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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen SEGMEN Jurnal Manajemen dan Bisnis Kinerja Prosiding SNATIF Jurnal Ilmiah Pendidikan Dasar Proceeding SENDI_U JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan KREDO : Jurnal Ilmiah Bahasa dan Sastra Pendas : Jurnah Ilmiah Pendidikan Dasar PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Bisnis dan Akuntansi Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Bahtera Indonesia; Jurnal Penelitian Bahasa dan Sastra Indonesia Value: Jurnal Manajemen dan Akuntansi International Journal of Financial, Accounting, and Management MEDIA MANAJEMEN JASA Jurnal Prakarsa Paedagogia Jurnal EK dan BI Jurnal Peduli Masyarakat Jurnal Skripta SEMAR Jurnal Ekonomi dan Bisnis Kontemporer Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Ilmu Terapan Universitas Jambi Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan Jurnal Studi Manajemen Bisnis Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Prasasti Ilmu Perspective Humanities and Social Sciences Huma Betang: Jurnal Pengabdian Kepada Masyarakat
Nurul Rizka Arumsari
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pendampingan Kepewaraan untuk Meningkatkan Kompetensi Public Speaking Guru SD 4 Bae Kecamatan Bae Kabupaten Kudus Mila Roysa; Muhammad Noor Ahsin; Ristiyani Ristiyani
HUMA BETANG: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2026): HUMA BETANG - Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Kajian Bahasa Daerah dan Budaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69743/humabetang.v2i1.21

Abstract

Tujuan kegiatan adalah meningkatkan kompetensi berbicara di depan umum, keterampilan membawakan acara, dan profesionalisme guru SD 4 Bae Kecamatan Bae Kabupaten Kudus. Pengetahuan guru di SD 4 Bae akan manfaat kegiatan menjadi pembawa acara masih rendah. Dari 4 pilihan jawaban. Adapun yang paling banyak dipilih yakni melatih kemampuan menulis (40%), meningkatkan keterampilan dan profesionalisme guru (30%), meningkatkan kemampuan berbicara di depan umum (10%) menjadi pribadi yang bermanfaat bagi orang lain (20%). Dari 15 guru, hanya ada 2 guru yang menjawab pernah menjadi Pewara di lingkungan selain sekolah. Berdasarkan permasalahan tersebut adapun solusi yang ditawarkan adalah dengan diadakannya Pendampingan Kepewaraan untuk Guru SD 4 Bae Kecamatan Bae Kabupaten Kudus. Metode yang digunakan meliputi observasi, pelatihan, pendampingan, simulasi, evaluasi, dan tindak lanjut. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai teknik kepewaraan, penggunaan bahasa Indonesia yang baik dan benar, pengelolaan vokal, serta peningkatan kepercayaan diri.
The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency Nurul Rizka Arumsari; Muhammad Farizal Ikhsan; Dian Wismar'ein
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): Volume 1 No 01 (2025)
Publisher : Institut Karya Mulia Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS software version 25. The results of the study showed that e-service quality had a positive and significant effect on customer loyalty, brand image had a positive and significant effect on customer loyalty, security had a positive and significant effect on customer loyalty, electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty and e-service quality , brand image , security and electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty simultaneously.
Digitalisasi Kreatif: Pemberdayaan Ibu-Ibu Rumah Tangga dalam Menciptakan Peluang Usaha Melalui Konten Media Sosial Nurul Rizka Arumsari; Ratih Nindyasari; Retno Tri Handayani
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 15, No 1 (2026): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v15i1.113775

