prices, and locations) have a contribution of 96.6% to the dependent variable (purchase decisions) with a sufficient level of determination, and the remaining 3,4% influenced by other factors not included in the study
PENGARUH CONTENT MARKETING, LIVE STREAMING TIKTOK DAN PRODUCT DIVERSIFICATION TERHADAP CUSTOMER LOYALTY MELALUI BRAND AWARENESS DAN PURCHASE DECISION PADA BUTIK DIVA COLLECTION SUKOREJO Vina Syahadatina Rhamadani; Randika Fandiyanto; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 2 (2026): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i2.8259

Abstract

The development of digital technology and the increasing use of social media hae driven a shift in marketing strategies form convetional to more interactive digital marketing. The use of content marketing, TikTok live streaming, and Product diversification have become important strategies in building relationships with consumers, by increasing brand awareness, thereby encouraging purchase decisions, which will ultimately create customer loyalty at the Diva Collection Sukorejo Boutique. The purpose of this study is to analyze the influence of content marketing, TikTok live streaming, and Product diversification on customer loyalty through Brand awareness dan purchase decisions, This study uses a quantitative approach with an associative research type. The research population is all consumers of the Diva Collection Sukorejo Boutique. The research sample uses Hair Theory with a total of 145 respondents who are boutique consumers and have made purchase more than one. Data were collected through questionnaires analyzed using Smart PLS. 3.0. the results of the study show that content marketing, TikTok live streaming, and Product diversification have a positive but insignificant effect on brand awareness. Content marketing, and TikTok live streaming have a positive but insignificant effect on purchase decisions, while Product diversification has a positif and significant effect on purchase decisions. In addition, Brand awareness has a positive and significant effect on purchase decisions, and purchase decisions also have a positive and significant effect on customer loyalty. However, Brand awareness is unable to mediate the influence of independent variables on purchase decisions, and Brand awareness and purchase decisions are also unable to mediate their influence on customer loyalty. These findings have implivation for Butik Diva Collection Sukorejo to futher optimize digital marketing strategies and product management to increase purchase decisions and customer loyalty.
Co-Authors Ach. Syamsul Hadi Agustini, Martanti Ainul Rizal Nadjid Aisy, Istiqomah Rihadatul Alfadhil, Thoriq Amal, Moh Irsadul Anam, Muhammad Mishbahul Ananda Insani Wulandari Andrianas, Yoga Anggraini, Indri Dwi Aprilia, Dina Dwi Arief, Mohammad Yahya Aryudha, Fernandi Ayu Dita Bagus Rahmat Hidayat Bimantara, Ario Budi, Fahrurrozi Oktavian Setia Cahyo, Alex Septian Tri Chasana, Nurul Devy Nor Anggraini Dewi, Elsa Aulia Dinta Carissa Raniah Ediyanto Ediyanto Ediyanto Edy Kusnadi Hamdun Endayani, Novi Faiz Alzair Rizal Rahman Fandiyanto, Randika Fatah, Ahmad Zainul Fathorrasi Fathorrasi Fathorrasi, Fathorrasi Fatmasari Fatmasari Febriyanto Febriyanto Firdaus, Mohammad Alaikal Firman Jaya hamdun, Edy kusnadi Hamid, Zainol Hasan Hamseh Wulandasari Hasanah, Mariyatul Hendra Syahputra Hendriansyah, Irfan Hurriyah, Hilyatul Ika WAHYUNI Ika Wahyuni Ilham Akbar Ivanny, Levia Diza Dwi Jannah, Siti Kholifatul Jeni Fatimatus Sholeha karnadi Karnadi Karnadi Karnadi Kasih, Kharisma Mutiara Kuni Afifah Kusno, Riski Maulana Tri Liranti Aranida Hernadi Lita Permata Sari Lita Permata Sari Malaysia, Hamzah Malik Maltuf, Faqih Mannan, Abdul Mashudi, Mukhlish Mawardi, Farhan Khafi Milyin Niam Sawmy Minullah, Minullah Moehammad Fathorrazi Mohammad Rizal Hidayat Mohammad Yahya Arief Muhamad Zitkul Aziz Muhammad Rofiqi Muhammad Sukron, Muhammad Nova Berliyanti Ramadani Novie Wijayanto Nur Faiza Nurafifa, Indah Ayu Nurwijayanti Oktavia, Mita Oktavianti, Diana Pandhita, Aldhi Pramesthi, Riska Ayu Pramitasari, Riska Ayu Puryantoro P Putri, Septi Aulia Raden Andi Sularso, Raden Andi Rahayu, Ade Sekar Sri Rahmat Supriyanto Ramadhanti, Alifia Ayu Randika Fandiyanto Rasidi Rasidi Rini Kartika Sari Riska Ayu Pramesthi Riyanti, Lisa Rizal, Ardi Usmaul Riziq, Arif Romadan, Egi Sambila Safira, Cinthia Bella Sandra, Intan Ayu Kartika Sari, Rini Kartika Sariyanti, Sariyanti Septianingrum, Nurul Aini Siri Izzah Siti Khoiriyah Siti Khumairoh Siti Soeliha Soeliha, Siti Sri Wahyuni Suharyati, Bella Trisna Taufiqurrahman, Erwin Triska Dewi Pramitasari Untari, Wiwik Sri Uswatun Hasanah Vika Khairina Vina Syahadatina Rhamadani wahyuni wahyuni Wardana, Rifkian Jorgi Wardhani, Alivia Riskiyana Wati, Yulia Ika Wijatmoko, Naufal Yasin, Ali Yonata, Chandra Fajri Yudha Praja Yudha Praja, Yudha Zainullah, Muhammad