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Analisis Tindak Tutur Ilokusi Asertif dalam Film “Rumah Dinas Bapak” Karya Bobby Prasetyo Muadzin Muadzin; Nurul Liza Aulia Rahmi; Shabira Millatina; Shalshabila Naela Azzahra; Yogiana Zahwa Walidaini; Asep Purwo Yudi Utomo; Rossi Galih Kesuma; Muhammad Noor Ahsin
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 3 No. 4 (2025): Oktober : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v3i4.2268

Abstract

A speech act is a medium to express an idea and emotion of a person. Speech acts have several types, one of which is illocutionary speech acts. One form of illocutionary speech acts is assertive speech acts. This assertive illocutionary speech act is found in everyday life, one of which is through movie media. The purpose of this research is to identify and describe the form of assertive illocutionary speech acts contained in the movie "Rumah Dinas Bapak" and to describe the purpose and meaning contained in the movie. The method used in this research is a descriptive qualitative and theoretical approach in the form of written or spoken words from individuals and observable behavior. The result of the research that has been done is that there are nine assertive illocutionary speech acts in the movie studied. "Apa jangan-jangan maling mas?" is one of the assertive illocutionary speech acts of speculating. The benefit of this research is that it helps readers improve their understanding of the intent and meaning contained in an utterance and apply them correctly in daily life.
DETERMINAN KINERJA MANAJERIAL PADA ORGANISASI PERANGKAT DAERAH (OPD) KABUPATEN KUDUS Ermawati, Nanik; Arumsari, Nurul Rizka
Nominal: Barometer Riset Akuntansi dan Manajemen Vol. 9 No. 1 (2020): Nominal April 2020
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.387 KB) | DOI: 10.21831/nominal.v9i1.30128

Abstract

Abstrak: Determinan Kinerja Manajerial Pada Organisasi Perangkat Daerah (OPD) Kabupaten Kudus). Penyusunan anggaran pada Organisasi Perangkat Daerah Kabupaten Kudus menerapkan model partisipasi anggaran yaitu melibatkan pegawai OPD dari kepala OPD sampai dengan staff. Dengan adanya keterlibatan pegawai OPD dalam menyusun anggaran ini dapat memberikan peningkatan kinerja manajerial pegawai OPD dalam bekerja. Namun ada beberapa faktor lain yang dapat meningkatkan kinerja tersebut antara lain sistem perencanaan anggaran, skedul penyusunan anggaran, kejelasan sasaran anggaran, kualitas sumber daya manusia. Penelitian ini dilakukan dengan metode kuesioner terhadap pegawai OPD yang terdiri dari kepala organisasi perangkat daerah, kepala bidang, kepala seksi dan staff. Alat uji yang digunakan dalam penelitian ini adalah Moderate Regression Analysis (MRA). Hasil pengujian menunjukkan bahwa partisipasi penyusunan anggaran tidak berpengaruh terhadap kinerja manajerial, Sistem perencanaan anggaran tidak berpengaruh terhadap kinerja manajerial, Skedul penyusunan anggaran tidak berpengaruh terhadap kinerja manajerial, Kejelasan anggaran berpengaruh positif terhadap kinerja manajerial, Kualitas sumber daya manusia tidak mampu memperkuat pengaruh sistem perencanaan anggaran terhadap kinerja manajerial, Kualitas sumber daya manusia tidak mampu memperkuat pengaruh partisipasi penyusunan anggaran terhadap kinerja manajerial, Kualitas sumber daya manusia tidak mampu memperkuat pengaruh skedul penyusunan anggaran terhadap kinerja manajerial, Kualitas sumber daya manusia mampu memperkuat pengaruh kejelasan anggaran terhadap kinerja manajerial.Kata kunci: partisipasi anggaran, kinerja manajerial, kualitas sumber daya manusia
MOMODI: MOBILE MODUL BERMUATAN KEARIFAN LOKAL DALAM PEMBELAJARAN TEKS DESKRIPTIF BAHASA INDONESIA SISWA KELAS V (STUDI ANALISIS KEBUTUHAN DAN DESAIN) Alfiandi, Muhammad Noor; Ismaya, Erik Aditia; Ahsin, Muhammad Noor; Setiawaty, Rani
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v11i1.1286