Abstract

Kelompok ibu rumah tangga memegang peran penting dalam membentuk fondasi keluarga, terutama dalam hal pengasuhan anak dan pengelolaan rumah tangga. Namun, secara ekonomi, kelompok ini kerap dianggap tidak produktif karena tidak secara langsung terlibat dalam aktivitas ekonomi formal yang menghasilkan pendapatan. Pandangan ini muncul dari anggapan bahwa kontribusi ekonomi hanya diukur melalui aktivitas kerja yang menghasilkan uang, seperti bekerja di sektor formal atau memiliki usaha sendiri. Permasalahan yang dihadapi mitra diantaranya sebagian besar ibu-ibu paguyuban adalah ibu rumah tangga dimana tidak memiliki penghasilan, rendahnya jiwa kewiruasahaannya, tingkat penguasaan teknologi yang masih sangat minim serta kurang menguasai aplikasi social media. Tujuan Program pengabdian ini, adalah untuk menciptakan peluang usaha melalui konten kreatif digital media sosial melalui pemberdayaan ibu-ibu paguyuban RT 01 RW 04 Dukuh Kiringan Desa Samirejo Kecamatan Dawe Kabupaten Kudus. Salah satu poin dari asta cita adalah: Meningkatkan produktivitas rakyat dan daya saing di pasar internasional, melalui penciptaan lapangan kerja yang berkualitas dan pengembangan kewirausahaan. Fokus pemberdayaan ibu-ibu dalam konteks Asta Cita dan SDGs ini bertujuan untuk meningkatkan kemandirian ekonomi keluarga, mengurangi ketimpangan gender dalam akses pekerjaan dan pendapatan serta mendorong partisipasi perempuan dalam pembangunan ekonomi. Peran dosen sesuai dengan salah satu IKU yaitu menjalin kerja sama aktif antara perguruan tinggi dan masyarakat, terutama masyarakat yang belum produktif yaitu pada ibu-ibu rumah tangga.Kata Kunci: media sosial; pemasaran digital; peluang usaha; kewirausahaan; literasi keuangan
PENGARUH KUALITAS LAYANAN DAN PENGALAMAN PELANGGAN TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN KOPI KAPLING DI KUDUS Azka Syams Ghiffari; Nurul Rizka Arumsari
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8425

Abstract

The purpose of this study is to analyze the influence of service quality and customer experience on loyalty through customer satisfaction at Kopi Kapling in Kudus. The approach used in this study is a quantitative approach. The sample was 110 Kopi Kapling customers and sampling used a purposive sampling method. The data collection technique used in this study was a questionnaire method. The data analysis technique used was AMOS 24. The results showed that service quality had a positive and significant effect on Kopi Kapling customer loyalty. Customer experience had a positive and significant effect on Kopi Kapling customer loyalty. Service quality had a positive and significant effect on Kopi Kapling customer satisfaction. Customer experience had a positive and significant effect on Kopi Kapling customer satisfaction. Customer satisfaction did not affect Kopi Kapling loyalty.
PENGARUH PROMOSI PENJUALAN, GAYA HIDUP, MOTIVASI BELANJA HEDONIS, DAN DIGITAL MARKETING TERHADAP PEMBELIAN IMPULSIF (STUDI PADA KONSUMEN SEMUA PLATFORM MARKETPLACE) Nurul Rizka Arumsari; Ira Astiyanti Septiyani
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6129

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi penjualan, gaya hidup, motivasi belanja hedonis, dan digital marketing terhadap pembelian impulsif pada konsumen semua platform marketplace. Populasi dalam penelitian ini yaitu seluruh konsumen yang pernah membeli produk melalui e-commerce yang tidak diketahui secara pasti. Sampel penelitian ini yaitu berjumlah 125 responden yang diambil melalui teknik pengambilan purposive sampling. Uji Instrumen pada penelitian ini menggunakan uji validitas dan uji reabilitas. Metode analisis data menggunakan analisis regresi linear berganda dengan software SPSS versi 26. Hasil penelitian menunjukan bahwa promosi penjualan berpengaruh positif dan signifikan terhadap pembelian impulsif di marketplace, gaya hidup berpengaruh positif dan signifikan terhadap pembelian impulsif di marketplace, motivasi belanja hedonis berpengaruh positif dan signifikan terhadap pembelian impulsif di marketplace, digital marketing tidak berpengaruh signifikan terhadap pembelian impulsif di marketplace, dan promosi penjualan gaya hidup, motivasi belanja dan digital marketing secara simultan berpengaruh positif dan signifikan terhadap pembelian impulsif di marketplace
Nilai Karakter Bersahabat dalam Tradisi Barikan di Desa Wedusan untuk Siswa Sekolah Dasar Farid Munfarida; Deka Setiawan; Muhammad Noor Ahsin
Journal Prakarsa Paedagogia Vol. 4 No. 1 (2021): Juni 2021
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jpp.v4i1.5824

