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Arumsari, Nurul Rizka
Universitas Muria Kudus
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA BANK BKK CABANG DAWE Nisa, Fika Durrotun; Arumsari, Nurul Rizka; Karatri, Rhealin Hening
Jurnal Studi Manajemen Bisnis Vol. 4 No. 1 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i1.12248

Abstract

The main purpose of this study is to understand and examine the effect of service quality and marketing on customer loyalty at Bank BKK Dawe Branch by considering customer satisfaction as an intervening varable. The method used is through the spread of quesinaries distributed to 100 customers of Bank BKK Dawe Branch. The data obtained were analyzed with SEM using the AMOS 24 analysis tool. The findings of this study confirm the following: (1) Quality of service has a significant and positive effect on customer satisfaction, (2) relationship marketing also has a positive and positive effect on customer satisfaction, (3) quality of service contributes positively and significantly to customer loyalty, (4) relationshipsship marketing also had a positive and significant effect on customer loyalty, and (5) customer satisfaction had a positive and significant effect on customer loyalty
Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Value terhadap Impulse Buying pada Pelanggan Tiktok Shop (Studi Kasus pada Remaja Kudus) Millah, Khusnaya Aimmatul; Arumsari, Nurul Rizka; Alifiana, Mia Ajeng
Jurnal Studi Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12807

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh shopping lifestyle, fashion involvement dan hedonic shopping value terhadap impulse buying pada pelanggan Tiktok Shop (studi kasus pada remaja Kudus). Variabel yang digunakan terdiri dari variabel independen yang terdiri dari shopping lifestyle, fashion involvement dan hedonic shopping value serta variabel eksogen impulse buying. Populasi dalam penelitian ini adalah seluruh remaja Kudus. Sampel yang digunakan sebanyak 168 responden yang dipilih dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linier berganda. Dari hasil penelitian yang telah dilakukan didapatkan hasil shopping lifestyle, fashion involvement dan hedonic shopping value berpengaruh positif dan signifikan terhadap impulse buying serta shopping lifestyle, fashion involvement dan hedonic shopping value berpengaruh secara simultan terhadap impulse buying.
Co-Authors Agus Darmuki Alfiandi, Muhammad Noor Alifia Shifa Latif Alifiana, Mia Ajeng Alifiana, Mia Ajeng Anindya Putri Utami Aprilia Whetyningtyas Arinas Sa’dah Arini, Nindya Arsena, Alvian Asep Purwo Yudi Utomo Ashari Ashari Audika, Niken Chika Aisya Aurel Theresiana Bangun Budhi Cahyono Dina Lusianti Dwi Puspitaningrum, Hapsari Eka Zuliana Erik Aditia Ismaya Erna Listyaningsih Faridhatun Faidah Farizal Ikhsan, Muhammad Febriana Kusumawardani Iin Iduljanah Imaniar Purbasari Indah Dwi Prasetyaningrum Irfai Fathurohman, Irfai Iwan Suroso Jadid, Mokhammad Khairul Anwar Laela Nabila Millah, Khusnaya Aimmatul Mira Meilia Marka Muadzin Muadzin Murtono -, Murtono Nanik Ermawati, Nanik Nisa, Fika Durrotun Nugraheni, Luthfa Nurul Juwariyah Nurul Liza Aulia Rahmi Nurzahroh Lailyah Pratiwi , Ika Ari Prisma Adi Putra Rahayu, Tina Rangga Primadasa Rani Setiawaty Rhealin Hening Karatri Ristiyani Riyadi Widhiyanto Rossi Galih Kesuma Septiyani, Ira Astiyanti Shabira Millatina Shalshabila Naela Azzahra Solly Aryza Sri Mulyani Sri Rizqi Hasanah Supriyono Supriyono Susanti, Diah Ayu Syaiful Anwar Ulva Rizky Mulyani Wismar'ein, Dian Wisuda, Nova Laili Yenny Lusianasari Yogiana Zahwa Walidaini Yus Tiana, Melani Zainuri, M