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MODERASI STRUKTUR MODAL DALAM MEMENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR PERTANIAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020-2023 Rofiqi, Muhammad; Tulhusnah, Lusiana; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6504

Abstract

In the business world, companies must pay attention not only to profitability but also to liquidity, as both significantly influence the company's survival and growth. One strategic sector in the Indonesian economy is the agricultural sector, which plays a vital role in supporting the national economy. Nevertheless, the agricultural sector operates in an environment fraught with challenges, such as climate change, commodity price uncertainty, and regulatory changes that can affect company performance. During the 2020-2023 period, 30 agricultural sector companies were listed on the Indonesia Stock Exchange. The performance of these companies underwent various changes, including the impact of the COVID-19 pandemic. Therefore, companies must have effective financial strategies to ensure business continuity and enhance company value. The purpose of this research is to analyze and test the moderation of capital structure on the influence of liquidity and profitability on company value. The population in this study consists of 30 agricultural sector companies listed during the research period on the Indonesia Stock Exchange. The sampling technique employed was purposive sampling. Data analysis and hypothesis testing were conducted using Structural Equation Modeling – Partial Least Square (PLS-SEM). The results of the hypothesis testing using the Smart PLS 3.0 application showed that liquidity has a positive but insignificant effect on company value, profitability has a positive but insignificant effect on company value, capital structure does not significantly moderate the influence of liquidity on company value, and capital structure does not significantly moderate the influence of profitability on company value.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PADA CAFE AYAH BUNDA SITUBONDO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING Amal, Moh Irsadul; Tulhusnah, Lusiana; Pramitasari, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3553

Abstract

Marketing is generally seen as creating, introducing and delivering goods and services to consumers. Marketing is how companies create value for customers and build strong customer relationships to capture customer value. In return, marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its specific interests for customers of the Cafe Ayah Bunda in Mimbaan, Panji District, Situbondo Regency. This study aimed to analyze and test the effect of service quality and brand image on consumer satisfaction at Cafe Ayah Bunda, Situbondo, with consumer buying interest as an intervening variable. The population in this study are consumers at Cafe Ayah Bunda; the sampling method is determined by probability sampling. Data analysis and hypothesis testing in research using sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of this study indicate that service quality and brand image have a significant effect on consumer buying interest, service quality and brand image have a positive but not significant effect on customer satisfaction, purchase intention has a significant positive effect on consumer satisfaction, service quality and brand image have a significant positive effect on consumers satisfaction through consumer buying interest.
PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA ASN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR DINAS LINGKUNGAN HIDUP DI KABUPATEN SITUBONDO Khoiriyah, Siti; Arief, Mohammad Yahya; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3726

Abstract

The Environmental Service is the executor of government affairs in the environmental sector, led by the Head of Service, who is domiciled under and accountable to the Regent through the Regional Secretary. The Environmental Service has the task of assisting the Regent in carrying out government affairs in the environmental sector. This research aims to analyze and test the effect of Leadership and Work discipline on Performance ASN at the Environmental Service through Job satisfaction. This research is explanatory. The population in this study is the State Civil Apparatus (ASN) at the Environmental Service. The sampling technique was determined by Probability sampling. This study's data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that Leadership has a significant positive effect on Job satisfaction, Work discipline has a significant positive effect on Job satisfaction, Leadership has a negative but insignificant effect on State Civil Apparatus Performance, Work discipline has a positive but insignificant effect on State Civil Apparatus Performance, Job satisfaction has a positive but insignificant effect on State Civil Apparatus Performance. Hypothesis testing results Leadership does not significantly affect the performance of the State Civil Apparatus through job satisfaction; work discipline does not significantly affect the performance of the State Civil Apparatus through job satisfaction.
PENGARUH HARGA, WORD OF MOUTH DAN KEBERAGAMAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA TOKO MW DI CERMEE DENGAN KEPUTUSAN PEMBELIAN ULANG SEBAGAI VARIABEL INTERVENING Febriyanto, Febriyanto; Tulhusnah, Lusiana; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5317