Abstract

This study aims to analyze the implementation of the Barikan Tradition in Wedusan Village, Dukuhseti District, Pati Regency and also the character values contained therein for the education of elementary school children. This research uses descriptive qualitative research methods. Data collection techniques used are observation, in-depth interviews and documentation or what is commonly known as data triangulation. The subjects studied were residents of the Barikan Tradition, community leaders and elementary school students of Wedusan Village. The Barikan tradition is a form of local wisdom that is still being carried out by future generations, in the implementation of this tradition it is carried out regularly in the afternoon before the evening of Friday Wage. The Barikan Tradition process is carried out for 1 day, starting from the preparation of the place, the offerings used, and when the traditional activity is carried out. The process of implementing this Barikan by using Islamic prayers and Javanese prayers. In the implementation of the tradition there are offerings or offerings that are used. As for the offerings used in this tradition, namely: golong rice, tala 'porridge, traditional snacks, bitter coffee, coconut. The friendly character value contained in the Barikan Tradition is also recognized and realized by the people of Wedusan Village. This was proven when the researchers conducted in-depth interviews with related parties.
PENGARUH IKLAN, KEPERCAYAAN MEREK, PERSEPSI HARGA DAN DUTA MEREK TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION VASELINE DI KABUPATEN KUDUS Nurul Rizka Arumsari; Kholifah Sukmawati
Jurnal Ecoment Global Vol. 11 No. 2 (2026): Volume 11 No. 2 Tahun 2026 (Edisi Agustus)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v11i2.7018

Abstract

Tujuan: Penelitian ini bertujuan untuk menguji dan menganalisis secara empiris pengaruh iklan, kepercayaan merek, persepsi harga, dan duta merek terhadap keputusan pembelian produk body lotion merek Vaseline di Kabupaten Kudus. Desain/Metode/Pendekatan: Penelitian ini merupakan penelitian kuantitatif primer. Data dikumpulkan melalui penyebaran kuesioner. Teknik pengambilan sampel menggunakan purposive sampling yang menghasilkan total sampel sebanyak 100 responden. Analisis data dilakukan menggunakan metode analisis regresi linear berganda yang diolah menggunakan perangkat lunak IBM SPSS v.26. Temuan: Hasil pengujian hipotesis menunjukkan bahwa secara parsial, variabel iklan, kepercayaan merek, persepsi harga, dan duta merek terbukti memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian. Lebih lanjut, secara simultan seluruh variabel (iklan, kepercayaan merek, persepsi harga, dan duta merek) juga berpengaruh signifikan terhadap keputusan pembelian body lotion Vaseline. Orisinalitas/Nilai: Orisinalitas penelitian ini terletak pada komprehensivitas model yang menggabungkan elemen promosi visual (iklan), figur publik (duta merek), kognisi konsumen (kepercayaan merek), dan evaluasi nilai (persepsi harga) pada produk perawatan tubuh. Studi ini memberikan nilai tambah berupa pemahaman spesifik mengenai perilaku konsumen personal care pada demografi masyarakat di Kabupaten Kudus. Implikasi Praktis/Kebijakan: Temuan penelitian ini memberikan implikasi manajerial bagi pihak pemasar Vaseline untuk terus mengoptimalkan strategi periklanan yang visual dan informatif, menetapkan harga yang sejalan dengan manfaat produk, merawat kepercayaan konsumen melalui kualitas, serta secara strategis memilih duta merek yang relevan guna mendongkrak tingkat keputusan pembelian.
Representasi Hegemoni Kekuasaan dan Nilai Humanisme pada Zaman Kolonialisme dalam Novel Gerhana Merah Karya Muhammad Sholihin Chusna, Inaayatul; Muhammad Noor Ahsin; Agus Darmuki
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Posted
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.65193