Abstract

This study aims to analyze the needs and design the development of a mobile descriptive text module based on local wisdom in Kudus for Indonesian language learning at SD 2 Kesambi. Data were collected through interviews with fifth-grade teachers and questionnaires administered to 28 students. The results showed that the learning media used were still limited to textbooks, blackboards, and simple pictures, making learning less interesting and unable to help students determine objects for description, choose diction, and understand text structure coherently. Teachers stated the need for interactive mobile-based digital media that display Kudus cultural objects to make learning more contextual and motivate students. The questionnaire data reinforced this need, with 71.43% of students still having difficulty understanding descriptive texts, 78.57% easily bored with textbooks, and 96.43% very interested in using mobile media, while local cultural knowledge was only 42.86%. Based on these findings, this study produced a preliminary design for the MOMODI mobile module, which includes learning objectives, concept maps, text and video materials, examples of local cultural descriptions, interactive exercises, and gamification, designed using Canva, Heyzine, and APPSGEYSER.
PENGARUH KUALITAS PELAYANAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA BANK BKK CABANG DAWE Nisa, Fika Durrotun; Arumsari, Nurul Rizka; Karatri, Rhealin Hening
Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12248

Abstract

The main purpose of this study is to understand and examine the effect of service quality and marketing on customer loyalty at Bank BKK Dawe Branch by considering customer satisfaction as an intervening varable. The method used is through the spread of quesinaries distributed to 100 customers of Bank BKK Dawe Branch. The data obtained were analyzed with SEM using the AMOS 24 analysis tool. The findings of this study confirm the following: (1) Quality of service has a significant and positive effect on customer satisfaction, (2) relationship marketing also has a positive and positive effect on customer satisfaction, (3) quality of service contributes positively and significantly to customer loyalty, (4) relationshipsship marketing also had a positive and significant effect on customer loyalty, and (5) customer satisfaction had a positive and significant effect on customer loyalty
Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Value terhadap Impulse Buying pada Pelanggan Tiktok Shop (Studi Kasus pada Remaja Kudus) Millah, Khusnaya Aimmatul; Arumsari, Nurul Rizka; Alifiana, Mia Ajeng
Jurnal Studi Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12807

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh shopping lifestyle, fashion involvement dan hedonic shopping value terhadap impulse buying pada pelanggan Tiktok Shop (studi kasus pada remaja Kudus). Variabel yang digunakan terdiri dari variabel independen yang terdiri dari shopping lifestyle, fashion involvement dan hedonic shopping value serta variabel eksogen impulse buying. Populasi dalam penelitian ini adalah seluruh remaja Kudus. Sampel yang digunakan sebanyak 168 responden yang dipilih dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linier berganda. Dari hasil penelitian yang telah dilakukan didapatkan hasil shopping lifestyle, fashion involvement dan hedonic shopping value berpengaruh positif dan signifikan terhadap impulse buying serta shopping lifestyle, fashion involvement dan hedonic shopping value berpengaruh secara simultan terhadap impulse buying.
MARKET ORIENTATION, INNOVATION, AND DIGITAL RESPONSIVENESS IN IMPROVING MARKETING PERFORMANCE OF CULINARY MSMES: A STUDY IN KUDUS REGENCY Arumsari, Nurul Rizka; Marka, Mira Meilia; Juwariyah, Nurul
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.53251