Abstract

The growth of the business world is very fast in line with the rapidly changing times, for example companies in the services and trade sectors. The establishment of many companies is a challenge for business actors, producers will be encouraged to innovate more creatively than other companies for the sustainability of their business. This research is explanatory research. The population in this research is MW Shop consumers. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Price has a negative but not significant effect on repurchase decisions, Word of Mouth has a significant positive effect on repurchase decisions, Product diversity has a significant positive effect on repurchase decisions, Price has a negative but not significant effect significant effect on Consumer Satisfaction, Word of Mouth has a negative but not significant effect on Consumer Satisfaction, Product diversity does not have a significant positive effect on Consumer Satisfaction, Repurchase Decisions have a significant positive effect on Consumer Satisfaction. The results of the indirect influence hypothesis test show that the variable Price on consumer satisfaction through repurchase decisions has a negative but not significant effect, Word of Mouth on consumer satisfaction through repurchase decisions has a positive but not significant effect, Product diversity has a positive but not significant effect on consumer satisfaction through repurchase decisions. not significant.
KOMPETENSI KERJA, KEPUASAN KERJA DAN MOTIVASI KERJA DALAM MEMPENGARUHI KOMITMEN ORGANISASI SERTA DAMPAKNYA BAGI KINERJA ASN PADA KANTOR KECAMATAN SITUBONDO Suharyati, Bella Trisna; Ediyanto, Ediyanto; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3584

Abstract

The results of the hypothesis testing using the Smart PLS 3.0 application indicate that there is a significant direct influence of job competence on organizational commitment, job satisfaction on organizational commitment, work motivation on organizational commitment, job competence on Civil Servant performance, job satisfaction on Civil Servant performance, work motivation on Civil Servant performance, and organizational commitment on Civil Servant performance. However, the results of the hypothesis testing for indirect effects suggest that job competence does not significantly affect Civil Servant performance through organizational commitment, job satisfaction does not significantly impact Civil Servant performance through organizational commitment, and work motivation does not significantly influence Civil Servant performance through organizational commitment. On the other hand, the results of the hypothesis testing for indirect effects reveal that job competence does not have a significant influence on civil servant performance through organizational commitment, job satisfaction does not significantly affect civil servant performance through organizational commitment, and work motivation does not significantly impact civil servant performance through organizational commitment.
PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN PDAM SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Riyanti, Lisa; Ediyanto, Ediyanto; Tulhusnah, Lusiana
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3637

Abstract

PDAM Tirta Baluran Situbondo is a company dedicated to providing clean water access to the Situbondo community. The village's water needs are met through the efforts of PDAM Tirta Baluran Situbondo, which ensures the availability of clean water. Given the essential role water plays in sustaining human life, its significance is undeniable. Historical records from the water tower in Situbondo's city square indicate that water development initiatives were initiated by the Dutch East Indies government in 1936, specifically in the Situbondo Regency. Following Indonesia's Independence, the management of water development was transferred to the government in Panarukan. The research methodology includes data analysis and hypothesis testing using the Structural Equation Model - Partial Least Square (PLS-SEM). The outcomes of hypothesis testing through the application of Smart PLS 3.0 reveal that motivation significantly and positively affects job satisfaction. Compensation also has a significant positive influence on job satisfaction. Moreover, motivation considerably contributes to loyalty, while compensation shows a noteworthy negative impact on loyalty. Additionally, job satisfaction plays a significant role in fostering loyalty. Furthermore, the positive impact of motivation on loyalty, mediated by job satisfaction, is noteworthy. Similarly, compensation's positive effect on loyalty, mediated by job satisfaction, is notable.
KUALITAS PELAYANAN, HARGA DAN CITA RASA DALAM MENINGKATKAN KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA WARUNG RAWON DAN SOTO BANYUWANGI DI KELURAHAN KOTAKULON, BONDOWOSO Septianingrum, Nurul Aini; Tulhusnah, Lusiana; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6775