Abstract

Social reality serves as an inspiration for the creation of literary works while also revealing the meaning of every event that occurs. Novel is a form of literary work that reveals the social reality of society as constructed by the author, one aspect of which is the imbalance of power. Novel Gerhana Merah by Muhammad Sholihin depicts the ethnic tensions of the Minangkabau people resulting from foreign colonization during the colonial era. This study aims to explain the representation of hegemonic power in the novel Gerhana Merah by Muhammad Sholihin. It also aims to explain the representation of humanist values in the novel. The representation of hegemonic power was analyzed using Gramsci's theory of hegemony, while data on humanist values were obtained using Freire's theory. This study employs a descriptive qualitative method, with data collected through reading and note-taking techniques applied to dialogues and narratives containing elements of hegemonic power and humanist values. Furthermore, the data analysis technique involved three stages: data reduction, data presentation, and conclusion drawing. The results of the analysis show that, based on Gramsci's theory, there are nine forms of hegemonic power instruments manifested through language, common sense, and folklore that influence the characters in the novel. The application of Freire's theory reveals nine forms of humanist values, manifested as acts of struggle to uphold humanity in response to oppression, reflecting the characters' consciousness in the novel such as justice, solidarity, and moral resistance.
REPRESENTASI HEGEMONI KEKUASAAN DAN NILAI HUMANISME PADA ZAMAN KOLONIALISME DALAM NOVEL GERHANA MERAH KARYA MUHAMMAD SHOLIHIN Inaayatul Chusna; Muhammad Noor Ahsin; Agus Darmuki
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.43320

Abstract

Social reality serves as an inspiration for the creation of literary works while also revealing the meaning of every event that occurs. Novel is a form of literary work that reveals the social reality of society as constructed by the author, one aspect of which is the imbalance of power. Novel Gerhana Merah by Muhammad Sholihin depicts the ethnic tensions of the Minangkabau people resulting from foreign colonization during the colonial era. This study aims to explain the representation of hegemonic power in the novel Gerhana Merah by Muhammad Sholihin. It also aims to explain the representation of humanist values in the novel. The representation of hegemonic power was analyzed using Gramsci's theory of hegemony, while data on humanist values were obtained using Freire's theory. This study employs a descriptive qualitative method, with data collected through reading and note-taking techniques applied to dialogues and narratives containing elements of hegemonic power and humanist values. Furthermore, the data analysis technique involved three stages: data reduction, data presentation, and conclusion drawing. The results of the analysis show that, based on Gramsci's theory, there are nine forms of hegemonic power instruments manifested through language, common sense, and folklore that influence the characters in the novel. The application of Freire's theory reveals nine forms of humanist values, manifested as acts of struggle to uphold humanity in response to oppression, reflecting the characters' consciousness in the novel such as justice, solidarity, and moral resistance.
Co-Authors Agus Darmuki Agus Darmuki Alfiandi, Muhammad Noor Alifia Shifa Latif Alifiana, Mia Ajeng Alifiana, Mia Ajeng Anindya Putri Utami Aprilia Whetyningtyas Arinas Sa’dah Arsena, Alvian Asep Purwo Yudi Utomo Ashari Ashari Audika, Niken Chika Aisya Aurel Theresiana Bangun Azka Syams Ghiffari Budhi Cahyono Chusna, Inaayatul Deka Setiawan Dian Wismar’ein Dina Lusianti Dwi Puspitaningrum, Hapsari Eka Zuliana Erik Aditia Ismaya Erna Listyaningsih Farid Munfarida Faridhatun Faidah Febriana Kusumawardani Iin Iduljanah Imaniar Purbasari Inaayatul Chusna Indah Dwi Prasetyaningrum Ira Astiyanti Septiyani Irfai Fathurohman, Irfai Iwan Suroso Jadid, Mokhammad Juwariyah, Nurul Khairul Anwar Kholifah Sukmawati Laela Nabila Luthfa Nugraheni Mila Roysa Millah, Khusnaya Aimmatul Mira Meilia Marka Muadzin Muadzin Muhammad Farizal Ikhsan Muhammad Noor Alfiandi Muhammad Zainuri Murtono -, Murtono Nanik Ermawati Nindya Arini Nisa, Fika Durrotun Nurul Juwariyah Nurul Liza Aulia Rahmi Nurzahroh Lailyah Pratiwi , Ika Ari Prisma Adi Putra Rahayu, Tina Rangga Primadasa Rani Setiawaty Ratih Nindyasari Retno Tri Handayani Rhealin Hening Karatri Ristiyani Riyadi Widhiyanto Rossi Galih Kesuma Shabira Millatina Shalshabila Naela Azzahra Sri Mulyani Supriyono Supriyono Susanti, Diah Ayu Syaiful Anwar Ulva Rizky Mulyani Wisuda, Nova Laili Yenny Lusianasari Yogiana Zahwa Walidaini Yus Tiana, Melani