Abstract

This study examines how market orientation and innovation contribute to the marketing performance of culinary MSMEs in Kudus Regency, Indonesia, particularly in the context of increasing digital competition. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observation, and documentation involving 30 culinary MSME owners selected using purposive sampling. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing to identify patterns linking market orientation, innovation practices, and marketing performance outcomes. The findings indicate that innovation in culinary MSMEs is predominantly incremental and customer-driven. Market orientation is implemented informally through relational closeness and digital responsiveness. The synergy between digital-responsive market orientation and micro-adaptive innovation significantly contributes to improved marketing performance, reflected in sales growth, customer retention, and market expansion. MSMEs should institutionalize simple market intelligence systems and enhance digital engagement strategies to strengthen innovation cycles. This study introduces the concept of micro-adaptive innovation triggered by digital-responsive market orientation in resource-constrained MSMEs, extending classical market orientation theory into informal and digitally fragmented markets.
Penerapan Model Teams Games Tournament Berbantuan Media Pemprof untuk Meningkatkan Hasil Belajar Siswa Kelas IV Sekolah Dasar Prisma Adi Putra; Erik Aditia Ismaya; Muhammad Noor Ahsin
Jurnal Prasasti Ilmu Vol. 1 No. 1 (2021): Jurnal Prasasti Ilmu
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jpi.v1i1.6061

Abstract

The purpose of this study is to analyze the improvement of teacher skills and increase learning outcomes of students in class IV SD 5 Lau in learning Theme 4 by applying the learning model Team Games Tournament assisted by the Pemprof media. The research method used is classroom action research (CAR) carried out in two cycles, each cycle consisting of four stages namely planning, implementation, observation and reflection. The research location is SD 5 Lau which is located at Lau Village RT 05 / RW 05 Dawe District, Kudus Regency. The subjects of the study were the fourth grade students of SD 5 Lau in the first semester of the 2019/2020 school year, totaling 16 students, consisting of eight male students and eight female students. Research data sources are teachers and students. Data collection techniques include interview, observation, test and documentation techniques. The validity of the data used is Expert Judgment using qualitative and quantitative data analysis techniques.  The results showed an increase in teacher teaching skills as well as student learning outcomes in the realm of knowledge and the realm of skills. The teaching skills of teachers in the first cycle obtained a percentage of 76% and in the second cycle increased to 85.50% Student learning outcomes in the realm of social science content in the first cycle obtained an average of 76.25 with 75% classical completeness and Indonesian content with an average 73.12 with classical completeness 56.25%. In the second cycle the IPS load increased for an average of 77.5 with a classical completeness of 81.25% and an Indonesian content with an average of 84.06 with a classical completeness of 81.25%. Student learning outcomes in the realm of cycle I gained a percentage of 70.57%, increasing in cycle II to 80.08%.
Pendampingan Investasi Saham Syariah pada ASN di Lingkungan Satkordikcam Jepara Arumsari, Nurul Rizka; Ermawati, Nanik; Zainuri, Muhammad
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 11, No 1 (2022): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v11i1.52321

Abstract

Nowadays, everyone's needs and wants are huge. Needs and wants become difficult to distinguish because of the changing times that are increasingly advanced. Lifestyle makes people have a lot of demands. To fulfill this, it is not enough to just rely on a monthly salary. Therefore, we must look for ways to be able to utilize the finances we have to meet our needs and desires. One way that can be taken is by investing.Along with the mandate of service, it is deemed necessary to convey knowledge transfer to organizations that play an important role in the community. Among them are the Department of Education, Youth and Sports, Jepara sub-district, Jepara district. It is considered important because there is still limited knowledge and stigma in the community about investing in sharia shares in the capital market. Sharia stock investment material in the capital market will be very helpful for people who will invest in sharia in the capital market and can become an investor.The result of service activities for ASN in the Jepara Satkordikcam environment is that ASN understands capital market theory, the basics of Islamic capital market, is able to practice open accounts through MNC Sekuritas, and is able to understand the management of family financial management
PENDAMPINGAN UMKM PERCETAKAN PAVING HIDROLIS PADA UD RINA KHATULISTIWA DESA PAGERHARJO KECAMATAN WEDARIJAKSA KABUPATEN PATI Ermawati, Nanik; Arumsari, Nurul Rizka; Primadasa, Rangga
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 10, No 1 (2021): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v10i1.43690