Abstract

Competition in the culinary sector is becoming increasingly intense, including in areas such as Bondowoso. Traditional food stalls like Rawon and Soto Banyuwangi play an important role in attracting customers through their distinctive taste and local cultural uniqueness. This study aims to analyze the influence of service quality, price, and taste on customer satisfaction, both directly and indirectly through purchase decision as an intervening variable. The sampling technique was conducted through questionnaire distribution. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM) approach. The results of the direct effect hypothesis test using SmartPLS 3.2.8 application show that service quality has a significant positive effect on purchase decision, price has a significant positive effect on purchase decision, while taste has a positive but not significant effect on purchase decision. Furthermore, service quality has a positive but not significant effect on customer satisfaction, price has a positive but not significant effect on customer satisfaction, and taste has a negative and not significant effect on customer satisfaction. Meanwhile, purchase decision has a significant positive effect on customer satisfaction. The results of the indirect effect hypothesis testing indicate that service quality has a significant positive effect on purchase decision through customer satisfaction, price also has a significant positive effect on purchase decision through customer satisfaction, while taste has a positive but not significant effect on purchase decision through customer satisfaction.
PENINGKATAN PEMASARAN KOPI MELALUI PENDAMPINGAN DAN PEMBUATAN WEBSITE E-COMMERCE Puryantoro, Puryantoro; Jaya, Firman; Suryaningsih, Yasmini; Untari, Wiwik Sri; Tulhusnah, Lusiana; Hendriansyah, Irfan; Wardana, Rifkian Jorgi; Hidayat, Mohammad Rizal
INTEGRITAS : Jurnal Pengabdian Vol 7 No 1 (2023): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i1.2877

Abstract

Di era digital saat ini menjadi tantangan tersendiri bagi pelaku usaha dalam memasarkan produknya agar pangsa pasar menjadi semakin luas. Kelompok Tani Sejahtera sebagai mitra pengabdian memiliki produk unggulan kopi khas kayumas yang perlu dipasarkan menggunakan media website dengan memanfaatkan e-commerce untuk mendukung aktivitas promosi. Pendekatan pelaksanaan menggunakan metode Rational Unified Process (RUP) yaitu salah satu metode yang digunakan untuk penyelesaian masalah pemasaran adalah menggunakan pembuatan aplikasi website. Website yang telah dibuat untuk mitra dengan alamat www.ktsejahterakopi.com menyediakan sarana pemesanan secara online. Dengan menggunakan media promosi website ini akan mampu meningkatkan jumlah konsumen sehingga akan berdampak pada kesejahteraan mitra.
Pelatihan Pengembangan Usaha Sablon dalam Upaya Peningkatan UMKM bagi Masyarakat Desa Kalibagor Kecamatan Situbondo Kabupaten Situbondo Tulhusnah, Lusiana; Taufiqurrahman, Erwin; Ivanny, Levia Diza Dwi
INTEGRITAS : Jurnal Pengabdian Vol 7 No 2 (2023): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i2.3829

Abstract

Upaya dalam mengembangkan usaha secara mandiri merupakan salah satu peran penting dan strategis dalam pembangunan ekonomi nasional. Selain berperan dalam pertumbuhan ekonomi juga berperan dalam penyerapan tenaga kerja. Jumlah pelaku usaha didesa Kalibagor kecamatan Situbondo, Kabupaten Situbondo telah mengalami peningkatan jumlah usahanya. Untuk itu penting dalam upaya menjaga kestabilan usahanya diperlukan pembinaan dalam berbagai jenis usaha untuk menjadi peluang bisnis dalam menghasilkan di desa tersebut. Salah satu dalam pengembangan usaha yang dilakukan adalah Percetakan sablon, usaha bisnis sablon merupakan usaha yang paling menarik untuk saat ini, mengingat kaos akan selalu dicari dan dibeli oleh masyarakat. Jika di dunia fashion terdapat mode tahunan yang berubah-ubah dari segi desain dan bentuk pakaian dibuat, hal tersebut tidak mempengaruhi keberadaan dari kaos. Sehingga sampai kapanpun kaos masih memiliki pembeli tetap. Jaminan adanya pasar pembeli yang jelas dari penjualan bisnis kaos ini yang kemudian membuat peluang untuk membuka usaha dalam bidang sablon kaos pun tidak pernah mati. Dalam menjalankan usahanya masyarakat desa Kalibagor diharapkan melaksanakan strategi pengembangan usaha sablon dengan baik dan sukses dalam berbisnis, serta harus mampu melihat peluang dan tantangan kedepannya.
ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO FASHION MIA COLLECTION SITUBONDO Mawardi, Farhan Khafi; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5219

Abstract

This study aimed to determine the role of buying interest in mediating price, service quality, and product diversity on purchasing decisions at Mia Collection Situbondo Fashion Store. The population in this study was consumers who bought products at the Mia Collection Situbondo Fashion Store. The sampling technique used in this study was probability sampling using a random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model—Partial Least Square (PLS-SEM). The results showed that price has a significant positive effect on purchase interest, service quality has a significant positive effect on purchase interest, product diversity has a significant positive effect on purchase interest, price has a significant positive effect on purchasing decisions, service quality has a positive but insignificant effect on purchasing decisions, product diversity has a positive but insignificant effect on purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on purchasing decisions through purchase interest, service quality has a positive but insignificant effect on purchasing decisions through purchase interest, and product diversity has a significant positive effect on purchasing decisions through purchase interest.
Co-Authors Ach. Syamsul Hadi Agustini, Martanti Ainul Rizal Nadjid Aisy, Istiqomah Rihadatul Alfadhil, Thoriq Amal, Moh Irsadul Anam, Muhammad Mishbahul Ananda Insani Wulandari Andrianas, Yoga Anggraini, Indri Dwi Aprilia, Dina Dwi Arief, Mohammad Yahya Aryudha, Fernandi Ayu Dita Bagus Rahmat Hidayat Bimantara, Ario Budi, Fahrurrozi Oktavian Setia Cahyo, Alex Septian Tri Chasana, Nurul Devy Nor Anggraini Dewi, Elsa Aulia Dinta Carissa Raniah Ediyanto Ediyanto Ediyanto Edy Kusnadi Hamdun Endayani, Novi Faiz Alzair Rizal Rahman Fandiyanto, Randika Fatah, Ahmad Zainul Fathorrasi Fathorrasi Fathorrasi, Fathorrasi Fatmasari Fatmasari Febriyanto Febriyanto Firdaus, Mohammad Alaikal Firman Jaya hamdun, Edy kusnadi Hamid, Zainol Hasan Hamseh Wulandasari Hasanah, Mariyatul Hendra Syahputra Hendriansyah, Irfan Hurriyah, Hilyatul Ika Wahyuni Ika WAHYUNI Ilham Akbar Ivanny, Levia Diza Dwi Jannah, Siti Kholifatul Jeni Fatimatus Sholeha Karnadi Karnadi karnadi Karnadi Kasih, Kharisma Mutiara Kuni Afifah Kusno, Riski Maulana Tri Liranti Aranida Hernadi Lita Permata Sari Lita Permata Sari Malaysia, Hamzah Malik Maltuf, Faqih Mannan, Abdul Mashudi, Mukhlish Mawardi, Farhan Khafi Milyin Niam Sawmy Minullah, Minullah Moehammad Fathorrazi Mohammad Rizal Hidayat Mohammad Yahya Arief Muhamad Zitkul Aziz Muhammad Rofiqi Muhammad Sukron, Muhammad Nova Berliyanti Ramadani Novie Wijayanto Nur Faiza Nurafifa, Indah Ayu Nurwijayanti Oktavia, Mita Oktavianti, Diana Pandhita, Aldhi Pramesthi, Riska Ayu Pramitasari, Riska Ayu Puryantoro P Putri, Septi Aulia Raden Andi Sularso, Raden Andi Rahayu, Ade Sekar Sri Rahmat Supriyanto Ramadhanti, Alifia Ayu Randika Fandiyanto Rasidi Rasidi Rini Kartika Sari Riska Ayu Pramesthi Riyanti, Lisa Rizal, Ardi Usmaul Riziq, Arif Romadan, Egi Sambila Safira, Cinthia Bella Sandra, Intan Ayu Kartika Sari, Rini Kartika Sariyanti, Sariyanti Septianingrum, Nurul Aini Siri Izzah Siti Khoiriyah Siti Khumairoh Siti Soeliha Soeliha, Siti Sri Wahyuni Suharyati, Bella Trisna Taufiqurrahman, Erwin Triska Dewi Pramitasari Untari, Wiwik Sri Uswatun Hasanah Vika Khairina Vina Syahadatina Rhamadani wahyuni wahyuni Wardana, Rifkian Jorgi Wardhani, Alivia Riskiyana Wati, Yulia Ika Wijatmoko, Naufal Yasin, Ali Yonata, Chandra Fajri Yudha Praja Yudha Praja, Yudha Zainullah, Muhammad