Abstract

UMKM percetakan paving hidrolis UD Rina Khatulistiwa dimiliki oleh H Sayogo di Jalan Wedarijaksa – Jetak Kabupaten Pati. Usaha ini didirikan semenjak 10 tahun yang lalu. Usaha ini mengalami perkembangan usaha yang bagus.  Produksi paving ini menggunakan mesin hidrolis. Dengan memiliki 10 buruh pembuat paving. Produksi paving hidrolis ini mampu menjual paving sebanyak 1000 meter per bulan. Penjualan ini cukup tinggi dengan penjualan melalui toko. Namun untuk kualitas paving sendiri kadang paving dapat pecah. Karena paving dapat pecah ini kadang kala konsumen bisa saja pindah ke toko yang lain. Dengan pindahnya konsumen ke toko yang lain dapat menurunkan omzet usaha ini. Selain itu untuk perhitungan keuangan UMKM ini juga masih belum melakukan perhitungan laba rugi secara bulanan. Setiap ada pendapatan dan biaya yang di keluarkan oleh UMKM ini belum melakukan pencatatan.Berdasarkan beberapa permasalahan yang dihadapi oleh mitra tersebut maka kami memberikan solusi atas permasalahan tersebut dengan cara : 1). Memberikan pelatihan bagi karyawan cetak paving untuk meningkatkan kualitas paving yang dirpoduksi selama ini dengan melakukan kegiatan perbaikan pada pekerja, metode, material, dan mesin. 2). memberikan pelatihan penyusunan laporan keuangan, 3). Memberikan pelatihan peningkatan penjualan melalui pemasaran online.Tujuan dari program pelatihan ini supaya UMKM mampu meningkatkan produktivitas dan penjualan produknya. Dengan meningkatnya penjualan produk paving ini akan meningkatkan kesejahteraan UMKM dan kesejahteraan karyawan UMKM. Sehingga kesejahteraan masyarakat juga ikut meningkat.Hasil pendampingan UMKM ini diharapkan 1). Produk paving yang berkualitas, 2). Karyawan UD Rina Khatulistiwa mampu menyusun laporan keuangan, 3). Karyawan mampu memasarkan produk secara online melalui Social Networking System (SNS). Kata Kunci: paving, laporan keuangan, kualitas produk, pemasaran online
MOMODI: MOBILE MODUL BERMUATAN KEARIFAN LOKAL DALAM PEMBELAJARAN TEKS DESKRIPTIF BAHASA INDONESIA SISWA KELAS V (STUDI ANALISIS KEBUTUHAN DAN DESAIN) Muhammad Noor Alfiandi; Erik Aditia Ismaya; Muhammad Noor Ahsin; Rani Setiawaty
Jurnal Kepemimpinan dan Pengurusan Sekolah Vol. 11 No. 1 (2026): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jkps.v11i1.1286

Abstract

This study aims to analyze the needs and design the development of a mobile descriptive text module based on local wisdom in Kudus for Indonesian language learning at SD 2 Kesambi. Data were collected through interviews with fifth-grade teachers and questionnaires administered to 28 students. The results showed that the learning media used were still limited to textbooks, blackboards, and simple pictures, making learning less interesting and unable to help students determine objects for description, choose diction, and understand text structure coherently. Teachers stated the need for interactive mobile-based digital media that display Kudus cultural objects to make learning more contextual and motivate students. The questionnaire data reinforced this need, with 71.43% of students still having difficulty understanding descriptive texts, 78.57% easily bored with textbooks, and 96.43% very interested in using mobile media, while local cultural knowledge was only 42.86%. Based on these findings, this study produced a preliminary design for the MOMODI mobile module, which includes learning objectives, concept maps, text and video materials, examples of local cultural descriptions, interactive exercises, and gamification, designed using Canva, Heyzine, and APPSGEYSER.